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Since the 19th century, peace movements have consistently called on women to oppose war based on their roles as mothers and citizens. The women's rights and women's peace groups that participated in the anti-war movement of the 2000s continue this pattern drawing on both maternalist and egalitarian frames in their mobilizations. This chapter seeks to understand the forces that shape individual perceptions of the persuasiveness of these frames using face-to-face survey data collected at three 2004 demonstrations. The analyses show that different frames appeal to people with different levels of movement experience. The maternalism frame is negatively correlated with social movement experience and the egalitarian feminist frame is positively correlated. I extrapolate from this finding that that the maternalism frame may serve as a recruitment frame and that the egalitarian frame may serve as a retention frame. The conclusion theorizes that rather than thinking of women's groups that use different framing in oppositional contexts, it may be useful to think of the two sets of social movement organizations as working together in a symbiotic relationship that draws in new participants and maintains existing adherents through the use of distinctly different frames. This paper applies social movement framing theory in two unconventional ways: (1) it focuses on framing reception and the way that frames link individuals with organizations; (2) it encourages social movement scholars to think about the relationship between different frames within a broader movement and proposes an alternate conception of frame competition.

Quantitative and qualitative analyses of data generated in a lab study comparing anonymous and identified computer-supported groups involved in consensus decision-making discussions are presented. It is argued that anonymity removes some tools of persuasion, and increases the difficulty of coordinating discussion. Anonymous groups were found to increase the persuasiveness of their text-based messages, to increase discussion process management behaviors, and to find ways to label each other. No significant effect of anonymity on the number of groups reaching consensus was found. The implications of these results for future research and for practice are discussed.

This chapter provides an overview of what is currently known in the scientific literature about the effects of disclosures of sponsored content on consumers’ responses.

We provide a qualitative literature review of 21 empirical studies.

Awareness of disclosures is rather low, but when consumers are aware of a disclosure, it successfully activates persuasion knowledge and can increase brand memory. The literature shows inconclusive findings with respect to the effects of disclosures on attention paid to sponsored content, critical processing, brand attitudes, and purchase intentions. In addition, the literature shows that modality of the disclosure has no significant effects, but the content of the disclosure, its timing, its duration, receivers’ moods, and their perceptions of the sponsored content or the endorser are important moderators.

More research is needed on differences in effects of disclosures in different media and on disclosures of online sponsored content online (e.g., sponsored tweets and vlogs).

This chapter provides advertisers with insights on how disclosures affect the persuasiveness of sponsored content in several media.

For legislators, explicit guidelines on how to create effective disclosures of sponsored content are provided. For example, to increase persuasion knowledge, disclosures should be portrayed for at least 3 seconds and if logos are used, they should be accompanied by texts explaining the logo.

This overview is a valuable starting point for future academic research in the domain of disclosure effects and provides insights for advertisers and legislators.

A significant share of U.S. subsistence consumers is both poor and functionally low-literate. A key question that marketers and public policy makers must ask is how vulnerable these consumers are to the persuasiveness of marketing communications. We address this question by identifying who subsistence consumers in the United States are likely to be, exploring what it means to be vulnerable, with an emphasis on cognitive vulnerability; examining two theoretical frameworks for analyzing subsistence consumer vulnerability (elaboration likelihood model and persuasion knowledge model); and offering several propositions incorporating the select cognitive constructs of self-esteem, locus of control, and powerlessness.

In this study, we examine the role of temporal framing in the context of tax audit risk. Using construal-level theory, we propose that compared with an every-year frame (e.g., 1.5 million returns are audited every year), framing audit risk in an everyday frame (e.g., 4,000 returns are audited every day) will make audit risk seem more likely and thus increase taxpayer compliance. We test whether perceived fairness of the tax system, an individual difference variable related to tax compliance, moderates the effect of temporal framing on behavioral intentions. The results show that communicating risk in a day frame rather than a year frame increases compliance for taxpayers who perceive the tax system as unfair but not for taxpayers who perceive the tax system as fair. Increasing compliance among taxpayers who perceive the tax system as unfair is crucial, as they are less likely to be compliant. Thus, framing audit risk can assist in increasing taxpayer compliance.

This work examines the interplay between power, status and style. Building on the dual role of power and status as two primary sources of social influence in contemporary consumer society, we propose that stylistic choices associated with greater status can imbue the wearer with greater feelings of power. We focus on a pervasive stylistic choice for women – whether to wear heels – and test two critical relationships regarding consumers' choice of heels that can act as a bridge between status and power. First, we propose that the stylistic choice of wearing heels increases wearers' perceived status (but not perceived power) – the heeled status-enhancement hypothesis, whereby (1) wearing heels increases wearers' perceived status (but not perceived power) among observers and (2) lacking power (vs having power or baseline) yields greater desire for heels over flats. Second, we propose that an increase in status stemming from wearing heels increases consumers' feelings and behaviours of high power – the status–power transfer hypothesis. Three studies confirm the use and perception of heels as status symbols and provide support for both hypotheses. We show that wearing heels (vs flat shoes) makes individuals feel and behave more powerfully by thinking more abstractly and taking more actions, two hallmarks of high power, but only when heels are worn conspicuously (i.e., the wearer knows the observer sees them). In addition, these effects are mediated by wearer's feelings of power and unexplained by perceptions of sexiness. Implications for the literatures on style, status, power and conspicuous consumption are discussed.

In his influential study The Presentation of Self in Everyday Life (1971 [1959]), Erving Goffman provides an insightful account of the formation of social selves. Goffman’s work has been extensively discussed in the sociological literature. Yet, the presuppositional underpinnings, let alone the socio-ontological implications, of his conception of personhood have not been rigorously scrutinized.

The main reason for the lack of methodical engagement with the principal assumptions that lie at the heart of Goffman’s theory of the self is that his approach is widely regarded as an eclectic narrative that, while drawing on different sociological traditions, does not make any claim to universal validity.

The persuasiveness of the contention that Goffman’s analysis of the self cannot be reduced to a general theory of human personhood appears to be confirmed by the fact that both supporters and detractors of his sociological project tend to agree that it would be erroneous to deduce a foundational framework of investigation from his numerous studies concerned with the interaction between self and society.

Attention will be drawn to several controversial issues that arise when faced with the task of assessing both the strengths and the weaknesses of Goffman’s understanding of the self.

The aim of this paper is to challenge the aforementioned contention by demonstrating that Goffman provides a fairly systematic account of human personhood. More significantly, this enquiry suggests that a fine-grained examination of his key concepts permits us to propose an outline of a general theory of the human self.

Budget decision-makers are forced at times to assign budgets that deviate substantially from budget participants’ requests. In these instances, budget participants likely interpret their budgetary involvement as lacking influence and perhaps as pseudo-participative. This experimental study examined two situational factors that may affect perceptions of pseudo-participation: budget favorability (receiving a much better or much worse budget than requested) and disclosure of budget intention (the decision-maker discloses or does not disclose a preliminary budget before the budget decision, with the final budget exactly matching the preliminary budget). As hypothesized, budget participants had a self-serving tendency to discount pseudo-participation as the cause of low influence when they received a favorable budget. However, contrary to a hypothesized effect, budget participants did not have a self-serving tendency to inflate pseudo-participation as the cause of low influence when they received an unfavorable budget. Instead, they formed strong, unbiased pseudo-participation perceptions. Also contrary to a hypothesized effect, the budget decision-maker's disclosure of an intended budget, which should have provided clear indications of an insincere request for budget input, did not increase perceptions of pseudo-participation. Budget outcomes that indicate low influence may evoke such strong perceptions of pseudo-participation as to override other information that suggests pseudo-participation.

The present research builds on three complementary theories to explore how social influence processes in interaction bring about opinion and sentiment change: expectation states theory, affect control theory, and social influence network theory.

An experimental study is used to test intersections between the theories and assess how performance expectations, affective impressions of group members, and emergent perceptions of their influence work together to generate opinion and sentiment change.

Respondent opinions shifted in the direction of group leaders’ opinions, regardless of behavioral interchange patterns. Opinion change was greater when a third group member shared the leader’s opinion. Change in affective impressions was shaped by the group leader’s opinion, the assertiveness of their behavior, and the support of a third group member. The perceived influence composition of the group predicted opinion and sentiment change, above and beyond the effects of conditional manipulations. Features of the group interaction led to inferences about status characteristics that reinforced the influence order of the group.

The chapter tests hypotheses from earlier work and explores status signals not yet tested as predictors of opinion change – behavioral interchange patterns and the degree of support for one’s ideas. In addition, it examines inferences about status characteristics following the group discussion, and influence effects on the prevailing definition of the situation.

This chapter contributes to recent integrative work that explores the relationship between performance expectations, affective impressions, and social influence. Synergistic processes forwarded by earlier research are tested, along with several newly proposed linkages.