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Article
Publication date: 26 March 2021

Viraiyan Teeroovengadum, Boopen Seetanah, Eric Bindah, Arshad Pooloo and Isven Veerasawmy

This study aims to confirm the expected impact of coronavirus (COVID-19) related to perceived travel risk on the likelihood of tourists to visit a destination. It then aims at…

4530

Abstract

Purpose

This study aims to confirm the expected impact of coronavirus (COVID-19) related to perceived travel risk on the likelihood of tourists to visit a destination. It then aims at identifying the key predictors of perceived travel risk in the aftermath of the COVID-19 pandemic. A theoretically grounded framework is proposed which can be further improved to understand and predict international travel behaviours within the context of global pandemics.

Design/methodology/approach

A mixed-methods design is adopted. In the first phase referred to as Study 1, a cross-sectional design is used based on a sample of 217 international outgoing tourists surveyed at the Mauritian International Airport and data is analysed using hierarchical regression. In Phase 2, referred to as Study 2, a purposive sample of tourists around the world are interviewed and data is analysed using the thematic analysis technique.

Findings

The results show that amongst those tourists who are willing to travel in the aftermath of the COVID-19 crisis, the related perceived risk is likely to influence their travelling intention. Several key predictors of perceived travel risks are uncovered, those are categorised as COVID-19 status; transportation services; national sanitary measures; health-care services; accommodation services; ecotourism facilities. Moreover, the potential effects of those factors on perceived COVID-19 related travel risk are likely to be moderated by the trustworthiness of the information.

Practical implications

The implications of the study are important for researchers and policymakers to better understand and predict travellers’ behaviour in times of pandemics. These implications are also important to tourism marketers and transport and hospitality service providers to more effectively manage and mitigate the effect of such events.

Originality/value

The study provides an original comprehensive model grounded in the social cognitive theory and protection motivation theory to understand the predictors of perceived travel risks in relation to COVID-19 at a destination.

设计/方法/途径

本文采用了混合的研究方法设计。在研究1的第一阶段中, 本文采用了横向比较研究设计, 对在毛里求斯国际机场进行调查收集的217名国际出境游客样本, 使用分层回归分析了数据。在第二阶段(研究2)中, 采用了立意取样的抽样方法, 采访了来自世界各地的旅游者, 并使用主题分析技术对数据进行了分析。

目的

这项研究证实了与COVID-19相关的感知旅行风险对游客访问目的地的可能性的预期影响。然后, 它旨在确定COVID-19大流行后感知的旅行风险的关键影响因子。

结论

结果表明, 在COVID-19危机之后愿意旅行的那些游客中, 相关的感知风险很可能会影响他们的旅行意图。感知的旅行风险的几个关键影响因素分为:COVID-19状况; 运输服务; 国家卫生措施; 医疗服务; 住宿服务; 生态旅游设施。而且, 这些因素对与COVID-19相关的感知旅行风险的潜在影响可能会受到信息的可信度的调节影响。

实践意义

该研究对于研究人员和决策者更好地了解和预测大流行期间旅客的行为, 以及旅游营销人员以及运输和酒店服务供应商提供有效管理和减轻此类事件的影响具有重要意义。

原创性/价值

该研究提供了一个原创且全面的模型, 以了解与目的地COVID-19相关的感知旅行风险的影响因素。

Diseño/metodología/enfoque (límite 100 palabras)

Se adopta un diseño de métodos mixtos. En la primera fase, denominada estudio 1, se adopta un diseño transversal basado en una muestra de 217 turistas internacionales encuestados salientes del Aeropuerto Internacional de Mauricio y los datos se analizan mediante regresión jerárquica. En la segunda fase, denominada estudio 2, se entrevista a una muestra intencional de turistas de todo el mundo y se analizan los datos mediante la técnica de análisis temático.

Propósito (límite de 100 palabras)

Este estudio confirma empíricamente el impacto esperado de la percepción del riesgo de viaje relacionado con COVID-19 sobre la probabilidad de que los turistas visiten un destino. A continuación, tiene por objeto identificar los principales factores de predicción del riesgo percibido de los viajes tras la pandemia de COVID-19.

Hallazgos (límite de 100 palabras)

Los resultados muestran que entre los turistas que están dispuestos a viajar tras la crisis de COVID-19, es probable que el riesgo percibido relacionado influya en su intención de viaje. Se han descubierto varios predictores clave de los riesgos percibidos de los viajes, que se clasifican como: Situación de COVID-19; servicios de transporte; medidas sanitarias nacionales; servicios de salud; servicios de alojamiento; instalaciones de ecoturismo. Además, es probable que los posibles efectos de esos factores en la percepción de los riesgos de viaje relacionados con COVID-19 se vean moderados por la fiabilidad de la información.

Consecuencias prácticas (límite de 100 palabras)

Las repercusiones del estudio son importantes para que los investigadores y los encargados de formular políticas comprendan y prevean mejor el comportamiento de los viajeros en épocas de pandemia y también para que el mercado turístico y los proveedores de servicios de transporte y hostelería gestionen y mitiguen más eficazmente el efecto de esos acontecimientos.

Originalidad/valor (límite 100 palabras)

El estudio proporciona un modelo original y completo para comprender los predictores de los riesgos percibidos en los viajes en relación con COVID-19 en un destino.

Open Access
Article
Publication date: 15 February 2021

Ghazanfar Ali Abbasi, Janani Kumaravelu, Yen-Nee Goh and Karpal Singh Dara Singh

The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned…

39161

Abstract

Purpose

The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality and perceived value.

Design/methodology/approach

This study adopted a cross-sectional approach to collect data. The data were collected by conducting a field survey questionnaire on 330 respondents and were analysed using partial least squares version 3.2.9.

Findings

The results show that perceived behavioural control, perceived value, destination image and satisfaction significantly affect visitors’ revisit intention. The influence of perceived value, perceived service quality and destination image on satisfaction is also confirmed. On the other hand, satisfaction is found to be a significant mediator between perceived service quality, destination image and perceived value.

Originality/value

The extended TPB model that includes perceived service quality, perceived value, perceived risk and satisfaction provided a model with a theoretical basis to explain tourist revisit intentions to a tourist destination.

Propósito

El objetivo principal del estudio es descubrir los factores que influyen en la intención de revisita de los turistas. El modelo propuesto para el estudio se basa en el uso de la teoría del comportamiento planificado y se amplía con variables como la satisfacción, la imagen del destino, el riesgo percibido, la calidad del servicio y el valor percibido.

Metodología

Este estudio adoptó un enfoque transversal para la recogida de datos. Los datos se recopilaron mediante un cuestionario de campo en el que participaron 330 encuestados. Los datos se analizaron utilizando la versión 3.2.9 de PLS.

Resultados

Los resultados muestran que el control conductual percibido, el valor percibido, la imagen del destino y la satisfacción afectan significativamente a la intención de revisita. También se confirma la influencia del valor percibido, la calidad de servicio percibida y la imagen del destino sobre la satisfacción. Por otra parte, la satisfacción resulta ser un mediador significativo entre la calidad de servicio percibida, la imagen del destino y el valor percibido.

Originalidad/valor

El modelo TPB ampliado que incluye la calidad de servicio percibida, el valor percibido, el riesgo percibido y la satisfacción proporcionó un modelo con una base teórica para explicar las intenciones de revisita de los turistas a un destino turístico.

目的

本研究的目的是揭示影响游客重访意向的因素。本研究提出的模型以计划行为理论(TPB)为基础, 并以额外的变量(即满意度、目的地形象、感知风险、服务质量和感知价值)进行扩展。

设计/方法/途径

本研究采用了横断面的方法来收集数据。通过对330名受访者进行实地调查问卷来收集数据, 并使用偏最小二乘法3.2.9版进行分析。

研究结果

结果显示, 感知行为控制、感知价值、目的地形象和满意度对游客的再访意向有显著影响。感知价值、感知服务质量和目的地形象对满意度的影响也被证实。另一方面, 满意度被发现是感知服务质量、目的地形象和感知价值之间的一个重要中介因素。

原创性/价值

包括感知服务质量、感知价值、感知风险和满意度在内的扩展TPB模型为解释游客对旅游目的地的再访意向提供了理论基础。

关键词: 满意度; 旅游; 计划行为理论; PLS-SEM; 目的地形象

Article
Publication date: 22 June 2012

Mohammad Reza Jalilvand and Neda Samiei

The purpose of this paper is to identify tourists ' concerns about perceived risks while travelling to the Islamic Republic of Iran, investigate whether such risks are in…

1377

Abstract

Purpose

The purpose of this paper is to identify tourists ' concerns about perceived risks while travelling to the Islamic Republic of Iran, investigate whether such risks are in any way mitigated by a traveler ' s prior experience with the Islamic destination, and determine the impact of individual factors on tourists ' perceived risks.

Design/methodology/approach

The study examined survey data of 258 international tourists during their visit to Isfahan, Iran. Confirmatory factor analyses and analysis of variance were utilised, in order to find measurement models for each of the constructs and to analyze the relations between these constructs and individual factors.

Findings

The results reveal that visitors had concerns about physical, financial, and psychological risks. The results also show that respondent ' s individual characteristics such as gender, nationality, frequency of visits, and purpose of visit influenced their perceptions of risk. However, age and length of stay did not have significant impact on perceptions of risk. Respondents visiting friends and relatives were more likely to perceive Iran as safer than those on business or holiday. In addition, repeat travelers tended to have a more realistic perception about risks than did first-time travelers. The study ' s findings add to the literature by offering more insight on tourist perceptions of risk in travelling to Islamic destinations.

Research limitations/implications

Sampling was one of the limitations identified in this study. The fact that convenience sampling was used meant that results were not immediately transferable to other Islamic destinations. The study could be replicated at other visitor attractions in Islamic destinations perceived to have high risks, in order to gain insight into the effects of perceived risk on visitation and visitor behaviour.

Originality/value

The contribution of the research is to broaden the understanding of tourists ' concerns in travelling to Islamic destinations and the role frequency of visits, gender, nationality, and purpose of visit play for marketers when providing inbound tourists with facilities.

Details

Journal of Islamic Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Book part
Publication date: 20 September 2014

Catherine Russel and Bruce Prideaux

The aim of this chapter was to investigate aspects of risks that are associated with tropical destinations and to develop a model that may be used to classify tourists according…

Abstract

The aim of this chapter was to investigate aspects of risks that are associated with tropical destinations and to develop a model that may be used to classify tourists according to the level of risk they were prepared to engage in. Overall, the level of perceived risk was small with sunburn found to be the risk factor showing the highest level of concern followed by animal-related risks and illnesses. The findings suggest that tourists can be classified into three distinct groups based on the level of risk they are prepared to accept in activities found in a tropical destination: low-risk takers; moderate risk takers; and risk takers. From a destination marketing perspective the findings suggest that while concerns about risk are not particularly high tourists are aware of risks that may be encountered in tropical destinations and attention needs to be given to strategies to minimise the level of risk exposure faced by tourists.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78441-174-9

Keywords

Open Access
Article
Publication date: 11 April 2022

Ümit Şengel, Gökhan Genç, Merve Işkın, Mustafa Çevrimkaya, Ioannis Assiouras, Burhanettin Zengin, Mehmet Sarıışık and Dimitrios Buhalis

The COVID-19 pandemic, which appeared in China in late 2019, has affected the world psychologically, socially and economically in 2020. Tourism is one of the areas where the…

2974

Abstract

Purpose

The COVID-19 pandemic, which appeared in China in late 2019, has affected the world psychologically, socially and economically in 2020. Tourism is one of the areas where the effects of COVID-19 have been felt most clearly. The study aims to determine the effect of negative problem orientation (NPO) and perceived risk related to the COVID-19 pandemic on travel and destination visit intention.

Design/methodology/approach

This study employed a convenience and probabilistic sampling method for collecting data from 531 respondents using an online questionnaire. Partial least square structural equation modeling (PLS-SEM) was used for testing research model.

Findings

According to the findings, NPO and perceived risk related to the pandemic were found to have direct and indirect effects on the travel behavior of tourists. The results of this research provide theoretical and practical implications for hospitality and travel businesses on topics such as the psychological effects of the pandemic and the travel behaviors of tourists.

Originality/value

It is estimated that the pandemic will also affect tourist behavior due to its effects on human psychology. For this reason, a study conducted in the context of tourist behavior theories is expected to contribute to the literature, managers and future of the tourism.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 3 April 2023

Andriani Kusumawati, Rizki Yudhi Dewantara, Devi Farah Azizah and Supriono Supriono

This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition…

2194

Abstract

Purpose

This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the development of future tourism marketing.

Design/methodology/approach

A quantitative approach was used with PLS-SEM statistical analysis and a 263-tourist sample. The study was conducted on tourists from Malang Regency in Indonesia by distributing questionnaires modified from previous studies in a similar context.

Findings

The results of this study found that there were significant influences of city brand personality on brand experience, brand satisfaction, brand experience on perceived risk, brand satisfaction on revisit intention and perceived risk on revisit intention. This study also presents the mediating role.

Research limitations/implications

The study was only conducted on a small regency in Indonesia, and therefore the results cannot be generalized for other cities over the world.

Practical implications

The proposed study model suggests that stakeholders must seek to socialize services to potential tourists, so that tourists can understand the description of tourism activities that can be enjoyed during the COVID-19 pandemic and the way they travel in the future.

Social implications

Understanding the determinant factors of city branding post-COVID-19 was valuable for developing marketing strategies to cope with intense competition among the city.

Originality/value

This study emphasizes the determinants of COVID-19 perceived risk and revisit intentions as explained in the tourism marketing literature by considering the role of brand satisfaction, brand experience and city brand personality which significantly contribute to build the city competitiveness. Therefore, various creative strategies should be implemented to promote the city as well as escalate tourist visits without ignoring the pandemic’s risks.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 11 July 2023

Galia Fuchs, Maria D. Alvarez and Sara Campo

The purpose of this paper is to propose a model of relationships for conflict-ridden destinations that include variables concerning the dispute and their effect on key constructs…

Abstract

Purpose

The purpose of this paper is to propose a model of relationships for conflict-ridden destinations that include variables concerning the dispute and their effect on key constructs that shape visitation decisions.

Design/methodology/approach

The theoretical model is examined for two conflict-ridden Eastern Mediterranean destinations, Israel and Turkey, which suffer from ongoing armed conflicts, using two samples of potential tourists residing in the USA (n = 1,581) and India (n = 1,383).

Findings

The relationships are stable for both destinations and cultural contexts. Animosity is a strong factor in tourists’ decisions, whereas perceived risk has a relatively insignificant impact. Knowledge of the conflict is also found to influence decisions about visiting conflict-ridden destinations.

Originality/value

The study investigates the role of variables related to the conflict as antecedents of animosity and perceived risk, thus contributing to the understanding concerning decisions to visit conflict-ridden destinations. The model is generalized for varied destinations and cultures.

提议

该研究提出了一个针对有冲突目的地的关系模型, 其中包括与冲突有关的因素以及对旅游访问决策的关键概念的影响。

设计/方法/重点

使用基于美国(n = 1,581 )和印度(n = 1,383)的潜在游客样本, 本文的理论模型检验了两个东地中海目的地, 以色列和土耳其, 该目的地遭受了持续的武装冲突。

调查结果

获得的关系在两个目的地和文化背景下都是稳定的。敌意是影响游客决策的重要因素, 然而风险感知的影响相对较小。研究还发现了对冲突的认知会影响有关访问目的地的决定。

原创性/价值

该研究调查了与冲突相关的因素作为敌意和感知风险的前因变量, 从而有助于我们理解关于访问有冲突的目的地的决策, 该模型适用于不同的目的地和文化。

Propuesta

La investigación propone un modelo de relaciones para destinos en conflicto que incluye variables relacionadas con el conflicto y su efecto en conceptos clave para las decisiones de visita del turista.

Diseño/metodología/enfoque

Se examina el modelo teórico para dos destinos del Mediterráneo oriental, que sufren conflictos armados en curso, Israel y Turquía, utilizando dos muestras de turistas potenciales que residen en los Estados Unidos (n = 1.581) y la India (n = 1.383).

Resultados

Las relaciones obtenidas son estables tanto para los destinos como para los distintos contextos culturales. La animosidad es un factor importante en las decisiones de los turistas, mientras que el riesgo percibido tiene un impacto relativamente insignificante. También se ha encontrado que el conocimiento del conflicto influye en las decisiones de visita al destino en conflicto.

Originalidad/valor

El estudio investiga el papel de las variables relacionadas con el conflicto como antecedentes de la animosidad y el riesgo percibido, contribuyendo así a nuestra comprensión sobre las decisiones de visitar destinos en conflicto. El modelo es generalizable a distintos destinos y culturas.

Article
Publication date: 11 May 2022

Michael T.H. Lai, Emmy Yeung and Rosanna Leung

Policing activities aim to provide a safe environment for tourists. With the recent major protests that have erupted around the world, and the novel use of excessive police force…

Abstract

Purpose

Policing activities aim to provide a safe environment for tourists. With the recent major protests that have erupted around the world, and the novel use of excessive police force against protestors, people may wonder if the policing deployment is for destination safety or to deter tourists from visiting. This paper aims to investigate anti-police and pro-police attitudes and tourists' behavioural responses towards a popular destination experiencing an ongoing social movement.

Design/methodology/approach

Data were collected between December 2019 and January 2020 (during the social movement). An online survey with a snowball sampling method was adopted to reach international tourists who were aware of the social movement in Hong Kong.

Findings

The results revealed that an individual with an anti-police attitude was found to be related to cognitive and affective destination images and perceived risks while those holding a pro-police attitude were more concerned with destination images only. No significant correlation was found between attitudes towards policing and travel intention.

Originality/value

This research presents a first attempt to investigate the relationship between tourists' policing attitudes and their behavioural responses during an ongoing social movement in a popular destination city.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 25 June 2021

Sara Campo and Maria D. Alvarez

The study aims to investigate the concept of animosity that is based on traditional enmity and that which originates from other grounds. The study examines whether animosity that…

Abstract

Purpose

The study aims to investigate the concept of animosity that is based on traditional enmity and that which originates from other grounds. The study examines whether animosity that is based on these different causes has differing effects on perceptions and purchase decisions of the tourist destination product.

Design/methodology/approach

The study is based on data collected via an online questionnaire concerning the perceptions, feelings and visitation intentions of Chinese individuals toward Japan, as the traditional enemy, or toward other countries without a history of enmity with China. A model of relationships is tested.

Findings

The findings determine that animosity is formed differently depending on the target country. In addition, the influence of animosity on intention to visit and perceived risk of visiting the destination vary when animosity is based on traditional enmity reasons and when it is grounded on other causes. The influence of animosity on risk perceptions is also verified.

Practical implications

The study provides information that can be used to manage a country's brand in the Chinese market and to segment Chinese consumers based on their feelings of animosity toward certain countries.

Originality/value

The study is original as it compares animosity and its influence when it is based on causes related to traditional enmity and when it is grounded on other reasons. It is also one of the few studies to address the relationship between animosity and perceived risk.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 9 October 2019

Sevil Sönmez and Asli D.A. Tasci

Despite ample attention to perceived risk and its consequences on tourist behavior, characteristics of travelers who are anti-gun or pro-gun have received little attention in…

Abstract

Purpose

Despite ample attention to perceived risk and its consequences on tourist behavior, characteristics of travelers who are anti-gun or pro-gun have received little attention in tourism literature. This study aims to investigate anti-gun and pro-gun attitudes and their correlates for Florida, a state with relatively relaxed gun laws as well as significant tourism activity.

Design/methodology/approach

Qualtrics survey design tools were used to design a structured questionnaire, which was then administered to a random sample of registered survey takers on MTurk. A total of 1,692 cases were analyzed with SPSS Version 24.0.

Findings

Results revealed that gender, education level, ethnicity, visitor experience, and personality traits of emotion-based decision-making and risk-seeking influence travelers’ tendency for anti-gun or pro-gun attitudes toward Florida as a destination. In turn, these attitudes were found to be related to perception of risks in Florida, its perceived safety and desirability as a travel destination and visitor satisfaction and likelihood of repeat visitation.

Originality/value

Leniency in gun laws has been a concern for the safety in the USA for local residents and tourists alike; however, there is a lack of attention on the characteristics of anti-gun and pro-gun individuals and their likely behavior related to a tourist destination with relaxed gun laws. Thus, the current study investigated who are likely to be anti-gun or pro-gun and what are their likely behaviors towards such a destination, Florida in the USA. The current study initiates this dialogue to explore uncharted territory in tourism research.

Details

Tourism Review, vol. 75 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

11 – 20 of over 11000