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Abstract

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European Journal of Marketing, vol. 40 no. 7/8
Type: Research Article
ISSN: 0309-0566

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Article

Per V. Jenster

Abstract

Details

European Journal of Marketing, vol. 40 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

To view the access options for this content please click here

Abstract

Details

European Journal of Marketing, vol. 40 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

To view the access options for this content please click here
Article

Mrs Genevieve N. Bond‐Mendel and Antonis C. Simintiras

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can…

Abstract

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It offers a conceptual model of information gaps in an on‐licence wine business channel and suggests areas necessitating further research.

Details

International Journal of Wine Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 0954-7541

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Article

Per Jenster and Yiting Cheng

The purpose of this paper is to provide an evolutionary view of the emerging wine industry in China.

Abstract

Purpose

The purpose of this paper is to provide an evolutionary view of the emerging wine industry in China.

Design/methodology/approach

Research on industry evolution provides a background for the historical evolution of the Chinese wine industry. Case studies are used to illustrate the different strategies of the leading wine producers in China, and to identify the major concerns and challenges in the Chinese wine industry. Growth potentials and ongoing trends are supported with statistics from authoritative databases and Chinese wine industry associations.

Findings

The Chinese wine market is characterized by an increasing concentration where the top four domestic producers dominate with 50 per cent market share. The lack of a wine culture makes brand marketing crucial to business success. Limited international efforts have been made by Chinese wine producers, although one winery has embarked on capturing 50 per cent of the global ice‐wine industry.

Research limitations/implications

The paper provides a historical overview of the Chinese wine industry and its current situation, which could not elude generalization and simplification. Enormous regional diversity in China compels differentiated regional studies in terms of production, consumer behaviors and marketing strategies.

Practical implications

The historical evolution of the Chinese wine industry reveals different settings for wine business in China. The dominance of domestic wine companies and ignorance of foreign wine brands among the general public imply a tough setting for foreign wine makers and distributors to enter the market.

Originality/value

The paper provides some insight into the historical and ongoing development of the Chinese wine market.

Details

International Journal of Wine Business Research, vol. 20 no. 3
Type: Research Article
ISSN: 1751-1062

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Article

Per V. Jenster and Lars V. Jenster

“The Business of Wine” represents a unique overview of the modern wine industry and the commercial, political and fiscal pressures under which it operates.

Abstract

“The Business of Wine” represents a unique overview of the modern wine industry and the commercial, political and fiscal pressures under which it operates.

Details

International Journal of Wine Marketing, vol. 5 no. 1
Type: Research Article
ISSN: 0954-7541

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Article

Per V. Jenster and Lars Jenster

The article on European Wine Industy provides an analysis of the wine industry with particular focus on Europe, although more global trends are indicated. The focus is on…

Abstract

The article on European Wine Industy provides an analysis of the wine industry with particular focus on Europe, although more global trends are indicated. The focus is on the business aspect of the wine industry and how various segments of the market are addressed by different sectors of activities. Readers of this article may want to think about how the industry is going to evolve over the next decade and how the major players are going to defend their position. It also highlights how the power in the industry has moved from the producers to the retailers and when the brandholders are key players.

Details

International Journal of Wine Marketing, vol. 5 no. 1
Type: Research Article
ISSN: 0954-7541

Keywords

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Article

David E. Smith and Hans S. Solgaard

Consumer researchers are interested in the degree to which global convergence is occurring along with various consumer behaviour dimensions and to what extent the…

Abstract

Consumer researchers are interested in the degree to which global convergence is occurring along with various consumer behaviour dimensions and to what extent the consumption patterns in different parts of the world are becoming similar. With increasing internationalisation and cultural cross‐fertilisation, the industrialised societies of the world are converging in many ways. Shifts in alcoholic beverage consumption patterns in Europe over the past 50 years may represent a case in point. As traditional cultural boundaries become blurred, consumer preferences for wine appears to be driven less by long‐standing local and regional traditions, and more by growing acceptance of a wider choice. The disparity of wine consumption among the 12 countries studied has also decreased. Other powerful forces are likely to accelerate the pace of convergence in the future.

Details

International Journal of Wine Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 0954-7541

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Article

Per V. Jenster and David Hover

This flavor industry case takes a clinical look at a global firm's complex marketing research practices. The reader's job: Find the set of opportunities that constitute a…

Abstract

This flavor industry case takes a clinical look at a global firm's complex marketing research practices. The reader's job: Find the set of opportunities that constitute a strategic resource.

Details

Planning Review, vol. 20 no. 4
Type: Research Article
ISSN: 0094-064X

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Article

Thomas Cummings, Per Jenster and Francis Bidault

When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.

Abstract

When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.

Details

Planning Review, vol. 19 no. 5
Type: Research Article
ISSN: 0094-064X

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