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Purpose – The purpose is to analyse the initial stages of co-operation between a Finnish community intranet-developing project and a ‘telecottage’ enterprise in a South-eastern Hungarian village community.

Findings – Both the Hungarian telecottage and the Finnish North Karelian intranet initiatives have achieved much publicity in and outside their countries; their success stories and experiences have also spread with the agency of researchers, by their academic publications and the lines of their personal and professional, often international networks. The case in focus is also evidence for more such informal ideas/innovation–transfer processes, supported by information and communication technologies (ICTs).

Methodology – The author, a Hungarian researcher working in Finland, has been an increasingly involved participant and observer of the evolving joint project, hence is the more subjective voice, and the action research-approach is employed.

Originality/value of chapter – This chapter presents an example of action research in the fast-developing ICT arena which clearly complements other research approaches in the field.

The topics of this chapter are quite fundamental for the book. The chapter deals with value in B2B; what is value, what creates value, how could value be identified, estimated, and exploited. For these reasons, the chapter presents a value calculation model and carries out a critical discussion of the meaningfulness of doing such calculations.

A second theme is a discussion about solution sales relative to product sales and also systems selling. We also provide a comparison between business ventures focusing on selling goods, a goods-dominant logic, relative to services, a service-dominant logic. This comparison is made with reference to the two underlying themes of the book, the solution-oriented business and the continuously ongoing organizing activities.

The basic idea of this chapter is to utilize spiritual information in empirically exploring how its purported source beings view the impacts of such information upon various phenomena. This chapter aims at discovering and describing the most central effect dimensions in this context and, by so doing, at building theoretical constructs. The empirical work was done during 2005–2009 in Finland. Because of the relative novelty of the research topic, an inductive approach was applied. The research data were composed of a representative sample of 62 spiritual texts (printed books and articles, as well as Web and e-mail articles). The chapter examines the discovered categories and their subcategories, shows the most salient connections between them and discusses the findings in the context of previous research. The investigation explored two dimensions: the targets and actuality of the impacts of spiritual information. The impact targets were classified as organisms (human individuals, human communities, extraterrestrials, spirits), things (parts of beings, objects, information, situations), processes (events, practices, life) and spaces (areas, Earth, universe). The actuality of the impacts of spiritual information fell under these categories: desired (implicitly desired, intended, explicitly desired, requisitioned) impacts, real (possible, believed, factual, alternative) impacts, nonexistent (hypothetical, no) impacts, as well as conditional (on supernatural sender, information, humans, situation) and unconditional impacts. This inquiry revealed several new varieties of information impact and even built whole new typologies, because quite little was known about both the targets and actuality of the impacts of information before the present study.