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Article
Publication date: 8 May 2019

Dinara Davlembayeva, Savvas Papagiannidis and Eleftherios Alamanos

The sharing economy is a socio-economic system in which individuals acquire and distribute goods and services among each other for free or for compensation through internet…

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Abstract

Purpose

The sharing economy is a socio-economic system in which individuals acquire and distribute goods and services among each other for free or for compensation through internet platforms. The sharing economy has attracted the interest of the academic community, which examined the phenomenon from the economic, social and technological perspectives. The paper aims to discuss this issue.

Design/methodology/approach

Given the lack of an overarching analysis of the sharing economy, this paper employs a quantitative content analysis approach to explore and synthesise relevant findings to facilitate the understanding of this emerging phenomenon.

Findings

The paper identified and grouped findings under four themes, namely: collaborative consumption practices, resources, drivers of user engagement and impacts, each of which is discussed in relation to the three main themes, aiming to compare findings and then put forward an agenda for further research.

Originality/value

The paper offers a balanced analysis of the building blocks of the sharing economy, to identify emerging themes within each stream, to discuss any contextual differences from a multi-stakeholder perspective and to propose directions for future studies.

Details

Information Technology & People, vol. 33 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 4 June 2018

Zach W.Y. Lee, Tommy K.H. Chan, M.S. Balaji and Alain Yee-Loong Chong

The purpose of this paper is to examine the effects of inhibiting, motivating, and technological factors on users’ intention to participate in the sharing economy.

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Abstract

Purpose

The purpose of this paper is to examine the effects of inhibiting, motivating, and technological factors on users’ intention to participate in the sharing economy.

Design/methodology/approach

A self-reported online survey was conducted among Uber users in Hong Kong. A total of 295 valid responses were collected. The research model was empirically tested using the structural equation modeling technique.

Findings

The results suggested that perceived risks, perceived benefits, trust in the platform, and perceived platform qualities were significant predictors of users’ intention to participate in Uber.

Research limitations/implications

This study bridged the research gaps in the sharing economy literature by examining the effects of perceived risks, perceived benefits, and trust in the platform on users’ intention to participate in the sharing economy. Moreover, this study enriched the extended valence framework by incorporating perceived platform qualities into the research model, responding to the calls for the inclusion of technological variables in information systems research.

Practical implications

The findings provided practitioners with insights into enhancing users’ intention to participate in the sharing economy.

Originality/value

This study presented one of the first attempts to systematically examine the effects of inhibiting, motivating, and technological factors on users’ intention to participate in the sharing economy.

Details

Internet Research, vol. 28 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 31 August 2020

Mobin Fatma, Imran Khan, Zillur Rahman and Andrea Pérez

This study aims to identify the influence of perceived corporate social responsibility (PCSR) on consumer brand commitment in ridesharing services.

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Abstract

Purpose

This study aims to identify the influence of perceived corporate social responsibility (PCSR) on consumer brand commitment in ridesharing services.

Design/methodology/approach

PCSR is a second-order construct reflecting three dimensions – economic, environment and ethics. A total of 423 useable responses were collected through an online survey. To test the hypotheses, structural equation modelling was used via AMOS 22.0.

Findings

Findings reveal that PCSR has a significant influence on consumer brand trust and brand identification. However, no direct relationship is observed between PCSR and brand commitment. The effect of PCSR and brand commitment is significantly mediated by brand trust and brand identification.

Practical implications

The investment of resources in corporate social responsibility (CSR) activities has many advantages because it increases trust and identification towards the brand. Ridesharing business firms are growing in size, so they should harness CSR activities by investing money into them that benefits society.

Originality/value

Sharing economy services have the potential to assist the global and local economy towards environmental friendliness. Yet, there is a lack of research on how the sharing economy model works the social responsibility aspects of the model and its impact on consumer response. This study assesses the dimensions of PCSR and its influence on brand commitment via a brand trust and brand identification towards ridesharing services.

Details

Journal of Product & Brand Management, vol. 30 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

Open Access
Article
Publication date: 1 November 2023

Aijaz A. Shaikh, Francisco Liebana-Cabanillas, Majed Alharthi, Hawazen Alamoudi and Heikki Karjaluoto

Although the sharing economy improves comfort and convenience, it is yet unclear how it affects subjective well-being. This study aims to offer a conceptual model for…

Abstract

Purpose

Although the sharing economy improves comfort and convenience, it is yet unclear how it affects subjective well-being. This study aims to offer a conceptual model for understanding the linkages between the antecedents and consequences of subjective well-being in ridehailing services.

Design/methodology/approach

Using a non-probabilistic sampling method and a pre-tested survey instrument, 450 responses were collected from January to March 2020. The data were analysed using structural equation modelling.

Findings

Experience quality and perceived convenience are correlated with subjective well-being. Perceived value and personal innovativeness were not correlated with subjective well-being, as the former does not contribute to the latter’s development. Continuous usage intention significantly correlated with subjective well-being, followed by customer relationship proneness and advocacy. Regarding gender and age differences, men place higher value on customer relationship proneness than women, while women place higher value on subjective well-being than men. Older users value perceived convenience and customer relationship proneness in ridehailing services more than younger users.

Practical implications

Understanding key factors contributing to user well-being in ridehailing would promote a more affordable mobility sector globally. This understanding would enable ridehailing businesses to create more effective business and marketing plans while prioritising user well-being, thus enhancing user happiness and reducing turnover rates.

Originality/value

This research demonstrates how crucial it is for users’ well-being to have a positive experience and find the service convenient. It also highlights the importance of building strong customer relationships and examines how gender and age influence people’s adoption and use of these services.

Propósito

Aunque la economía colaborativa mejora la comodidad y conveniencia, aún no está claro cómo afecta al bienestar subjetivo. Ofrecemos un modelo conceptual para comprender las conexiones entre los antecedentes y consecuencias del bienestar subjetivo en los servicios de transporte compartido.

Diseño/metodología/enfoque

Utilizando un método de muestreo no probabilístico y un instrumento de encuesta previamente probado, se recopilaron 450 respuestas entre enero y marzo de 2020. Los datos fueron analizados utilizando un modelo de ecuaciones estructurales.

Hallazgos

La calidad de la experiencia y la percepción de conveniencia están correlacionadas con el bienestar subjetivo. El valor percibido y la innovación personal no se correlacionaron con el bienestar subjetivo, ya que el primero no contribuye al desarrollo del último. La intención de uso continuo se correlacionó significativamente con el bienestar subjetivo, seguida por la propensión a las relaciones con los clientes y la defensa de estos servicios. En cuanto a las diferencias de género y edad, los hombres valoran más la propensión a las relaciones con los clientes que las mujeres, mientras que las mujeres valoran más el bienestar subjetivo que los hombres. Los usuarios mayores valoran más la percepción de conveniencia y la propensión a las relaciones con los clientes en los servicios de transporte compartido que los usuarios más jóvenes.

Originalidad

Esta investigación demuestra lo crucial que es para el bienestar de los usuarios tener una experiencia positiva y encontrar el servicio conveniente. También resalta la importancia de construir relaciones sólidas con los clientes y examina cómo el género y la edad influyen en la adopción y uso de estos servicios.

Implicaciones prácticas

Comprender los factores clave que contribuyen al bienestar de los usuarios en los servicios de transporte compartido promovería un sector de movilidad más asequible a nivel global. Esta comprensión permitiría a las empresas de transporte compartido crear planes de negocios y marketing más efectivos, priorizando el bienestar de los usuarios y mejorando así su felicidad y reduciendo las tasas de rotación.

目的

尽管共享经济提高了舒适度和便利性, 但它如何影响主观幸福感尚不清楚。我们提供了一个概念模型, 用于理解乘车服务中主观幸福感的前因后果之间的联系。

设计/方法/途径

采用非概率抽样方法和预先测试的调查工具, 在 2020 年 1 月至 3 月期间收集了 450 份回复。数据采用结构方程模型进行分析。

研究结果

体验质量和感知便利性与主观幸福感相关。感知价值和个人创新性与主观幸福感不相关, 因为前者无助于后者的发展。持续使用意愿与主观幸福感密切相关, 其次是客户关系倾向和拥护。在性别和年龄差异方面, 男性比女性更重视客户关系倾向, 而女性比男性更重视主观幸福感。老年用户比年轻用户更重视乘车服务中的便利感和客户关系代言。

独创性

这项研究表明, 用户获得积极的体验和便捷的服务对他们的福祉至关重要。研究还强调了建立牢固的客户关系的重要性, 并探讨了性别和年龄如何影响人们采用和使用这些服务。

实际意义

了解有助于提高乘车旅行用户幸福感的关键因素, 将在全球范围内推动建立一个更加经济实惠的移动出行行业。这种理解将使打车企业能够制定更有效的业务和营销计划, 同时优先考虑用户福祉, 从而提高用户幸福感并降低流失率。

Content available
Book part
Publication date: 28 September 2016

Abstract

Details

Paratransit: Shaping the Flexible Transport Future
Type: Book
ISBN: 978-1-78635-225-5

Article
Publication date: 10 February 2022

Muhammed Sajid, K.A. Zakkariya, Meera Peethambaran and Anoop George

The primary goal of this study is to determine the predictors of on-demand ridesharing intention in an emerging economy. For this purpose, the study uses the theoretical…

Abstract

Purpose

The primary goal of this study is to determine the predictors of on-demand ridesharing intention in an emerging economy. For this purpose, the study uses the theoretical underpinnings of the theory of planned behavior (TPB).

Design/methodology/approach

The study surveyed 347 frequent users of ridesharing services using a set of pre-validated scales. The resulting data were analyzed using covariance-based structural equation modeling (CB-SEM).

Findings

The results of SEM analysis disclosed that the significant factors contributing to ridesharing intention are awareness of environmental consequences, subjective norm, perceived behavioral control and attitude (towards ridesharing).

Practical implications

This empirical research provides statistically robust insights for developing marketing strategies that attract more individuals toward ridesharing services.

Originality/value

This research has remarkable significance as it is one of the pioneering studies that critically examine the determinants of ridesharing intention from a South Asian emerging economy. Further, the extended TPB framework proposed in this study explains 71.4% variance in ridesharing intention, which is significantly higher than existing studies, with none of them explaining more than 70% variance.

Details

Management of Environmental Quality: An International Journal, vol. 33 no. 4
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 12 June 2017

Lars Huemer

The study has two related objectives. At the firm level of analysis, the author proposes that a clearer distinction between firms’ mediating functions and mediators could enhance…

Abstract

Purpose

The study has two related objectives. At the firm level of analysis, the author proposes that a clearer distinction between firms’ mediating functions and mediators could enhance the understanding of business network strategizing. Whereas firms’ mediating functions have received attention in IMP research, less focus has been given to organizations whose core business is mediation. At the system level of analysis, the study complements the perception of a network horizon with that of a network verizon. Whereas the horizon is closely associated with work on firms’ mediating functions, the network verizon is of particular interest to mediators. The paper aims to discuss these issues.

Design/methodology/approach

This conceptual study combines IMP insights with strategic management theory.

Findings

The notion of a network horizon is important for business network strategizing, but also influences the perception of relevant network structures. These structures tend to be characterized by sequential interdependencies and a long-linked technology, often associated with physical products and production facilities. The notion of a network verizon highlights a network “depth” that has been unnoticed by previous work, which has focused on how narrow or wide a firm’s network horizon should be. The network horizon and the network verizon add strategizing options in terms of connecting key actors in the network to create additional value.

Originality/value

This paper concerns how IMP scholars understand boundaries and firms, and how perceptions of these influence business network strategizing. The study articulates a distinction between firms’ mediating functions and those organizations that fundamentally create value through mediating services. This distinction has system-level implications. In particular, the claim that the basis for a firm’s strategizing is its network horizon is discussed. The author proposes the notion of a “network Verizon,” providing a boundary perception of specific relevance to mediators. The network verizon portrays a network depth beyond both sequential tiers in a supply chain and links between different supply chains.

Details

IMP Journal, vol. 11 no. 2
Type: Research Article
ISSN: 2059-1403

Keywords

Article
Publication date: 3 November 2020

Abu Amar Fauzi and Margaret L. Sheng

This research aims to examine the relationship of personal innovativeness, perceived value (consisting of perceived utilitarian and hedonic value) and continuance intention in the…

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Abstract

Purpose

This research aims to examine the relationship of personal innovativeness, perceived value (consisting of perceived utilitarian and hedonic value) and continuance intention in the context of ride-hailing apps and to investigate consumer behaviour differences between metro and non-metro consumers.

Design/methodology/approach

The survey sample included 402 consumers of popular ride-hailing apps in Indonesia to test the research framework. Then, PLS-SEM-based software was utilised to examine the hypothesised relationship.

Findings

The findings indicate that the effect of personal innovativeness on continuance intention in using ride-hailing apps will operate through the full mediation role of perceived hedonic and utilitarian value, respectively. The findings also show that there are consumer behaviour differences between metro and non-metro consumers, in which the cognitive belief of consumers in the metro areas regarding the usage of ride-hailing apps is more related to hedonic value.

Research limitations/implications

The variety of respondent demographic profiles in this research is limited in that most of the research respondents are students. In such a case, the study may face the issue of generalisation.

Originality/value

This research generates an extended idea of the information technology continuance model by validating the important role of perceived hedonic and utilitarian value as an integral part of the model and strengthens the insights that Indonesia has consumer behaviour differences regarding technology-based services, particularly ride-hailing apps, between metro and non-metro consumers.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 21 February 2020

Peng Du and Hsin-Hui Chou

The purpose of this paper is to address the research question of how human actors and technology interact together in practices in the context of a sharing economy. The…

Abstract

Purpose

The purpose of this paper is to address the research question of how human actors and technology interact together in practices in the context of a sharing economy. The theoretical foundation of this paper is based on the existing literature about the sharing economy and studies that have been carried out examining value co-creation and sociomateriality.

Design/methodology/approach

This paper adopts a qualitative case study method for the empirical investigation. Using theoretical sampling, Xbed, an internet, unmanned and self-service hotel platform based in Guangzhou, China, was chosen for the empirical investigation. The case was built on multiple sources of data, including archival materials, on-site fieldwork and in-depth interviews. Then, the case was interpreted based on a number of theoretical concepts, with a particular emphasis on the sociomaterial perspective.

Findings

This paper shows how human actors and technology interact with one another in a number of interrelated ways, which collectively result in the value co-creation necessary for creating a sharing economy. The authors have found that various forms of sociomateriality (the intersection between technology, work and organization) play a key role in co-creation and that interactions between these sociomaterial assemblages (assemblage-to-assemblage (A2A)) drive the development of a sharing economy. These sociomaterial assemblages have dynamic and evolving characteristics.

Practical implications

The authors argue that the key to the success of a sharing economy lies in how to engage participating actors with material entities (e.g. technology applications) to form action-enabling sociomaterial assemblages, as well as in determining how these assemblages can be systematically arranged to collectively form a larger assemblage. We suggest that managers need to conceive how relations between the social and the material realms can be structured by adopting a service logic that aims to help the beneficiary function better. The authors also suggest that managers have to consider what assemblages are necessary and how they are connected, to construct a full access-based service.

Originality/value

This paper conceptualizes the sharing economy as a system of value co-creation practices and empirically examines such practices from a sociomaterial perspective. This paper adopts the concept of sociomaterial assemblages to investigate sharing practices, through which the knowledge of the role of technology in the development of a sharing economy is enhanced. This paper also expands the knowledge of service-dominant logic by using a microfoundation perspective to look at the value co-creation that emerges as a result of the interaction between sociomaterial assemblages. These assemblages also act as constitutive elements of a service ecosystem.

Details

Information Technology & People, vol. 33 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 23 March 2020

Patrizia Gazzola, Daniele Grechi, Fragkoulis Papagiannis and Chiara Marrapodi

This paper aims to explore the sharing economy in Italy, focusing on key socioeconomic characteristics.

Abstract

Purpose

This paper aims to explore the sharing economy in Italy, focusing on key socioeconomic characteristics.

Design/methodology/approach

Adopting an exploratory approach, it analyzes the answers of a questionnaire, created using Google Forms and administered via social networks and e-mails. To analyze the answers statistical tests and descriptive statistics were used. The survey reveals potential behavioral factors, which influence the participation propensity to share economic practices.

Findings

Results exhibit that the age of the consumer is an impactful participating factor of sharing economy, and therefore, it seems to be a discriminant. On the contrary, gender and annual income are insignificant determinants.

Research limitations/implications

The sample is unbalanced, the majority of the answers were provided by young people.

Social implications

The paper can give a picture of the role and the importance of the sharing economy in Italy. Motivated by its global economic growth that could reach in 2025 the value of €570bn, it contextualizes what drives people to collaborate and share tangible and intangible assets.

Originality/value

It aims to discover how this digital trend shapes the social fabric of the global economy, providing a broader reflection in terms of future sustainability developments. Ongoing dynamic changes on digital consumer preferences toward sharing products and services provide valuable evidence on their future commercial behavior.

Details

Kybernetes, vol. 50 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

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