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This study aims to address the following three questions: What are the main factors influencing co-creation behaviour among peers in a peer-to-peer (P2P) platform? What are the key consequences of such behaviour? and What are the main factors that positively influence a sense of commitment among peers in a P2P platform?

This study used a positivist paradigm to scrutinise the causal associations between the scale validation and causal configurations of influential factors by using fuzzy set qualitative comparative analysis.

Findings indicate that the significance of co-creation behaviour in enhancing the sense of commitment in a P2P platform. The implications for hospitality managers and researchers are discussed.

The findings of this research provide interesting insights for peer providers in a peer platform on how to enhance co-creation. They also offer guidelines on how to build a positive sense of commitment in the peer platform.

By investigating co-creation behaviour at the peer level, this research offers a unique theoretical contribution. Drawing on complexity theory, the research also proposes two tenets supporting the managerial contribution by identifying and clarifying how co-creation behaviour and related constructs can lead to a sense of commitment between peers in a P2P platform.

The term “crowdwork” describes a new form of digital work that is organized and regulated by internet-based platforms. This chapter examines how crowdwork platforms ensure their virtual workforce’s commitment and control its performance despite its high mobility, anonymity, and dispersion. The findings are based on a case study analysis of 15 microtask and macrotask platforms, encompassing 32 interviews with representatives of crowdwork platforms, and crowdworkers, as well as an analysis of the platforms’ homepages and community spaces. The chapter shows that performance control on crowd platforms relies on a combination of direct control, reputation systems, and community building, which have until now been studied in isolation or entirely ignored. Moreover, the findings suggest that while all three elements can be found on both microtask and macrotask platforms, their functionality and purpose differ. Overall, the findings highlight that platforms are no neutral intermediaries but organizations that adopt an active role in structuring the digital labor process and in shaping working conditions. Their managerial structures are coded and objectified into seemingly neutral technological infrastructures, whereby the underlying power relations between capital and labor become obscured.

The purpose of the paper is to outline the concept of the general peer in detail and to show its relation to the relevant social theories by Niklas Luhmann and Jürgen Habermas. It also aims at illustrating the concept with concrete examples from the academic system and the arts/mass media.

This paper introduces the concept of the “general peer” as an alternative to the concept of the “public sphere.” It situates the concept in the context of the concept of “profilicity” indicating a profile-based mode of identity.

The paper suggests that the concept of the general peer describes actually existing forms of the public better than the concept of the public sphere. It relates the general peer to second-order observation and functional differentiation prevalent in contemporary society.

The paper suggests that the concept of the general peer denotes a significant element of the constitution of profile-based identity (profilicity) in contemporary society.

The concepts of the general peer and profilicity may be used to conduct empirical research on the constitution of identity and the curation of profiles in various social contexts.

The paper can help understanding how to develop and assess profiles and their impact in contemporary social contexts.

The two concepts general peer and profilicity are theoretical innovations.

The purpose of this paper is to provide marketing professionals and researchers with an overview and understanding of core components that make up the current social media environment from a young consumer's perspective to enable successful communication, outreach and engagement techniques to be developed.

The paper combines personal and peer experiences, observations of user interaction and behavior on social media with the application of existing frameworks and campaigns to derive a complete picture of the social media environment.

The paper will provide insights into how social value creation can help companies large or small in creating positive social media presence while providing insights into the six P's of social media (person, profile, perception, peer, post, and pull) and their significance.

This paper is based primarily on a user and observer perspective with the intention of providing a succinct structural overview to aid future research and exploration. Empirical research should be conducted to verify and challenge assumptions made.

The insights provided can be used to design better social media engagement campaigns and explore future directions of research into developing measurement metrics for interactions and relationships between users and brands.

The creation of social value will be encouraged and better policies and support can be developed to address abuses of social media.

This paper is an original attempt to contextualize the new socially connected environment that we live in and combines insights from within with existing business frameworks to develop a potentially groundbreaking foundation framework on which future research and development by skilled researchers and practitioners can be based.

This paper aims to explore the feasible mining and proper selection of QoS‐aware services for a P2P‐based business process enactment framework, and enhance the relevant workflow prototype. Design/methodology/approach – Through observing and analysing unpredictable dynamic changes that commonly exist in e‐service workflow, a set of QoS specifications and monitoring mechanisms in a P2P workflow framework is proposed. These specifications are an evolving extension of services' description with semantic web facilitators for P2P‐based e‐services.

It has been demonstrated that the QoS‐OWL approach can be effectively used to describe and exploit e‐services, particularly in a decentralised environment. QoS‐OWL is also able to provide the deliberation of geographic information for e‐services, and facilitates the peers' effective cooperation and automates business processes. It is recommended that the approach be adopted in the dynamic online information system environment to increase efficiency and reduce costs in running e‐services.

The QoS attributes discussed in this paper are relatively typical for benchmarking purposes, so the extension of the QoS metrics specifications and related protocols need to be discussed in future work.

The authors propose an approach to dynamically selecting appropriate service‐oriented peers in a P2P network, where the composition of e‐services in a business process can be enhanced significantly. The approach is based on ontology and QoS perspectives, and the descriptions of services have rich semantic features in an attempt to make the service selection more intelligent and reliable. Therefore the proposal offers e‐service providers innovative initiatives to re‐engineer their business services.

This paper aims to offer an integrative conceptual theory of conflict and reports on the nomological net of team conflict profiles. Specifically, it integrates social self-preservation theory with information-processing theory to better understand the occurrence of team profiles involving task conflict, relationship conflict and process conflict.

The study collected data from 178 teams performing and engineering design tasks. The multilevel nomological net that was examined consisted of constructive controversy, psychological safety and team-task performance (team level), as well as perceptions of learning, burnout and peer ratings of performance (individual level).

Findings indicated mixed support for the associations between conflict profiles and the hypothesized nomological net.

Future research should consider teams’ profiles of team conflict types rather than examining task, relationship and process conflict in isolation.

Teams can be classified into profiles of team conflict types with implications for team functioning and effectiveness. As a result, assessment and team launch should consider team conflict profiles.

The complexity perspective advanced here will allow research on conflict types to move forward beyond the extensive research examining conflict types in isolation rather than their interplay.

The purpose of this paper is to propose a short-term renters’ preference profile for peer-to-peer (P2P) accommodation selection in the housing market in Kuala Lumpur, Malaysia. The emergence of P2P accommodation was initiated by the concept of a sharing economy, allowing the peer provider to share personal properties with the peer end-users. As the housing market has become more competitive, understanding the preference profile among short-term renters is advantageous to offer a matching marketing mix to the targeted customers.

This study uses qualitative method associated with thematic analysis. A total of 10,509 reviews on Airbnb were gathered from 377 properties in Kuala Lumpur Federal Territory from 2013 to 2017. Thematic analysis assisted by NVivo software was applied to analyse the empirical data. In total, 14 attributes were identified which could be categorised into 5Ps. The concept of 5Ps adopted from modern marketing is commonly used to categorise the strategies in the marketing process. In the current context, 5Ps is used to categorise the preference of the short-term renter in their selection of P2P accommodation including product, price, promotion, process and people.

This paper has developed a preference profile for P2P accommodation selection in Malaysia’s housing market. In total, 14 attributes were identified and categorised into the 5Ps of marketing mix. The results showed that the majority of short-term renters were concerned mostly with product (73.2 per cent), followed by people (14.5 per cent), process (10.1 per cent), price (2.0 per cent) and promotion (0.2 per cent).

This study contributes to existing literature with a novel case in Malaysia’s housing market by identifying the short-term renter’s preference in the P2P accommodation selection in the Malaysian housing market, specifically in Kuala Lumpur. The preference profile provides guidance for property owners and developers in the housing market to offer the right product in enhancing the marketability and rentability of the property.

In light of Facebook-based viral marketing and social commerce, the purpose of this paper is to test the moderating role of social identification with the Facebook profile owner (celebrity as aspirational reference group vs ingroup member (college student, same school) vs outgroup member (college student, different school)) in Facebook-based fashion brand marketing and management.

A randomized between-subjects experiment (celebrity’s Facebook profile vs ingroup member’s Facebook profile vs outgroup member’s Facebook profile vs control condition, n=73) was conducted. The sample was composed of college students recruited from a subject pool in a US university.

Results of multiple regression analyses indicate that social identification with the Facebook profile owner and ingroup vs outgroup perception moderate the influence of consumers’ materialism, fashion involvement and opinion leadership on interpersonal attraction to the celebrity, wishful identification with the celebrity, emotional quotient, involvement with the ads, advertising believability and willingness to buy the advertised fashion products. Furthermore, the results of structural equation modeling analyses show that source credibility perception (both the celebrity who endorses her own brand and the Facebook profile owner) mediates the relationship between experimental conditions (celebrity as aspirational outgroup vs same school student as an ingroup member vs different school student as an outgroup member) and the outcome variables (interpersonal attraction to the celebrity, involvement with ads, and advertising believability) in viral marketing leveraging a social media platform.

This study makes several theoretical contributions to consumer psychology and provides managerial implications for Facebook-based fashion marketing and fashion brand management.

In September 2001, the Professional Headship Induction Programme was implemented in Wales. This programme is intended to support the professional development of new headteachers and is made up of a professional headship profile, mentor support, peer networking and a directory of training resources. The programme was developed by a consortium comprising the Glamorgan University, the educational advisory service for the Bridgend, Caerphilly, Merthyr Tydfil and Rhondda‐Cynon‐Taf local education authorities, the Welsh Primary Schools Association and the Welsh Secondary Schools Association. This paper describes the programme and its development and, on the basis of interviews with those involved, reports the tensions and shifts that emerged during the development process. These include the timescale of the development, the programme structure and content, determination of the balance between support and challenge for new headteachers, historical and political tensions and the inter‐relationship between the participants in the development. In the final section, success factors are identified.