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This paper aims to examine how prosumption manifests in an online community, Instructables.com, and its value for those who engage with it. The paper emphasizes its distinctiveness compared to similar phenomena, particularly co-creation.

This work uses a netnography-informed research approach, involving Instructables community observations, participation and 15 online interviews with members of the community.

Prosumption provides personal benefits including hedonic elements of enjoyment and fun, functional elements of monetary saving and self-sufficiency, and cognitive benefits such as problem solving and learning. Further, extra-personal benefits include community-, environment-, market-, family- and friends-oriented benefits.

Personal and extra-personal prosumption benefits generate use and social value, progressing understanding of value through a type of prosumption that the authors term peer-to-peer.

An understanding of the differences among concepts can set expectations, responsibilities and opportunities for both firms and prosumers in an increasingly collaborative marketplace.

By critically analyzing the nature of value through a particular kind of prosumption, the paper makes three theoretical contributions. First, it transforms and broadens the scope of empirical research by clarifying critical distinctions between co-creation and prosumption and establishing them as higher-order concepts. Second, the paper determines the benefits, use and social value participants derive from particular forms of participation in the marketplace. Finally, the paper establishes a new concept, namely peer-to-peer prosumption, which the authors define as a type of prosumption that prioritizes collective, peer-to-peer use and social value over exchange value. The paper contributes to marketing literature on the ongoing evolution of consumer roles and participation in the marketplace, by furthering theorization in this field.

This study aims to focus on peer-to-peer accommodation services in the sharing economy. Adopting construal level theory as the theoretical foundation, this study investigates the main and interaction effects of social and spatial distances on guest loyalty toward peer-to-peer accommodation.

This study uses a secondary source of online observational data archived on Xiaozhu, a leading peer-to-peer accommodation sharing platform in China. It consists of 2,612 observations of 1,304 unique travelers who stayed at 559 listings managed by 281 hosts in four major metropolitan areas of China over four years from August 2012 to August 2016. Non-linear binary choice panel models of probability regressions were used to estimate the effects of psychological distances (social and spatial) between hosts and guests on the likelihood of repeat purchase. The software used for the econometric analyses is STATA 14.

The results indicate that social distance negatively affects guest loyalty toward the listing hosts, while spatial distance has a positive influence on guest loyalty. The results also show significant interactions between the two psychological distance dimensions in influencing loyalty. The findings provide important insight into the influences of psychological distances on travelers’ repeat purchase behavior toward peer-to-peer accommodation providers.

This study contributes to the literature by providing empirical evidence that supports the importance of psychological distances in forming a loyal relationship between hosts and guests in the peer-to-peer accommodation sector of the sharing economy.

The purpose of this paper is to report the findings of a third-sector community review into peer-to-peer best practices in mental health service provision in Sussex. This community initiative was funded by the Big Lottery to explore the benefits of the peer-led approach on individual and public health outcomes and identify avenues for partnership working.

A total of 131 participants who had engaged with peer-to-peer services both as receivers and providers of support were invited to share knowledge and best-practice expertise via a survey, focus groups and a public consultation day.

This case study review suggests peer-to-peer support services as an innovative approach to reducing suicide, self-harm, reliance on public health services (GPs, hospital stays, etc.) and engaging with drugs, alcohol and criminal activity. In addition to offering a holistic and social approach to mental health, it further identifies that engagement in peer-to-peer activities potentially provide long-term benefits by reducing the stigma associated with mental health conditions and treatment. This review highlights the importance of third-sector groups in providing peer-to-peer mental health support services. It recommends a network of Peer-to-Peer services to share best practices and improve partnership working.

Conducted by and for people with personal or family experiences with mental health challenges, this review captures the often inaccessible ideas of a highly marginalised group. It communicates how they would prefer to work in partnership with academic institutions, public and statutory service to improve individual and community health outcomes.

The peer-to-peer perspective on open data is an interesting topic to research, taking into account that data-driven innovations and related startups are often developed independently by civic and private stakeholders in a highly collaborative manner and are tentatively beginning to directly compete with traditional e-government solutions, providing arguably better services to citizens and businesses. In this regard, the paper aims to further debate on the potential of such independent data-driven collaboration not only to transform the traditional mechanisms of public sector innovations but also provide more democratic ways to ensure greater transparency of government and its responsibility before the society.

The research is based on a cross-country case study, resorting to the content analysis of three demonstrative cases in the development of open data-driven projects, which specifically promote peer-to-peer communication between its stakeholders. In this regard, the case study itself relies heavily on the analysis of rich empirical data that the author collected during his field studies in the Northern European region in 2015–2017, particularly in Estonia, Finland and Sweden. The practical research itself consists of three major parts, which reflect peer-to-peer perspectives of correspondingly civic, public and private stakeholders through manifested examples of related independent projects in the area.

The paper's results demonstrate that the use of peer-to-peer mechanisms in advancing related public sector reforms allows to transform the traditional understanding of e-government phenomena in a conceptually new way. E-government or its last more political interpretation – from the perspective of its peers could be regarded not necessarily as a platform to provide digital public services but as a source of raw material for various third party projects in, respectively, civic, government and business peer-to-peer dimensions of such reforms. As a result, open data provides an interesting playground to change the very nature of public sector innovations in the area.

The choice of countries for research was motivated by purposive and convenience sampling because all these countries are situated in one region, have both similarities and differences in historical, political and socioeconomic backgrounds and, therefore, provide an ideal playground to investigate open data as a context dependable phenomenon. In this regard, the unique political and socioeconomic contexts of these countries provide an interesting playground to debate on the potential of social democracy, egalitarian society and social equality, i.e. public values that are deeply embedded into the fabric of societies there, to benefit the open data movement in a fundamental manner.

This paper reports on unique practical approaches for peer-to-peer collaboration and cooperation in advancing open data-driven platforms among stakeholders. The results of the case studies in three Nordic countries, which are currently among global leaders in advancing the concept of open government, are presented in an intrinsically illustrative manner, which could help practitioners and policymakers to understand better the potential of such a peer-to-peer perspective on open data. In this regard, the models proposed, of citizen-to-citizen, business-to-business, government-to-government interactions, could be interesting to a wide audience of e-government stakeholders in many nations.

The paper also enters into philosophical debates about societal implications of digital peer-to-peer data-driven communication among people. Recent efforts to digitize almost every part of social life, starting from popularization of solutions for distant work and ending to online access to various public services, incentivize individual members of civil society to communicate in an inherently peer-to-peer way. This fact will definitely increase the demand for related digital services. Social distancing in a digital context will allow to paradoxically emancipate technically savvy and entrepreneurial people in creating new services, including using open data, which could meet the demand.

The research is intrinsically of an empirical character because recent e-government reforms in the public sector in many countries, including in the open data area, provide rich practical knowledge to test the limits of new technologies to advance society in socioeconomic and, more importantly, political development. In this regard, this paper provides the first research in analyzing open data from a unique peer-to-peer perspective with an ultimate goal of the whole investigation to draw the attention of other e-government scholars and initiate debates on the collaborative nature of the phenomena to empower civil society and ensure transparency of government.

This paper investigates online evaluation processes on peer-to-peer platforms to highlight how online peer evaluation enacts neoliberal subjects and collectives.

The paper uses netnography (Kozinets, 2002) to study the online community of Airbnb. It is also based on 18 interviews, mostly with Airbnb users, and quantitative data about reviews.

Results indicate that peer-to-peer platforms constitute biopolitical infrastructures. They enact and consolidate narcissistic entrepreneurs of the self through evaluation processes and consolidating a for-show community. Specifically, three features make evaluation a powerful neoliberal agent. The object of evaluation shifts from the service to the user's own worth (1). The public nature of the evaluation (2) and symetrical accountability between the evaluator and the evaluatee (3) contribute to excessively positive reviews and this keeps the market fluid.

This paper calls for problematization of the idea of sharing in the so-called “sharing economy”. What is shared on peer-to-peer platforms is the comfort of engaging with people like ourselves.

This paper contributes to the literature on online accounting by extending consideration of evaluation beyond the review process. It also stresses that trust in the evaluative infrastructure is fostered by narcissistic relationships between users, who come to use the platform as a mirror. The peer-to-peer context refreshes the our knowledge on evaluation in a corporate context by highlighting phenomena of standardized spontaneity and euphemized evaluation language. This allows evaluation processes to incorporate a market logic without having to fuel competition.

Due to their very different contexts, the responses made by property hosts to online reviews can differ from those posted by hotel managers. Thus, the purpose of this study is to investigate the determinants of the responding behavior of hosts on peer-to-peer property rental platforms.

This study applied a comprehensive framework based on the theory of planned behavior. Empirical models are constructed based on 89,967 guest reviews with their associated responses to reveal the responding pattern of property hosts.

Unlike hotel managers, property hosts are more likely to reply to positive than to negative reviews; moreover, when they do choose to respond to negative reviews, they are likely to do so negatively, in a “tit-for-tat” way. This study also finds that one reason for the difference of responding patterns between property hosts and hotel managers is the hosts’ lack of experience of consumer relationship management and service recovery.

This study provides a good start point for future theoretical development regarding effective responding strategy on peer-to-peer property rental platforms, as well as some useful implications for practitioners.

This study is an early attempt to analyze the impact of the particularity of emerging platforms on the responding behavior of service providers based on a comprehensive conceptual framework and empirical model thus provides a good starting point for the further investigation of effective response strategies on these emerging platforms.

This paper aims to examine the complexity of attribute configurations affecting tourism decisions related to peer-to-peer accommodation and the sharing economy in destinations affected by recession.

Based on chaos and complexity theories this non-parametric research examines the perspectives of 352 peer-to-peer accommodation holidaymakers in Athens, Greece. Using fuzzy-set qualitative comparative analysis (fsQCA), the study examines the complex relations between social and economic aspects, benefits, risks and consumer trust with regard to purchasing intentions. The paper also compares fsQCA with the dominant linear methods of analysis (regression; Cramer’s V) and highlights fsQCA’s suitability when dealing with tourism complexity.

The results reveal three configurations explaining the attributes of holidaymakers’ tourism decisions characterised by socio-economic orientation, trust formulation and price sensitivity. They also highlight the superiority of fsQCA towards conventional linear analyses in complexity aspects.

The examination of the complexity concept using fsQCA can provide a better understanding of the influence of attributes which affect tourism decisions especially for countries suffering from deep recession such as Greece. Still, due to the lack of fsQCA implementation in tourism studies, its full potential needs to be further examined.

In terms of the literature, the study provides an understanding of the complexity formulation of tourism decisions during recession, with special focus on the sharing economy. It further explores the attributes that affect tourism decisions and associated linkages. Methodologically, the study highlights the value of fsQCA and its advantages compared to conventional methods of correlational analysis. It also progresses from fit to predictive validity for the models suggested.

The objective of this chapter is to understand innovative processes of resource redeployment taking place during consumption. We label this as consumer entrepreneurship. We define consumer entrepreneurship as the process of sharing and recombining resources innovatively to seek opportunities for self-creating user value. Through the illustration of heterogeneous forms of consumer peer-to-peer sharing, we argue that consumer entrepreneurship: (1) differs ontologically from a view of entrepreneurship as creation of exchange value; (2) bridges the notion, established in marketing studies, of consumers as value creators with the field of entrepreneurship; (3) develops mostly when the process of sharing is regulated informally, based on trust relationships; and (4) thrives as groups of sharing consumers discover and enact their values through the experimentation of multiple forms of product and service procurement. On the basis of these points, consumer entrepreneurship contributes to provide a novel perspective on hybrid organizations, that is, a view of hybrid organizations as everyday spaces where consumers create heterogeneous forms of (utilitarian, social, or environmental) value that they personally use as opposed to reward exchanges. Relative to the current definition of hybrid organizations (Pache & Santos, 2013) and organizing (Battilana & Lee, 2014), we argue that consumer entrepreneurship helps better explain “why, when, and how” consumers increasingly engage in peer-to-peer sharing organizations – a fledging and still underexplored way of organizing consumption worldwide.

Based on text content analysis using big data, this study aims to explore differences in guest perceptions of peer-to-peer accommodations before and after COVID-19 to provide suggestions for the development of these properties in China postpandemic.

A guest perception dictionary was established by collecting Ctrip customer reviews of peer-to-peer accommodations. After data cleaning, thematic word analysis and semantic association network analysis were used to explore perceptions and thematic differences before and after COVID-19.

This research constructed a multidimensional framework of guest-perceived values for peer-to-peer accommodation in the context of COVID-19. The findings showed that the emphasis on functionality in peer-to-peer accommodation changed; perceived emotional values associated with peer-to-peer stays were more complex; perceived social values decreased, host–guest interactions were reduced and online communication became a stronger trend; tourist preferences for types of experiences changed, and people changed their destination selections; perceived conditional value was reflected in perceived risks, and the perceptions of environmental health, service and physical risks increased.

This research has constructed a multidimensional framework of tourist perceived value on the basis of peer-to-peer accommodation context and epidemic background and has thus shown the changes in tourist perceived value of peer-to-peer accommodation before and after COVID-19.

To the best of authors’ knowledge, this research constitutes the first attempt to explore the perceptual differences for peer-to-peer accommodations before and after COVID-19 based on an extensive data set of online reviews from multiple provinces of China.

Creating superior customer satisfaction has been considered one of the keys to the firm's success and hence, the antecedents of customer satisfaction have been examined numerous times. However, the link between customer satisfaction and peer‐to‐peer quality, which is deemed a critical component of customer experience quality, has not been spotlighted despite its importance. The purpose of this paper is to propose and test a theoretical model of the relationship among outcome quality, interaction quality, peer‐to‐peer quality, and customer satisfaction as well as these variables’ impacts on customer loyalty.

To test the model, the authors conducted a survey and collected self‐administered data for data analysis. The proposed relationships were then tested using structural equation modeling.

The findings indicate that outcome quality, interaction quality, and peer‐to‐peer quality perceptions significantly influence customer satisfaction, which, in turn, greatly influences customer loyalty. This study shows that outcome quality, interaction quality, and peer‐to‐peer quality should be considered pivotal elements in creating customer satisfaction and that customer satisfaction should be treated as a strategic variable to enhance customer loyalty.

The present study examines the role of familiarity as a moderating variable, finding that outcome quality has a significant influence on customer satisfaction only when patients are familiar with services provided by a hospital. That is, the influence of outcome quality on customer satisfaction becomes greater as customers become more familiar with hospital services, which are characterized as credence services. The finding is noteworthy in that it expands our understanding of the relationship between outcome quality and customer satisfaction.