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Article
Publication date: 27 October 2020

Pedro Hemsley, Rafael Morais and Karinna Di Iulio

Recent models in firm theory assume that problems have to be solved for production to take place and that knowledge is the main input for problem-solving. This paper…

Abstract

Purpose

Recent models in firm theory assume that problems have to be solved for production to take place and that knowledge is the main input for problem-solving. This paper characterizes the relationship between the predictability of production prcesses and investment in knowledge.

Design/methodology/approach

This paper uses a theoretical model of firm theory to study investment in knowledge by a simplified one-layer firm with a stochastic technology, across different market structures, and develops a calibration exercise to illustrate the results.

Findings

Firms working closer to the production frontier (those with a larger efficient scale in perfect competition, facing a higher demand in monopoly or more competitive internationally in an open economy) react more in terms of investment in knowledge when problem predictability changes. Investment in knowledge becomes nearly insensitive to such changes for firms with a low output, i.e. those far from the frontier. A calibration exercise suggests that the elasticity of knowledge with respect to the predictability of problems was around 0.59 for the US economy for the period 1980–2020.

Originality/value

These are the first nonambiguous results on the relationship between the predictability of production processes and investment in knowledge and help understanding knowledge acquisition by different firms in distinct competitive environments.

Details

Journal of Economic Studies, vol. 48 no. 6
Type: Research Article
ISSN: 0144-3585

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Article
Publication date: 19 March 2019

Ana Claudia Braun Endo, Luiz Alberto de Farias and Pedro Simões Coelho

The purpose of this paper is to provide empirical insights about service branding from higher education administrators (HEAs) perspectives and to identify the main factors…

Abstract

Purpose

The purpose of this paper is to provide empirical insights about service branding from higher education administrators (HEAs) perspectives and to identify the main factors involved in their strategic thinking in this sector.

Design/methodology/approach

Adopting a qualitative approach, 22 in-depth interviews were performed in Brazilian HEAs to analyze service branding as a strategic institutional process in this context.

Findings

Findings reveal that service branding depends on several factors, e.g., in this case, deep integration between branding and services, leadership involvement, strong value propositions, sharing of strategic guidelines, branding experiences and, finally, credibility and reputation. Excellence of service is considered essential in higher education (HE) and, therefore, service branding faces the challenge of promoting the provision of quality services.

Originality/value

Although there have been many studies relating to HE and branding, few authors have studied service branding in educational sector and which issues must be observed in a competitive marketplace.

Details

Marketing Intelligence & Planning, vol. 37 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 13 July 2015

Phillip N Smith, Caitlin Wolford-Clevenger, Candice N Selwyn, Erin Poindexter, William Lechner, DeMond M. Grant and Kelly C Cukrowicz

The interpersonal theory of suicide proposes that an individual must acquire the capability for suicide to carry out a near-lethal or lethal suicide attempt. This…

Abstract

Purpose

The interpersonal theory of suicide proposes that an individual must acquire the capability for suicide to carry out a near-lethal or lethal suicide attempt. This capability develops via habituation in response to painful and provocative life events. Some individuals might be more vulnerable to developing the capability for suicide because they habituate more quickly to stimuli. The purpose of this paper is to examine the relations between the rate of physiological habituation and acquired capability, proxies for acquired capability, and acute risk factors for suicide.

Design/methodology/approach

Depressed, suicidal individuals completed self-report assessments and a startle reflex task assessing the rate or speed of physiological habituation in response to repeated bursts of white noise.

Findings

Slower habituation was associated with hopelessness and negative stressors. The rate of habituation was not associated with acquired capability.

Originality/value

The current study informs the understanding of how physiological habituation is related to suicide risk factors.

Details

Journal of Aggression, Conflict and Peace Research, vol. 7 no. 3
Type: Research Article
ISSN: 1759-6599

Keywords

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Article
Publication date: 16 January 2009

Pedro Gonçalves Martinho, Paulo Jorge Bártolo and António Sérgio Pouzada

This paper aims to explore the influence of the materials used in moulding blocks of hybrid moulds on the injection moulding setup and the properties of the mouldings.

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1092

Abstract

Purpose

This paper aims to explore the influence of the materials used in moulding blocks of hybrid moulds on the injection moulding setup and the properties of the mouldings.

Design/methodology/approach

An instrumented (pressure and temperature) hybrid mould with exchangeable moulding blocks, produced by rapid prototyping and tooling techniques (RPT), was used to produce polypropylene tubular mouldings. The configuration of the mould was varied with combinations of moulding block materials, namely, an epoxy resin composite processed by vacuum casting and steel. The processing conditions were adjusted to obtained steady processing conditions. The mouldings were assessed in terms of the microstructure and the shrinkage.

Findings

Due to the properties of the moulding block obtained by RPT being different from tool steel, the injection moulding processing conditions and the plastics parts properties are different when hybrid moulds are used. The cycle time depends on the moulding block properties and must be adjusted to the desired running temperature. The morphology of the mouldings is strongly affected by the thermal properties of the moulding block materials. When different materials are used in the core and the cavity asymmetric structures develop in the part. The shrinkage of the mouldings, when resin cores are used is also affected by the deformation of the core caused by the injection pressure.

Originality/value

This paper makes a contribution to understanding the morphology of semi‐crystalline mouldings obtained using hybrid moulds and enhances the importance of the core deformation on the shrinkage of the mouldings.

Details

Rapid Prototyping Journal, vol. 15 no. 1
Type: Research Article
ISSN: 1355-2546

Keywords

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Article
Publication date: 4 November 2013

Riza Casidy

The purpose of this paper is to examine the relationship between perceived brand orientation (PBO), satisfaction, loyalty, and post-enrolment communication behaviour in…

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1928

Abstract

Purpose

The purpose of this paper is to examine the relationship between perceived brand orientation (PBO), satisfaction, loyalty, and post-enrolment communication behaviour in the Australian higher education sector.

Design/methodology/approach

Two hundred and fifty-eight questionnaires were completed by undergraduate students of a particular university in Australia. Structural equation modeling was employed in this study to examine the associations between the constructs.

Findings

This study provides empirical evidence that PBO has a positive and significant relationship with all dependent variables. The research reveals that students' perception of a university's brand orientation is significantly related to satisfaction, loyalty, and post-enrolment communication behaviour.

Research limitations/implications

The findings may guide the key decision makers in higher education institutions to understand the importance of brand orientation in their corporate strategy to enhance satisfaction, loyalty, and positive WOM, which can be used to differentiate themselves from other institutions in the highly competitive education market.

Originality/value

Past researchers have not looked into the dynamic relationships between PBO, satisfaction, loyalty, and post-enrolment communication behaviour, and hence research is to be called for in this area. The paper is the first to examine brand orientation from the perspective of the students and provide higher education institutions with recommendations to improve service quality through brand orientation.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 25 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 6 March 2017

Nnamdi O. Madichie and Ayantunji Gbadamosi

The purpose of this paper is to highlight the strategies undertaken by “entrepreneurial” universities to leverage their bottom-line especially in response to withdrawals…

Abstract

Purpose

The purpose of this paper is to highlight the strategies undertaken by “entrepreneurial” universities to leverage their bottom-line especially in response to withdrawals of public funding. Internationalisation has been the most prominent from setting-up overseas branch campuses to aggressive recruitment drives for international students, and more recently, the launch of new programmes to attract a wider market.

Design/methodology/approach

Based on a documentary analysis, this study explores the future of curriculum development in entrepreneurial universities, using narratives around an “unconventional course” launch as a case illustration.

Findings

The findings reveal an interesting interaction of innovation, opportunity recognition, risk taking and pro-activeness at play within a university environment. The study also highlights how instructors have, in the past, based their syllabi on celebrities – from the Georgetown University to the University of South Carolina, University of Missouri and Rutgers University cutting across departments from English through sociology to Women’s and Gender Studies.

Practical implications

Overall this study captures the relationship between hip-hop artistry and poetry, as well as meeting the demands of society – societal impacts – not the least, bringing “street cred” into the classroom.

Social implications

The case illustration of a course launch at the University of Missouri linking hip-hop artists to curriculum development and pedagogy, opens up the discourse on the future trajectory of teaching and learning in higher education, with its attendant social implications – not the least for life after graduation.

Originality/value

This study provides fresh insights into the entrepreneurial potential of universities in co-branded/marketing activities with the hip-hop industry.

Details

Journal of Management Development, vol. 36 no. 2
Type: Research Article
ISSN: 0262-1711

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Article
Publication date: 19 May 2021

Mark Anthony Camilleri

This study aims to present a systematic review on service quality in higher education. It discusses about the latest opportunities and challenges facing higher educational…

Abstract

Purpose

This study aims to present a systematic review on service quality in higher education. It discusses about the latest opportunities and challenges facing higher educational institutions (HEIs) following the outbreak of the coronavirus (COVID-19) pandemic.

Design/methodology/approach

The study relied on the grounded theory’s inductive reasoning to capture, analyze and synthesize the findings from academic and non-academic sources. The methodology involved a systematic review from Scopus-indexed journals, from intergovernmental and non-governmental policy documents, as well as from university ranking sites and league tables.

Findings

The comprehensive review suggests that HEIs can use different performance indicators and metrics to evaluate their service quality in terms of their resources, student-centered education, high-impact research and stakeholder engagement. Moreover, this paper sheds light about the impact of an unprecedented COVID-19 on higher education services.

Practical implications

During the first wave of COVID-19, the delivery of higher educational services migrated from traditional and blended learning approaches to fully virtual and remote course delivery. In the second wave, policy makers imposed a number of preventative measures, including social distancing and hygienic practices, among others, on HEIs.

Originality/value

This timely contribution has synthesized the findings on service quality and performance management in the higher education context. Furthermore, it investigated the effect of COVID-19 on higher education services. It deliberates on the challenges and responses in the short/medium term and provides a discussion on the way forward. In conclusion, it implies that HEI leaders ought to embrace online teaching models and virtual systems, as they are here to stay in a post-COVID-19 era.

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