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Article
Publication date: 20 May 2019

Bruno Duarte Abreu Freitas and Pedro Correia

This paper aims to determine how important cultural events organized by hotels are when guests select the establishment, determine the most influential source to attract…

Abstract

Purpose

This paper aims to determine how important cultural events organized by hotels are when guests select the establishment, determine the most influential source to attract customers to the hotels’ cultural events and measure their ability to meet guests’ expectations.

Design/methodology/approach

A qualitative exploratory methodology was adopted. Data collection was performed through voluntary and non-probabilistic face-to-face interviews to 2,229 guests and six directors from eight hotels that organize cultural events.

Findings

The data revealed that, although cultural events organized by hotels were not a selection factor, these were attended by the majority of guests, who felt valued for being asked for feedback by the hotels and were more influenced by marketing communications within the establishments than by word-of-mouth.

Originality/value

Contrary to cultural events organized by local authorities, cultural events organized by hotels have received little to no academic attention. This research allowed the authors to better understand the factors that may influence hotel selection and guests’ satisfaction.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 1
Type: Research Article
ISSN: 1750-6182

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Book part
Publication date: 15 September 2016

Pedro Pimpão, Antónia Correia, João Duque and Carlos Zorrinho

This chapter aims to assess how effective loyalty programs are in contributing to retaining guests for hotels. The effectiveness is measured by means of a Bass model which…

Abstract

This chapter aims to assess how effective loyalty programs are in contributing to retaining guests for hotels. The effectiveness is measured by means of a Bass model which allows the measurement of the diffusion patterns of adopters within potential adopters. The data used to perform this model allow the depiction of the effect of geographical localization over a time frame of three years. Results suggest that the loyalty card’s acceptance was measured from the internal and external parameters, based on the concept of diffusion theory. The results indicated a need for innovation of the loyalty program from 2019. Due to the existence of several hotels with different typologies in different countries, a segmentation of clients by nationalities is suggested with a “waterfall” strategy being placed in the hotel chain loyalty program.

Details

Tourism and Hospitality Management
Type: Book
ISBN: 978-1-78635-714-4

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Article
Publication date: 30 September 2014

Pedro A. Pereira Correia, Irene García Medina, Zahaira Fabiola González Romo and Ruth S. Contreras-Espinosa

This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and through empirical observation (interviews and questionnaires) and…

Abstract

Purpose

This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and through empirical observation (interviews and questionnaires) and theoretical analysis (studies and academic literature on the subject), to analyse the reactions of individuals in social media (particularly in Facebook) and its confluence with the organizations. The overall aim is subdivided into three objectives covering more precisely the two poles of marketing communication (the consumers and the businesses), within the context of Facebook: to learn about the users’ vision on Facebook and their point of view on being a part of it; to understand the strategic vision of Facebook from those responsible for marketing and communication in companies; and to analyse the role of Facebook in marketing activities and interactive communication (users and companies).

Design/methodology/approach

The first part of this study is a theoretical study of the area and existing published research. The second part is a qualitative study. In this sense, the theoretical analysis in the field of social networks supports the propositions discussed in the empirical analysis, which is based on a random sample of individuals and representative companies. The analysed universe consists of a randomly unrepresentative group of consumers living in Portugal, particularly in the cities of Funchal (Madeira) and Lisbon, and company representatives established in Funchal (Madeira), to understand if the theoretical arguments are also verified in these regions regardless of their particular characteristics, especially the geographical and demographic.

Findings

Today the focus continues to be very connected to sales and promotions and to traditional communication channels when it should move to create interactions with meaning for the audience through content before focusing on sales. Organizations should consider the way they communicate with their target audience and consider social networks and mobile technologies as a new way of expanding the business, adapting to this new consumer not contemplated by the traditional marketing and communication media.

Research limitations/implications

Furthermore, the existing literature quickly becomes obsolete without addressing the issue in depth, sometimes referring qualitative studies based on demographic and geographic variables and traditional models. Moreover, most of the authors are Anglo-Saxon and discuss realities away from the one studied here. Geographical location and time are also other important limitations, as in Portugal, the phenomenon is recent and both individual users and company representatives (who constituted the study sample) have little practical experience in the use of online technologies and social networks; probably the main setback is the limited period of the study, concentrating the analyses on the current interviewee experience instead of an evolutionary people's behaviour analyses concerning the use of social networks. Although the evolution of information technology is a catalyst for a more intense online social experience, it is important to understand how to live the virtual experience and how the communication between individuals and companies evolves (how to adapt to this new consumer audience), face the current short-term models based on offline actions, reactive strategic actions, misperception of users and lack of information on social network consumers’ life.

Practical implications

Organizations should consider the way they communicate with their target audience and consider social networks and mobile technologies as a new way of expanding the business, adapting to this new consumer not contemplated by the traditional marketing and communication media. The study presents a qualitative analysis of the behaviour, the reactions and the attitudes of individuals towards organizations, with the aim of understanding which are the social factors that contribute to sustainable competitive advantage to organizations and support strategies and future actions.

Social implications

The social aspects are a part of the experience in the Facebook community and also of the shopping experience. So it is important to monitor these behaviours in Facebook or other networks to perceive users of social networks, and consequently define marketing and communications actions to transform fans into customers. Relevant factors come associated with tacit knowledge of the organization, particularly those related with learning and social interaction of the organization and organization knowledge about virtual communities. To a higher coexistence of these factors, the more difficult the replication is, and the higher the strengthening of the hypothesis of sustainability of competitive advantage.

Originality/value

Organizational survival increasingly depends on the socialization, sharing interests and activities with the audience linked to the incorporation of digital technologies in their activities, especially those related to social networks. Technology emerges as a support for the satisfaction of social connection, transforming communication between people and companies, making it much more dynamic and transparent. As we have seen, there are many positive factors associated with the participation in the social networks. Prominent among these are the interactivity, the detection of customer needs, the adjustment of supply, transmission of content without geographical boundaries and the ease of implementation of viral marketing campaigns.

Details

International Journal of Accounting & Information Management, vol. 22 no. 4
Type: Research Article
ISSN: 1834-7649

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Book part
Publication date: 15 September 2016

Abstract

Details

Tourism and Hospitality Management
Type: Book
ISBN: 978-1-78635-714-4

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Article
Publication date: 8 January 2018

Pedro Pimpão, Antónia Correia, João Duque and José Carlos Zorrinho

The purpose of this study is to define a model of social technology diffusion, comprising constructs that explain guests’ likelihood of recommending their hotel loyalty…

Abstract

Purpose

The purpose of this study is to define a model of social technology diffusion, comprising constructs that explain guests’ likelihood of recommending their hotel loyalty program to their peers.

Design/methodology/approach

The diffusion effect is explained by commitment-trust, satisfaction with user-to-user interactivity, satisfaction with user identifiability and word of mouth. A total of 2,812 usable responses were obtained through an online questionnaire sent to guests with two or more transactions with the loyalty program.

Findings

The results suggest that commitment and trust and word of mouth are crucial to enact social diffusion. As such, hotel loyalty programs need to be leveraged through enacting social diffusion.

Practical implications

Tourism and hospitality practitioners dealing with loyalty programs should create and post new trustworthy content that might be beneficial for the hotel loyalty program in their efforts to provide a more valuable experience for guests.

Originality/value

The paper provides empirical evidence that the likelihood of sharing with other guests or the intention to belong to a hotel loyalty program community exists and then goes on to offer a range of possible responses based upon four relational mediators.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 1
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 1 October 2019

Cristiane Oliveira Viana, Hermes Carvalho, José Correia, Pedro Aires Montenegro, Raphael Pedrosa Heleno, Guilherme Santana Alencar, Abilio M.P. de Jesus and Rui Calçada

The purpose of this paper is to evaluate the fatigue process through the dynamic analysis of the global structural model and local static sub-modelling in a critical…

Abstract

Purpose

The purpose of this paper is to evaluate the fatigue process through the dynamic analysis of the global structural model and local static sub-modelling in a critical detail using the hot-spot stress approach. The detail was studied in three different positions at the “Alcácer do Sal” access viaduct, and the methodologies from the IIW and Eurocode EN 1993-1-9 were compared.

Design/methodology/approach

In this study, the fatigue life process based on the hot-spot stress approach was evaluated using a global dynamic analysis and a local sub-modelling based on a static analysis of welded connections in the “Alcácer do Sal” railway structure, Portugal, taking into consideration the recommendations from IIW and Eurocode EN 1993-1-9. The hot-spot stresses were calculated through the static analysis of the sub-model of the welded connection for each vibration mode with the aim to obtain the temporal stresses using the modal coordinates and modal stresses of the extrapolation points. The Ansys® and Matlab® softwares were used for the numerical analysis and the hot-spot stress calculations, respectively.

Findings

The proposed methodology/approach to obtain fatigue assessment is based on the modal analysis of the global structural model and local static sub-modelling. The modal analysis was used to extract the boundary conditions to be used in the local model to determine the temporal stresses of the extrapolation points. Based on the modal superposition method, the stresses as function of time were obtained for fatigue life evaluation of a critical detail by the hot-spot stress approach. The detail was studied in three different positions.

Originality/value

In the present study, a global-local fatigue methodology based on dynamic analysis of the global structural model and local static sub-modelling of the critical detail using the hot-spot stress approach is proposed. Herein, the modal analysis of the global structural model supported by the modal superposition method was used to obtain the matrix of modal coordinates. The static analysis of the local sub-model for each mode from the modal analysis of global structural model was done to estimate the hot-spot stresses. The fatigue damage calculation was based on S-N curve of the critical detail and rainflow method. The IIW recommendation proved to be more conservative compared to the proposed rules in the Eurocode EN 1993-1-9. The global-local modelling based on dynamic analysis is an important and effective tool for fatigue evaluation in welded joints.

Details

International Journal of Structural Integrity, vol. 12 no. 1
Type: Research Article
ISSN: 1757-9864

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Article
Publication date: 1 December 2006

José P. Duarte and Rodrigo Correia

The current goal is to implement a description grammar that generates housing briefs based on user and site data. The ultimate goal is to customize mass housing. This…

Abstract

The current goal is to implement a description grammar that generates housing briefs based on user and site data. The ultimate goal is to customize mass housing. This paper discusses these issues. Previous research proposed a mathematical model for the automatic generation of customized designs based on description and shape grammars. This paper describes the implementation of a description grammar that codifies the Portuguese housing design guidelines, as well as the intelligence of a human designer using them inferred after experimental work. Knowledge was sequentially converted from table format into English, Mathematical notation, and then the CLIPS language. Java Experts system Shell is the rule application engine, and JAVA and XML are used for coding theinterface and information tables, respectively.It describes how to implement a description grammar and it shows the feasibility of using them for automating the generation of housing briefs that contain enough technical information for design. In a subsequent step, it permits the automatic generation of housing solutions in real time. Backtracking is limited, theinterface does not provide visual clues for improving understanding of the available options, and the brief does not record intuitive or emotional information. It can help designers identifying the specifications of their clients' houses. It can be linked to a system that automatically generates, in a given language, housing solutions that match such specifications, thereby enabling the mass customization of housing. This paper describes the first practical implementation of a description grammar found in the literature.

Details

Construction Innovation, vol. 6 no. 4
Type: Research Article
ISSN: 1471-4175

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Article
Publication date: 25 May 2012

J.R. Correia, M. Garrido, J.A. Gonilha, F.A. Branco and L.G. Reis

The purpose of this paper is to present experimental investigations on the structural behaviour of composite sandwich panels for civil engineering applications. The…

Abstract

Purpose

The purpose of this paper is to present experimental investigations on the structural behaviour of composite sandwich panels for civil engineering applications. The performance of two different core materials – rigid plastic polyurethane (PU) foam and polypropylene (PP) honeycomb – combined with glass fibre reinforced polymer (GFRP) skins, and the effect of using GFRP ribs along the longitudinal edges of the panels were investigated.

Design/methodology/approach

The experimental campaign first included flatwise tensile tests on the GFRP skins; edgewise and flatwise compressive tests; flatwise tensile tests on small‐scale sandwich specimens; and shear tests on the core materials. Subsequently, flexural static and dynamic tests were carried out in full‐scale sandwich panels (2.50×0.50×0.10 m3) in order to evaluate their service and failure behaviour. Linear elastic analytical and numerical models of the tested sandwich panels were developed in order to confirm the effects of varying the core material and of introducing GFRP ribs.

Findings

Tests confirmed the considerable influence of the core, namely of its stiffness and strength, on the performance of the unstrengthened panels; in addition, tests showed that the introduction of lateral reinforcements significantly increases the stiffness and strength of the panels, with the shear behaviour of strengthened panels being governed by the ribs. The unstrengthened panels collapsed due to core shear failure, while the strengthened panels failed due to face skin delamination followed by crushing of the skins. The models, validated with the experimental results, allowed simulating the serviceability behaviour of the sandwich panels with a good accuracy.

Originality/value

The present study confirmed that composite sandwich panels made of GFRP skins and PU rigid foam or PP honeycomb cores have significant potential for a wide range of structural applications, presenting significant stiffness and strength, particularly when strengthened with lateral GFRP ribs.

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Article
Publication date: 4 October 2011

Florbela Correia, Rui Nêveda and Pedro Oliveira

This article seeks to explain how to monitor the chronic obstructive disease patient and control any complications so that timely treatment can be applied.

Abstract

Purpose

This article seeks to explain how to monitor the chronic obstructive disease patient and control any complications so that timely treatment can be applied.

Design/methodology/approach

Control charts and statistical process control (SPC) theory were used on chronic respiratory patient follow‐up and control. Controlling several variables simultaneously, using univariate charts, can be misleading, more so when there are correlated variables, so multivariate and univariate control charts were studied.

Findings

One‐sided control charts are preferable when the aim is to detect changes in the mean solely in one direction. Thus, one‐sided, univariate and multivariate charts were built, which identified previously undetected out‐of‐control events.

Research limitations/implications

The study's main limitation is its retrospective nature. However, following‐up individual patients can highlight medical therapy effects.

Practical implications

The article concludes that control charts, in particular one‐sided ones, are a valuable tool for monitoring chronic respiratory patients, thus contributing to medical decision making.

Originality/value

The article highlights control chart application to chronic respiratory patient follow‐up, permitting a global view of patient evolution over time.

Details

International Journal of Health Care Quality Assurance, vol. 24 no. 8
Type: Research Article
ISSN: 0952-6862

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Article
Publication date: 30 September 2014

Pedro Pimpão, Antónia Correia, João Duque and José Carlos Zorrinho

– The main purpose of this work is to evaluate the long-term effectiveness of a hotel’s chain loyalty program from a behavioral perspective.

Abstract

Purpose

The main purpose of this work is to evaluate the long-term effectiveness of a hotel’s chain loyalty program from a behavioral perspective.

Design/methodology/approach

A Dirichlet model was estimated to assess purchase frequency and hotel choice within one of the biggest hotel chains in Portugal. The sample comprises hotels where a loyalty program was implemented, with a total of 176,099 reservations. Data were extracted from the customer relationship management (CRM) systems of the hotel group.

Findings

The results suggest that instead of being loyal to a certain hotel, customers are loyal to the branded hotel chain. As the hotels are all part of the branded group, this polygamy is not only accepted but also very welcome.

Research limitations/implications

The level of penetration and purchase frequency of CRM was measured. Nevertheless, a thorough understanding of these will be critical for the success of this program.

Practical implications

This research is a step toward assessing hotel chain competitiveness, by improving and suggesting segmented groups of brands/hotels and to induce cross-selling products accepting polygamous loyalty as the only way to sustain long-term relationships with customers.

Originality/value

This is one of the few research studies, if not the only one, to assess loyalty with tangible indicators, such as purchase frequency. Further, the results suggest that loyalty programs are more effective if multiple options are available and as such, cross-selling is perhaps the only way to fix customers.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

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