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Article
Publication date: 4 March 2021

Paulo Henrique Bertucci Ramos and Marcelo Caldeira Pedroso

This paper aims to identify and analyze the agtech classification and categorization systems in the Brazilian context.

Abstract

Purpose

This paper aims to identify and analyze the agtech classification and categorization systems in the Brazilian context.

Design/methodology/approach

The systematic literature review (SLR) was carried out according to the protocol of Kitchenham and Charters (2007). The classification systems found in literature were evaluated using the thinking aloud protocol, as proposed by Ericsson and Simon (1993). The responses obtained were evaluated through lexicographic analysis, described by Bécue-Bertaut (2019) and content analysis, described by Bardin (2011).

Findings

SLR identified four agtech classification systems. The model proposed by Dias, Jardim, and Sakuda (2019) was the one with the highest adherence to classify Brazilian agtechs. From the analysis of the systems found in literature, the authors proposed a new categorization model of agricultural startups (agtechs).

Research limitations/implications

The study has limitations in relation to the theoretical and empirical validation of the model proposed by the authors. This limitation can be the subject of subsequent research.

Practical implications

The SLR study considers the evolution of the classification systems of a new agribusiness reality, the agtechs. In addition, there is a practical contribution in proposing a new classification system that attempts to address some of the limitations found in previous studies.

Originality/value

Agtechs are startups focused on developing solutions for agriculture and have shown a significant increase in recent years. However, there are few studies focused on this type of company. Even rarer are the studies that seek to classify and categorize them. The present work opens the horizon for future studies focused on this new reality.

Details

Innovation & Management Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2515-8961

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Article
Publication date: 19 February 2019

Hyunjoo Oh, Paulo Henrique Muller Prado, Jose Carlos Korelo and Francielle Frizzo

This paper aims to explore the impact of brand authenticity on forming self-reinforcing assets (enticing-the-self, enriching-the-self and enabling-the-self), which…

Abstract

Purpose

This paper aims to explore the impact of brand authenticity on forming self-reinforcing assets (enticing-the-self, enriching-the-self and enabling-the-self), which subsequently influence the brand-self connectedness and consumers’ behavioral intentions.

Design/methodology/approach

The authors surveyed 347 consumers in the USA and Brazil and used structural equation modeling to test the relationship among brand authenticity, self-reinforcing assets, brand-self connectedness and behavioral intentions.

Findings

Brand authenticity was found to influence the self-reinforcing assets. In turn, the self-reinforcing assets promoted closeness toward the brand, thereby increasing the behavioral intentions of consumers to buy a product, visit a store/website in the future and recommend the brand to other people.

Practical implications

Marketing practitioners can use these results to promote better brand positioning by considering brand authenticity as a key factor in how consumers cognitively assess brands.

Originality/value

This paper shows that brand authenticity is a key antecedent of consumer–brand self-reinforcing assets.

Details

Journal of Product & Brand Management, vol. 28 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Content available
Article
Publication date: 29 April 2020

Graziela Perretto Rodrigues, Adriana Roseli Wünsch Takahashi and Paulo Henrique Muller Henrique Prado

The purpose of this study is to understand how business-to-business organizations use social media during the sales process.

Abstract

Purpose

The purpose of this study is to understand how business-to-business organizations use social media during the sales process.

Design/methodology/approach

The meta-synthesis steps methodology (Hoon, 2013) was applied.

Findings

This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization.

Originality/value

The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

Details

RAUSP Management Journal, vol. 56 no. 1
Type: Research Article
ISSN: 2531-0488

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Article
Publication date: 19 May 2021

Carla Curado, Paulo Henriques, Isabel Proença and Diogo Maia

In this work, the authors address a gap in the literature on the contribution of dynamic capabilities and internal contingencies to performance in a highly competitive environment.

Abstract

Purpose

In this work, the authors address a gap in the literature on the contribution of dynamic capabilities and internal contingencies to performance in a highly competitive environment.

Design/methodology/approach

The authors use data from the Premier Football (soccer) League in Portugal over ten years. This league works as a laboratorial setting and enables the authors to identify the influences of the variables in the study.

Findings

The authors find evidence that human capital is decisive to a team's performance. This study’s findings question the role of the alignment between the different levels of the organization: strategic, tactical and operational.

Research limitations/implications

With this work, the authors stress the importance (1) of using alternative scenarios in management research and (2) of the way that human and social capitals and managerial cognition and internal contingencies influence the development of knowledge-based dynamic capabilities, especially in highly regulated industries such has sports clubs.

Practical implications

This work provides evidence on the importance of strategic coherence at different structural levels of the organization. Furthermore, it highlights the need to secure the right resources at the right time.

Originality/value

The authors propose a setting to run the study: a crystal market and an original measure of performance that reflect the relative achievement of market potential.

Details

Sport, Business and Management: An International Journal, vol. 11 no. 4
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 3 June 2019

Maísa Mancini Matioli de Sousa, Fabio Antonialli, Rafaela Corrêa Pereira, Michele Nayara Ribeiro, Fabiana de Carvalho Pires, Suzana da Silva Moreira, Paulo Henrique Montagnana Vicente Leme and Rosemary Gualberto Fonseca Alvarenga Pereira

The purpose of this paper is to optimise and characterise the sensory aspects of gelatos flavoured with different types of coffee preparations (brewed, espresso and…

Abstract

Purpose

The purpose of this paper is to optimise and characterise the sensory aspects of gelatos flavoured with different types of coffee preparations (brewed, espresso and soluble), to select the most acceptable formulation and investigate the influence of hedonic claims on the consumer acceptance of this product.

Design/methodology/approach

First, the optimal concentration of each coffee type (brewed, soluble and espresso) to be added to the gelato was determined using the just-about-right scale. Second, the acceptance and purchase intentions towards gelatos flavoured with different concentrations of each type of coffee were determined. Finally, the most acceptable concentration for each flavour was selected based on purchase intentions and three other hedonic claims (i.e. texture, flavour and overall impression).

Findings

The estimated optimal concentrations of coffee (in relation to syrup) were found to be 111.09, 135.31 and 59.38 per cent for brewed, espresso and soluble coffee, respectively. Gelatos flavoured with soluble coffee were accepted more readily and associated with higher purchase intentions based on the evaluated sensory attributes (i.e. colour, taste, texture, softness and overall impression). The sensory perceptions towards these gelatos did not change significantly based on the evaluated hedonic claims (“coffee”, “soluble coffee” and “gourmet coffee”). This reveals that consumers may not be influenced by specific information and/or hedonic claims in the case of coffee gelatos.

Originality/value

Besides encouraging the availability of a variety of coffee products on the market, this work also supports future studies aimed at the optimization of coffee products from a sensory perspective.

Details

British Food Journal, vol. 121 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Content available
Article
Publication date: 4 February 2019

Grazielle Sucupira, Flávio Saab, Gisela Demo and Paulo Henrique Bermejo

The subject of innovation in public service has been gaining attention in Brazilian scientific practice and production. This paper aims to identify national studies on…

Abstract

Purpose

The subject of innovation in public service has been gaining attention in Brazilian scientific practice and production. This paper aims to identify national studies on innovation in public administration and increase the level of knowledge about the subject, as well as to inspire new research and promote advances in theoretical and practical knowledge about innovation in the public sector.

Design/methodology/approach

The present study has a descriptive purpose, quantitative nature and was performed through a bibliometric study based on the protocol proposed by Cronin et al. (2008). Documentary data were collected from scientific articles, and quantitative techniques for descriptive statistics were used to analyze the results. Were selected Brazilian scientific journals classified with Qualis equal to or higher than B1, in the area of Public Administration and Business, Accounting and Tourism, in the quadrennium 2013-2016; a total of 164 journals searched.

Findings

The results herein indicate a research gap that should be filled by more theoretical studies. Also, they point to the need for multimethod research studies that promote the evaluation of product and process innovation, especially related to the phases of invention and implementation.

Originality/value

Few studies have covered public administration and, especially, innovation reviews; none of these studies focused on innovation in the Brazilian public sector, as proposed by this research; the period of analysis and coverage of journals used as search criteria also differ from other reviews in the area of innovation and public sector.

Details

Innovation & Management Review, vol. 16 no. 1
Type: Research Article
ISSN: 2515-8961

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Article
Publication date: 5 July 2021

Carla Curado, Helena Mateus Jerónimo, Paulo Lopes Henriques and Marta Tavares

Grounded on the social exchange theory (SET), this paper aims to analyze the different networks of conditions that lead to the presence and absence of total commitment, in…

Abstract

Purpose

Grounded on the social exchange theory (SET), this paper aims to analyze the different networks of conditions that lead to the presence and absence of total commitment, in its affective, continuance and normative dimensions. Six conditions – competencies development, empowerment, work-family conflict, trust, transformational leadership and seniority – are studied to explore and explain the exchanges and reciprocity relationships between organizations and employees.

Design/methodology/approach

Using a sample of 546 employees from Portuguese large companies, the study uses the fuzzy-set qualitative comparative analysis (fsQCA) to explore how causal conditions jointly link to the outcome of organizational commitment.

Findings

The results show more causal configurations leading to the most favorable dimensions of commitment (affective, normative and the absence of continuance commitment), which is a positive sign for organizations. Employees' seniority stands out in all types of commitment, reflecting the affective and emotional themes in Portuguese culture.

Originality/value

This study makes an original contribution to the literature on organizational commitment by showing the alternative complementarity of the conditions in the context of the SET, only possible through fsQCA. It also provides inputs for practitioners who can adopt strategies and measures to develop the paths that lead to successful outcomes (presence of commitment) and avoid those that lead to undesired ones (absence of commitment).

Details

Evidence-based HRM: a Global Forum for Empirical Scholarship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2049-3983

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Article
Publication date: 26 February 2020

Tomás Dias Sant´Ana, Paulo Henrique de Souza Bermejo, Marina Fiqueiredo Moreira and Wagner Vilas Boas de Souza

The concept of an innovation ecosystem, based on the idea of business ecosystem, has increasingly grown in the literature on strategy, innovation, and entrepreneurship…

Abstract

Purpose

The concept of an innovation ecosystem, based on the idea of business ecosystem, has increasingly grown in the literature on strategy, innovation, and entrepreneurship. However, not all innovation ecosystems have the same architectural models or internal collaboration, and existing research rarely deconstructs an ecosystem of innovation and examines its structure. The objective of this article is to systematize the discussion about the structure of an innovation ecosystem and offer a foundation for future research.

Design/methodology/approach

Using the Web of Science database as the source for the articles, this paper presents a systematic review of the literature on the structure of the innovation ecosystems. The period of analysis spanned from January 1993 to August 2019. Two methods, bibliometric analysis and content analysis, were used to structure the systematic review.

Findings

The results of the content analysis showed that the main classifications related to the structure of an innovation ecosystem are the ecosystem life cycle (birth, expansion, leadership, and self-renewal), the classification according to the ecosystem level (macroscopic, medium, and microscopic), and the layered structure (core–periphery structure, triple-layer structure, triple-layer core–periphery structure, and framework 6C). The results also showed that studies in the field are concentrated around a small group of authors, and few studies have discussed the structure of an ecosystem.

Research limitations/implications

This study includes only peer-reviewed articles from the Web of Science database.

Originality/value

This article contributes to innovation ecosystem theory by exploring the characteristics that influence ecosystem structure. In addition to the theoretical contribution, the triple-layer core–periphery framework and the 6C framework set a benchmark for future research on innovation ecosystems.

Details

Management Decision, vol. 58 no. 12
Type: Research Article
ISSN: 0025-1747

Keywords

Content available
Article
Publication date: 2 October 2018

Marcia Martins Mendes De Luca, Paulo Henrique Nobre Parente, Emanoel Mamede Sousa Silva and Ravena Rodrigues Sousa

Following the tenets of resource-based view, the present study aims to investigate the effect of creative corporate culture according to the competing values framework…

Abstract

Purpose

Following the tenets of resource-based view, the present study aims to investigate the effect of creative corporate culture according to the competing values framework model at the level of corporate intangibility and its respective repercussions on performance.

Design/methodology/approach

The sample included 117 non-USA foreign firms traded on the New York Stock Exchange (NYSE), which issued annual financial reports between 2009 and 2014 using the 20-F form. To meet the study objectives, in addition to the descriptive and comparative analyses, the authors performed regression analyses with panel data, estimating generalized least-squares, two-stage least-squares and ordinary least-squares.

Findings

Creative culture had a negative effect on the level of intangibility and corporate performance, while the level of intangibility did not appear to influence corporate performance. When combined, creative culture and intangibility had a potentially negative effect on corporate results. In conclusion, creative corporate culture had a negative effect on performance, even in firms with higher levels of intangibility, characterized by elements like experimentation and innovation.

Originality/value

Although the study hypotheses were eventually rejected, the analyses are relevant to both the academic setting and the market because of the organizational and institutional aspects evaluated, especially in relation to intangibility and creative culture and in view of the unique cross-cultural approach adopted. Within the corporate setting, the study provides a spectrum of stakeholders with tools to identify the profile of foreign firms traded on the NYSE.

Details

Innovation & Management Review, vol. 15 no. 4
Type: Research Article
ISSN: 2515-8961

Keywords

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Article
Publication date: 13 August 2018

Flavio Saab, Paulo Henrique de Souza Bermejo, Gustavo Cunha Garcia, Jonathan Soares Pereira and Suylan de Almeida Midlej e Silva

Social participation or public participation is a mechanism that aims to enable decision makers to understand the real needs of society and to promote more appropriate and…

Abstract

Purpose

Social participation or public participation is a mechanism that aims to enable decision makers to understand the real needs of society and to promote more appropriate and acceptable public policies. The purpose of this paper is to analyze, through Douglasian Cultural Theory, the public-consultation mechanism, and to what extent it encourages the participation of people with different points of view in the formulation of public policies.

Design/methodology/approach

This research paper uses theoretical propositions from Douglasian Cultural Theory to investigate the process of public consultation adopted by the Brazilian National Health Surveillance Agency (Anvisa) in the formulation of public policies for Brazil’s health sector.

Findings

The results contribute to the findings of previous studies, i.e., that social participation is unequal, and that some points of view are dominant in policy formulation. This indicates that public managers should seek mechanisms of participation that promote more inclusive and pluralistic public participation.

Research limitations/implications

The main limitations of this study are the subjectivity inherent in the classification of “voices” in Douglasian Cultural Theory, the small number of contributions analyzed and the absence of some unpublished data.

Originality/value

The analysis contributes to the literature by supporting some and rejecting other propositions of Douglasian Cultural Theory, as well as indicating possible potential from this theory through public administration in the evaluation of mechanisms of social participation.

Details

Journal of Enterprise Information Management, vol. 31 no. 5
Type: Research Article
ISSN: 1741-0398

Keywords

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