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In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.

Purpose – This chapter argues that graduate-level library science should develop a robust teaching curriculum.

Approach – This chapter is an argumentative paper relying on secondary research.

Findings – Teaching is a significant component of the modern library profession.

Originality – This chapter calls for librarians not only to acknowledge the centrality of teaching in their profession but also to anchor graduate-level library science curriculum to it.

A relatively recent development in the history of social inequality is the growth of mass media communications. In developed and in underdeveloped nations, in highly stratified and in egalitarian societies, research documents the persistence of major disparities between different socioeconomic groups in their awareness of given topics. Despite the abundance of information available through a diversity of communication channels and information agencies in our nation, evidence points to the inability of major population sub‐groups to gather the appropriate types of information to cope with the most pressing information needs. These differences in information acquisition and in the ability to manage information seem to be related to differences in exposure to the mass media, which in turn appear to be strongly related to, or constrained by, differences in income, education, and other available socio‐economic resources.

This paper reports preliminary results of a study aimed at ascertaining the size and composition of U.S. online database production organizations. All U.S. online database producers were surveyed in order to determine the number of personnel employed in the intellectual production of their databases. The data gathered provided a basis for the generation of people employed in frequently recurring staff categories within the organizations. Implications for education based on needs suggested by staffing patterns are examined.

The research group is collaborating with several industrial organizations in an action research programme aimed at examining the potential for improvements in the quality of the working life of shop‐floor employees and developing change programmes where appropriate.

Volume 8 Number 5 of Women in Management Review contains three articles. In the first, entitled “Gender Effects in Salary Increases: A Shifting Pendulum?” by Kenneth W. Thornicroft, the author maintains that a large number of studies suggest that in experimental reward allocation scenarios, females tend to under‐reward themselves vis‐a‐vis similarly situated males. However, the principal studies date from the 1970s and early 1980s. In the past decade there has been a substantial public policy effort, reflected in employment equity legislation and organisation‐level initiatives, targeting direct and systemic gen‐der‐based discriminatory practices. There is some evidence that gender‐ based discriminatory employment practices are receding. In this study, involving 127 undergraduate business administration students, the student allocator's gender was not a significant predictor of reward allocation behaviour. Even more provocative, the results suggest that a reward allocation bias systematically operated in favour of women.

Women Sales Managers Volume 11 Number 2 of The Journal of Business & Industrial Marketing includes an article by Alan J. Dubinsky, Lucette B. Comer, Marvin A. Jolson and Francis J. Yammarino entitled “How should women sales managers lead their sales personnel?”

This chapter compares the status of intellectual freedom in libraries “then” (1970s) and “now” (2005). As starting points for comparisons, it uses two Advances in Librarianship chapters, by Edwin Castagna (Castagna, 1971) and David K. Berninghausen (Berninghausen, 1979), respectively. The US Supreme Court, although somewhat ducking the direct question of library censorship in a school library case in 1982, has consistently upheld intellectual freedom, even in the face of an onslaught of federal laws passed by Congress to restrict speech. The high-water mark came in 1997 when the American Library Association joined the American Civil Liberties Union and others to challenge the Communications Decency Act of 1996, which would have prohibited “indecent” speech on the Internet, an undefined term that could have swept away vast quantities of speech. In 2003, however, the Supreme Court ruled against libraries when it held that a narrower law, the Children's Internet Protection Act (CIPA) is constitutional. This law requires libraries and schools that receive specified federal funds and discounts to use “technology protection measures” to block obscenity, child pornography, and material “harmful to minors.” This chapter looks at these and related cases, as well as the library profession's evolving ethical and political stance on intellectual freedom issues.

This is the title of an article by Sheila Rothwell in Vol. 91 No. 1 of the European Business Review. The developments in working trends, problems, legislation, and research in the context of equal opportunities in employment in the 1980s are examined. Attempted policy changes are detailed in the following areas: education, training, employment, trade unions, and social policy. There is discussion of three themes which have been the subject of debate: conforming to the male career model; obtaining greater recognition for “female” qualities, skills and attributes; and emphasis on a common humanity and maximising choices for both women and men. The likelihood of the success of each is discussed, and the third approach is supported. The implications for management development specialists are examined.

The purpose of this paper is to examine the antecedents of volunteer commitment and intention to remain volunteering for the same event in the future, in the context of two annually held Norwegian cycling race events.

A cross-sectional design was used, applying a questionnaire that was developed and distributed to the cycling events volunteers both in hard copies and as online format by QuestBack.

The volunteers were motivated by egoistic, altruistic, connection to the sport, and external factors. They were highly committed and intended to remain as a volunteers in the future events. Older age; satisfaction from their own contribution and type of work, from recognition; and motivation as personal connections to the sport predicted commitment. Higher levels of education, commitment, and motivation by personal connections to the sport predicted intention to remain as a volunteer for future events. A factor-based structure of sport event volunteer satisfaction was presented, which, to the best of the knowledge is the first of its kind.

The study should be replicated across several events to test the external validation of the models.

This understanding of motivation and satisfaction can be beneficial for the management of volunteers in order to retain the experienced and motivated volunteers and to ensure the continuation of the event in the future.

The study adds new knowledge to the research field by presenting an extensive, updated literature review, development of a fist factor-analysed scale for volunteer satisfaction, and the first application of the model including volunteer demographics, satisfaction, motivation, and commitment in predicting intention to remain volunteers for the biking event in the future.