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The purpose of this paper is to determine the demographic characteristics and habits of craft beer consumers, as well as to identify the motivational factors for consumption.

Data were collected through questionnaires applied to 316 Brazilian craft beer consumers, and results were evaluated descriptively and by multivariate statistics.

The results of the survey revealed that there is a growing market segment with different buying habits and behaviors compared to traditional beer consumers. Demographically, it was found that these consumers are an attractive part of the beer market in terms of age, schooling and, more importantly, in terms of income, factors that indicate the probability of continued growth in the sector.

The research was limited to craft beer consumers in the metropolitan region of Belo Horizonte/MG, Brazil.

The results obtained are important, as they can help new craft breweries, as well as help established industry managers to create strategies related to marketing four Ps in order to increase the consumption of its products, with competitive advantages to the market.

This research presents the characteristics of the consumers of craft beer, a market segment in evident rise in Brazil, about which there are few studies. In addition, it provides valuable information to both the new beverage manufacturers as well as to the already established entrepreneurs in the market so that they can increase the consumption of their products in a strategic way.

This study aims to build on and extend the literature of market orientation by examining the impact of sub‐dimensions of both internal and external market orientation on financial and non‐financial performance in the local public sector context.

In line with previous studies on market orientation, a quantitative research design was adopted. The data collection was performed through a mail survey of a sample of local Portuguese public organisations (municipality executive board members). Structural equation modelling was used as a means to analyse the hypothesised relationships.

Six out of 12 hypotheses are supported. Concerning the sub‐components of external market orientation, the study finds that the dissemination and responsiveness of external information impacts strongly on non‐financial performance. In turn, external information generation and responsiveness impacts positively on financial performance. With respect to internal market orientation, results revealed a lower impact of different sub‐dimensions on performance. Specifically, the only dimension that impacts positively on organisational performance (financial and non‐financial) is internal information generation. This reinforces the view that there is a need to strengthen internal information dissemination and responsiveness to enhance organisational performance.

This paper offers original and unique findings and to the best of the authors' knowledge this research is one of the few studies addressing the role of internal and external sub‐dimensions of market orientation on performance in the local public sector. The findings of this study add weight to the recent emphasis on disaggregate approaches to (internal and external) market orientation‐performance link.

The purpose of this paper is to propose a conceptual framework that explores the relationships among the following constructs: corporate/organisational culture, market orientation, organisational commitment and organisational performance in non-profit organisations.

In line with previous studies in the field, a quantitative research design was adopted. The data collection was performed through a mail survey of a sample of Portuguese non-profit organisations operating in the area of health. Structural equation modelling was used as a means to analyse the hypothesised relationships.

Results have shown that organisational culture impacts on organisational performance. Concerning the market orientation consequences, the study results suggest that higher levels of market orientation result in both high levels of organisational commitment and organisational performance. Results also suggest that organisational commitment does not affect performance in a very significant way.

The study was restricted to non-profit organisations, particularly those operating in the area of health and used cross-sectional data to test the research model and hypotheses. Whilst these findings remain valid, they cannot be used for universal generalisations. This study has significant theoretical and practical implications.

Practitioners and researchers agree that organisational culture may lead to different performance results, although little attention has been given to this issue. The study is useful for understanding organisational culture, market orientation, organisational commitment and organisational performance in non-profit organisations.

This paper offers original findings through simultaneously examining the relationships between organisational culture, market orientation, organisational commitment and organisational performance in the context of non-profit organisations. The findings add weight to the recent emphasis on business-oriented approaches as a lever for improving performance in non-profit organisations.

This study aims to explore the relationship between the consumer perceptions of corporate social responsibility (CSR) and the buying behaviour in the brand clothing Salsa. This paper intends to analyse if the consumer knows about the meaning of social responsibility in the economic, social and environmental contexts.

This paper used a survey to assess the perception of the consumer of the social responsibility practices of the Salsa brand. The questionnaires were administered to consumers in the north of Portugal. The survey questions were tested through an exploratory factor analysis. A least squares estimation was performed to test the hypotheses.

The consumers revealed that they have four dimensions of perceptions of CSR: ecological reasons, no discrimination reasons, recycling reasons and communication reasons. The results suggest that the consumers consider that there are four aspects of CSR: economic, social, ecological and recycling. When it was verified that the personal concerns, regarding environment and recycling, play an important role in consumer decision, the seven stages of the consumer decision process developed by Blackwell et al. (2006) were evaluated. In this sense, it was observed that the knowledge of social responsibility practices and the dimensions of perceptions of CSR revealed by the consumers influence the purchase of the company’s products.

This paper obtained an interesting result in the sense that the consumers distinguish the environmental aspects on ecological and recycling. It is also observed that this distinction, allied to the knowledge of social responsibility practices carried out by the company, leads to the affirmation that the final disinvestment stage of the consumer decision process plays an important role in consumer decision.

The ‘Essence of Wine’ is the largest wine event that is held in Porto, Portugal. Therefore, this chapter explains how the tourists (domestic and foreign visitors), as well as local residents and exhibitors can influence the level of satisfaction of the event. The authors discuss about the tourists’ satisfaction. They suggest that satisfied tourists would be interested in returning to the event in the following years. In conclusion, this contribution implies that the loyal visitors and their positive publicity of the ‘Essence of Wine’ can improve the brand image of the event and of the destination.

The purpose of this paper is to analyse the implementation of the marketing concept within both the internal (internal market) and external environments in the context of the local public sector. It also aims to examine the impact of market orientation (MO) on employees' job‐related attitudes (job satisfaction and organisational commitment (OC)) and organisational performance (OP).

Researchers take a methodological approach by using a survey method. Structural equation modelling is employed to analyse the data collected from a sample of municipality executive board members in order to test the causal relationships proposed in the research model.

The results of this empirical study demonstrate that internal marketing implementation has an important effect in fostering market‐oriented behaviours of local public organisations. The effect of MO on both job‐related attitudes and OP was also empirically supported. However, the paper's findings do not support the hypotheses that increased levels of job satisfaction and OC enhance OP.

Local public sector managers should recognise the importance of allocating resources to ensure the gathering and dissemination of and responsiveness to market information in both internal and external environments: this will likely enhance job satisfaction, OC and OP.

Despite claims that the implementation of marketing in the internal environment is vital for external marketing success, this relationship has not yet been extensively discussed in the literature. The paper's results provide quantitative evidence to support this relationship. Also, this paper offers additional research on the role of market‐oriented behaviours on job satisfaction, OC and OP, presenting interesting challenges for further research among practitioners and academics.

The purpose of this study is to determine the physicochemical and rheological parameters of Albizia lebbeck gum.

Physicochemical analysis was carried out using recommended methods. Gas chromatography mass spectrophotometer and Fourier transformed infra red (FTIR) analyses were carried out using their respective spectrophotometer. Scanning electron microscopy was carried out using scanning electron microscope, while rheological measurements were carried out using Ubbelohde capillary viscometer, digital Brookfield DV 1 viscometer and a rheometer.

Albizia zygia gum is an ionic gum with unique physical and chemical properties. Scanning electron micrograph revealed that the internal structure of the gum is porous with irregular molecular arrangement. Thermodynamic parameters of viscous flow indicated the existence of few inter- and intra-molecular interactions, and the attainment of transition state was linked to bond breaking. Coil overlap transition studies revealed the existence of dilute and concentrated regimes. The viscosity of the gum was also found to decrease with decrease in the charge of cation (such that Al3+ > Ca2+ > K+) and with increase in ionic strength.

The paper provided information on physicochemical and rheological characteristics/behaviour of Albizia zygia gum, of Nigerian origin. From this information, possible application of this gum in the food and pharmaceutical industries can be deduced.

The paper is original since information concerning Albizia zygia gum of Nigerian origin are not well documented as established in the work. It also adds values on the use of Albizia zygia gum, either on its own or in combination with other gums for industrial purpose.

This paper aims to investigate Lean Six Sigma (LSS) in the Brazilian context, seeking to identify its main characteristics and opportunities for future research.

This study focuses on a literature review in the area of production engineering and operations management, where 104 relevant scientific publications were identified.

The results show that the most important critical success factor for integrating LSS in Brazil is top management support and commitment. LSS integration occurs predominantly in large industrial companies, being incipient in small and medium-sized enterprises. In general, there is no structured way of applying LSS. A standard framework for LSS is still lacking.

This study is limited to a sample that only comprises Brazilian scientific studies.

Professionals and practitioners can understand the evolution of LSS through practical applications and the main LSS tools used in both the industrial and services sectors. It also points out the critical success factor for the implementation of LSS. The study highlights several roadmaps for LSS implementation adopted by large and modern Brazilian automotive industries based on a robust technological base. This study also contributes to expanding the evidence base of LSS application, both in Brazil and in other countries.

Some suggestions are proposed to clarify the structure and complexity of integrated implementation of LP and SS as well as expand the LSS application in small and medium-sized enterprises. This study is the first to discuss the current situation of LSS in Brazil and provide suggestions to expand LSS in the country. Comparisons of Brazilian LSS literature review with researches of others countries are also presented.