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In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying, attracting, and retaining a market. This paper examines the concept of brand loyalty, discusses the various issues connected with brand loyalty, discusses cross‐cultural views on brand loyalty throughout the world, and illustrates the proliferation of brand loyalty across international frontiers.

Compares the economic history of china and Europe over the past 2,000 years in an attempt to understand the countries’ present economic positions. Discusses how China’s political and economic system impeded the development of a commodity economy and led to the development of agriculture while Europe’s commodity economy fostered the advancement of science and technology.

In this age of the global economy, cross‐cultural negotiation is becoming an increasingly important part of the management and marketing process for nearly every firm. Compares the cross‐cultural negotiation behaviour and differences in the perceived processes between those firms which consider themselves North American‐focused and those firms which report a worldwide or international outlook. Proposes several hypotheses, reports significant differences between the two groups and provides analysis.

Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated and tested through simulation. Reports and discusses results.

The Overseas Chinese, the Chinese Commonwealth, or the Chinese Web, consists of companies formed by Chinese who are found outside of China and inside other countries, such as, the United States, Thailand, Singapore, and Malaysia. These Chinese entrepreneurs work under a set of familial, cultural, and relationship values. They help one another and protect each others businesses. Non‐Chinese companies are now realising the potential growth of this unofficial Chinese economy. This network was first formed by family relationships. However, foreign companies outside this web may find it easier to enter by linking themselves into joint ventures, marriages, political opportunities or just by having some common culture. This Chinese economy is starting to grow approximately by 5% each year. These Chinese entrepreneurs are not cluttered in a single region, as it is in the case of North America, Europe, and Japan. But yet, these potential marketers are failing to realise the importance and the power of this growing economy.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the article, please cite: Paul Herbig, John Milewicz, (1993) “The relationship of reputation and credibility to brand success”, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp. 18 - 24.

Analyses various characteristics of the Venezuelan culture and describes some obstacles that foreign companies face when doing business in Venezuela.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09544789410054000. When citing the article, please cite: Paul Herbig, Fred Palumbo, Bradley S. OʼHara, (1994), “Total Quality and the Human Resource Professional”, The TQM Magazine, Vol. 6 Iss: 2, pp. 33 - 36.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the article, please cite: Paul Herbig, John Milewicz, (1993) “The relationship of reputation and credibility to brand success”, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp. 18 - 24.

A preannouncement is a formal, deliberate, publicly‐issued communication given before an actual event. Preannouncements are an increasingly applied concept of communication whereby a company shares information with an audience or group some weeks, months, or years before its formal introduction. It offers the media information such as financial information regarding prospective mergers, acquisitions or earnings reports. This article looks at who is inclined to preannounce, when it seems appropriate to do it, and to provide recommendations for preannouncement activities.