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Suggests that creating and managing today′s and tomorrow′s key players consists fundamentally of three aspects. First, they have to be recruited effectively in order to provide an organization with the best possible person for the job. Second, they have to be trained and developed, because reward alone will not motivate and retain them within the company. Finally, organizations will be better served by having an integral business plan which allows key players to be involved with processes that affect long‐term plans and decisions.