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The future possible roles of the publisher in industry markets are considered, especially for firms close to high technology. It is forecast that the Internet will become…
The future possible roles of the publisher in industry markets are considered, especially for firms close to high technology. It is forecast that the Internet will become the dominant business space for firms. Even in physical manufacturing the advances of the Internet are becoming important with changes in supply and distribution patterns. In order to meet the new era of opportunity three scenarios are presented. Firstly, continuation of the current one with the publisher as information provider. Secondly, the publisher may become an orchestrator of interactivity. Hence they can be the hub of a new intelligence facility for firms to know their external environment better. This also would be an appropriate response to the expected steep increase in requests for more customised sources of information. Lastly, the publisher can go a stage further and become a consultant or facilitator of the agile enterprise based on the Internet. This would enable the client company to become a more adaptive and proactive entity afterwards. Recommendations are made for assisting the shift for these further scenarios to become possible.
Much has been written about how methods of working and communicating can improve the productivity of innovation for industry. Less has been related to this from the…
Much has been written about how methods of working and communicating can improve the productivity of innovation for industry. Less has been related to this from the overall development of science and policies that assist this. The changing organisational context of industrial research brings the need for scientific publishers to reinvent themselves for this market segment. Scientific communication, including one of its key functions, awareness, is examined and it is concluded that functions and processes in scientific communication may be organised more efficiently to increase the productivity of industrial research. The new context of virtual communities, exploiting the opportunities for interactivity, provides the organisational basis for introducing new methods for inculcating new approaches to knowledge management, for innovation in industry to occur more effectively. An approach to better understanding knowledge synthesis and the potential role of the publisher, as communications facilitator, is discussed.
Laser imaging and ranging systems offer 3‐D imaging of video quality at distances four to five times greater than conventional video and photographic systems. The Spotmap…
Laser imaging and ranging systems offer 3‐D imaging of video quality at distances four to five times greater than conventional video and photographic systems. The Spotmap system is based on the laser radar approach, using a pulsed green solid state laser as a transmitter and detecting the time‐of‐flight and peak intensity of the reflected pulses. Images and maps of underwater scenes are obtained by scanning the laser beam across the objects in a raster pattern using a two‐axis optical scanner. The system can be used both in linescan and 2D scan modes of operation such that images can be obtained either from the linear movement of the remotely operated vehicle or from a stationary position. The system has a 90∞ cross‐track FOV and is capable of processing 8,000 points per second, which gives an imaging resolution comparable to video at ROV speeds up to 2m/s.
President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the…
President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton presidency, systematically have sought to undermine this president with the goal of bringing down his presidency and running him out of office; and that they have sought non‐electoral means to remove him from office, including Travelgate, the death of Deputy White House Counsel Vincent Foster, the Filegate controversy, and the Monica Lewinsky matter. This bibliography identifies these and other means by presenting citations about these individuals and organizations that have opposed Clinton. The bibliography is divided into five sections: General; “The conspiracy stream of conspiracy commerce”, a White House‐produced “report” presenting its view of a right‐wing conspiracy against the Clinton presidency; Funding; Conservative organizations; and Publishing/media. Many of the annotations note the links among these key players.
In this chapter we test a conceptual model to shed light on the psychic distance (PD) hazards in cross-border acquisitions’ (CBAs’) performance. Only a few studies have…
In this chapter we test a conceptual model to shed light on the psychic distance (PD) hazards in cross-border acquisitions’ (CBAs’) performance. Only a few studies have sought to examine the impact of national-level dimensions on CBAs’ performance, such as cultural distance or PD, with non-conclusive and contradictory results. Event study methodology is used to scrutinize the impact of the five key dimensions of psychic distance stimuli (PDS) on the stock market performance of the US acquirer firms and 26 countries involved in the CBA. Our results support that PD, as a whole, has a negative impact on CBAs’ performance although only in the short term there is a statistically significant negative impact, whereas in the long term no effect is statistically significant. Analyzing the different dimensions of PDS, only differences in language, education, and political systems are significant. This chapter is the first to empirically examine the PD hazards on CBAs by breaking down the PDS and test the effect of each dimension on CBAs´ performance. The findings of this study may be useful for managers of firms that wish to undertake CBAs as it denotes important dimensions which hinder post-deal performance.
Blues music is in the midst of its second revival in popularity in roughly thirty years. The year 1960 can be identified, with some qualification, as a reference point for…
Blues music is in the midst of its second revival in popularity in roughly thirty years. The year 1960 can be identified, with some qualification, as a reference point for the first rise in international awareness and appreciation of the blues. This first period of wide‐spread white interest in the blues continued until the early seventies, while the current revival began in the middle 1980s. During both periods a sizeable literature on the blues has appeared. This article provides a thumbnail sketch of the popularity of the blues, followed by a description of scholarly and critical literature devoted to the music. Documentary and instructional materials in audio and video formats are also discussed. Recommendations are made for library collections and a list of selected sources is included at the end of the article.
This study aims to examine the ability of the social influence heuristics framework to capture skillful and creative social media influencer (SMI) marketing in long-form…
This study aims to examine the ability of the social influence heuristics framework to capture skillful and creative social media influencer (SMI) marketing in long-form video content on YouTube for influencer-owned brands and products.
The theoretical lens was a framework of seven evidence-based social influence heuristics (reciprocity, social proof, consistency, scarcity, liking, authority and unity). For the methodological lens, a qualitative case study approach was applied to a purposeful sample of 6 SMIs and 15 videos on YouTube.
The evidence shows that self-promotional influencer marketing in long-form video content is relatable to all seven heuristics and shows signs of high elaboration, innovativeness and skillfulness.
The study reveals that a heuristic-based account of self-promotional influencer marketing in long-form video content can greatly contribute to the understanding of how various well-established marketing concepts (e.g. source attractivity) might be expressed in real-world communications and behaviors. Based on this improved, in-depth understanding, current research efforts, such as experimental studies using one video with a more or less arbitrary influencer and pre-post measure, are advised to explore research questions via designs that account for the observed subtle and complex nature of real-world influencer marketing in long-form video content.
This structured account of skillful and creative marketing can be used as educational and instructive material for influencer marketing practitioners to enhance their creativity, for consumers to increase their marketing literacy and for policymakers to rethink policies for influencer marketing.
Prior research has created a body of knowledge on influencer marketing. However, a conceptual disconnect has hampered the advancement of the field. The social influence heuristics framework is a highly functional conceptual bridge that links the qualitative and quantitative evidence and will advance the understanding of influencer marketing more effectively.