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Article
Publication date: 1 September 2000

Fred Palumbo and Paul Herbig

In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing…

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22860

Abstract

In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying, attracting, and retaining a market. This paper examines the concept of brand loyalty, discusses the various issues connected with brand loyalty, discusses cross‐cultural views on brand loyalty throughout the world, and illustrates the proliferation of brand loyalty across international frontiers.

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European Journal of Innovation Management, vol. 3 no. 3
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 1 February 1996

Laurence Jacobs, Gao Guopei and Paul Herbig

Compares the economic history of china and Europe over the past 2,000 years in an attempt to understand the countries’ present economic positions. Discusses how China’s…

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1715

Abstract

Compares the economic history of china and Europe over the past 2,000 years in an attempt to understand the countries’ present economic positions. Discusses how China’s political and economic system impeded the development of a commodity economy and led to the development of agriculture while Europe’s commodity economy fostered the advancement of science and technology.

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European Business Review, vol. 96 no. 1
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 1 March 1995

Robert Gulbro and Paul Herbig

In this age of the global economy, cross‐cultural negotiation is becoming an increasingly important part of the management and marketing process for nearly every firm…

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1019

Abstract

In this age of the global economy, cross‐cultural negotiation is becoming an increasingly important part of the management and marketing process for nearly every firm. Compares the cross‐cultural negotiation behaviour and differences in the perceived processes between those firms which consider themselves North American‐focused and those firms which report a worldwide or international outlook. Proposes several hypotheses, reports significant differences between the two groups and provides analysis.

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Cross Cultural Management: An International Journal, vol. 2 no. 3
Type: Research Article
ISSN: 1352-7606

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Article
Publication date: 1 February 1996

Paul Herbig and John Milewicz

Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality…

Abstract

Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated and tested through simulation. Reports and discusses results.

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Corporate Communications: An International Journal, vol. 1 no. 2
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 1 February 1997

Paul Herbig and Alan Shao

The Overseas Chinese, the Chinese Commonwealth, or the Chinese Web, consists of companies formed by Chinese who are found outside of China and inside other countries, such…

Abstract

The Overseas Chinese, the Chinese Commonwealth, or the Chinese Web, consists of companies formed by Chinese who are found outside of China and inside other countries, such as, the United States, Thailand, Singapore, and Malaysia. These Chinese entrepreneurs work under a set of familial, cultural, and relationship values. They help one another and protect each others businesses. Non‐Chinese companies are now realising the potential growth of this unofficial Chinese economy. This network was first formed by family relationships. However, foreign companies outside this web may find it easier to enter by linking themselves into joint ventures, marriages, political opportunities or just by having some common culture. This Chinese economy is starting to grow approximately by 5% each year. These Chinese entrepreneurs are not cluttered in a single region, as it is in the case of North America, Europe, and Japan. But yet, these potential marketers are failing to realise the importance and the power of this growing economy.

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Cross Cultural Management: An International Journal, vol. 4 no. 2
Type: Research Article
ISSN: 1352-7606

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Article
Publication date: 1 October 1995

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the…

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7101

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the article, please cite: Paul Herbig, John Milewicz, (1993) “The relationship of reputation and credibility to brand success”, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp. 18 - 24.

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Journal of Consumer Marketing, vol. 12 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 April 1997

Paul Herbig and Leila Castro

Analyses various characteristics of the Venezuelan culture and describes some obstacles that foreign companies face when doing business in Venezuela.

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Analyses various characteristics of the Venezuelan culture and describes some obstacles that foreign companies face when doing business in Venezuela.

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Cross Cultural Management: An International Journal, vol. 4 no. 4
Type: Research Article
ISSN: 1352-7606

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Article
Publication date: 1 April 1994

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09544789410054000. When citing…

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13767

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09544789410054000. When citing the article, please cite: Paul Herbig, Fred Palumbo, Bradley S. OʼHara, (1994), “Total Quality and the Human Resource Professional”, The TQM Magazine, Vol. 6 Iss: 2, pp. 33 - 36.

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Training for Quality, vol. 2 no. 1
Type: Research Article
ISSN: 0968-4875

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Article
Publication date: 1 March 1997

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the…

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29170

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the article, please cite: Paul Herbig, John Milewicz, (1993) “The relationship of reputation and credibility to brand success”, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp. 18 - 24.

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Pricing Strategy and Practice, vol. 5 no. 1
Type: Research Article
ISSN: 0968-4905

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Article
Publication date: 1 January 1998

Paul Herbig and Brad O'Hara

A preannouncement is a formal, deliberate, publicly‐issued communication given before an actual event. Preannouncements are an increasingly applied concept of…

Abstract

A preannouncement is a formal, deliberate, publicly‐issued communication given before an actual event. Preannouncements are an increasingly applied concept of communication whereby a company shares information with an audience or group some weeks, months, or years before its formal introduction. It offers the media information such as financial information regarding prospective mergers, acquisitions or earnings reports. This article looks at who is inclined to preannounce, when it seems appropriate to do it, and to provide recommendations for preannouncement activities.

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Corporate Communications: An International Journal, vol. 3 no. 1
Type: Research Article
ISSN: 1356-3289

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