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Article
Publication date: 1 September 1998

Grete Birtwistle and Paul Freathy

UK fashion retailing is characterised by high levels of market concentration, centralisation and outlet standardisation. In the pursuit of market share, the multiple…

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10684

Abstract

UK fashion retailing is characterised by high levels of market concentration, centralisation and outlet standardisation. In the pursuit of market share, the multiple fashion retailers are implementing branding strategies that aim to differentiate their product offer and reinforce their market positioning. Empirical research, via key informant interviews, examined the branding decisions of two multiple fashion retailers and established four main methods of brand differentiation.

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International Journal of Retail & Distribution Management, vol. 26 no. 8
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 March 1999

Grete Birtwistle, Ian Clarke and Paul Freathy

The key purpose of this paper is to examine the principal dimensions involved in store‐choice decisions and to discuss the trade‐off consumers make in their judgments…

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1087

Abstract

The key purpose of this paper is to examine the principal dimensions involved in store‐choice decisions and to discuss the trade‐off consumers make in their judgments between salient variables. The process of conjoint analysis is considered, in the first section of the paper, as a means to understanding the behavioural dimensions of customer segmentation. The second section explores this link, with reference to recent research undertaken with a multiple menswear fashion retailer. Respondents were interviewed to elicit their preferred ‘bundle’ of store‐choice attributes, which they felt influenced them in their choice of where to shop. In the third section of the paper, an attempt is made to evaluate the trade‐offs involved in the choice process.

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Journal of Fashion Marketing and Management: An International Journal, vol. 3 no. 3
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 1 May 1992

Paul Freathy and Leigh Sparks

The objectives of this paper are two‐fold. First, it seeks to rectify an imbalance within the employment literature by focusing upon the important but neglected retail…

Abstract

The objectives of this paper are two‐fold. First, it seeks to rectify an imbalance within the employment literature by focusing upon the important but neglected retail sector. Secondly, it attempts to conceptualise such employment relations within a broader theoretical framework.

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Management Research News, vol. 15 no. 5/6
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 1 July 1993

Paul Freathy and Leigh Sparks

For many individuals, Sunday working in retailing is simply a factof life. With many retailers trading, some legally, others illegally, ona Sunday, there is a need to…

Abstract

For many individuals, Sunday working in retailing is simply a fact of life. With many retailers trading, some legally, others illegally, on a Sunday, there is a need to understand the Sunday labour market. Provides a general summary of the findings of a major survey into the structure, composition, terms and conditions and motivations of this Sunday retail workforce.

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International Journal of Retail & Distribution Management, vol. 21 no. 7
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 April 1991

Paul Freathy

Distance learning is becoming an increasingly utilised medium ofmanagement education and training. It provides the opportunity to reachlarge numbers of practising managers…

Abstract

Distance learning is becoming an increasingly utilised medium of management education and training. It provides the opportunity to reach large numbers of practising managers who would otherwise be outside the spectrum of educational development. The contribution that the MBA in Retailing and Wholesaling at the Institute for Retail Studies makes to this process is examined, arguing that distance learning is best understood as a process of skill acquisition. The MBA provides the basic rules and procedures which the individual supplements with practical experience. Distance learning, however, poses a series of specific problems; there is a need to address the issues of quality and competency. Five factors deemed critical for the success of the Institute′s programme are identified and a series of conclusions about the successful implementation of distance learning, drawn from the practical experience of running an MBA programme are presented.

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Journal of European Industrial Training, vol. 15 no. 4
Type: Research Article
ISSN: 0309-0590

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Article
Publication date: 1 July 1998

Paul Freathy and Frank O’Connell

Airport retailing has undergone a series of significant developments over the last two decades and now occupies a central position in the revenue generating strategies of…

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3450

Abstract

Airport retailing has undergone a series of significant developments over the last two decades and now occupies a central position in the revenue generating strategies of many airport authorities. This paper identifies briefly the factors that have prompted these developments before examining in detail how these changes have affected the role of buying within airport retailing. It outlines the buying and negotiating process common in many European airports and details the methods used for both buyer and supplier evaluation. It concludes that airport retailers have experienced a significant increase in their market power and the process of supplier negotiation has consequently changed to reflect this.

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International Journal of Retail & Distribution Management, vol. 26 no. 6
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 June 2000

Paul Freathy and Frank O’Connell

Details the methods used by European airport authorities to segment their consumer base. It will be argued that macro‐level factors, over which the industry has no…

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6864

Abstract

Details the methods used by European airport authorities to segment their consumer base. It will be argued that macro‐level factors, over which the industry has no control, have compelled airports to expand their commercial activities. As a consequence, airport authorities have been forced to adopt a more marketing‐orientated approach. To fully capitalise on the opportunities afforded to them, a range of segmentation categories have been developed that are specific to an airport environment. It will be argued that authorities act as “gatekeepers” and use this unique form of a priori segmentation to determine the most suitable tenant mix for their airport. Once operating within the airport, the retailers themselves also undertake a further series of segmentation strategies based either on a priori principles or on “micro‐level” techniques.

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Marketing Intelligence & Planning, vol. 18 no. 3
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 7 June 2011

Paul de Bruyn and Paul Freathy

This paper aims to detail the strategic repositioning of a retail organisation in South Africa. It seeks to describe the social and political transformations that have…

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2346

Abstract

Purpose

This paper aims to detail the strategic repositioning of a retail organisation in South Africa. It seeks to describe the social and political transformations that have occurred since the ending of the apartheid regime and discuss the implications of these changes for the retail sector. In particular, the emergence of a new middle class has required many organisations to reconfigure their business processes and operations. The paper focuses upon one company (Boardmans) to illustrate many of these changes.

Design/methodology/approach

The data used in this paper are primarily secondary in nature. One of the authors was also incumbent within the organisation and had direct experience of many of the issues that are described.

Findings

Many retail organisations initially found it difficult to cope with the needs of non‐white customers and were forced to make changes to the way in which they operated their businesses. Boardmans, whilst initially coping in the post‐apartheid period, over time, lost touch with its customer base. The paper details how the company's position was re‐established after its acquisition by the Edcon Group. This required an holistic approach that sought to engender change throughout the whole of the organisation.

Originality/value

There is only limited research on the South African retail market. This paper provides a detailed insight into the issues surrounding market positioning and makes an original contribution to this literature.

Details

International Journal of Retail & Distribution Management, vol. 39 no. 7
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 August 1998

Paul Freathy and Frank O’Connell

Airport retailing is an under‐researched area of study. It is also a sector displaying significant year‐on‐year growth. This paper examines the structure of the supply…

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3138

Abstract

Airport retailing is an under‐researched area of study. It is also a sector displaying significant year‐on‐year growth. This paper examines the structure of the supply chain within airport retailing and the main factors that differentiate it from its downtown counterpart. It describes the structure and operation of the supply chain within European airport retailing and the main sources of power that retailers and suppliers draw on in the negotiating process. The paper concludes that, relative to other retail sectors, relationships within the airport retailing supply chain are technologically unsophisticated and based on conventional market exchange principles.

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International Journal of Physical Distribution & Logistics Management, vol. 28 no. 6
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 1 May 2004

Paul Freathy

This paper details the recent Convention put forward by the World Health Organisation (WHO) advocating a ban on the sale of tobacco goods through tax and duty free…

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1460

Abstract

This paper details the recent Convention put forward by the World Health Organisation (WHO) advocating a ban on the sale of tobacco goods through tax and duty free channels. It examines the purpose behind the proposals before considering the response and reaction of the travel‐retail industry. The paper maintains that the impact of abolition upon the sector would be severe. A co‐ordinated lobbying campaign has therefore been mounted that has emphasised the economic impact of a ban. It is argued that this campaign has been successful and has influenced the drafting of the Convention. The implementation of the ban has been left to individual countries and therefore relies upon the political expediency of particular nation states.

Details

International Journal of Retail & Distribution Management, vol. 32 no. 5
Type: Research Article
ISSN: 0959-0552

Keywords

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