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Article
Publication date: 1 February 1998

Patrick Butler and Mark Durkin

The role of the independent professional accountant as intermediary in the small business‐bank relationship is investigated by means of field interviews with bankers…

2239

Abstract

The role of the independent professional accountant as intermediary in the small business‐bank relationship is investigated by means of field interviews with bankers, entrepreneurs and business advisers. Research on expectations management in the area of small business‐bank interface underpins the emphasis on the intermediary here. A peculiar issue is identified and investigated: the accountant is found to serve its small business client by persuading it simply to meet the bank’s expectations; there is little evidence of the bank being persuaded to adapt its policies or procedures to account for the small firm’s circumstances. The role and contribution of the accountant are addressed at institutional, organisational and managerial levels, and at various stages in the relationship

Details

International Journal of Bank Marketing, vol. 16 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 1 October 2001

Patrick Butler and Neil Collins

The notion that political marketing occurs only during formal campaign periods is discarded in the political marketing literature. Political campaigns, rather than being periodic…

2195

Abstract

The notion that political marketing occurs only during formal campaign periods is discarded in the political marketing literature. Political campaigns, rather than being periodic, are “permanent”. Accordingly, the attention of political marketers must increasingly turn to the analysis of how and when politicians serve their communities or constituencies. Indeed, the kinds of services commonly associated with political influence and constituency activity indicate a convergence of politics and public sector service provision. In this essay, the nature and effects of constituency‐focused service delivery are examined as an integral part of political marketing.

Details

European Journal of Marketing, vol. 35 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 October 1996

Patrick Butler and Neil Collins

Applies an established strategic framework of competitive market positioning to political parties, suggesting that political scientists who are currently analysing political…

5278

Abstract

Applies an established strategic framework of competitive market positioning to political parties, suggesting that political scientists who are currently analysing political marketing without reference to the marketing discipline, could benefit thereby. If the marketing paradigm is to influence another discipline, it must first be tendered in broad, generic terms, and address matters at the strategic level. Presents examples from many electoral contexts (or markets). The analysis requires that political parties in a democratic system be regarded as analogous to commercial organizations in industrial markets. In doing so, it eschews traditional political ascriptions such as left‐ and right‐wing. The labels used to describe the parties are leader, challenger, follower and nicher. This framework offers a competitive positioning map of the market that will inform marketing and campaign decisions, and guide strategic direction. Shows how fundamental issues such as competitive analysis, party/candidate positioning, and relevant strategies are brought to the political marketing context.

Details

European Journal of Marketing, vol. 30 no. 10/11
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 January 1994

Patrick Butler and Neil Collins

Suggests that political campaigners are faced with marketing problemsand opportunities. Acknowledges the increasing professional marketingactivity in political campaigns. Examines…

8735

Abstract

Suggests that political campaigners are faced with marketing problems and opportunities. Acknowledges the increasing professional marketing activity in political campaigns. Examines the similarities and differences between elections and other marketplaces. In considering marketing in the political/electoral context, upholds the convention of examining the distinctive marketing features of the “industry”, and drawing out the management implications of these. Presents a model of political marketing in terms of structural and process characteristics. Structural characteristics include the nature of the product, the organization and the market; outlines the marketing management implications of these. Process characteristics are concerned with the procedures and systems which govern marketing activity and their implications; briefly proposes appropriate strategic responses for each.

Details

European Journal of Marketing, vol. 28 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 13 November 2009

Don O'Sullivan and Patrick Butler

The purpose of this paper is to examine the merit of enterprise policies that seek to enhance market orientation as a driver of firm performance.

1858

Abstract

Purpose

The purpose of this paper is to examine the merit of enterprise policies that seek to enhance market orientation as a driver of firm performance.

Design/methodology/approach

The approach takes the form of empirical research utilising the MKTOR survey instrument, administered to senior marketing managers in high‐value‐added sectors in Ireland; and both subjective and lagged objective measures of firm performance.

Findings

Findings support international context‐specific research. Market orientation is not found to be directly associated with firm performance in high‐value‐added firms in the Irish economy.

Research limitations/implications

Research directions should include the evolving understanding of market orientation, and the exploration of what alternative orientations lead to improved performance in different contexts.

Practical implications

For public policy, a re‐examination of the conceptualisation of, and support for, market orientation is warranted.

Originality/value

The paper presents a new contribution to understanding the merit of market orientation in enterprise policy in developed economies.

Details

European Journal of Marketing, vol. 43 no. 11/12
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 March 1994

Patrick Butler

While problem and decision analysis has attracted considerable interestin general management fields, it is not a topic commonly found in themarketing management literature…

5590

Abstract

While problem and decision analysis has attracted considerable interest in general management fields, it is not a topic commonly found in the marketing management literature. Problem understanding and definition determine management action, and therefore deserve greater attention. Addresses the key issues in marketing management problem analysis by showing why problem definition is important; outlining the nature of marketing problems and the difficulties involved in addressing them; and providing guidelines for management and research practitioners. A diagrammatic review of several problem and decision models provides a broad view of the complex processes involved. One critical factor which comes to the fore in the discussion is the necessity for decision makers and analysts to collaborate, and several techniques for such co‐operation are presented.

Details

Marketing Intelligence & Planning, vol. 12 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Content available
Article
Publication date: 6 April 2010

Phil Harris and Andrew Lock

796

Abstract

Details

European Journal of Marketing, vol. 44 no. 3/4
Type: Research Article
ISSN: 0309-0566

Content available
Book part
Publication date: 10 January 2018

Mike Finn

Abstract

Details

British Universities in the Brexit Moment
Type: Book
ISBN: 978-1-78743-742-5

Article
Publication date: 15 August 2023

Eniola Abe, Pamela Dawson and Jason Scott

At the outset of the COVID-19 pandemic the United Kingdom Government implemented a policy to rapid discharge hospital patients into care homes. This study aimed to examine how the…

Abstract

Purpose

At the outset of the COVID-19 pandemic the United Kingdom Government implemented a policy to rapid discharge hospital patients into care homes. This study aimed to examine how the media in the United Kingdom portrayed hospital discharge to care homes during the COVID-19 pandemic.

Design/methodology/approach

This study was a qualitative document analysis. Four sources (Daily Mail, The Independent, The Guardian and BBC News) were selected to represent political orientations encompassing right-wing, centrist and left-wing perspectives, and were searched for mention of hospital discharge, care homes and Covid-19 pandemic between 1st January 2020 and 24th February 2022. Article text was copied verbatim into Microsoft Word documents prior to analysis. Data were thematically analysed, followed by coding the sentiment in the included articles as well as coding the sentiment of themes and sub-themes.

Findings

Of 722 identified articles, 133 were eligible for inclusion as the final corpus. Data represented a moralistic narrative consisting of four themes: (1) Government as villain, (2) care homes as antiheroes, (3) patients as ideal victims and (4) moral outcomes. Most of the corpus had a negative sentiment (78.1%). One theme, moral outcomes, had considerably more positive sentiment (32.4%) than others (range 15.1%–21.9%).

Originality/value

A moralistic argument for improving cross-boundary interactions between health and social care services is provided, and the media can play a role pushing cross-boundary working higher up the policy agenda. Future work should examine how direct stakeholders, including those working in healthcare and care home settings, perceived the discharge policy.

Details

Journal of Integrated Care, vol. 31 no. 4
Type: Research Article
ISSN: 1476-9018

Keywords

Article
Publication date: 26 August 2014

Hannah Lambie-Mumford and Elizabeth Dowler

The purpose of this paper is to present the findings from two recent reviews on food aid use in the UK and discuss their implications and the challenges they posed for…

5054

Abstract

Purpose

The purpose of this paper is to present the findings from two recent reviews on food aid use in the UK and discuss their implications and the challenges they posed for researchers, policy makers and the voluntary and community sector.

Design/methodology/approach

The paper draws on two research reviews conducted in 2013 and 2014.

Findings

Whilst it is possible to draw important insights into key drivers of food aid use, how food aid is draw on by recipients and some of the perceived outcomes of the provision from the research that is available, ultimately the reviews highlight the emergent and largely unsystematic nature of the UK evidence base. The lack of agreed definitions and measures of food insecurity/food poverty further limits the knowledge base. Even where such evidence may be forthcoming, in terms of implementing effective solutions to the need for food aid, UK researchers, policy makers, NGOs and others face considerable challenges in terms of identifying responsibilities for addressing the causes of this need, which the most effective scale for response may be (local or national) and finally, overcoming a highly complex and not necessarily co-ordinated policy framework.

Originality/value

The paper provides a critical overview of the state of knowledge on food aid in the UK.

Details

British Food Journal, vol. 116 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

1 – 10 of 440