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Article
Publication date: 25 January 2013

Patrick Corsi

Despite an increasingly explicit professional nature, the futures studies field has suffered an increasing constraining to a collection of specific techniques. The purpose of this

Abstract

Purpose

Despite an increasingly explicit professional nature, the futures studies field has suffered an increasing constraining to a collection of specific techniques. The purpose of this paper is to harness the foundational shortcomings of current futures studies methods, namely the lack of a well‐defined underpinning theory and of rigorous, rational, systematic, repeatable, traceable, documentable, and transferable method. It proposes a rigorous theory for futures studies whereby futures can be logically designed.

Design/methodology/approach

This paper envisages the futures design activity as an extension and a generalization of decision theories and problem solving. The process is made comprehensible and interpretable thanks to a co‐generation referencing between two spaces named Concepts and Knowledge. It works by undertaking a formal mathematical approach on undecidable root concepts, bearing no logical status, by logically expanding them until a validable proposition in the knowledge space is reached. The paper is based on the concept‐knowledge theory (C‐K theory) from Ecole des Mines ParisTech, explains why it is needed, illustrates it and uses it on two illustrative futures studies examples.

Findings

The proposed research opens a new method for designing futures based on the C‐K theory that has the intrinsic capacity of constructing radical innovations for futures scenarios. While setting clear departure from, for example, brainstorming techniques or Delphi‐based methods, it offers a systematic method for designing futures that rests upon solid theoretical foundation that explains the nonsense or contradictions in producing futures.

Research limitations/implications

While the C‐K theory is fully supported by a scientific basis founded on mathematics and is in widening use in domain‐specific industrial sectors at large, it is still being expanded both theoretically and epistemologically. The theory is not aimed at choosing or formulating suitable or appropriate root concepts, this being the role of domain professionals. Its implementation, however coherent, is only as extensive and covering the problematic at hand as the implementers are congruous to the application domain.

Practical implications

The proposed research can help futurists to develop new breakthrough plans, solutions and alternatives with essential and novel benefits: to help control the rationale of a futures scenario development, to control the degree of innovation (e.g. change, reform, progress, create …) to reach, and to bring to decision makers and policy‐makers the traced explanation of different design paths.

Social implications

The benefits of the C‐K approach are detailed and elements founding further theoretical research are provided, including possible developments of C‐K theory specifically helpful for futurists. The research offers a collective design method for revisiting futures sciences by defining, understanding and developing creative futures alternatives that can collectively mobilize stakeholders. Workshops with stakeholders remain necessary, with experienced coaches catalyzing its field implementation.

Originality/value

The paper pushes the edge of the discussion on philosophical, ontological and epistemological grounds and supplies a theoretical underpinning for futures studies at large. The research is inherited from the creative power of modern mathematics as developed and proven by the C‐K theory, a powerful approach for discussing design phenomena. The author argues that it constitutes a suitable and useful asset for futures scientists insofar as to imagine, understand, develop, manipulate, and assess creative futures alternatives. The paper introduces and discusses the notion of futuron, which can be seen as a “logical quantum particle of future”.

Details

On the Horizon, vol. 21 no. 1
Type: Research Article
ISSN: 1074-8121

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Article
Publication date: 14 August 2017

Huda Khan, Larry Lockshin, Richard Lee and Armando Corsi

The common market practice by global consumer brands to create localised packaging for foreign markets conflicts with findings that cast doubt on this strategy. By examining the…

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Abstract

Purpose

The common market practice by global consumer brands to create localised packaging for foreign markets conflicts with findings that cast doubt on this strategy. By examining the differential influence of standard (Western) and local (Chinese) packaging on Chinese consumers’ perceptions and choice behaviour, this study aims to examine whether this strategy is effective or even necessary.

Design/methodology/approach

A pre-test first identified suitable products and brands. Using a multiple methods approach, online participants in China first rated the brands and packaging of hedonic and utilitarian products. The ratings were then validated by triangulating with the results of a discrete choice experiment that captured participants’ choice behaviour.

Findings

For hedonic products, standard packaging is rated more positively and chosen more often than local packaging. For utilitarian products, there are no differences in ratings and choice. For hedonic products, brand likeability is higher for standard packaging than for local packaging. For utilitarian products, brand likeability does not differ between the two packaging types.

Research limitations/implications

These findings cast doubt on the effectiveness of indiscriminate packaging localisation. International marketers need to rethink their approach, particularly in non-Western markets. Interviews with five brand managers in charge of major consumer brands in China revealed their actual market practice and further illuminate this study’s findings.

Originality/value

This is first study to question the common market practice of packaging localisation and investigate the differential effects of standard versus local packaging of foreign products on consumers’ perceptions and choice behaviour.

Details

Journal of Consumer Marketing, vol. 34 no. 5
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 26 May 2015

Yvonne D. Newsome

This study compares filmic and televisual representations of fictional black presidents to white Americans’ reactions to the advent of the United States’s first African American…

Abstract

Purpose

This study compares filmic and televisual representations of fictional black presidents to white Americans’ reactions to the advent of the United States’s first African American president. My main goal is to determine if there is convergence between these mediated representations and whites’ real-world representations of Barack Obama. I then weigh the evidence for media pundits’ speculations that Obama owes his election to positive portrayals of these fictional heads of state.

Methodology/approach

The film and television analyses examine each black president’s social network, personality, character traits, preparation for office, and leadership ability. I then compare the ideological messages conveyed through these portrayals to the messages implicated in white Americans’ discursive and pictorial representations of Barack Obama.

Findings

Both filmic and televisual narratives and public discourses and images construct and portray black presidents with stereotypical character traits and abilities. These representations are overwhelmingly negative and provide no support for the argument that there is a cause–effect relationship between filmic and televisual black presidents and Obama’s election victory.

Research implications

Neither reel nor real-life black presidents can elude the representational quagmire that distorts African Americans’ abilities and diversity. Discourses, iconography, narratives, and other representations that define black presidents through negative tropes imply that blacks are incapable of effective leadership. These hegemonic representations seek to delegitimize black presidents and symbolically return them to subordinate statuses.

Details

Race in the Age of Obama: Part 2
Type: Book
ISBN: 978-1-78350-982-9

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Book part
Publication date: 31 December 2010

Chip Berlet

Purpose – This study analyzes the rhetoric casting U.S. President Barack Obama in the role of betraying and undermining the nation because he seeks government policies supporting…

Abstract

Purpose – This study analyzes the rhetoric casting U.S. President Barack Obama in the role of betraying and undermining the nation because he seeks government policies supporting a social safety net, gay rights, abortion rights, and other progressive agendas.

Methodology/Approach – The analysis is based on sociological social movement theories, especially the interrelationship of ideology, frames, and narratives in understanding how activists take their ideas and turn them in to action. The power devaluation model of Rory McVeigh is applied to the construction of reality used by right-wing anti-Obama forces, especially those linked to the various Tea Party movements.

Findings – The most militant anti-Obama ideologues construct frames and narratives based on a dualistic worldview in which Obama and liberals in general are demonized and scapegoated for existing economic, social, and political problems.

Research limitations/implications – More scholarly research using statistical analysis of the views and demographics of Tea Party supporters is needed to provide a complete picture of this new social/political movement.

Practical implications – By showing that right-wing populists are basing their beliefs on a long history of similar frames and narratives, this study can help prompt a more constructive response by political opponents who wrongly demonize the Tea Party supporters and their allies as ignorant or crazy.

Details

Race in the Age of Obama
Type: Book
ISBN: 978-0-85724-167-2

Content available
Book part
Publication date: 20 November 2020

Abstract

Details

Supply Chain Management and Logistics in Emerging Markets
Type: Book
ISBN: 978-1-83909-333-3

Article
Publication date: 11 January 2022

Ricardo Godinho Bilro and Fernando Dias

This study aims to analyse the effect of brand interactions such as personal interaction, problem-solving, reliability and store physical appearance on channel loyalty and…

Abstract

Purpose

This study aims to analyse the effect of brand interactions such as personal interaction, problem-solving, reliability and store physical appearance on channel loyalty and purchase intention in optical physical stores.

Design/methodology/approach

The hypotheses are tested through quantitative research based on a questionnaire with a sample of 414 respondents. Researchers conduct multiple regressions to analyse the data.

Findings

The findings reveal that channel loyalty and purchase intention are positively influenced differently. Person-to-person interactions play a vital role in both constructs (dependent variables). This study also offers relevant managerial implications and future research avenues.

Originality/value

Despite the relevance of purchase intention in the literature, almost no studies have been published about the intention to buy glasses in the optical physical stores, a relevant contribution this paper offers to the literature. The finding that the store’s physical aspect did not prove to be influential for channel loyalty is also an innovative and relevant contribution of this research.

Objetivo

Este estudio analiza el efecto de las interacciones de marca, como la interacción personal, la resolución de problemas, la fiabilidad y la apariencia física de las tiendas en la lealtad al canal y la intención de compra en las tiendas ópticas físicas.

Diseño/metodología/enfoque

Las hipótesis se prueban a través de una investigación cuantitativa basada en un cuestionario con una muestra de 414 encuestados. Los investigadores utilizan regresiones múltiples para analizar los datos.

Conclusiones

Los resultados revelan que la lealtad al canal y la intención de compra están influenciadas positivamente de manera diferente. Las interacciones de persona a persona juegan un papel vital en los constructos (variables dependientes). Esta investigación también ofrece implicaciones de gestión relevantes y futuras vías de investigación.

Originalidad

A pesar de la relevancia de la intención de compra en la literatura, casi no se han publicado estudios sobre la intención de comprar gafas en tiendas ópticas físicas, una contribución relevante que este trabajo ofrece a la literatura. La constatación de que el aspecto físico de la tienda no ha demostrado ser influyente en la lealtad del canal también es una contribución innovadora y relevante de esta investigación.

Objetivo

Este estudo analisa o efeito das interações das marcas, tais como interação pessoal, resolução de problemas, fiabilidade e aparência física das lojas na fidelização de canais e intenção de compra em lojas físicas de ótica.

Conceção/metodologia/abordagem

As hipóteses são testadas através de investigação quantitativa com base num questionário com uma amostra de 414 inquiridos. Os investigadores usam regressões múltiplas para analisar os dados.

Conclusões

As conclusões revelam que a lealdade ao canal e a intenção de compra são positivamente influenciadas de forma diferente. As interações pessoa-a-pessoa desempenham um papel vital em ambos os constructos (variáveis dependentes). Este estudo oferece também implicações de gestão relevantes e futuras vias de investigação.

Originalidade

Apesar da relevância da intenção de compra na literatura, quase não foram publicados estudos sobre a intenção de compra de óculos nas lojas físicas de ótica, uma contribuição relevante que este trabalho oferece à literatura. A constatação de que o aspeto físico da loja não se revelou influente na fidelização ao canal é também um contributo inovador e relevante desta investigação.

Article
Publication date: 2 November 2020

Anupam Kumar, Adams Steven and John-Patrick Paraskevas

This study investigates the relationship between buyer-supplier top management team (TMT) demographic misalignment (defined as differences in TMT composition based on background…

Abstract

Purpose

This study investigates the relationship between buyer-supplier top management team (TMT) demographic misalignment (defined as differences in TMT composition based on background, age and gender) and environmental performance (EVP).

Design/methodology/approach

The empirical setting is publicly held US manufacturing firms that are present in both the Kinder, Lydenberg and Domini’s (KLD's) annual EVP ratings and Bloomberg's supply chain database. The study employs panel data regression methods on an unbalanced panel dataset of 7,493 dyad-year observations comprising 427 unique firms.

Findings

The research shows that misalignment in functional background and gender composition between TMTs have a negative outcome on both the buyer's and the suppliers' EVP. However, increasing presence of females across TMTs has a positive influence on EVP. Further, the research shows that misalignment based on age between the TMTs does not impact EVP in any significant way. On the contrary, increasing age across TMTs is a significant predictor of EVP.

Originality/value

This study builds on existing works in TMT heterogeneity and adds context to the heightening belief in the positive linkage between heterogeneity and performance through extension to a boundary spanning interfirm context.

Details

International Journal of Operations & Production Management, vol. 40 no. 11
Type: Research Article
ISSN: 0144-3577

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Article
Publication date: 31 January 2022

Ardalan Sameti

The literature on product design/development (PD) has attempted to understand the consumer but has not provided a comprehensive framework for product marketers and designers…

Abstract

Purpose

The literature on product design/development (PD) has attempted to understand the consumer but has not provided a comprehensive framework for product marketers and designers. Thus, this paper aims to compile and link the main topics in the literature on PD to create a foundation for strategic development in this field.

Design/methodology/approach

This research adopted a “fit-for-purpose” methodology, a cross-referencing method and a meta-narrative approach that are appropriate for reviewing studies in a field involving complex topics and areas in which the literature is still developing.

Findings

To enhance the quality of product development, there is a need for PD strategy based on a clear understanding of many factors: the consumer; the complex interrelations among a product’s values, dimensions and personalities; PD theories; and other related variables.

Practical implications

This study found that PD studies should concentrate more on codifying strategies to enhance product development success. This is particularly important in view of consumers’ varied and changeable tastes in the global market and the differing insights of product marketers and designers.

Originality/value

This comprehensive systematic review is a unique study that contributes to future business-to-consumer and business-to-business research by compiling scattered and hidden strategies, theories and variables in the PD/development literature.

Details

Journal of Product & Brand Management, vol. 31 no. 6
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 17 August 2021

Kathleen Kelley, Marielle Todd, Helene Hopfer and Michela Centinari

This study aims to characterize several wine consumer segments who were “likely” to sample (i.e. taste before purchasing) wine from vineyards using cover crops, a sustainable…

Abstract

Purpose

This study aims to characterize several wine consumer segments who were “likely” to sample (i.e. taste before purchasing) wine from vineyards using cover crops, a sustainable production practice that reduces herbicide applications, and identify those with a greater probability of being a viable target market based on survey responses.

Design/methodology/approach

A total of 956 wine consumers from the Mid-Atlantic and boarding US states were separated into segments based on an ECHAID (exhaustive Chi-square automatic interaction detector) classification tree from internet survey responses.

Findings

Out of the 12 created segments, 6 (n = 530, 72% of training data) contained participants who were at least 1.02 times (index score =102%) more “likely” to try the wine compared to the overall sample and were willing to pay $18.99 for a 750-mL bottle of the wine, which included a $1 surcharge to cover associated production costs. Of these, three (n = 195, 26%) had the greatest potential for which a marketing plan could be developed (index scores of 109%–121%), with over half in each segment willing to pay $20.99 for the bottle of wine, which could motivate growers to consider implementing this sustainable strategy.

Originality/value

Although several segments of participants were “likely” to sample the sustainably produced wine, an ECHAID classification tree allowed us to identify participants who would not pay $18.99 for a 750-mL bottle of wine, even after learning about the use of cover crops and the trade-off ($1 bottle surcharge). By narrowing the number of potential “likely” segments to those with a greater potential of sampling the wine, more purposeful marketing strategies can be developed based on demographics, attitudes, and behaviors defined in the model.

Article
Publication date: 15 June 2023

Rajeev Kumar and Dilip Kumar

This research attempted to establish the underlying dimensions of supply chain management practices, blockchain technology and supply chain performance in the Indian dairy…

Abstract

Purpose

This research attempted to establish the underlying dimensions of supply chain management practices, blockchain technology and supply chain performance in the Indian dairy industry. Additionally, the study proposes a conceptual model that shows the mediating effects of blockchain technology in the relationship between supply chain management practices and supply chain performance.

Design/methodology/approach

Structural equation modelling (SEM) is incorporated to examine the proposed model using SPSS and AMOS version 24. The study population includes 119 registered Indian dairy processing units operating in Uttar Pradesh and New Delhi (source: Dairy – India). Individual registered dairy processing unit's top four executives, that is Head of the Dairy Processing Plant, Supply Chain head and Marketing Head, and IT head are chosen as the respondents of the study, which renders the sample size of 476. Judgmental sampling based on the organisation's market position and plant production capacity (i.e. one lakh litre per day) has been set as the benchmark for selecting the dairy processing units. The executives are selected as respondents as they are well-versed in the phenomenon of supply chain management practices, blockchain technology and supply chain performance compared to other staff working in the dairy industry. The data was collected from December 2021 to March 2022 through judgmental sampling. The target sample size was 476, but only 286 questionnaires were received in a completed state and were further used for analysis.

Findings

Manufacturing practices, information sharing, distribution management, inventory management and blockchain technology have a significant and positive impact on supply chain performance in the Indian dairy industry. Furthermore, the research demonstrates that blockchain technology partially mediates the relationship between supply chain management practices and supply chain performance in the context of the Indian dairy industry.

Research limitations/implications

This research is focused on the Indian dairy industry operating in only two states, namely New Delhi and Uttar Pradesh. More research is needed to determine whether SCM practices and the prospects for blockchain technology among channel members are universally applicable to merchants in non-dairy products. Similar investigations should be carried out on dairy industry operating in various formats and in numerous geographic locations. Further, case studies can be conducted by future researchers to learn how supply chain management methods are deployed, what precisely these practices entail and what costs and time demands are required by these practices in context of small independent retailers across different germane expanse.

Originality/value

While the available literature on the research area is spread out, the influence of blockchain technology in the Indian dairy industry has not yet been sufficiently analysed. Therefore, the research article focused on exploring underlying dimensions of the constructs of supply chain management practices, blockchain technology adoption and supply chain performance in the context of the Indian dairy industry.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

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