Search results

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Article
Publication date: 24 July 2021

Sungsik Yoon, Mehmet Erdem, Markus Schuckert and Patrick C. Lee

The current study aims to investigate hotel guests’ intention to use virtual reality (VR) and willingness to pay more for hotels that have VR applications (e.g. virtual…

1048

Abstract

Purpose

The current study aims to investigate hotel guests’ intention to use virtual reality (VR) and willingness to pay more for hotels that have VR applications (e.g. virtual room tour) when booking a hotel.

Design/methodology/approach

Through a theoretical lens of stimuli–organism–response (S-O-R), relationships among an individual’s performance expectancy, effort expectancy, social influence, utilitarian motivation, hedonic motivation, perceived value, intention to use VR and willingness to pay more for VR were tested using partial least square-structural equation modeling.

Findings

Performance expectancy, social influence, utilitarian motivation and hedonic motivation affect the perceived value of VR. An individual’s perceived value of VR affects his/her intention to use VR and willingness to pay more for a hotel that has VR contents (e.g. virtual room tour) available during the hotel booking process.

Originality/value

Through the S-O-R framework, this study provided insights into hotel guests’ intention to use VR and explored how their intentions lead to their willingness to pay more for a hotel if VR is available during the reservation or hotel selection process.

探索VR应用对酒店收益管理的影响

摘要

研究目的

本论文旨在检验酒店客人使用VR和愿意预定提供VR应用(比如, 参观虚拟房间)的酒店房间。

研究设计/方法/途径

通过基于S-O-R理论基础, 本论文搭建了模型, 描述个人绩效期望、努力期望、社交影响、实用型动机、和享乐型动机、感知价值、VR使用意图、和VR溢价支付意愿等相互关系, 使用PLS-SEM方法检测模型。

研究结果

研究结果表明, 绩效期望、社交影响、实用型动机、和享乐型动机对VR的感知价值都有影响。个人对VR感知价值对其使用VR和愿意预定提供VR应用(比如, 参观虚拟房间)的酒店房间。

Article
Publication date: 1 April 1996

Gael M. McDonald and Patrick C.K. Pak

With limited intracultural ethical research in evidence this paper contributes to the theoretical discussion of expatriate ethical acculturation. Of particular interest to…

Abstract

With limited intracultural ethical research in evidence this paper contributes to the theoretical discussion of expatriate ethical acculturation. Of particular interest to this study are the ethical attitudes of subcultural groups, particularly managers, who because of overseas assignment or immigration, are operating outside their usual national location. Research was undertaken to investigate whether ethical divergence or convergence, through acculturation, exists with ex patriate managers, and over what time period. Two locations, Hong Kong and Canada, were chosen for comparative study and the results indicated an interesting dichotomy. Ethical convergence, the adopting of host country ethical values, is evident with Hong Kong Chinese expatriate managers in Canada but did not occur with North American expatriates in Hong Kong. For the expatriate Chinese manager the research findings indicate that Hong Kong Chinese managers now residing in Canada develop a unique set of ethical attitudes that are significantly different from those of local managers in Hong Kong yet also significantly different from the attitudes held by local Canadian managers. A subtle form of ethical convergence is occurring. No significant relationship was found between ethical acculturation and the length of time being an expatriate Hong Kong Chinese manager in Canada except on two issues. For these issues the longer the time spent in Canada the greater the rise in ethical attitudes. A heterogeneous group of expatriate managers in Hong Kong was also evaluated and while predicate similarities existed between expatriates from China and Macau, statistically significant differences in ethical perceptions were found between the general population of expatriate managers (i.e. American, Australasian, British etc.,) and local Hong Kong Chinese managers.

Details

Cross Cultural Management: An International Journal, vol. 3 no. 4
Type: Research Article
ISSN: 1352-7606

Book part
Publication date: 4 July 2019

Abstract

Details

SDG3 – Good Health and Wellbeing: Re-Calibrating the SDG Agenda: Concise Guides to the United Nations Sustainable Development Goals
Type: Book
ISBN: 978-1-78973-709-7

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

Article
Publication date: 13 November 2017

Freya De Keyzer, Nathalie Dens and Patrick De Pelsmacker

The purpose of this paper is to shed light on the boundary conditions of the effect of the valence of word-of-mouth on social networking sites (sWOM) on consumer responses…

3010

Abstract

Purpose

The purpose of this paper is to shed light on the boundary conditions of the effect of the valence of word-of-mouth on social networking sites (sWOM) on consumer responses (attitude toward the service provider, purchase intention and positive word-of-mouth intention). Specifically, the authors examine two moderators: the tone of voice (factual vs emotional) of the sWOM and service type (utilitarian vs hedonic) of the service that the sWOM is about.

Design/methodology/approach

A 2 (message valence: positive vs negative) × 2 (tone of voice: factual vs emotional) × 2 (service type: utilitarian vs hedonic) full-factorial between-subjects online experiment with 400 respondents was conducted and the data were analyzed using Hayes’ PROCESS macro.

Findings

The results show that message valence exerts a greater impact on consumer responses with factual sWOM messages compared to emotional ones. Furthermore, the impact of message valence is stronger for hedonic services compared to utilitarian services. In contrast to the authors’ expectations, there is no significant impact of matching the tone of voice to the service type.

Practical implications

First, for sWOM senders, factual messages are found to be more influential: backing an sWOM up with arguments and specific details increases the chance of it affecting consumers’ responses. As a result, marketers, especially of predominantly hedonic services, should encourage their followers and customers to spread positive factual sWOM about their service.

Originality/value

The study tests two previously unstudied moderating variables that affect the relationship between message valence and consumer responses to sWOM messages. Moreover, this study provides interesting insights for marketers and bloggers or reviewers.

Details

Online Information Review, vol. 41 no. 7
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 5 October 2010

Caroline Smith

The purpose of this paper is to examine the capacity for trade unions to mobilise internationally by considering how stevedores in Australia successfully internationalised…

1693

Abstract

Purpose

The purpose of this paper is to examine the capacity for trade unions to mobilise internationally by considering how stevedores in Australia successfully internationalised a major dispute.

Design/methodology/approach

The paper reports the findings of a single case study of the “waterfront dispute” of 1998, an industrial dispute in the Australian stevedoring industry which included the mobilisation of unions internationally. This case study is one of the four cases in a PhD research project, which examined international trade union activity in the mining, manufacturing, banking and stevedoring industries. The methodology included semi‐structured interviews with trade union leaders and activists, as well as document analysis, and involved comparative analysis across the four case studies.

Findings

Australian stevedores or “wharfies” were well placed to mobilise internationally due to a combination of internal and external factors. In particular, the Maritime Union of Australia's long‐standing support for international causes, largely due to its left‐wing, internationalist politics, resulted in the union gaining significant support from unions internationally. Important external factors included the nature of the stevedoring industry, with its organic link to other industry sectors, combined with the neo‐liberal approach adopted in Australia which also influenced the internationalisation of the union campaign.

Research limitations/implications

The study provides the opportunity to consider capacity for international mobilisation in the stevedoring industry and the contingent nature of international campaigns, with wider implications for union strategies in other industry sectors.

Originality/value

The paper contains an in‐depth analysis of a major dispute in the Australian stevedoring industry and makes a significant contribution to the expanding literature on the internationalisation of union campaigns and union strategy.

Details

Employee Relations, vol. 32 no. 6
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 16 March 2012

Heleen van Dijk, Ellen van Kleef, Helen Owen and Lynn J. Frewer

The aim of this study is to identify and explore consumer preferences and information needs regarding the simultaneous communication of risks and benefits associated with…

1076

Abstract

Purpose

The aim of this study is to identify and explore consumer preferences and information needs regarding the simultaneous communication of risks and benefits associated with food consumption. The focus is on the net health impact of risks and benefits on life expectancy, quality of life, and disability adjusted life years (DALYs).

Design/methodology/approach

Focus groups were conducted in four countries (Iceland, The Netherlands, Portugal, UK). All sessions were audio‐taped, transcribed and content analyzed.

Findings

Current risk‐benefit communication is perceived as “asymmetrical”, confusing, and often distrusted. Participants expressed a preference for more balanced and scientifically derived information. Information about the net health impact on both life expectancy and quality of life was found to be meaningful for food decision making. DALYs were thought too complicated.

Research limitations/implications

Findings confirm the importance of incorporating consumers' viewpoints when developing communications about risk and benefits. The results provide insights into potential issues related to the communication of risk and benefit information. The limitations of the qualitative approach adopted in this study suggest that further research utilizing nationally representative samples is needed, which may explore additional metrics to communicate net health effects to consumers.

Originality/value

Common measures for assessing both risks and benefits are expected to facilitate the communication of the results of risk‐benefit assessment as part of risk analysis. However, research incorporating consumers' perspectives on this issue is scarce. A better understanding of how consumers perceive these measures may promote the development of more effective integrated risk benefit communication.

Article
Publication date: 22 September 2022

Mansi Gupta and Rakesh Mohan Joshi

This study aims to provide a structured and comprehensive synthesis of studies of the art infusion phenomenon, which describes the influence of art on consumers…

Abstract

Purpose

This study aims to provide a structured and comprehensive synthesis of studies of the art infusion phenomenon, which describes the influence of art on consumers’ perception and evaluation of a product with which that art is associated. Further, this study aims to identify the issues in the literature and suggest future research directions.

Design/methodology/approach

Publications relevant to the art infusion phenomenon until 2021 were identified through a systematic literature review. Subsequently, the 35 retrieved articles that met the selection criteria were evaluated using descriptive and content analyses.

Findings

This literature review brings to light the origin, significance, evolution and development of the art infusion phenomenon. This study highlights the catalogue of drivers of this phenomenon and illuminates the interrelationships among the factors through a conceptual model using the stimulus-organism-response (SOR) paradigm.

Research limitations/implications

This study adds to the art infusion literature by synthesizing extant studies and presenting a comprehensive overview of the subject, thereby motivating its prorogation and becoming a single point of reference for scholars.

Originality/value

The art infusion phenomenon has become a dominant theoretical pillar in the fields of arts and branding. However, little effort has been made to systematically review research on the phenomenon and consolidate its findings. To address this gap, this study first identifies and categorizes the factors that influence the art infusion phenomenon using the SOR paradigm. This study then creates a conceptual model that elucidates the interrelationships among the key elements of the phenomenon.

Book part
Publication date: 2 November 2009

Caroline Bayart, Patrick Bonnel and Catherine Morency

Data fusion and the combination of multiple data sources have been part of travel survey processes for some time. In the current context, where technologies and…

Abstract

Data fusion and the combination of multiple data sources have been part of travel survey processes for some time. In the current context, where technologies and information systems spread and become more and more diverse, the transportation community is getting more and more interested in the potential of data fusion processes to help gather more complete datasets and help give additional utility to available data sources. Research is looking for ways to enhance the available information by using both various data collection methods and data from various sources, surveys or observation systems. Survey response rates are decreasing over the world, and combining survey modes appears to be an interesting way to address this problem. Letting interviewees choose their survey mode allows increasing response rates, but survey mode could impact the data collected. This paper first discusses issues rising when combining survey modes within the same survey and presents a method to merge the data coming from different survey modes, in order to consolidate the database. Then, it defines and describes the data fusion process and discusses how it can be relevant for transportation analysis and modelling purposes. Benefiting from the availability of various datasets from the Greater Montréal Area and the Greater Lyon Area, some applications of data fusion are constructed and/or reproduced to illustrate and test some of the methods described in the literature.

Details

Transport Survey Methods
Type: Book
ISBN: 978-1-84-855844-1

Article
Publication date: 5 August 2022

Lee Fergusson, Luke van der Laan, Sophia Imran and Patrick Alan Danaher

To explore the conceptualisation and operationalisation of authentic assessment in work-based learning and research.

Abstract

Purpose

To explore the conceptualisation and operationalisation of authentic assessment in work-based learning and research.

Design/methodology/approach

The relationship between authentic assessment and work-based learning and research is examined using a postgraduate degree program at a regional university in Australia as a case example to identify unique pedagogical features of work-based learning as they are linked to assessment.

Findings

A dynamic is created between formative and summative authentic assessment practices and the cross-current nature of learning in work and research, leading to a range of lifelong learning outcomes. A framework for such a dynamic is presented.

Originality/value

The pedagogy informing work-based learning emphasises developing higher-order thinking through reflective practice, developing competencies and capabilities associated with professional practice and developing academic writing and research skills to enhance professional identity at the postgraduate level for mid- to senior-career professionals. However, the relationship of authentic assessment to work-based learning and research has not been explicated in the literature and its application in post-COVID work environments has yet to be fully examined.

Details

Higher Education, Skills and Work-Based Learning, vol. 12 no. 6
Type: Research Article
ISSN: 2042-3896

Keywords

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