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Article
Publication date: 5 May 2015

Promoting worker loyalty: an empirical analysis

Susan Linz, Linda K Good and Michael Busch

– The purpose of this paper is to empirically assess the link between worker loyalty and expected rewards, with special attention to reward desirability.

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Abstract

Purpose

The purpose of this paper is to empirically assess the link between worker loyalty and expected rewards, with special attention to reward desirability.

Design/methodology/approach

Using employee-employer matched data collected from over 10,880 employees in nearly 670 workplaces in six culturally and economically diverse former socialist countries, the authors investigate the link between worker loyalty and expected rewards, taking into account reward desirability. Worker loyalty is measured using a composite of four variables related to participant’s commitment to staying at his/her organization. The authors employ both OLS and fractional logit regression analysis, clustering at the firm level, and restricting the pooled sample to include only those participants who responded to all questions used in this analysis. In the basic model, the authors include expected rewards, with an extensive set of worker and workplace controls; in the extended model, the authors add reward desirability and the corresponding interaction variables.

Findings

Using pooled data, the authors find that loyalty is positively correlated with expected rewards, and most strongly linked to the intrinsic reward chance to accomplish something worthwhile. When reward desirability is taken into account, consequences of unmet expectations emerge, and the relative importance of respectful and friendly co-workers diminishes. Neither generational nor life-cycle differences in loyalty are evident.

Research limitations/implications

Due to financial constraints, country samples included in the pooled data are not nationally representative; nor are workplace samples representative. Personal contacts of local project coordinators and the snowballing technique used to expand the number of participating workplaces, as well as the requirement that participants be able to read the survey instrument, may contribute to selection bias. As such, the findings should be viewed as taking a preliminary or exploratory step toward developing a more global perspective of factors influencing worker loyalty and performance until longitudinal and nationally representative data become available.

Practical implications

The findings indicate a positive link between loyalty and expected rewards, and when reward desirability is included, the loyalty consequences associated with unmet expectations. While rewards identified as highly desired (bonus, job security, friendly co-workers) are positively linked to loyalty, the strongest link is associated with chance to accomplish something worthwhile. Promoting worker loyalty is linked to offering programs to develop more skills and more job autonomy among those employees who desire it, as well as meeting expectations related to promotion.

Originality/value

Unlike existing studies, the authors pool data from multiple countries and control for a wide variety of worker and workplace characteristics in the analysis of the loyalty-reward structure link.

Details

International Journal of Manpower, vol. 36 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/IJM-06-2013-0129
ISSN: 0143-7720

Keywords

  • Loyalty
  • Generation
  • Gender
  • Expected rewards
  • Transition economies

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Article
Publication date: 8 April 2014

Teaching the un-teachable: storytelling and meditation in workplace spirituality courses

Joan Marques, Satinder Kumar Dhiman and Jerry Biberman

The purpose of this paper is to review the implementation of two strategies that are actually un-teachable yet highly effective in higher education: meditation and…

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Abstract

Purpose

The purpose of this paper is to review the implementation of two strategies that are actually un-teachable yet highly effective in higher education: meditation and storytelling.

Design/methodology/approach

Specifically focussing on workplace spirituality as a movement from corporate workers, and consequently, also a teaching topic in management education, the paper first indicates some problems faced in today's world, and relates these to the need for facilitating college courses in more compelling and comprehensive ways.

Findings

Spirituality and spiritual concepts can involve emotional and other non-cognitive experiences which cannot be taught using traditional teaching approaches such as reading and lecture. Specific approaches, such as meditation and storytelling are useful for teaching spirituality and spiritual concepts in a business school classroom setting. These two strategies provide an opportunity for students to reflect on their experiences and to become more self-aware.

Practical implications

Using the practical strategies discussed in this paper in management classes turns out to be a positive experience for both the course facilitators and the students.

Originality/value

Reflecting on the overhaul attempts of management education in universities, even those with the prestige of Harvard and Stanford, the authors discuss some interesting strategies that can help management educators take their course experiences and the results attained to the next level.

Details

Journal of Management Development, vol. 33 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/JMD-10-2011-0106
ISSN: 0262-1711

Keywords

  • Action learning
  • Workplace spirituality
  • Value added
  • Storytelling
  • Meditation
  • Vipassana
  • Teaching higher education
  • Adult education

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