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Article
Publication date: 9 May 2024

Patricia Pilar Zirena-Bejarano and Luis Guillermo Choquecahuana-Valverde

The present study addresses the literature gap on cultural linkages, traditions, cultural recognition and the perceived benefits of consumers in the orange economy. The article…

Abstract

Purpose

The present study addresses the literature gap on cultural linkages, traditions, cultural recognition and the perceived benefits of consumers in the orange economy. The article focuses on analyzing the impact of traditions and cultural linkages on the relationship between cultural recognition and the perceived benefits of consumers.

Design/methodology/approach

The empirical study is conducted on a sample of 393 consumers from the city of Arequipa, Peru utilizing structural equation modeling (SEM) with Smart PLS software.

Findings

The research results demonstrate that traditions and cultural ties are important factors that entrepreneurs must consider in the production and marketing process to enhance the benefits perceived by consumers by providing cultural identity within the products.

Originality/value

The study provides theoretical implications that fill the existing gap in understanding the relationship between cultural recognition and perceived benefits. Additionally, it offers practical implications for the development of the cultural ecosystem, involving artisans, artists, cultural managers, entrepreneurs, businessmen, government authorities, non-governmental organizations and international organizations.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-1266

Keywords

Open Access
Article
Publication date: 5 August 2024

Patricia Pilar Zirena-Bejarano, Elbia Myreyle Chavez Zirena and Andrea Karina Caryt Malaga

The purpose of this paper is to respond to the existing gap in the literature and analyze empirically the mediating role of potential absorptive capacity and innovation capacity…

Abstract

Purpose

The purpose of this paper is to respond to the existing gap in the literature and analyze empirically the mediating role of potential absorptive capacity and innovation capacity in the relationship between socio-cognitive capital and new product performance in tourism businesses.

Design/methodology/approach

Partial least squares structural equation modeling (PLS-SEM) was applied to measure the effect of independent variables and mediators on the results of new products through information collected from 300 companies through a structured questionnaire applied to tourism companies.

Findings

Important findings are presented demonstrating the positive and significant influence of cognitive social capital on the results of new products; however, this is not enough, so the potential absorption capacity and the capacity for innovation play a very important role in improving the effect on the results of new products. The findings suggest that organizations should direct their culture and shared goals toward assimilation and knowledge and the development of innovation capabilities in order to obtain more successful new product results.

Originality/value

The study adds value to the study of social capital by analyzing social cognitive capital and its impact on new product performance. In contrast to previous studies, it suggests incorporating potential absorptive capacity and innovation capacity as mediating variables in a comprehensive model that illustrates the positive spillover effect, thereby enhancing the outcomes related to new product performance.

研究目的

本文旨在處理現存文獻內的研究缺口。研究人員以實證研究法、去分析於旅遊業內潛在的吸收能力和創新能力在社會認知性資本與新產品性能之間的關聯上所扮演的協調角色。

研究設計/方法

研究人員以結構型問卷向300間旅遊公司收集資料和數據,並使用偏最小平方法的結構方程模型 (PLS-SEM),去測量各自變數與協調者對新產品的成效所產生的影響。

研究結果

研究結果頗為重要,因它證明了認知性社會資本,對新產品的成效會產生積極和重大的影響。唯這仍不足夠; 研究結果更確認了潛在的吸收能力和創新能力在優化新產品成效所帶來的影響方面,確扮演著極其重要的角色; 因此,研究結果建議組織應引導其文化和共同目標,走向知識同化和發展創新能力的道路上,以獲取更成功的新產品成效。

研究的原創性/價值

本研究分析社會認知性資本及它對新產品成效的影響,就此而言,本研究增添了研究社會資本的價值。與過去的研究相比,本研究建議設計一個顯示積極的溢出效應的全面性模型,當中包含潛在的吸收能力和創新能力,作為中介變數,因此,與新產品性能有關的成果得以提昇。

Details

European Journal of Management and Business Economics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2444-8451

Keywords

Open Access
Article
Publication date: 18 June 2024

Patricia Pilar Zirena-Bejarano, Gloria Parra-Requena, Abelardo David Quispe-Ambrocio and Willam Fernando Merma-Valverde

This article delves into the antecedents of business performance. The main aim of this study is to analyze the effect of knowledge transformation on business performance in firms…

Abstract

Purpose

This article delves into the antecedents of business performance. The main aim of this study is to analyze the effect of knowledge transformation on business performance in firms in the tourism industry and how cognitive and structural social capital heterogeneously moderate this relationship.

Design/methodology/approach

The empirical study was conducted on a sample of 300 firms from the tourism industry in Arequipa-Perú. The analysis was performed by means of partial least squares structural equation modeling, using the Smart PLS software.

Findings

Our findings show that knowledge transformation is key factor for increasing business performance. The results also highlight the significance of interorganizational relationships in this effect and the importance of analyzing each dimension of social capital separately. Thus, it is observed that cognitive social capital enhances the relationship between knowledge transformation and business performance, while (Sari and Indriani, 2023) structural social capital hinders it.

Practical implications

The findings assist practitioners in developing a shared culture, values and goals with their contacts to improve business performance. Furthermore, firms should establish bridging ties with external agents to avoid be stuck in excessively dense networks. Relationships with institutions can act as a bridging agent.

Originality/value

This paper analyses the unresolved question of how knowledge transformation affects the business performance of companies in the tourism sector as well as how different dimensions of social capital influence in this relationship. Addressing these two critical, but as yet unresolved questions, this study draws on absorptive capacity and social capital theories as an overarching framework to present a conceptual model that integrates both theories in order to analyze the effect of knowledge transformation on business performance in tourism firms and the role of structural and cognitive capital on this relationship.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 7 June 2023

Patricia Pilar Zirena-Bejarano, Graci Tancayllo Yana and Andrea Karina Caryt Málaga

The purpose of this study is to analyze the moderating effect of adaptability on the relationship between cognitive social capital and innovation capacity in companies in the…

Abstract

Purpose

The purpose of this study is to analyze the moderating effect of adaptability on the relationship between cognitive social capital and innovation capacity in companies in the tourism sector. The study aims to contribute to a better understanding of the direct and indirect linkage generated between these variables.

Design/methodology/approach

The research was designed under the quantitative approach, and an empirical study was carried out by applying a questionnaire to 300 companies located in Arequipa, Perú. Data processing was conducted using partial least squares structural equation modeling using Smart PLS software.

Findings

The results demonstrate the existence of a positive and significant direct relationship between cognitive social capital and innovation capacity. Furthermore, it was found that adaptability moderates this relationship, improving the results. The study shows that shared goals and culture facilitate the transfer of knowledge, which allows the exploration of new opportunities, and that the accommodation of business resources enables companies to respond quickly to new market requirements, promoting the capacity for innovation.

Practical implications

Organizations operate in an environment of intense competition. Therefore, developing the capacity for innovation is essential to stay competitive. Managers must strengthen cognitive relationships by sharing objectives and culture with their contacts, in addition to developing the ability to respond to market changes. This will stimulate the creation of new products and services.

Originality/value

This document adds value to the literature on social capital and innovation, demonstrating the importance of adaptability and its moderating effect on the relationship between cognitive social capital and innovation capacity. This has not been explored before. The research shows how these three variables act synergistically in a model, improving results, which is essential to achieve the competitiveness of companies in the tourism sector of an emerging country.

Details

Journal of Facilities Management , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1472-5967

Keywords

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