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The present paper aims to focus on the Indian influence in the transfer of, the business of and consumer markets for Indian products, specifically, textiles from producers in the South Asian subcontinent to the lands to the east of Bali. This aspect of the influence of Indian products has received some attention in a general but not been sufficiently elucidated with regard to eastern Indonesia.

This paper is based on archival research, as well as secondary data, derived from the published sources on early trade in South Asia and the Indian Ocean world. The study includes data about the Vereenigde Oost-Indische Compagnie, a Dutch-owned company, and its textile trade history with India and the Indonesian islands with a special focus on Patola textiles. Narratives and accounts provide an understanding of the Patola, including business development and related elite and non-elite consumption.

The paper shows how imported Indian textiles became indigenised in important respects, as shown in legends and myths. A search in the colonial sources demonstrates the role of cloth in gift exchange, alliance brokering and economic network-building in eastern Indonesia, often with important political implications.

The study combines previous research on material culture and textile traditions with archival data from the early colonial period, thus pointing at new ways to understand the socio-economic agency of local societies.

Only mapping the purchase and ownership of trading goods to understand consumption is not enough. One must also regard consumption, both as an expression of taste and desire and as a way to reify a community of people.

This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a steady income for them so that they could become catalyst for sustainable economic development and social change. However, with growing competition and difficulties in selling, to generate market demand was a key challenge for Gramshree. This case illustrates the strategies for development and value creation of a hybrid social business model. It also describes the challenges faced by social organizations. The case provides an opportunity to evaluate the current situation and proposes a decision for sustainability of the organization.

The case projects how a women-led social enterprise provides livelihoods through a digitally operated unique micro-entrepreneurship model for the rural artisans of the Indian handicrafts industry, thus bringing about social change through economic empowerment of the community.

To understand how women entrepreneurship is contributing towards livelihood generation and rural artisan empowerment in India. To understand the make-up of a for-profit social enterprise in the Indian Handicrafts Industry, its challenges and solutions through innovative business. To present the mindset and journey of a woman social entrepreneur. To present and understand the growth and scaling up of such unique social ventures. To understand a unique form of the micro entrepreneurship model being built through digital platforms.

The objective of writing this case is to bring out a case of women entrepreneurship in the craft-based industry in India. This case seeks to emphasise on the following learning themes in the area of entrepreneurship: Women entrepreneurship: trials and tribulations. Micro entrepreneurship/rural artisan empowerment. Livelihood generation and upliftment of the rural artisans and revival of dying art and crafts in the Indian craft-based industry. The novel ecommerce and data analytics experience being skilfully incorporated by small enterprises to their vantage and making both the seller’s as well as the buyer’s experience unique. The case highlights how the unique business models of social entrepreneurship through the use of technology bring the digital experience to rural India. Social entrepreneurship. The case narrates the story of a budding social entrepreneur Megha Das who is a textile designer by profession and showcases her journey towards the creation of unique digital platforms which transf

The case has been targeted to be taught in Masters level course in business management/administration, entrepreneurship, social entrepreneurship, development studies, gender studies, design, etc. Its watered-down version can also be taught in under graduate programs in commerce, business management, business administration, fashion and textile designing, entrepreneurship, development studies, gender studies, etc.

Teaching notes are available for educators only.

CCS 3: Entrepreneurship.

Education is a strong pillar to national development. It is vital to ensure sustainable higher education development (SHED) in a bid to facilitate global development. This study aims to investigate academic libraries, information and communication technology (ICT) use and SHED.

Descriptive survey research design was used for this study. The population of the study was 607 librarians in the 41 public university libraries in Southern Nigeria. Total enumeration and purposive sampling techniques were used for this study. The instrument of data collection was questionnaire. Descriptive statistics was used for the data analysis.

It was found that qualified teachers and promotion of scholarship constitute SHED. The extent of contribution of academic libraries to SHED is high. Academic libraries face a number of challenges in their effort to provide information services for the actualisation of the SHED. The extent of use of ICT in SHED is high. It was therefore recommended that academic libraries and ICT should be adequately used to accomplish SHED in Nigeria.

This study will contribute to the body of literature on how academic libraries and the use of ICT can contribute to SHED.

While SHED is central to global development, the role of academic libraries and the use of ICT should be unanimously embraced by all the stakeholders in education industry.

SHED is inevitable in the contemporary era. This study reveals that academic libraries and ICT use are vital in achieving SHED.

After reading and discussing the case, the participant would be able to: comprehend business expansion strategies and challenges of an entrepreneur dealing with handicraft and artefacts, digital marketing, entrepreneurship and marketing strategy; understand how a comprehensive digital marketing plan for the business is developed; discuss the pros and cons of digital marketing.

The handloom and handicraft industry has been the backbone of India’s rural economy for decades. It is one of the largest employment generators after agriculture, providing livelihood to country’s rural and urban population. The protagonist in the case had a strong inclination towards various art and craft forms, and her passion led her to start her venture – Guthali, wherein she sourced various handicrafts and handlooms from local artisans and after adding value to the fabric or art form through painting, block printing, etc., marketed it to the customers. However, the marketing was full of challenges, with brands like Fab India, enjoying high awareness and customer base. This case highlights the challenges faced by the protagonist to market Indian handicrafts and handloom in the urban market. The readers of the case would be able to learn about various stages involved in developing digital marketing strategies.

This case is suitable for postgraduate courses in digital marketing and entrepreneurship to understand the entrepreneurial challenges and come up with digital marketing solutions. This case is equally suitable for management development programmes on how digital marketing can help entrepreneurs grow their businesses.

Teaching notes are available for educators only.

CSS 8: Marketing.

The need for sustainable development (SD) of higher education (HE) is recognized in the UN 2030 Agenda for SD. Central to the SD of HE is information literacy and information use. This study aims to investigate information literacy, information use and SD of HE in Nigeria.

A descriptive survey research design was used for the study. The population for the study was the staff of public higher educational institutions in Southern Nigeria. A self-structured online questionnaire was sent to the respondents via social media. The data generated were analysed using mean, frequency count and percentages.

It was reflected that information literacy played a significant role in the SD of HE and that the extent of information use was high. It was revealed that the areas of HE that require SD include economic/finance and investment priorities; administration, mission and planning; and research and scholarship.

The study emphasizes that SD of HE in the current educational enterprise requires that people are information literate and information is extensively used.

Mentorship is crucial to the success and accomplishment of librarianship in the contemporary era. This paper aims to investigate the need for mentorship and challenges besetting mentorship in librarianship with specific focus on academic libraries.

Descriptive survey research design was used for the study. The population of the study was 1,214 librarians in 102 academic libraries in Southern Nigeria. Total enumeration sampling technique was adopted for the study.

It was reflected that mentorship, though beset by a number of challenges, is a necessity in librarianship. The hypotheses tested revealed that there is significant relationship between the need for mentorship and the types of mentorship adopted in academic libraries, and that there is no significant difference between the need for mentorship by male and female librarians.

This study affirmed that it is through mentorship that librarians can meet their job demands. Mentorship should therefore be stimulated to bolster the professional and intellectual development of the librarians. The mentees should be carried along in mentorship partnership selection process, and training should be organized for mentors and mentees on mentorship.

The interaction of librarians in the course of mentoring can facilitate work cohesion and enhanced job performance.

The needs for and challenges besetting mentorship in librarianship have been explored by collecting data directly from the librarians. The cloistered nature of librarianship, given the changing nature of the profession owing to massive deployment of Information and Communication Technology in the performance of library operations, means that mentorship should be encouraged in the profession.