Search results

Social commerce websites entail a completely new scenario for retaining e-customers due to the richness of their social interactions. Nowadays, users can interact with companies and with other users; hence, it is considered important to study how social stimuli affect users. Drawing on the Stimulus Organism Response framework and Flow Theory, this paper aims to propose that the social stimulus (sPassion) has a positive effect on the organism (state of flow) causing positive responses from users (flow consciousness, trust and eLoyalty).

The data were collected through an online survey. The sample consists of 771 users of social commerce websites, of which 51 per cent are male and 49 per cent female, aged between 16 and 80 years. The structural equation model statistical software EQS 6 was used to test the model.

The empirical results confirm that passionate users are prone to experience state of flow, and, as a consequence, they are conscious of this optimal experience, resulting in an increase in trust.

The originality of this research stems from analysing how users’ passion on social commerce creates an optimal experience that boost customers’ retention.

Las páginas web de social commerce ofrecen un escenario completamente diferente al estudiado hasta la fecha, favoreciendo la retención de clientes en Internet gracias a la riqueza de las interacciones sociales del medio. En la actualidad los usuarios pueden interactuar tanto con la compañía como con otros usuarios, de ahí que se considere importante estudiar cómo los estímulos sociales afectan a los usuarios. Enmarcado en el modelo SOR (del inglés stimulus, organism, response) y la Teoría del Flujo, este estudio propone que el estímulo social (la pasión en el social commerce) tiene un efecto positivo sobre el organismo (estado de flujo), causando respuestas positivas en los usuarios (consciencia de flujo, confianza y lealtad online).

Los datos fueron recogidos a través de una encuesta online. La muestra está compuesta por 771 respuestas de usuarios de páginas de social commerce, de los cuales el 51 per cent son hombres y el 49 per cent mujeres, con edades comprendidas entre los 16 y los 80 años. Para testar el modelo se utilizó el software estadístico EQS 6 para modelos de ecuaciones estructurales.

Los resultados empíricos confirman que los usuarios más apasionados son más propensos a experimentar el estado de flujo y, como consecuencia, son conscientes más de alcanzar ese estado de experiencia óptima, lo que tiene como resultado un incremento de su confianza en la página web de social commerce.

La originalidad de esta investigación radica en analizar cómo la pasión de los usuarios en entornos de social commerce crea una experiencia óptima que ayuda a retener clientes.

This paper aims to share the essence of an interview with Rodrigo Varela Villegas, conducted by Santiago Ibarreche. It highlights his passion for academia, his commitment to developing responsible entrepreneurs and commitment to forging and disseminating the entrepreneurial spirit in Colombia, Iberoamerica and the world.

This paper is an interview.

The interview explores Rodrigo’s career, his achievements and continued search for excellence in terms of teaching, research and service in academia. Of relevance are his contributions to the discipline of entrepreneurship through the development and divulging of the concept of entrepreneurial spirit.

The interview in this special section, A Life in Research, brings out an individual scholar’s experience and history, not only as recognition of scholarly impact but also as recognition of the person.

Este artículo comparte la esencia de una entrevista con Rodrigo Varela Villegas, dirigida por Santiago Ibarreche. Destaca su pasión por el mundo académico, su compromiso con el desarrollo de empresarios responsables y su compromiso con la creación y difusión del espíritu empresarial en Colombia, Iberoamérica y el mundo.

Este documento es una entrevista.

La entrevista explora la carrera de Rodrigo; Sus logros y la búsqueda continua de la excelencia en términos de enseñanza, investigación y servicio en el mundo académico. De relevancia son sus contribuciones a la disciplina del espíritu empresarial a través del desarrollo y divulgación del concepto de espíritu emprendedor.

la entrevista en esta sección especial, Una vida en investigación, revela la experiencia y la historia de un académico individual, no solo como reconocimiento del impacto académico, sino también como reconocimiento de la persona.

Educación, Emprendimiento, Colombia, América Latina, Valores familiares

Ponto de vista

Este artigo compartilha a essência de uma entrevista com Rodrigo Varela Villegas, conduzida por Santiago Ibarreche. Ele destaca sua paixão pela academia, seu compromisso com o desenvolvimento de empreendedores responsáveis e o compromisso de forjar e disseminar o espírito empreendedor na Colômbia, na Iberoamérica e no mundo.

Este artigo é uma entrevista.

A entrevista explora a carreira de Rodrigo; suas realizações e busca contínua de excelência em termos de ensino, pesquisa e serviço na academia. De relevância são as suas contribuições para a disciplina de empreendedorismo através do desenvolvimento e divulgação do conceito de espírito empreendedor.

A entrevista nesta seção especial, Uma Vida em Pesquisa, traz à tona a experiência e a história de um acadêmico individual, não apenas como reconhecimento do impacto acadêmico, mas também como reconhecimento da pessoa.

Educação, Empreendedorismo, Colômbia, América Latina, Valores pamiliares

Punto de vista

The purpose of this paper is to expose the pattern and mechanism of Roman private enterprise as the rudimentary form of capitalistic business.

By means of historical analysis and theoretical reconstruction, the author retraces the background and foundations of business through slave as the initial stage of private enterprise.

A comprehensive view of public and private entrepreneurship at the end of Republic and the beginning of Empire is presented. The riddle of “unnaturally” dear slaves in Rome (as compared with free labor and slaves in other countries of antiquity) is scrutinized. It is shown that “excessively” high demand for them was largely determined by their institutional worth: thanks to dominica potestas, they appeared to be the key organizational resource for expanding private industrial business. The framework of private enterprise securing limited liability for owner and turning “business slave” into a kind of director is brought to light.

The results of this research allow historians to retrace the origins of modern private enterprise to classical antiquity, while economists and managers get an opportunity to better understand its nature and organizational status of those owning and managing it.

Leaders and executives can draw from the paper an object lesson of how, remaining within the existing political system, legal regulation and economic traditions, to make a radical innovation whose true meaning and social potential are so immense and far-reaching that get evident only many centuries later. The findings and conclusions the author comes to may be used in educational courses on economics, entrepreneurship, management, business history and so on.

An instructive model of conciliation of interests is scrutinized. “Directors” – those organizing and managing a business but not owning it – were, as well as workers, recruited by coercion and legal regimentation of their relations with proprietors. The polarization of their institutional roles was at the bottom of private enterprise from the very outset. The state created incentives for initiative and competent business men in subjection to well-offs to work hard, on one hand, and made their masters to use these incentives to public and their own profits. The benefits of all parties were taken into account, though, of course, not to the same degree. Thereby, a kind of social compromise embodied in a novel institution was attained to.

This paper is the first to demonstrate in relief the background and framework of Roman private enterprise as well as the functions and organizational status of its “director.”

The study aims to explore how the perception of coronavirus disease 2019 (COVID-19) affects argument quality of advertisement, attitude and purchase intentions of the indoor fitness products based on the elaboration likelihood model (ELM). Moreover, the moderating effect of exercise involvement was examined.

A total of 283 consumers in Singapore were recruited during the partial lockdown period. Data analysis was employed using the partial least squares structural equation modeling (PLS-SEM).

The results of data analysis showed that perception of COVID-19 affected argument quality of advertisement, attitude and purchase intention of indoor fitness products. Meanwhile, argument quality resulted in a favorable attitude toward indoor fitness products, which, ultimately, led to the purchase intention. In addition, exercise involvement positively moderated the influence of argument quality on attitude.

The findings provide implications for businesses and researchers to understand sport consumer behavior during the COVID-19 pandemic.

Why are some social movement organizations (SMOs) more likely to participate in coalitions than other SMOs? Drawing on findings from a comparative study of 47 organizations in the women's movement in Buenos Aires, Argentina that were active during the first 20 years of the contemporary democratic period (1983–2003), I examine factors related to participation in coalitions. Using qualitative comparative analysis, I identify three paths for coalition participation that account for 90% of the cases where SMOs participated in coalitions. I find that SMOs cooperated with other groups when they engaged in confrontational protest, when they had broad goals and involved non-members in their work, or when they were inclusive and had a formal division of labor that made it possible to send representatives, as is often necessary in formal coalition work. Along with ethnographic evidence, these findings suggest that scholars should pay more attention to the combinations of organizational factors that influence coalition participation, and the strategic motivations, structural features, and cultural aspects of movement organizations that facilitate cooperation between SMOs.

The purpose of this paper is to investigate the relationship between popularity in a social media network and a company’s revenue, expenditure and market value. Additionally, social media networks are analysed as tools for both voluntary and involuntary intellectual capital (IC) disclosure.

These aims are analysed in the context of the football industry. An empirical analysis evaluates the correlations between team and player social media metrics from Facebook, Twitter, Google Plus, Instagram and their football club’s market value, revenue and player transfer fees. Examples of timely IC disclosure are also reported.

The results indicate that popularity metrics in social media are determinants of the value of human and relational capital in professional football clubs. Popularity in social media positively correlates to market capitalisation, revenue and player transfer fees. Additionally, examples are provided to show how social media can be a tool for disclosing IC information in a relevant and timely manner.

From a strategic management perspective, the authors find that there are economic opportunities to be gained from managing social media platforms appropriately and that knowledge derived from social media needs to be used effectively by club managers, so that fans and followers can be transformed into consumers. One practical implication of this research is the need to hire social media experts that are able to develop, coordinate and manage digital communication strategies.

This paper presents an analysis of emerging changes in technology and communication platforms and different types of disclosure. It aims to demonstrate that the metrics derived from social media can be used as tool to disclose voluntary and involuntary information about IC – information that is particularly useful to investors because their shortage of tangible assets can make football clubs difficult to evaluate.

It is clear that poverty can be a key factor to take into consideration at time of potentiating or mitigating the unexpected aftermaths of disasters. In some extent, the degree of vulnerability created by poverty leads scholars to preclude material conditions of life plays a pivotal role in disaster rebuilt. Nonetheless, the present paper aims to explore precisely the connection between the false conceptualization of poverty as pathways towards the conditions of disasters with the disaster in such.

This thesis is that the poverty is a humanitarian disaster often intellectualized as cause of disaster in order for real liable actors not assume their faults. The conceptual contributions of this paper pave the pathways for the advent of a new debate in disaster and recovery issues.

This paper questions the classical idea that poverty plays a positive role in the process of recovery after a disaster paving the pathways for the triggering of a hot debate in disaster management.

The originality of this work refers to the needs of reconsidering how late‐modernity replicates the conditions for what the disaster has been feasible. Not only this accommodates all our previous belief in how dealing with victims and survivors but explores the cynicism between suffering and mass consumption.

Reputation transfer between countries and companies, and its impact on the internationalization process of organizations is an emerging topic in the international business and marketing field. Using the resource-based view (RBV) and institutional theory as a theoretical framework, this study aims to describe the relationship between Colombia's reputation and its companies' perception from the perspective of the food and software industries.

This qualitative, exploratory and descriptive study is based on data collected through the application of 24 interviews with experts and Colombian and global company's leaders. An analysis of the concepts, categories and relationships was conducted, followed by thick descriptions.

There is reputation transfer between countries and organizations in the following cases: (1) during initial stages of the internationalization process, (2) within companies and industries that share values with the country of origin perceptions and (3) when the country of origin institutional context leverages the reputation transfer between companies and countries.

It contributes to the field by helping to the conceptualization of the process and adding important elements to the transfer process, such as actors and values, especially in country repositioning cases.

The study provides inputs to policymakers for the creation of the country brand and the management of country image, and to businesses in their corporate image and reputation strategies.

The uniqueness of this paper is based on the analysis of reputation transfer in an emerging country that is repositioning its image and reputation.