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Article
Publication date: 30 July 2019

Park Beede

This study aims to contribute a comprehensive historical analysis of account planning in scholarly literature, tracing its origins in agency adoption through transformation amid…

Abstract

Purpose

This study aims to contribute a comprehensive historical analysis of account planning in scholarly literature, tracing its origins in agency adoption through transformation amid today’s rapidly changing advertising environment.

Design/methodology/approach

The paper applies a historical literature review of advertising account planning literature spanning over a half-century. The analysis focuses on dual dimensions of chronological evolution and thematic content analysis to trace the development of key constructs and their changes over time.

Findings

The analysis sheds light on the origins of account planning as a discipline and factors influencing its practice among agencies. Three distinct chronological stages of development are identified, and four dominant construct themes evident across time. Analysis indicates that traditional account planning was well formed functionally in the 1990s and peaked in prominence around the turn of the new millennium. Of late, however, advances in account planning theory appear limited and the future fragmented.

Originality/value

This study provides a unique historical perspective tracing the chronological development and key constructs of account planning. Implications for the future of the planning discipline are uncertain as agencies innovate with new functional roles seeking to unlock consumer insights and creative opportunities in the digital advertising environment.

Details

Journal of Historical Research in Marketing, vol. 12 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Book part
Publication date: 16 June 2021

Huda Al Matroushi, Fauzia Jabeen, Sherine Farouk and Moza Tahnoon Al Nahyan

Encouraging innovation in small and medium enterprises (SMEs) is one of the government's main policy initiatives at the local, regional, and national levels in the United Arab…

Abstract

Encouraging innovation in small and medium enterprises (SMEs) is one of the government's main policy initiatives at the local, regional, and national levels in the United Arab Emirates (UAE). This study's primary purpose is to explore the innovation characteristics, challenges, and factors influencing innovation in the Emirati female-owned nascent, start-up, and established SMEs. A semi-structured interview method was used to explore ten Emirati female entrepreneurs' experiences on innovation and adoption intent, and the data were analyzed using NVIVO software. The analysis reveals that respondents believed in a strong vision, education, and risk-taking attitude as an innovative entrepreneur's essential characteristics. Furthermore, new technology adoption, networking, implementation of new or improved products, processes, marketing, and organizational innovation are considered essential to help entrepreneurs commercialize their innovative business idea. This study's findings will help policymakers and business women's councils identify the specific inhibitors and facilitators linked to innovation. The results will help develop various effective policies to promote innovation among Emirati women-owned SMEs.

Details

The Emerald Handbook of Women and Entrepreneurship in Developing Economies
Type: Book
ISBN: 978-1-80071-327-7

Keywords

Book part
Publication date: 6 January 2016

Sothy Eng and Whitney Szmodis

International assessments have shown gender disparity in STEM among middle school students. Little is known of the gender disparity, the role of psychosocial factors, and…

Abstract

International assessments have shown gender disparity in STEM among middle school students. Little is known of the gender disparity, the role of psychosocial factors, and school-to-work aspirations in STEM fields in the Cambodian context. The sample included 100 15-year-old students (53% females) from 10 schools in four provinces and the capital city. Classroom observations included eight classrooms from one of the 10 surveyed schools. This study’s measures were adapted from TIMSS’s including science and math interests, and perceived STEM support from teachers and parents. Results indicated that non-STEM subjects are on top of the most enjoyed subjects reported by the students. No statistical significance between genders on STEM interests was found. A multiple regression analysis showed that parents’ and teachers’ support in math, and teachers’ support in science, were predictive of STEM interests. Both parents and students tended to value math more than science, indicating a possible lack of understanding of science. Students showed a significant disconnect between STEM education received in classrooms and aspirations toward an actual career in STEM fields. Classroom observations indicated that while females tended to be shy in the classroom, most teachers did not exhibit behaviors suggesting gender discrimination patterns. Explanations of students’ interests in STEM regardless of gender, as well as the current climate in higher education and careers regarding the gender disparity in STEM, were discussed based on socioeconomic and sociocultural issues within the Cambodian context.

Details

Annual Review of Comparative and International Education 2015
Type: Book
ISBN: 978-1-78560-297-9

Keywords

Article
Publication date: 17 August 2015

Kevin Wehr

The purpose of this paper is to investigate the role that agency culture, training, and supervision play in the rates of on-the-job seatbelt use among peace officers, as well as…

Abstract

Purpose

The purpose of this paper is to investigate the role that agency culture, training, and supervision play in the rates of on-the-job seatbelt use among peace officers, as well as other officer safety-related driving concerns such as cell phone use, Mobile Data Terminal use, and other sources of distraction.

Design/methodology/approach

Based on semi-structured interviews with California peace officers.

Findings

This study found an array of agency culture issues related to on-duty collisions, including distraction, failure to follow policy or procedure, fatigue, self-selection processes among officers and agencies, supervision and field training processes, morale issues, and family/lifestyle issues.

Originality/value

To explain these agency culture findings, this paper introduces the concept of the “banality of risk” to understand why many officers choose not to use risk-attenuating equipment. The findings are suggestive of a set of best practices that agencies could consider regarding in-vehicle officer safety.

Details

Policing: An International Journal of Police Strategies & Management, vol. 38 no. 3
Type: Research Article
ISSN: 1363-951X

Keywords

Article
Publication date: 1 March 1987

M.S. Setty

As announced in the May issue of Hybrid Circuits, ISHM‐Benelux is organising a one‐day conference on applications of hybrid circuit technology.

Abstract

As announced in the May issue of Hybrid Circuits, ISHM‐Benelux is organising a one‐day conference on applications of hybrid circuit technology.

Details

Microelectronics International, vol. 4 no. 3
Type: Research Article
ISSN: 1356-5362

Article
Publication date: 18 December 2018

Karen Landay and Sarah DeArmond

The purpose of this study is to understand how applicant gender may interact with recruiter and organizational characteristics to affect organization attraction. Interpreting…

Abstract

Purpose

The purpose of this study is to understand how applicant gender may interact with recruiter and organizational characteristics to affect organization attraction. Interpreting characteristics of individuals (e.g., recruiters) and organizations requires some degree of interpersonal sensitivity. Evidence shows that women are generally more skilled in this area than men, but women’s skills are not stronger when evaluating characteristics that are male relevant (e.g., dominance, status).

Design/methodology/approach

This study used an experimental between-subjects design in one sample of undergraduate students and one sample of working adults to explore the interaction of applicant gender with two known predictors of organization attraction: recruiter competence and hiring firm reputation.

Findings

As hypothesized, there was a significant interaction between recruiter competence and applicant gender on organization attraction in both samples. Contrary to the hypothesis, there was a significant interaction between hiring firm reputation and applicant gender in the sample of working adults, but not the sample of undergraduate students.

Practical implications

Results suggest that firms wishing to increase the number of women in their workforces should be particularly mindful of how they select and train recruiters as well as how positively their reputation is perceived by potential job applicants.

Originality/value

These results suggest that there may be gender differences in how applicants perceive and react to a variety of factors during the recruitment process that previous research has not considered.

Details

Gender in Management: An International Journal, vol. 34 no. 1
Type: Research Article
ISSN: 1754-2413

Keywords

Open Access
Article
Publication date: 30 January 2019

Martina Gaisch, Silke Preymann and Regina Aichinger

The purpose of this paper is to adopt a holistic diversity lens with the aim to enhance the understanding of the multifaceted paradigms for diversity management at the tertiary…

4397

Abstract

Purpose

The purpose of this paper is to adopt a holistic diversity lens with the aim to enhance the understanding of the multifaceted paradigms for diversity management at the tertiary level.

Design/methodology/approach

This contribution takes the inspiration of existing diversity paradigms used in business settings and relates them to higher education. It then articulates them in greater depths in line with the diversity segments of the so-called higher education awareness for diversity wheel and seeks a common denominator that may be shared across disciplines by adding an eclectic and context-specific approach.

Findings

It was identified that the underlying assumptions which constitute the commonly known diversity paradigms are only partially applicable for the tertiary level. It is further suggested that in view of the highly dynamic kaleidoscope of higher education institutions, multiple, at times conflicting rationales for diversity management need to be addressed.

Originality/value

This paper seeks to address the paucity of studies with regard to diversity management at the tertiary level. By drawing on relevant paradigms and relating them to specific diversity segments, this study intends to make a meaningful scholarly contribution to the existing body of knowledge.

Details

Journal of Applied Research in Higher Education, vol. 12 no. 2
Type: Research Article
ISSN: 2050-7003

Keywords

Article
Publication date: 19 September 2022

Mukta Srivastava and Gordhan K. Saini

The purpose of this study is to unpack the knowledge structure of the elaboration likelihood model (ELM), examine its applications in various domains and propose future research…

1813

Abstract

Purpose

The purpose of this study is to unpack the knowledge structure of the elaboration likelihood model (ELM), examine its applications in various domains and propose future research directions using bibliometric analysis.

Design/methodology/approach

The study involves the bibliometric analysis of 279 articles retrieved from Scopus using VOSviewer and Biblioshiny. The authors used trend topic analysis, bibliographic coupling, cluster analysis and content analysis as the analytical methods.

Findings

The study revealed the most influential authors, journals, articles and countries in the domain. The keyword analyses showed that initially, the model was used in the field of “persuasion” and “persuasive communication”; however, in the past five years, it has been widely adopted in different areas such as “crowdsourcing,” “decision support systems” and “information systems.” Bibliographic coupling combined with content analysis resulted in seven clusters: ELM in marketing communications, ELM in information system research, ELM in the service context, ELM in advertising research, ELM and electronic word-of-mouth, ELM and trust in the online context and ELM in other contexts.

Originality/value

The study provides a bibliometric analysis of the ELM, offers useful future research directions to the scholars of different domains and highlights implications for managers.

Details

Journal of Consumer Marketing, vol. 39 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 9 March 2015

Elena Makarova and Walter Herzog

The purpose of this paper is to investigate the gender stereotype of science by analysing the semantic attributes of gender in relation to three science subjects – chemistry…

2524

Abstract

Purpose

The purpose of this paper is to investigate the gender stereotype of science by analysing the semantic attributes of gender in relation to three science subjects – chemistry, mathematics, and physics – among students and their science teachers.

Design/methodology/approach

This cross-sectional study applied a survey of 3,045 students and 123 teachers in secondary schools. The gendered image of science was assessed using a semantic differential consisting of 25 pairs of adjectives with semantically opposite meanings.

Findings

In summary, the results of the study demonstrate that from the female students’ perspective mathematics and physics are negatively related to female gender, whereas chemistry is neither significantly related to the male nor to the female profile. From the male students’ point of view mathematics is negatively related to the female gender, whereas chemistry and physics are positively related to the male gender. In the science teachers’ perception chemistry and physics combine feminine and masculine attributes, whereas the teachers’ perception of mathematics matches only with the male, but not with the female gender.

Originality/value

In contrast to previous research, the study is the first to analyse the gender stereotype of chemistry as well as to assess the gender image of three science subjects from students’ and teachers’ perspectives.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 34 no. 2
Type: Research Article
ISSN: 2040-7149

Keywords

Article
Publication date: 25 August 2023

Kali Charan Sabat and Som Sekhar Bhattacharyya

The purpose of this study was to empirically investigate the role of e-service quality factors in predicting e-satisfaction. The study context was spirituality and well-being…

Abstract

Purpose

The purpose of this study was to empirically investigate the role of e-service quality factors in predicting e-satisfaction. The study context was spirituality and well-being over-the-top services. The e-service quality factors consisted of perceived functional completeness, perceived performance, perceived quality of interface and interaction, perceived quality of content and information and perceived quality of customer support. The study goal was to ascertain over-the-top services customers’ behavioral intention toward upgrading to premium subscription and the spread of electronic word of mouth.

Design/methodology/approach

This study was based upon the integrated stimulus-organism-response framework where e-service quality represented the stimulus, e-satisfaction the organism, behavioral intention and electronic word of mouth as the response. The study used a moderated-mediation approach with e-satisfaction as the mediator and the price value of a premium subscription as the moderator. To empirically test the model, the authors collected data from 312 spirituality and well-being over-the-top services users in India. Partial least squares-structured equation modeling was used to analyze the collected data.

Findings

The findings of the study supported the association between e-service quality factors and e-satisfaction while using spirituality and well-being over-the-top service. The results furthermore indicated that satisfied spirituality and well-being over-the-top customers were willing to upgrade to the premium subscription and spread favorable electronic word of mouth. The moderated-mediation study results revealed that the price value of premium subscriptions moderated the relationship between e-service quality and e-satisfaction but did not moderate the relationship between e-satisfaction and behavioral intention, and e-satisfaction and electronic word of mouth.

Research limitations/implications

This study offered a comprehensive stimulus-organism-response theoretical model by using the five e-service quality measurement factors as “stimuli” for motivating the internal state of spirituality and well-being over-the-top subscribers. This was toward sustained usage in over-the-top services subsequent to the end of the freemium period. Furthermore, in this study, both e-service quality theory and user satisfaction theory were integrated into the stimulus-organism-response model. This helped to better comprehend the impact of e-service quality factors in driving e-satisfaction among spirituality and well-being over-the-top service users.

Practical implications

This study revealed the significance of differentiating premium over-the-top subscriptions based on price value. To ensure a high level of e-satisfaction from a premium subscription, a greater emphasis on the e-service quality dimensions was required. This study provided insights to managers regarding the role of favorable electronic word of mouth in fostering effective customer acquisition.

Originality/value

This was one of the first studies which concurrently integrated perceived value of the premium subscription and e-satisfaction with customers’ behavioral intention and electronic word of mouth through the theoretical lens of stimulus-organism-response.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9369

Keywords

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