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The purpose of this study was to investigate the similarities and differences in single‐ and dual‐parent family households in their selection and acquisition of children's clothing. Respondents included 247 parents of students enrolled in grades K‐12. Significant differences were found in the following items considered. Lack of money was more of a problem for single‐parent families than for dual‐parent families, p = 0.002. Single‐parent families paid for clothing more often by cheque or cash than did dual‐parent families, p=0.009; dual‐parent families used store credit cards more frequently than single‐parent families, p=0.03. No significant differences were found in sources, important purchase factors or satisfaction when selecting and acquiring children's clothing. For all parents, the four most important factors considered when selecting children's clothing were fit, what the parent likes, care required and price. Please note that in the US most children begin school at age 5 in kindergarten (K); ele‐mentary school continues through age 10 at grade 5; middle school encompasses ages 11–13 in grades 6–8; and high school includes ages 14–17 in grades 9–12.

This research analyses the in‐store behaviour of children and their parents while shopping for children’s clothing. Data were collected by unobtrusively observing and recording the behavior of parents and children in retail stores. Results indicate that a purchase was more likely where both parties were highly involved in the search, the interaction was collaborative, the parent had positive evaluations of quality, price, practicality and style, the child had positive evaluations of price, style and colour, and the salesperson addressed the needs of both the parent and the child. It is recommended that retailers′ strategies for merchandise selection, salesforce training and in‐store promotions, address the needs of both parent and child.

Describes research on the processes and outcomes of consumer socialisation; it investigates the importance of the family as the main socialisation agent for young children. Shows how parents influence child behaviour directly through instruction in consumer skills, indirectly as models of consumer behaviour, and by supervision of the child’s consumer opportunities; also by influencing cognitive abilities, motivating the child to use its cognitive abilities in consumer situations, and teaching consumer skills which are unrelated to cognitive ability. Relates changes in US family demographic patterns to children as consumers: more single‐parent families and working mothers may mean less contact and socialisation of children by parents, while greater ethnic diversity and mixed‐race families affects the way that children are socialised. Test four hypotheses: that parents of younger children engage in less direct instruction of consumer behaviours than parents of older children; that parents engage in more direct consumer instruction, co‐shopping and co‐viewing with daughters than with sons; that more highly educated parents engage in more direct consumer instruction, co‐shopping and co‐viewing than do parents with lower levels of education; and that ethnicity is a factor in parental consumer instruction, co‐shopping and co‐viewing. Discusses the results of the survey questionnaire used for this US study of parents with children between two and eight years old; the results roughly confirm the first three of these four hypotheses.

According to international conventions and UK government policy, parents with intellectual disability have a right to have children and should have access to support to help them bring them up successfully. Government good practice guidance sets out what form that support should take, but in practice parents with intellectual disability are still disproportionately at risk of having their children taken from them. This article reviews the challenges parents face in holding on to their children and the support they need, both from professionals and from the wider extended family where appropriate. The importance of having access to independent advocacy, especially in child protection or court proceedings is highlighted; such advocacy is not widely available, despite recent policy commitments in this area.

Social distancing and school closures have changed the lives of many parents around the globe. In addition to these problems, parents of children with developmental difficulties (DD) have faced additional stressors that make them even more susceptible to higher stress levels and the onset or worsening of anxiety or depression. Consequentially, these stressors may have an indirect effect on parental functioning and children with DD owing to the spillover effect.

The purpose of this paper is to draw attention to parents of children with DD through an overview of possible additional stressors that have appeared during the coronavirus pandemic in Croatia. In writing this viewpoint paper, three sources were consulted: official state documents, communication with professionals (e.g. speech therapists) and online support groups for parents of children with DD.

Restrictive measures during the lockdown led to a lack of both formal and informal support for parents of children with DD. Moreover, the possibility of infection led to higher levels of fear among these parents; children with DD also encountered problems coping with both the restrictive measures and the demands of distance learning.

This paper may present a good starting point for both governments and NGOs when discussing and planning further advancement in the quality of response to the COVID-19 pandemic and a “recovery” response after the crisis. This overview may provide better insight into COVID-19–related consequences among parents of children with DD, which is vital to increasing the effectiveness of future measures and actions.

Although some negative effects of the pandemic on children have already been discussed by several authors, little attention has been paid to parents, and even less so to parents of children with DD. This paper may even represent a pioneering work in exploring the consequences of the COVID-19 pandemic on this population group.

Begins by defining consumer socialisation as the process by which young people learn to function in the marketplace; this is a key concept in studying children’s consumer behaviour and decision making. Outlines the ways that parents influence this process; they are role models, and communicate about purchases and consumption; co‐shopping and concept‐orientation are two aspects of this, as are the influence of the child and the amount of communication. Outlines the changes in family structure, including the increase in one‐parent families headed by women, which has resulted in more co‐shopping; the increase in the number of two‐income families; and the decline in numbers of children per family. Reports research on Belgian children on the four sub‐dimensions of parent ‐ child communication as affected by the family structure variables.

Annual increases in the number of parenting referrals made to a learning disability team over a ten‐year period led to this audit. The increase in the number of these referrals highlights a growing need for services to support parents with learning disabilities, to ensure that children remain in the family home wherever possible. Previous research has identified several factors that may reduce a learning‐disabled parent's ability to parent his or her children effectively, including social and familial issues. This audit aimed to examine the relationship between parents' demographics and children's outcomes, specifically whether children were removed from the family home. Information was gathered from the files of both the learning disability team and social services, and involved all parenting referrals made to this team between 1994 and 2003. The findings of this audit suggest that the earlier services can become involved with parents, the better the outcomes for their children will be. If services do not become involved early on, the children are more likely to have developmental problems, and once child protection proceedings have begun there is a very high likelihood that children will be removed from the family home.

There is increasing awareness of the needs of parents who have a learning disability with the emphasis being on the requirement to provide ‘good enough’ parenting to their children. This paper explores these issues and considers how these parenting needs might be addressed.

For many people, the word “family brings to mind the traditional stereotype—Dad goes off to work while Mom stays home to run the house and mind the children. However, in today's society less than ten per cent of all families fall into this category. The majority of families in the United States are composed of a dual‐income couple or dual‐income parents. While many books and articles glorify the new “super‐family”—Dad and Mom both work and manage the house, while the children troop angelically and obediently to day‐care or school, and everyone enjoys “quality time”—these superhuman figures do not exist in reality. In fact, many working parents suffer guilt and anxiety because they believe that the “super‐family” is an achievable goal. The average working parent is pulled by work and by family responsibilities, while struggling to maintain both sanity and a sense of self in the process.

This study investigated retail influence on the decision making of both parent and child during the purchase of children’s casual‐wear clothing. Principally, it analyses the impact of influential agents on the buying outcome by examining the parent‐child relationship and the retailer influence in relation to need and motivations. By means of 100 parent and child questionnaires and one retail interview, it was concluded that parents were the most influential in deciding which clothes were bought, but children were found to exert a strong influence. The importance of branding to eight to ten year olds supports previous research in that it is closely correlated to peer pressure and the need to be accepted. Retailers were found to influence decision making mainly by the use of merchandise and branding to attract both children and parents. Recommendations for further research are discussed.