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Article
Publication date: 7 January 2019

Shoshana Ben-Tov and Shlomo Romi

The purpose of this paper is to examine the relationship between parents’ involvement related to their alertness of what happens in school and their identification with school and…

Abstract

Purpose

The purpose of this paper is to examine the relationship between parents’ involvement related to their alertness of what happens in school and their identification with school and their children’s attitudes toward school, social adjustment, self-efficacy and academic achievements.

Design/methodology/approach

Questionnaires were answered by 339 parents and 343 students, and yielded 34 parents whose levels of identification with school and alertness were low, and 57 parents whose levels were high. 10; path analysis was used (structural equation model). The theoretical model was tested by a software AMOS 7.0.

Findings

Involvement characterized by low identification and alertness predicted a direct, significant and negative relationship with children’s self-efficacy; alertness predicted a direct, significant and negative relationship with self-efficacy. The group with high identification and alertness predicted a direct, significant and positive relationship of their identification with children’s self-efficacy.

Research limitations/implications

Further research is recommended because of the small sample in this study. In addition, especially it is recommended to add to the study parents whose identification is low and their alertness is high.

Practical implications

The way to solve problems is not by mutual accusations, but by trusting each other. Parents and school must create useful communication channels and forums for straightening out issues and find solution through cooperation.

Originality/value

This paper reveals that parents’ alienation from school is a predictor of their children’s negative functioning in school. This document is intended for school principals, educational staff and parents to improve students’ functioning.

Details

International Journal of Educational Management, vol. 33 no. 1
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 1 January 2004

Mary R. Zimmer and Subodh Bhat

The evidence for the reciprocal effects of a brand extension on its parent brand is unclear. An experiment was conducted to investigate the impact of an extension's quality, its…

6311

Abstract

The evidence for the reciprocal effects of a brand extension on its parent brand is unclear. An experiment was conducted to investigate the impact of an extension's quality, its fit with the parent brand, and parent brand dominance, on parent brand evaluation. The paper finds that extension quality and fit did not dilute parent brand attitude; in other words, an extension either left parent brand attitude unchanged or enhanced it moderately. The only effect of brand dominance was that it enhanced parent brand attitude when the extension was a good fit. Further, the introduction of an extension, regardless of its fit or quality, enhanced parent brand attitude for a durable product relative to a control group. It seems that parent brand attitudes are held strongly enough to resist the new information that is associated with a newly introduced brand extension.

Details

Journal of Product & Brand Management, vol. 13 no. 1
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 6 June 2019

Cheryl Somers, Emily Avendt and Amber Sepsey

The purpose of this paper is to explore how the content and approach of parent-adolescent communication about sexuality were associated with three adolescent sexuality variables…

Abstract

Purpose

The purpose of this paper is to explore how the content and approach of parent-adolescent communication about sexuality were associated with three adolescent sexuality variables (sexual attitudes, combination of all behaviors and advanced behaviors).

Design/methodology/approach

Survey research with adolescents was conducted in classrooms at school. Participants were 473 adolescents (196 males, 253 females and 24 unreported) in grades 9–12 from two high schools (one urban and one suburban) in a large midwestern city.

Findings

Adolescents who described their parents’ communication approach as open, or who did not engage in conversations about sexuality with their parents reported lower rates of sexual behavior, when compared to adolescents whose parents dictated such conversations. Females were found to have more conservative sexual attitudes than males, and both mothers and fathers were found to have a direct role in talking to their children about sexuality.

Originality/value

Findings from the study may offer guidance to parents and help adults aiming to empower youth to make healthy sexual decisions.

Details

Health Education, vol. 119 no. 3
Type: Research Article
ISSN: 0965-4283

Keywords

Article
Publication date: 17 July 2020

Virgina Canegallo, Erika Broccoli, Mauro Cavarra, Erika Santoddì and Rosa Angela Fabio

Taking into account previous literature on the role that the parenting styles to which individuals are exposed to during childhood have in shaping prosocial behaviors and attitudes

Abstract

Purpose

Taking into account previous literature on the role that the parenting styles to which individuals are exposed to during childhood have in shaping prosocial behaviors and attitudes, this study aims to investigate the relationship between parenting styles of parents and peace attitudes.

Design/methodology/approach

The peace attitude and the parenting style questionnaires were completed by 358 adolescent and adult participants. Pearson correlation coefficients were extracted and a stepwise multiple regression analysis was performed.

Findings

The results indicate that individuals with authoritative parents tend to show stronger peace attitudes and open the way to further study what parental characteristics may be responsible for the development of peace attitudes in individuals.

Research limitations/implications

Participants retrospectively assessed their parents’ style. Future research may recruit both the actual parents of participants to collect more accurate data on parenting practices or use observational methods.

Social implications

This work seems to suggest that to achieve a more peaceful society, the ability of parents to raise their children by adopting an authoritative style should be taken into account and – if needed – enhanced. Understanding the developmental pathways that can influence individuals to consistently choose peace is important to promote a stable culture of peace across several levels of observation.

Originality/value

To the best of authors’ knowledge, this is the first study to investigate the relationship between parenting styles of parents and peace attitudes in their children.

Details

Journal of Aggression, Conflict and Peace Research, vol. 12 no. 4
Type: Research Article
ISSN: 1759-6599

Keywords

Article
Publication date: 20 March 2007

Nathalie Dens, Patrick De Pelsmacker and Lynne Eagle

The purpose of this paper is to investigate parents' attitudes toward advertising to children, and advertised foods in particular, as well as parental concern regarding children's…

2838

Abstract

Purpose

The purpose of this paper is to investigate parents' attitudes toward advertising to children, and advertised foods in particular, as well as parental concern regarding children's nutrition habits and the degree to which these perceptions influence television monitoring by parents.

Design/methodology/approach

A questionnaire assessing attitudes was distributed among parents of Belgian primary and secondary school children. Parental mediation of television viewing was measured by self‐reports. A structural equation model was built using data from a sample of 485 parents.

Findings

The study finds that parental nutrition attitudes and the degree to which advertising causes family conflicts and pestering are among the most important drivers of restrictive mediation of television. Attitudes towards food advertising, the degree to which children can understand the commercial intent of advertising and the perceived influence of advertisements on children do not directly affect restrictive mediation.

Research limitations/implications

The model was based on a single‐country study, and did not distinguish between parents of different socio‐economic backgrounds or between parents with children in different age categories. All the constructs used in this model were self‐reports. The model could also be extended to encompass different types of mediation.

Practical implications

Parents serve as gatekeepers for children's television viewing. Advertisers targeting children need to obtain the green light of the gatekeepers before they can reach the children. It is therefore important that advertisers have an understanding of how parents perceive advertising and which factors specifically incite them to restrict their children's viewing.

Originality/value

Attitudes of parents are considered as a multidimensional construct, consisting of “commercial intent”, “conflict” and a separate component relating to advertised foods. The differential impact of each of these components, as well as parents' nutritional concerns and perceived advertisement influence, on restrictive mediation is assessed.

Details

Young Consumers, vol. 8 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 12 August 2019

Kathy Knox, Timo Dietrich, Sharyn Rundle-Thiele and Jason P. Connor

Social marketing has been applied to alcohol education, changing adolescents’ knowledge, attitudes and intentions toward binge drinking for the better. However, there remains…

Abstract

Purpose

Social marketing has been applied to alcohol education, changing adolescents’ knowledge, attitudes and intentions toward binge drinking for the better. However, there remains limited research in the social marketing literature examining multi-stream models considering social-contextual factors and individual differences in the applied context of adolescent drinking.

Design/methodology/approach

A multi-group structural equation model approach was applied to analyze cross-sectional self-report data from 2,234 (mean age = 15.3 years, 48.7 per cent female) Australian adolescents. Based on the theory of planned behavior, the role of attitudes, subjective norms and perceived behavioral control in adolescents’ binge drinking intentions were examined. Potential moderating effects of peer and parent drinking behaviors and drinking status were tested.

Findings

The model explained 47.3 per cent variance in intentions for drinkers and 31.6 per cent for non-drinkers. Subjective norms were more strongly related to intentions than attitudes. Peer and parent behavior modified those associations, and drinking status further moderated interaction effects. Under conditions of favorable norms and attitudes, family and friends’ behavior fuels adolescents’ binge drinking intentions. Conversely, exposure to modeling of non-drinking peers and parents can bolster negative binge drinking beliefs.

Practical implications

Social marketing programs seeking to change adolescent drinking culture should include peers and parents whose drinking behavior modified associations between attitudes, norms and intentions to binge drink.

Originality/value

This study investigated how social-contextual factors (midstream) and drinking status influence relationships between adolescents’ attitudes, norms and perceived behavioral control (downstream factors) and their intentions to binge drink. These moderating effects have not previously been examined within the theory of planned behavior framework, and limited previous research has examined multi-stream models.

Details

Journal of Consumer Marketing, vol. 36 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 29 December 2022

Francisco J. García-Rodríguez, Desiderio Gutiérrez-Taño and Inés Ruiz-Rosa

The purpose of this paper is to present an explanatory model of the factors that determine parental support for possible entrepreneurial initiatives of the parents' children. This…

Abstract

Purpose

The purpose of this paper is to present an explanatory model of the factors that determine parental support for possible entrepreneurial initiatives of the parents' children. This is one of the most important challenges to promote the next generation of entrepreneurs.

Design/methodology/approach

A perspective based on the theory of planned behavior (TPB) is adopted, and the model is extended to integrate the antecedents of personal attitude toward children's entrepreneurship. The model is tested on a sample of 400 parents.

Findings

Perceived behavioral control (PBC), namely the perception that parents have about the readiness of the children to be entrepreneurs plays the greatest effect on the intention of supporting children's entrepreneurial behavior. In addition, parents' perceptions of how people from the immediate surroundings value the children's possible entrepreneurial behavior are the second most influential variable in the parents' intention to support such behavior. Finally, a parent's personal attitude toward the parent's children's entrepreneurship is the third most relevant variable to explain intention to support, practically with the same weight as subjective norms (SNs).

Practical implications

The results seem to confirm the importance of entrepreneurship development policies that focus on family characteristics and mindsets rather than on more traditional formal institutional support, such as business advice or financial resources. Family emerges as a key mediator to transfer the rules of normative and cultural-cognitive dimensions. Moreover, the results indicate the important role of entrepreneurship education in enhancing entrepreneurship not only due to the positive direct impact on students' entrepreneurial intentions, but also by changing parents' perceptions regarding the children's capabilities and, therefore, influencing the support for entrepreneurial behavior.

Originality/value

Previous studies have analyzed the influence of support from the immediate environment, especially the family, on young people's entrepreneurial behavior and have defined the types of support the family environment can provide. However, there is a missing link in the literature regarding the determinants of family support, despite the determinants' importance in configuring the normative and cultural-cognitive dimensions and the determinants' impact on society, promoting entrepreneurship.

Details

International Journal of Entrepreneurial Behavior & Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 26 July 2013

Abhishek Dwivedi and Bill Merrilees

Brand extension attitude is a key antecedent of consumers' reciprocal evaluations of parent brand equity. Traditionally, the link from brand extension attitude to change in parent

2258

Abstract

Purpose

Brand extension attitude is a key antecedent of consumers' reciprocal evaluations of parent brand equity. Traditionally, the link from brand extension attitude to change in parent brand equity is modeled as a direct path, potentially obfuscating any underlying processes. The current research aims to propose that the impact of brand extension attitude on change in parent brand equity materializes via change in parent value equity perceptions of a parent brand.

Design/methodology/approach

A conceptual model is developed, positioning change in parent value equity as a mediator of the effect of brand extension attitude. The model is estimated on a sample of 888 Australian consumers using a cross‐sectional self‐administered survey. Drawing upon actual industry dynamics, a hypothetical scenario of Australian supermarkets extending into the banking sector is used as stimulus.

Findings

The research model demonstrates acceptable fit to data, confirming most hypotheses. Change in parent value equity mediates the effect of brand extension attitude on change in parent brand equity. Rival model comparisons, however, reveal that a partial mediation scenario better represents feedback effects. The research model is suitably modified to include an additional path.

Practical implications

The current study broadens the scope of brand extension feedback effects from parent brand equity to additionally include parent value equity. Practitioners can now envision brand extensions as simultaneously impacting multiple facets of a parent brand, not previously considered.

Originality/value

The current research explicates an underlying process of how consumers' extension‐derived attitudes are converted into revised parent brand equity evaluations. Such an insight is novel in the literature.

Details

Journal of Consumer Marketing, vol. 30 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 21 November 2016

Kirsten Jane Robertson, Robert Aitken, Maree Thyne and Leah Watkins

This paper aims to explore the correlates of parental mediation of pre-schoolers’ television advertising exposure, focusing on the influence of other siblings in the home.

Abstract

Purpose

This paper aims to explore the correlates of parental mediation of pre-schoolers’ television advertising exposure, focusing on the influence of other siblings in the home.

Design/methodology/approach

Participants included 486 parents of pre-schoolers. A cross-sectional design involving a quantitative online survey measured the number and age of children in the home, parents’ mediation styles and advertising attitudes, parents’ levels of education and pre-schoolers’ television exposure.

Findings

Co-viewing was the most frequent viewing experience followed by instructive and restrictive mediation. A univariate analysis revealed that parental education and negative attitudes towards advertising were associated with less viewing time for pre-schoolers, although the presence of other siblings mediated this relationship. Logistic regression revealed mediation styles were associated with parental education, attitudes towards advertising, viewing time and the presence of other siblings. Pre-schoolers with an older sibling were less likely to experience co-viewing and more likely to experience instructive mediation.

Research limitations/implications

The findings revealed that parents of pre-schoolers are concerned about advertising to children and actively mediate their child’s exposure. Parental attitudes and education, and sibling composition influence pre-schoolers’ television consumption, and pre-schoolers with an older sibling might be most vulnerable to negative media effects. The sample was limited to primarily higher educated parents and might not generalize.

Originality/value

The study extends the field by focusing on pre-schoolers and provides novel insights into the influence of sibling composition on television consumption.

Details

Young Consumers, vol. 17 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 16 November 2012

Jean Boisvert

The purpose of this paper is to examine the extent to which perceived extension innovativeness, extension quality, and consumer involvement affect reciprocal attitudes toward a…

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Abstract

Purpose

The purpose of this paper is to examine the extent to which perceived extension innovativeness, extension quality, and consumer involvement affect reciprocal attitudes toward a newly launched vertical service line extension and the parent brand.

Design/methodology/approach

An empirical investigation using a survey methodology was conducted with a sample of 664 respondents representative of the target population. Three pre‐tests were conducted. Partial least squares structural equation modeling and analysis of variance helped test the complex paths of nominal, mediating, and moderating variables.

Findings

Extension innovativeness, extension quality, and consumer involvement positively mediate the relationship between the new extension and the parent brand. In addition, parent brand perceived innovativeness negatively moderates the impact of extension innovativeness on attitudes toward the parent brand. Perceived quality of the extension does not solely mediate a reciprocal attitude but is partially mediated by extension innovativeness.

Research limitations/implications

Future studies should investigate different types of services and consumer goods to generalize the results. Other dimensions of involvement could also be tested.

Practical implications

This study provides key findings to managers who are responsible for launching newly‐created upscale service extensions. When evaluating a new vertical service line extension, consumers actively process the available information. Thus, marketers must be careful to communicate the quality and the innovativeness of a new service because both factors can dynamically influence reciprocal attitudes toward the parent brand.

Originality/value

This article brings new insights as well as closing an important theoretical gap in the literature regarding the complex dynamic effects of perceived innovativeness, quality, and involvement in a context of a vertical service line extension during launch as it reciprocally impacts attitude toward the parent brand.

Details

Managing Service Quality: An International Journal, vol. 22 no. 6
Type: Research Article
ISSN: 0960-4529

Keywords

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