Search results

This study aims to uncover in-depth examples of how emergent media affects parents’ views and socialization efforts. The study examines these views and efforts in the context of violent commercials.

The authors collected data for this paper using two studies. In Study 1, they collected data from the internet. Comments related to “violent ads” or “violent commercials” were collated and analyzed. For Study 2, they conducted in-depth interviews with mothers on their views on parental mediation and impact of media on their children.

The internet data helped develop a parental definition of violent ads and identify that parents lie on a continuum regarding their concerns about violent commercials. Further in-depth questioning of parents on the above finding led to the identification of four clusters of parents. “Media managers” attempt to control and restrict their child’s media environment while educating their child about the effects of violent commercials. “Enablers” spend abundant time co-viewing primetime TV while engaging their child in conversations on violence, but not on violent ads. To maintain harmony in the household, “Harmonizers” merely restrict viewing of violent commercials without educating their child about its effects. Finally, “Agent evaluators” are likely to co-view violent commercials, without discussing them with their child.

First, several of the parental segments (media managers, enablers and harmonizers) tend to note some concerns with violence in advertising. Importantly, this concern for violence appears to be limited to gore and use of physical weapon. Second, while parents do not have homogenous views on violent ads, those who are concerned also have differing roots of concern. This influences their mediation efforts. Third, socialization is bi-directional at times.

Many parents do not approve are the use of physical violence, use of weapons and depiction of blood/gore even in ads for movies or videogames. Advertisers might be wise to avoid such content in ads directed to children. Second, if media and marketing managers could plan to sponsor TV shows (vs placing violent ads) that offer ad-free program time, parents might respond positively. Third, as socialization is bi-directional, advertisers could consider using ad scenarios where parents and children engage with the pros and cons of a certain product or content, thus enabling parent-child conversations to make an informed decision.

Many parents notice violence in ads; policymakers could consider developing ratings for ads that consider the amount and type of violence while rating an ad. Second, a focus on increasing parental awareness on the harms of constantly exposing children to violent commercials might change the views of some parents who currently believe that a few or no violent commercials are being aired during children’s programs. Finally, parents envisage a greater role for media in their lives, and policymakers will have to suggest ways to effectively integrate media content in one’s lives rather than just suggest bans or restrictions.

The contributions of this paper include viewers’ (vs researchers’) definition of violent commercials, showcasing that parents are likely to manage media using new media options such as Netflix, and some parents are likely to co-create rules with their children.

This paper aims to explore the correlates of parental mediation of pre-schoolers’ television advertising exposure, focusing on the influence of other siblings in the home.

Participants included 486 parents of pre-schoolers. A cross-sectional design involving a quantitative online survey measured the number and age of children in the home, parents’ mediation styles and advertising attitudes, parents’ levels of education and pre-schoolers’ television exposure.

Co-viewing was the most frequent viewing experience followed by instructive and restrictive mediation. A univariate analysis revealed that parental education and negative attitudes towards advertising were associated with less viewing time for pre-schoolers, although the presence of other siblings mediated this relationship. Logistic regression revealed mediation styles were associated with parental education, attitudes towards advertising, viewing time and the presence of other siblings. Pre-schoolers with an older sibling were less likely to experience co-viewing and more likely to experience instructive mediation.

The findings revealed that parents of pre-schoolers are concerned about advertising to children and actively mediate their child’s exposure. Parental attitudes and education, and sibling composition influence pre-schoolers’ television consumption, and pre-schoolers with an older sibling might be most vulnerable to negative media effects. The sample was limited to primarily higher educated parents and might not generalize.

The study extends the field by focusing on pre-schoolers and provides novel insights into the influence of sibling composition on television consumption.

Positively engaging parents who have concerns about their children's schooling is a key part of effective educational leadership. The purpose of this paper is to use empirical research on complaint interactions and interpersonal effectiveness to develop and trial an assessment of principals' interpersonal effectiveness in challenging conversations with parents. The paper presents descriptive data about principals' level of skill in one such type of conversation.

A complaint scenario was written and an actor trained to play the role of the parent during a videotaped conversation with each of 30 newly appointed principals. The tapes were transcribed and assessed on six dimensions of interpersonal effectiveness. A code book was written which included definitions of each dimension, a five‐step progression on each dimension, coding rules and examples. The actor also provided ratings of the effectiveness of each principal.

The findings indicated that the principals were, on average, more skilled in advocating their own position than in deeply inquiring into and checking their understanding of the views of the parent. Many had difficulty respectfully challenging the parent's assumptions about the situation and reaching a shared understanding of what to do next.

The paper provides rarely obtained behavioural data about the interpersonal skills of school leaders and provides a strongly grounded theoretical framework for analysing these skills. Detailed suggestions are made about how further research can contribute to both the evaluation and development of the interpersonal skills required to achieve positive outcomes from challenging conversations.

This paper aims to examine how parental mediation of children's television viewing varies among urban and rural children in China.

A survey of 1,056 children ages 6 to 14 in nine Chinese provinces was conducted. Independent sample t‐tests were performed to make rural‐urban comparisons. Correlation analyses were provided on the relationships between parental mediation styles and children's television usage, and between parental mediation styles and children's purchase request.

The paper finds that urban parents engage in more instructive mediation and restrictive mediation than rural parents. Urban parents use restrictive mediation the more often, while rural parents use co‐viewing the more frequently. Only urban children's television viewing has a significantly positive relationship with co‐viewing with their parents. In general, children's purchase request is positively related to parental mediation styles in rural and urban China (except for restrictive mediation in rural areas).

The study is based on an analysis of secondary data. Future studies should adopt established scales of parental mediation styles for the Chinese context.

The findings should help public policy makers understand the dynamic parents‐children interactions with television, and help marketers find effective and efficient ways to reach young Chinese consumers.

The study represents a preliminary effort to examine the antecedents of television parental mediation, its occurrence, and its potential effects in the Chinese context.

Despite their responsibility for mitigating the influence of commercial culture on children, parents' views of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of supermarket fun foods and the packaging used to promote them to children.

In total 60 in‐depth interviews were conducted with parents from different educational backgrounds, living in three different Canadian cities. Interview responses were analyzed and coded thematically using an iterative process in keeping with grounded theory.

Parents generally discussed the promotion of supermarket fun foods to children as either an issue of the nutritional quality of foods promoted to children and/or in light of the communication quality of marketing aimed at children. Parents were also divided along education lines: parents with higher educational backgrounds were more likely to oppose fun foods and praise more pastoral ideals food production and consumption, while those with less education more often praised fun foods.

These findings cannot be generalized to other parents or parents in other countries. The findings, however, suggest that a more nuanced consideration of differences within and across parents' views is warranted in debates about responsible marketing to children.

This article provides a qualitatively rich snapshot of the views of 60 Canadian parents regarding child‐targeted food marketing, and raises important questions about how to incorporate parents' views into discussions about responsible marketing, rather than presuming they are all of one mindset.

The purpose of this paper is to explore the moderating effects of parent‐child co‐viewing of TV and parents' discussion of content with children in the context of the family's effect on children's skepticism towards TV advertising.

A survey of 296 consumers aged 12 to 16 in Ankara was conducted using a structured questionnaire. Constructs were measured using established scales.

It was observed that the co‐viewing of advertisements with parents increased the family effect. On the other hand, discussion of advertising with parents reduced the family effect. The conclusion was that parent‐child co‐viewing of advertisements can alter the children's perceptions of advertisements through personal assessments.

This is an exploratory study and has limited generalizability as it has been conducted solely in one city, Ankara, Turkey. Any further research should include perspectives from other cities in Turkey and from other countries. In addition, frequency of TV viewing has not been taken into account. Further research could investigate gender differences and cohort effects on the issues investigated in this study.

The design of advertisements should include perceptions of both parents and children in order to convey meaningful messages in advertising. Furthermore, advertisers should take into account the ecology of viewing in the household where Turkish people in extended families view TV commercials.

Although the issue of adolescents and advertising is widely explored in the USA, there has been limited investigation on adolescents' receptivity to advertising in other cultures. Although it is likely that some aspects of adolescent consumer behavior are universal across cultures, studies such as that documented in this paper provide opportunities to investigate what is happening in different settings.

The current study examines how mainland Chinese parents communicate with their children about consumption and advertising. A survey of 1,665 parents of children aged six to 14 in Beijing, Nanjing and Chengdu was conducted in December 2001 to March 2002. Using Moore and Moschis’s typology of family communication patterns, Chinese parents are classified into four types including laissez‐faire, protective, pluralistic, and consensual parents. Results indicated Chinese parents are classified primarily as consensual in type with both high socio‐ as well as concept‐oriented communication. Family communication patterns differ among parents of different demographic groups as well as among different dyad relationships. Parents with a higher education level and families with a higher household income engaged more frequently in concept‐oriented communication. Pluralistic and consensual parents discussed with children about television commercials more often than laissez‐faire and protective parents. Consensual parents perceived they have a greater influence on children’s attitude toward advertising than laissez‐faire parents. Implication for marketers and advertisers are discussed.

Can parents identify leadership lessons in children’s media and use them to teach their children leadership? Thirty participants were asked to answer questions about leadership in children’s media before and after watching clips of a popular G-rated children’s movie. The results from the questionnaire indicated that parents do recognize leadership behaviors in children’s media and do feel that their children are learning from the media. As a result of this learning environment, children become more aware of leadership. Further, sixty-seven percent of the parents claimed to reinforce the positive messages in the media, and seventy percent claimed to teach their children about leadership. In two participant groups, results varied by gender and education level. The study recommends ways for parents and media producers to emphasize leadership messages so as to foster leadership development in children

Special guardianship order (SGO) assessments require social workers to make plans and recommendations for ongoing post-SGO contact between the child and the parents. However, there is very little policy to inform and guide practitioners on how these duties should be undertaken, and no studies that describe current practice. The purpose of this paper is to investigate how the recommending of contact in special guardianship cases is currently working, by holding focus groups with social workers and special guardians. This paper reports on the results of a study to examine what contact plans social workers are recommending, the thinking behind their decisions and the views of the special guardians who have to make those plans work.

The research involved a mixed methods approach comprising of an online questionnaire, two focus groups for social workers and two focus groups for special guardians. This paper describes the second part of the study and reports on the qualitative results from the four focus groups. The methodology was based on a pragmatist theoretical position, and used an interpretivist approach and elements of the analytical procedure of grounded theory in order to generate inductive research. The focus group method was chosen as the best way to gather rich information on the opinions and ideas of practitioners who are recommending contact and the carers who are managing it.

Participants provided a wide range of views on the issues, with practitioners describing the challenges of planning contact, and special guardians explaining the problems they faced with the parents. Involving special guardians in the study gave a chance to include the different perspectives of the people who have to make the contact recommendations work, and contrast their views on contact planning with those of the professionals. The study makes recommendations for practice, which recognise the difficulty of preparing an initial contact plan that will remain relevant for years ahead.

The number of focus groups the author held was limited by the author’s own personal resources and the time the author had available, and one group only had three social workers on the day. The author’s involvement affected the responses, and the author’s questions dictated the issues that were commented on, but the answers were the opinions that the participants wanted to express. The nature of the approach means that no two sets of focus group results would ever be the same. And as the direction of the discussions was largely dictated by the participants, the coverage of all aspects of contact was probably inconsistent.

This research sheds light on a crucial area of social work permanency planning, that has suffered from a lack of previous research, in order to better inform future practice. The paper reports on what contact plans social workers are recommending, the thinking behind their decisions and the views of the special guardians who have to make those plans work. It concludes with recommendations for improving future special guardianship policy and practice.

The research clearly raises a number of specific difficulties faced by special guardians and problems with current policy and practice. These include the special guardians’ lack of understanding about contact, the difficulty for social workers of long-term planning, the challenge posed by uncooperative parents who behave badly, the view of carers for the need for a greater emphasis on the quality and reliability of contact, and the challenge to careful contact planning posed by the adversarial court process.

Special guardianship has had a major impact on permanency planning since its introduction 12 years ago. However, apart from one DfE study in 2014, very little research has been produced to inform policy and practice. There have been no studies specifically on contact in special guardianship cases, despite contact being one of the two major factors in determining the success of SGO placements. This study has provided the first in-depth evaluation of social worker contact planning in special guardianship, and the first investigation of special guardians’ views on contact.

Parental participation is important for strengthening and sustaining the concept of school health promotion but little is written on the processes involved. The purpose of this paper is to assess Irish parents’ and pupils’ views on how parents take part, or would like to take part, in school life.

The sample was recruited from nine primary schools, three Health Promoting Schools and six matched schools. Pupils aged nine to 13 years in the 4th, 5th and 6th class groups participated in the study. Parents of all participating pupils were also invited to take part in the study. Data were collected by self-completion questionnaire, comprising three closed and one open question.

A total of 218 parents and 231 pupils participated. There was general agreement between parents and pupils on parental participation in school. Overall 40.6 per cent of parents and 43.2 per cent of pupils reported that parents frequently take part in school activities. A majority of both parents (79.5 per cent) and pupils (83.6 per cent), agreed that parents were encouraged to talk about things that concern their child in school, while 73.5 per cent of parents and 65.6 per cent of pupils reported that they were made to feel a part of child's school. Qualitative data from parents and pupils suggested similar ways in which parents can best take part in school. Some respondents suggested how schools could engage with parents but most responses provided examples of how parents could act directly to take part in school life. These direct actions included doing, helping with, and watching school activities such as sports, tours, music and cake sales.

The findings illustrate the similarity of views of parents and pupils concerning parents’ participation in school life and suggest that children may have the potential to represent the voice of their parents in school when considering how to improve parental participation in schools.