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1 – 10 of 374
Article
Publication date: 8 September 2022

Minhong Kim, Jinwoo Park and Youngmin Yoon

The purpose of this study was to examine the influence of para-sport spectator motivation on spectator revisit intentions and the mediating effect of attitude on…

Abstract

Purpose

The purpose of this study was to examine the influence of para-sport spectator motivation on spectator revisit intentions and the mediating effect of attitude on motivation and revisit intentions.

Design/methodology/approach

This study was conducted in the context of the 2018 PyeongChang Winter Paralympic Games. A total of 350 respondents completed a survey. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to analyze the data.

Findings

Inspiration, supercrip image, physical skill/aesthetics, and social interaction had strong influences on attitudes toward Winter Paralympics, and attitude was also shown to have a strong impact on revisit intentions. The results also revealed the mediating effect of attitude on para-sports motivation factors (inspiration, supercrip image, physical skill/aesthetics, and social interaction) and revisit intentions.

Originality/value

This study extends the literature on para-sport spectator motivation. Although there are a few studies examining spectators' motivation to attend para-sport events, there is limited research on the relationships among motivation, attitude, and revisit intention based on consumer attitude theories. The results are valuable to sport managers in increasing the propensity of para-sports events by understanding the factors that lead to changes in attitudes and increases in future attendance.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

Keywords

Book part
Publication date: 24 July 2019

Andrea Bundon

The intent of this chapter is to examine the historical and present-day intersections of injury, impairment, pain and risk-taking in the Paralympic Movement. While much…

Abstract

Purpose

The intent of this chapter is to examine the historical and present-day intersections of injury, impairment, pain and risk-taking in the Paralympic Movement. While much has been written about injuries that end an athlete’s career, far less consideration has been given to how an injury might launch a sports career. In this chapter, I explore the experiences of athletes for whom injury and sports participation are fundamentally entwined.

Approach

To accomplish this, I draw on sociological literature on sport and injury, psychological literature on identities and sport retirement and feminist disability theories. The discussion is further enriched by interviews with Paralympic athletes and informed by own experience as a researcher, guide and volunteer in the Paralympic Movement.

Findings

This work illustrates how systems of representation intersect to (re)produce identities. This includes demonstrating how some individuals use sport as a means of claiming an athletic identity while distancing themselves from devalued disabled identities and the subsequent impact this can have on their psycho-social well-being.

Implications

This chapter demonstrates how sociologists of sports can engage with critical disability scholarship to deepen understandings of how and why individuals with impairments enter into sport and their experiences therein.

Details

The Suffering Body in Sport
Type: Book
ISBN: 978-1-78756-069-7

Keywords

Open Access
Article
Publication date: 24 May 2022

Cheuk-Wing Lui and Hon-Kwong Lui

While the Olympic Games are always under the spotlight, the Paralympic Games are somehow ignored. This paper aims to invite the general public to think about the…

Abstract

Purpose

While the Olympic Games are always under the spotlight, the Paralympic Games are somehow ignored. This paper aims to invite the general public to think about the para-athletes and the differential treatments they received.

Design/methodology/approach

Among the participating countries, many of them were unable to win a single Olympic or Paralympic medal. When the dependent variable is left-censored, ordinary least squares regression is asymptotically biased downwards. In the literature, researchers typically employ the maximum likelihood Tobit model to take care of the censoring problem. However, some researchers argue that the Hurdle model has an advantage over the Tobit model in identifying the determinants of winning Olympic medals. Following their wisdom, this paper employs both the Tobit and Hurdle models in analysis.

Findings

The empirical evidence gathered in this paper suggests that population size, host status and average years of schooling are the big three socio-economic determinants when it comes to winning medals at the Paralympic Games and Olympic Games. The findings support the hypothesis that sports talent is randomly distributed and a large country has a higher chance to have talented athletes or para-athletes winning the Olympic medals. The strong host advantage also showed up in the following Paralympics but was not so strong at the next Olympics.

Originality/value

This paper not only examines the relationship between various social, economic and political factors in determining the success of a nation in the Paralympic Games but also attempts to identify possible non-traditional determinants.

Details

Journal of Asian Business and Economic Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2515-964X

Keywords

Article
Publication date: 1 March 2004

Mehmet A. Ozturk and Settar Kocak

The purpose of this study was to investigate the impact of sponsorship on companies that supported the 2002 Winter Paralympics. The aim of the study was to find out…

Abstract

The purpose of this study was to investigate the impact of sponsorship on companies that supported the 2002 Winter Paralympics. The aim of the study was to find out whether sponsorship was related to positive cumulative abnormal returns on the stocks of selected companies. Specifically, was there a difference between the stock values of the 16 companies (with shares in US markets) that sponsored Paralympic games versus leading competitors that did not? Results indicated that no differences existed between those companies that chose to sponsor Paralympics and their leading competitors at any of the time periods F(1, 30 ) = 1.15, p < .05. These findings were consistent with past studies conducted on sport events for persons without disabilities. Further studies are needed to measure other possible company gains by sponsoring Paralympics.

Details

International Journal of Sports Marketing and Sponsorship, vol. 5 no. 4
Type: Research Article
ISSN: 1464-6668

Article
Publication date: 6 April 2021

Stefan Groschl

This study aims to provide an understanding of the multi-layered managerial and organizational challenges of mega sporting events such as the Olympic and Paralympic Games…

Abstract

Purpose

This study aims to provide an understanding of the multi-layered managerial and organizational challenges of mega sporting events such as the Olympic and Paralympic Games, identify key competencies that address the complexities and uncertainties when planning and organizing the Olympic and Paralympic Games and provide a framework to classify sporting events according to their complexity and uncertainty.

Design/methodology/approach

This study uses in-depth semi-structured interview with key organizing actor of the Olympic and Paralympic Games in Rio in 2016.

Findings

Planning and organizing complex and long-term mega sporting events such as the Olympic and Paralympic Games require a set of key competencies, including a range of soft skills (collaboration, negotiation, communication), goal-setting, persistence and resilience, paradox thinking and timing.

Originality/value

Presenting the findings in an unedited and raw interview format provides practitioners and scholars alike with unfiltered and rich data that allows to choose, apply and adapt key competencies and heuristics from Rio 2016 to their own mega sporting projects or research agendas; allows to differentiate between sporting events according to their complexity and uncertainty.

Details

Sport, Business and Management: An International Journal, vol. 11 no. 4
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 1 February 2016

David Bamford and Benjamin Dehe

The purpose of this paper is to report on aspects of service quality at the London 2012 Paralympic Games, from a rather unusual perspective, the athletes. To date there…

1988

Abstract

Purpose

The purpose of this paper is to report on aspects of service quality at the London 2012 Paralympic Games, from a rather unusual perspective, the athletes. To date there has been little evidence captured about athlete’s satisfaction at sporting events, and specifically about their perceptions of the service quality provided.

Design/methodology/approach

Unique “full” access to the London 2012 Paralympics allowed to the collection of data directly from the athletes. The study reports the questionnaire findings from a sample of 250 respondents.

Findings

From this study an operational assessment and performance framework has been generated composed of ten criteria and 73 items or sub-criteria, which can be used as a benchmarking tool to plane, design and compare future sport mega-event. Moreover, the study evidence based the high quality of the 2012 Paralympics Games, as he athletes rated, on a five point Likert scale, 64 items in the “very satisfied” category, a very positive set of feedback for the Games organisers.

Research limitations/implications

The methodology applied was appropriate, generating data to facilitate discussion and draw specific conclusions from. A perceived limitation is the single case approach; however, this can be enough to add to the body of knowledge where very little evidence has been captured so far and where the objectives were to explore the Paralympics games service quality and performance.

Practical implications

This research provides a tangible evidence base to support future sport event decision makers, planners and designers in this highly complex “arena”. In any system there are always areas for improvement, these are highlighted within the paper for further investigation.

Originality/value

This is the first paper to identify and synthesize aspects of sport mega event service quality from the athletes viewpoint and informs how well designed, organised and managed the London 2012 Games were from a primary user perspective. The paper makes a defined contribution by developing evidence based recommendations for this important yet under researched area.

Details

International Journal of Quality & Reliability Management, vol. 33 no. 2
Type: Research Article
ISSN: 0265-671X

Keywords

Content available
Article
Publication date: 1 September 2001

David Legg

Dr Robert Steadward has been the International Paralympic Committee's only president since its inception in 1989. Within the Olympic movement, he is an active IOC member…

Abstract

Dr Robert Steadward has been the International Paralympic Committee's only president since its inception in 1989. Within the Olympic movement, he is an active IOC member having roles on the 2000 Commission on Reform and Olympic Truce Foundation, and he has also been an integral driving force behind the growth and development of the Paralympic Games. Here he talks with David Legg of Mount Royal College about how the IPC'smarketing capabilities have evolved, the challenges facing the IPC, and current issues facing the IPC's marketing efforts.

Details

International Journal of Sports Marketing and Sponsorship, vol. 3 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 10 June 2014

Tracey J. Dickson, Angela M. Benson and F. Anne Terwiel

– The purpose of this paper is to compare motivations of volunteers at two mega multi-sport events.

3149

Abstract

Purpose

The purpose of this paper is to compare motivations of volunteers at two mega multi-sport events.

Design/methodology/approach

The research used a quantitative research design to survey volunteers at the Vancouver 2010 Olympic and Paralympic Winter Games (n=2,066) and the London 2012 Olympic and Paralympic Games (n=11,451) via an online questionnaire based upon the Special Event Volunteer Motivation Scale.

Findings

The results indicate that the volunteers, most of whom had previously volunteered, were motivated by similar variables, including the uniqueness of the event, the desire to make it a success and to give back to their community. The results of the principal components analysis indicated that most items of the scale loaded onto similar components across the two research contexts.

Research limitations/implications

There were methodological limitations in terms of the timing of the questionnaire administration and Likert scales used, however, these issues were controlled by gatekeepers. These limitations could have research implication for comparative studies of volunteers at mega events.

Practical implications

Understanding volunteer motivations will enable event managers and volunteer managers to plan for legacy.

Social implications

Volunteer motivations include wanting to give back to their community and therefore, increases the potential for volunteer legacy.

Originality/value

This is the first research that: enables comparison of winter and summer Olympic and Paralympic Games volunteers; has substantial sample sizes in relation to the variables; applies higher item loadings to strengthen the analysis; and involves the use of the same instrument across events.

Details

International Journal of Event and Festival Management, vol. 5 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Book part
Publication date: 17 July 2014

Robert VanWynsberghe and Caitlin Pentifallo

This chapter coins the term Development through Mega-Events (DME) in order to propose a next step for developing social legacies in accordance with the principle of social…

Abstract

Purpose

This chapter coins the term Development through Mega-Events (DME) in order to propose a next step for developing social legacies in accordance with the principle of social development.

Design/methodology/approach

This chapter’s argument for DME is developed using quantitative, indicator-based data from the Olympic Games Impact (OGI) study as well as relevant literature from the sub-fields of Sport for Development and Peace and Sport Mega-Events.

Findings

We discuss the absence of a baseline understanding of the properties of sport mega-events. Also absent are progressive efforts to achieve sustainability by means other than competition among prospective bidders. We recommend that hosts tie social legacies to public policy objectives that are concomitant with the properties of the sport mega-events. Retrospectively applied, OGI data from 2010 reveals social inclusion as one potential social legacy that reflects the nature of the Olympics and the policy realm in the host region.

Originality/value

This chapter is original work. It would be of interest to potential host communities, policymakers, and researchers.

Details

Sport, Social Development and Peace
Type: Book
ISBN: 978-1-78350-885-3

Keywords

Article
Publication date: 13 November 2017

Simon Gérard, David Legg and Thierry Zintz

The purpose of this paper is to explore the multi-level mechanisms of institutional formation and change and, in particular, how this occurs through the interplay of…

Abstract

Purpose

The purpose of this paper is to explore the multi-level mechanisms of institutional formation and change and, in particular, how this occurs through the interplay of multi-level mechanisms? This is answered with a processual analysis of the International Paralympic Committee which is the international governing body of sports for people with an impairment.

Design/methodology/approach

This study uses a case-study approach based upon archival records, collected in relevant national and international sport organizations. More than 2,700 pages of archives were gathered, some of them being accessible to researchers for the first time. Embargo was also successfully lifted on recent and sensitive documents.

Findings

This study highlights multi-level mechanisms involved in institutional change processes triggered by a shifting institutional logic at the organizational field level. This paper also shows how field logic shifted at the moment of alignment between the societal, field and organizational levels. Moreover, it underlines how societal discourses influenced processes of institutional change by shaping the range of organizational actions available at the organizational and field levels.

Originality/value

This paper proposes a rare account of institutional change processes in which interplay between the societal, field, and organizational levels is analyzed. Furthermore, this paper provides a longitudinal investigation of an under-researched empirical setting, the Paralympic movement. Finally, this study integrates insights from the disability studies’ research field, which significantly deepens this analysis.

Details

Sport, Business and Management: An International Journal, vol. 7 no. 5
Type: Research Article
ISSN: 2042-678X

Keywords

1 – 10 of 374