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The case illustrates the social entrepreneurial journey of Ramdev who developed Patanjali Yogpeeth as a successful enterprise that provides low-cost physical and mental treatment through the ancient science of yoga. The case provides a perspective on the reasons for the success of Patanjali as a social brand in such a small time scale and also addresses the controversies associated with it.

Using secondary sources, the study describes the philosophy, infrastructure, innovations, marketing and promotional practices of the organization. It also seeks answers to the challenges faced by the social entrepreneur to fulfill his social mission.

The case is best suited for courses on entrepreneurship, social entrepreneurship and marketing of non-profit organization in both MBA and executive programs. Students who have an interest in starting their own venture or social enterprise will find it more relevant and interesting.

E-learning has become an increasingly prevalent learning approach in higher educational institutions due to the fast growth of internet technologies in India. This paper aims to mainly focus on evaluating the effectiveness of the e-learning experience from students’ perceptive.

“Survey” method has been used to collect the data with the help of a structured questionnaire from the students who have registered on COURSERA (www.coursera.org/) website for e-learning. The questionnaire consisted of two sections e-learning system and e-learning effectiveness. E-learning system included items related to system quality, information quality and service quality. E-learning effectiveness dimension included user satisfaction and net benefits. The items in this section were measured on a five-point Likert scale ranging from strongly disagrees to strongly agree. The data collected have been analyzed using the SPSS version 17.0 and AMOS version 21.0.

Results show that system quality and service quality contribute more in e-learning system compared to information quality. Students perception may be that information available on the website may not be very useful as it’s a one-way mode of communication. The researcher also found that the three dimensions (system quality, service quality and information quality) of e-learning system contributes to user satisfaction and net benefits. Students are satisfied with e-learning websites and intent to continue to use it in future as well. They also found it beneficial as it helps them in career growth and making them employable.

This paper proposed a second-order model of e-learning system and a second-order model e-learning effectiveness. E-learning system has been defined by three first-order constructs: a system quality, service quality and information quality. E-learning effectiveness has been defined by two first-order constructs: a user satisfaction and net benefits. The predictability of the proposed model is high to explain the impact of e-learning system on e-learning effectiveness.

Benchmarking is a very important tool to know the gap in your performance and best performance. It is possible to apply benchmarking in a wide variety of area. This paper uses benchmarking for assessing women entrepreneurship. Women entrepreneurship is a symbol of the balanced growth of the society. Financial inclusion schemes offered by the government are aimed to encourage a large number of women of the country to entrepreneurship. The purpose of this paper is to examine the effect of financial inclusion and others factor like family circumstances, benchmarking, entrepreneurial motivation and entrepreneurial intention of women on their decision to take up entrepreneurship as a career choice.

This research study is undertaken to understand the relation of financial inclusion schemes on women entrepreneurship and also to develop a cause–effect relationship. Here, financial inclusion effort is an independent variable, whereas women entrepreneurship is a dependent variable. A sample size of 250 women entrepreneur was taken. The sample was selected on the basis of convenience. Out of the total sample, 125 women belonged to the self-help group and 125 women were registered under the RSETI program of lead banks of Haridwar and Dehradun districts of the Uttarakhand state of India.

The results of the present study indicate that there is a statistically significant impact of financial inclusion on women entrepreneurship. It provides the platform to the women that help them in establishing a new business.

Data for present study were collected from two districts of Uttarakhand. In future, data can be collected from different geographical areas of India for generalizing the findings of the study.

The results of present study indicate that there is a statistically significant impact of financial inclusion on women entrepreneurship. It provides the platform to the women that help them in establishing a new business. For promoting women toward entrepreneurship, the government has launched many schemes.

After the study, the author found that the society will accept the fact that women entrepreneurship is emerging as a dire need for the country.

The author followed all the guidelines that were concerned about the originality of the paper. This paper is not under review of any journal.

Purpose: The goal of this study is to delve into the causes behind the Fintech sector’s rise in various areas and its prospects. Fintech is rapidly expanding because of government legislation, multiple schemes, consumer expectations, a cashless economy, digitisation, globalisation, innovation, and other drivers.

Need for the Study: Fintech firms are forming alliances with traditional financial organisations to stay afloat and compete. India is becoming a superpower regarding e-startups, especially unicorns. Many startups are undergoing initial public offerings (IPOs). Fintech is an emerging space in India, spreading its wings rapidly in every sector.

Methodology: This work is based on a literature review. It utilises secondary data from numerous research publications, magazines, newspapers, published reports, relevant websites, Forbes magazine articles, stories from The Economic Times, the RBI Portal, and information from StartupIndia, Assocham, and Pwc, among others, to develop a conceptual framework showing the growth drivers of Fintech.

Findings: The whole world has been affected severely due to COVID-19. Crisis always comes with some opportunity, and it is up to us how to turn the calamities into opportunities that further turn into innovation that has the power to lead the world. Fintech is that fruit that had been born normally but grew abnormally (tremendous growth) during the pandemic. Also, the roots are so deeper that they will flourish more and more. It has been found that the emergence of a cashless economy, ease of internet connectivity, etc., are the major factors that paved the way for growth for Fintech in India.

Practical Implications: This study contains the conceptual framework which can guide the stakeholders, policymakers, management teams, field experts, etc., in knowing about their area expertise and looking for improvement, if any.

Originality: There are many papers on the relationship between Fintech and financial inclusion, but this is the first study that builds the conceptual framework for the growth drivers of Fintech.

Purpose: This study aims to employ bibliometric analysis to condense multiple studies into a single publication that not only gives insights into the growth and advancement of the research area but also establishes a future research agenda. This study provides a summary of advances in academic research on money laundering. The research includes bibliometric analysis and visualisation of bibliographic data using the Scopus database. The results of the study show that there has been a significant increase in the number of publications in the field of money laundering research, with topics focussed on specific areas. This study will also benchmark existing and preliminary themes, designs, and methodological choices for future money laundering research.

Methodology: With the help of the ‘visualisation of similarities’ (VOS) viewer open-source software, bibliometric analysis was performed using Scopus data. Citation analysis, topic mapping, country collaboration, co-citation analysis, and keyword co-occurrence analysis are some of the approaches used in bibliometric analysis.

Findings: Based on a bibliometric analysis of 1,391 research papers retrieved from the Scopus database over the past three decades (1990–2021), the study identified the most prominent authors, studies, journals, affiliations, and countries in the field of money laundering, as well as the most co-cited authors and journals. The writers also highlight future study issues in the field of money laundering.

Practical implications: The study’s findings might provide academics and practitioners with information on the present state of money laundering research and trend subjects. It can also be used as a guideline for identifying possible research gaps in the existing literature.

The purpose of this paper is to focus on ascertaining whether and how groups based on demographic variables (age, gender, education level, and family income) differs for dimensions of customer experience quality in the Indian retail store context.

A 23 items instrument was distributed to retail store customers. Demographic variables were age, gender, education level, and family income. Finally, the analysis was performed on 346 responses. ANOVA test was performed to find out the significant difference between the groups based on demographic variables with respect to components of customer experience quality in the Indian retail store context.

Analysis revealed that some categories of demographic variables differ with respect to dimensions of customer experience quality in the Indian retail store context.

Authors believe that this is the first study, which applies EXQ model in India retail context.

This research work aims to study the continuous usage intention of students for digital library systems in higher learning institutions (HLI). Additionally, keeping in mind the lack of focus on academic involvement of students in existing studies, this research work attempts to examine the moderating role of academic involvement in making up the continuous usage intention for digital library systems among students at HLI.

Cross-sectional survey design is used in this study. Target population is students pursuing postgraduate studies and using digital library systems at private universities in the state of Uttarakhand, India. The Stratified random sampling method is used wherein each private university forms one stratum.

The results suggest that the students' continuous usage intention for digital library systems is significantly influenced by dimensions of digital library system quality, mediated by user satisfaction. Further, the level of academic involvement of students exerts moderating impact between dimensions of digital library system quality and user satisfaction; however, it d oes not exist between user satisfaction and their continuous usage intention.

This study contributes to the literature on academic involvement of students by highlighting its importance in the process of continuous usage intention. It also proposes a holistic conceptual framework for continuous usage intention for digital library systems among students and moderating impact of academic involvement. Being cross-sectional survey-based research, this study has certain limitations. Since responses were obtained at a single point in time, variation in respondents' behaviour could not be captured.

The findings of the study can be helpful to the HLI, academic librarians, teachers, digital library systems service provider companies and government regulatory authorities. HLI need to put more effort into procuring subscriptions to reputed publications of e-books, e-research papers, e-magazines, e-reports, etc. for making digital library systems more beneficial for the students. Academic librarians need to be effortful towards building students' satisfaction through constantly upgrading software and systems and active interaction with students. Digital library systems service provider companies can also collaborate to customize their digital resources for different types of academic programs. The government can partnership with private companies for providing digital library systems in HLI.

This research work is the first of its kind in terms of studying the role of academic involvement of students for purpose of evaluating continuous usage intention for digital library systems among students studying in Indian HLI.