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Article
Publication date: 14 June 2019

Nazife Karamullaoglu and Ozlem Sandikci

This paper aims to understand how social, cultural and political economic dynamics inform packaging design. Specifically, it focuses on one of the oldest Turkish pasta brands…

Abstract

Purpose

This paper aims to understand how social, cultural and political economic dynamics inform packaging design. Specifically, it focuses on one of the oldest Turkish pasta brands, Piyale, and seeks to understand the impact of the changes in the macro-institutional structures on its packaging practices over the course of almost a century.

Design/methodology/approach

The analysis is mainly based on data collected through archival and documentary research. The archival data are gathered from various sources including the personal archives of the former managers, advertisements published in the popular magazines of the time and industry reports and documents. Data are analyzed using a combination of compositional and social semiotic analysis.

Findings

The analysis indicates four distinct periods in the brand’s history. The design elements and visual identity reflect the social, cultural, political, economic and technological changes shaping the Turkish society in these different time periods. The findings show that a socio-historically situated analysis of a brand’s packaging design transformation reveals the complex relationship between design and culture and provides clues to the market-society interface.

Originality/value

This study provides a comprehensive historical analysis of the visual identity evolution of the oldest Turkish pasta brand Piyale and contributes to research on packaging histories in the non-Western markets.

Details

Journal of Historical Research in Marketing, vol. 11 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 26 August 2021

Rorie Parsons

Whilst plastic packaging has recently been critiqued for its detrimental effects on the environment, it is largely overlooked in histories of food retailing. This paper presents a…

1064

Abstract

Purpose

Whilst plastic packaging has recently been critiqued for its detrimental effects on the environment, it is largely overlooked in histories of food retailing. This paper presents a historical perspective on plastic packaging, highlighting its role in transforming UK food retailing throughout the middle to late twentieth century.

Design/methodology/approach

This paper is based on an analysis of the Marks & Spencer Company Archive, supplemented by company histories and biographical sources. Three examples were purposively selected based on their technologically innovative role in maintaining and enhancing Marks & Spencer's core values.

Findings

The analysis highlights plastic packaging's significance in enabling Marks & Spencer's product development process whilst maintaining and enhancing the company's core values of standards, quality, safety, freshness, hygiene and convenience. The examples demonstrate the role of plastics in technological innovation, achieving key commercial objectives in product development and contributing to the transformation of food retailing.

Research limitations/implications

The research focuses on three specific examples of packaging innovation, drawing out their wider implications for socio-technical change in UK food retailing.

Originality/value

This historical research suggests that greater attention should be paid to plastic packaging including its material properties and the services it provides, moving beyond a blanket condemnation by acknowledging its multiple affordances in the food sector. These historical insights are instructive when thinking about the future of retailing and shopping in the context of the need for better environmental outcomes.

Details

British Food Journal, vol. 124 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 27 April 2012

Diana Twede

During a short two‐decade period (1879‐1903) processes for making food packages – paperboard cartons, tinplate cans and glass bottles – were mechanized by American…

3828

Abstract

Purpose

During a short two‐decade period (1879‐1903) processes for making food packages – paperboard cartons, tinplate cans and glass bottles – were mechanized by American inventor/entrepreneurs Robert Gair, Edwin Norton and Michael Owens, respectively. This paper aims to describe the context for packaged, processed food at the time, and to explore the men, their inventions, and the modern packaging industry that they collectively developed.

Design/methodology/approach

Biographies and patents were reviewed as well as contemporaneous and retrospective trade publications, newspapers, censuses and commentary.

Findings

Packaging's industrial revolution played a key role in the development of modern marketing. Mass‐produced cartons, cans and bottles collectively became building blocks for mass markets. By the time of the first supermarket in 1920, annual sales of packaged breakfast cereal, crackers, biscuits, canned fruits and vegetables, preserves, soft drinks and other prepared foods had increased by 60‐fold over 1880 levels, 80 percent of which occurred after 1910. The packaging companies of Gair, Norton and Owens capitalized on new methods of production and business integration (and collusion) to profit from the trend, and enabled emerging national brands like Nabisco, Campbell's Soup and Coca‐Cola to successfully lead a revolution in mass marketing.

Originality/value

This paper shows why and how the practically simultaneous invention of machines to make cartons, cans and bottles was able to accelerate the development of national brands and supermarkets. Inasmuch as the histories of the three packaging forms are not considered to be in the same “industry,” this research represents a fresh interpretation of secondary sources.

Details

Journal of Historical Research in Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 1 December 2002

Can‐Seng Ooi

This predominantly theoretical paper concentrates on the strategic presentation of history. The dynamics of re‐presenting the past is framed as the simultaneous processes of…

2707

Abstract

This predominantly theoretical paper concentrates on the strategic presentation of history. The dynamics of re‐presenting the past is framed as the simultaneous processes of decentering and recentering. It shows that a postmodern epistemology is relevant in understanding the strategic use of history but a postmodern approach concentrates only on the production of historical accounts. The negotiated reception of history has to be considered too. The discussions draw inspirations from organizational studies, heritage studies and Meštrovic’s post‐emotionalism. This article argues that the simultaneous crafting of audiences’ thoughts, experiences and emotions is central in the effective communication of history. This paper also points out the consequences of its arguments for organizational research and theories.

Details

Journal of Organizational Change Management, vol. 15 no. 6
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 20 March 2009

Paula A. McLean

The purpose of this paper is to provide an historical review of Stanley C. Hollander's History of Labels.

Abstract

Purpose

The purpose of this paper is to provide an historical review of Stanley C. Hollander's History of Labels.

Design/methodology/approach

Historical review essays summarize and evaluate older, historically significant books by situating them in historical perspective often using biographical details of the subject.

Findings

In History of Labels, Hollander shows us early in his career that he is a rigorous marketing historian, and a brilliant and entertaining writer. Anyone doing research in marketing history should include this book on their reading list.

Originality/value

In the context of this special issue celebrating Hollander's life and work, the subject of this review essay is one of his earliest historical works and has never been reviewed in this fashion.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 3 October 2016

Bo Rundh

The purpose of this paper is to explore the importance of innovative packaging for marketing purposes in a food supply chain. The intent is also to understand the function of…

9461

Abstract

Purpose

The purpose of this paper is to explore the importance of innovative packaging for marketing purposes in a food supply chain. The intent is also to understand the function of packaging as a marketing tool. The outcome of the study is expected to contribute to the link between packaging and marketing literature.

Design/methodology/approach

The case study method was chosen in order to assess and investigate how packaging can be used in marketing. The study focuses on narrating the use of packaging for different customer applications and the unit of analyses was the packaging product. In order to analyse the five sub-cases or “corporate stories” a cross-case analysis was used and the analysis of data was carried out in different stages. This approach treats each sub-case as a separate entity and the analysis reveal both similarities and differences among the sub-cases.

Findings

The present study demonstrates that packaging has become an important tool in marketing of different products either this is for end-consumers, or customers in a supply chain. This has become more essential as more products are introduced on a market. The study shows the significance of linking packaging to marketing strategy. An important ingredient for that is the use of packaging design for differentiation purposes. The results support also that packaging has become an essential factor for a secure and efficient distribution in a food supply chain. In addition, packaging and packaging design is contributing to value creation for different actors in a food supply chain.

Practical implications

The managerial implication from the case study shows that packaging can be used together with the product concept to create a competitive offering in a market. This gives managers the possibility to differentiate their products from competitive offerings by using packaging and packaging design in a creative manner.

Originality/value

This paper fulfils an identified need for contributions to more research on packaging and marketing strategy. The study shows the influence of packaging on marketing.

Details

British Food Journal, vol. 118 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 20 March 2009

D.G. Brian Jones, Eric H. Shaw and Deborah Goldring

The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007 focusing on…

Abstract

Purpose

The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007 focusing on the influence of Stanley C. Hollander, who co‐founded the CHARM conference and whose drive and determination fueled its growth for the first 20 years.

Design/methodology/approach

This study uses traditional historical narrative based on personal interviews, archival research, and content analysis of CHARM Proceedings.

Findings

The history of CHARM is described and Hollander's role in developing the conference is highlighted.

Originality/value

There is no written history of CHARM. This story is a major part of Hollander's legacy.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Book part
Publication date: 26 October 2021

Denise Bedford and Thomas W. Sanchez

This chapter explores the role of messages in knowledge networks. Messages are characterized in terms of the type of knowledge they represent and their attributes. Messages…

Abstract

Chapter Summary

This chapter explores the role of messages in knowledge networks. Messages are characterized in terms of the type of knowledge they represent and their attributes. Messages represent knowledge transactions in a network. The authors describe the type of message in terms of the knowledge capital it contains. The chapter considers what is involved in making all forms of knowledge capital available, accessible, and consumable in a network. Making knowledge available involves articulation – semantic, linguistic, visual, acoustic, and kinesthetic. Making knowledge accessible means encoding the knowledge, formatting, and packaging it as a message. The chapter also addresses factors that influence knowledge consumption, including coherence, completeness, verifiability, usefulness, relevance, orientation, freshness, and redundancy. The authors also provide examples of messaging human, structural, and relational capital.

Details

Knowledge Networks
Type: Book
ISBN: 978-1-83982-949-9

Book part
Publication date: 4 December 2014

Katrin Molina-Besch and Henrik Pålsson

For packed products, packaging affects every logistical activity and thus the overall economic and ecological efficiency (eco-efficiency) of supply chains. The purpose of this…

Abstract

Purpose

For packed products, packaging affects every logistical activity and thus the overall economic and ecological efficiency (eco-efficiency) of supply chains. The purpose of this research is to explore how integrated approaches are used in packaging development processes to increase eco-efficiency along supply chains and how a set of pre-selected factors influences the adoption of practically integrated approaches within companies.

Methodology/approach

The research approach is explorative and based on nine cases in the food and manufacturing industries in Sweden. In total, 26 semi-structured interviews were conducted.

Findings

The chapter describes the way in which companies work with ‘integrative’ packaging development process elements. It explores how four factors – product characteristics, packaging requirements, logistical conditions and environmental efforts – influence their approach.

Research limitations/implications

The study analyses the packaging development processes at a limited number of companies in Sweden.

Practical implications

The findings can help logistics managers to better understand how integrated approaches can be applied in packaging development processes to increase eco-efficiency of logistical processes along the supply chain. The study provides logistic managers also with information about which influencing factors can serve as facilitators or barriers to these approaches in their organisations.

Originality/value

Previous research has demonstrated the potential economic and environmental benefits of integrating a logistics perspective into the packaging development process. This study complements existing knowledge by presenting extensive empirical data on the practical application of integrated approaches in packaging development processes in industry.

Article
Publication date: 1 March 1978

Statements by Lord Denning, M.R., vividly describing the impact of European Community Legislation are increasingly being used by lawyers and others to express their concern for…

Abstract

Statements by Lord Denning, M.R., vividly describing the impact of European Community Legislation are increasingly being used by lawyers and others to express their concern for its effect not only on our legal system but on other sectors of our society, changes which all must accept and to which they must adapt. A popular saying of the noble Lord is “The Treaty is like an incoming tide. It flows into the estuaries and up the rivers. It cannot be held back”. The impact has more recently become impressive in food law but probably less so than in commerce or industry, with scarcely any sector left unmolested. Most of the EEC Directives have been implemented by regulations made under the appropriate sections of the Food and Drugs Act, 1955 and the 1956 Act for Scotland, but regulations proposed for Materials and Articles in Contact with Food (reviewed elsewhere in this issue) will be implemented by use of Section 2 (2) of the European Communities Act, 1972, which because it applies to the whole of the United Kingdom, will not require separate regulations for England and Wales, Scotland and Northern Ireland. This is the first time that a food regulation has been made under this statute. S.2 (2) authorises any designated Minister or Department to make regulations as well as Her Majesty Orders in Council for implementing any Community obligation, enabling any right by virtue of the Treaties (of Rome) to be excercised. The authority extends to all forms of subordinate legislation—orders, rules, regulations or other instruments and cannot fail to be of considerable importance in all fields including food law.

Details

British Food Journal, vol. 80 no. 3
Type: Research Article
ISSN: 0007-070X

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