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Article
Publication date: 1 February 1971

A.J. Burkart

An intending holidaymaker may arrange his holiday by booking his transport ticket with the airline of his choice, arrange his hotel room by direct contact with the hotel at his…

Abstract

An intending holidaymaker may arrange his holiday by booking his transport ticket with the airline of his choice, arrange his hotel room by direct contact with the hotel at his destination, and engage a taxi on arrival at the destination airport to take him to his hotel. He may also make these individual arrangements through a travel agent.

Details

The Tourist Review, vol. 26 no. 2
Type: Research Article
ISSN: 0251-3102

Article
Publication date: 1 March 1997

Jac Zom and Winny van Hal

Ever since the rise of tourism, the holiday behavior of the Dutch has been subjected to certain changes inherent to various general societal developments. The assumption is…

Abstract

Ever since the rise of tourism, the holiday behavior of the Dutch has been subjected to certain changes inherent to various general societal developments. The assumption is warranted that this has also caused certain changes in the holiday decision‐making process. 1984 was the most recent year a national study into the holiday selection process was conducted. It was considered advisable after more than ten years to repeat such a study in order to review whether and to which extent the holiday selection process had actually changed.

Details

The Tourist Review, vol. 52 no. 3
Type: Research Article
ISSN: 0251-3102

Keywords

Article
Publication date: 9 April 2018

Chiara Mauri and Lorenzo Turci

This paper aims to examine tourists’ preferences for package holidays offering different bundles of activities at a winter mountain destination. A winter mountain destination is…

Abstract

Purpose

This paper aims to examine tourists’ preferences for package holidays offering different bundles of activities at a winter mountain destination. A winter mountain destination is usually chosen for snow sports, particularly skiing, but increasingly more tourists want to fully exploit their holiday opportunity with an authentic and comprehensive experience of the place. After collecting qualitative data on how tourists spend their typical day, quantitative research is conducted to segment the demand on the basis of tourists’ preferences for bundles of activities undertaken during a winter mountain holiday.

Design/methodology/approach

The study uses a mixed method. Two focus groups are included to understand how tourists spend their time at a winter destination; results are then used to identify the components of the holiday, which are then combined in eight packages using an orthogonal array. A questionnaire is administered to a sample of 273 tourists at a well-known mountain destination to measure their preference for different packages. Results are analyzed using factor analysis, conjoint analysis and cluster analysis.

Findings

The most significant findings are as follows: winter mountain holidaying is a highly segmented market. Even at a mountain destination strongly associated with skiing, there are many tourists who do not ski and spend their time doing something else; food and beverage, and all their related activities, are at the top of all tourists’ interests, and passionate skiers very highly rate the experience of tasting, eating, understanding and buying local food; and there are four segments of winter mountain holiday tourists who show very differentiated interests for the different activities that can be experienced at a mountain location.

Originality/value

This paper considers what lies beyond sport at winter mountain destinations, and it reveals new possibilities for configuring bundles of activities to attract different segments of tourists.

Details

Worldwide Hospitality and Tourism Themes, vol. 10 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 19 June 2009

Wineaster Anderson, Catalina Juaneda and Francisco Sastre

This paper aims to identify the motivations for choosing all‐inclusive package tours when traveling, and to specify the visitor and travel attributes associated with those…

3626

Abstract

Purpose

This paper aims to identify the motivations for choosing all‐inclusive package tours when traveling, and to specify the visitor and travel attributes associated with those motivations.

Design/methodology/approach

A specific visitor‐exit‐survey involving all‐inclusive tourists visiting the Balearic Islands (n=843) was conducted during the summer of 2006 at the Airport of Palma de Mallorca. Then, through discrete choice models‐binary logit, relationships between the identified motivations and specified attributes were analyzed by looking for the attributes that are more associated with each motive.

Findings

The study results show that tourists traveling through all‐inclusive tours attach more importance to the motivations related to convenience and relaxation, economies of resources as well as safety and security in their vacationing processes; with specific tourist and trip attributes influencing the probability for confirmation.

Practical implications

Understanding the motivation of different tourist profiles visiting the destinations is useful in managing the tourism industry for satisfying specific tourist segments without jeopardizing the interests of the host community. A full understanding of all‐inclusive motivation would help travel organizers and marketers to plan, design and deliver products and services that cater for the specific needs of the all‐inclusive market, with the aim of capturing the financial benefits which are the central element of the economy.

Originality/value

There is still little knowledge in the literature about all‐inclusive package tourism. Specifically, the knowledge of tourist motivation with reference to the tour mode choice within the tourism landscape is still diluted, and therefore the motive behind one traveling through certain tour modes like all‐inclusives continues to miss the ground works. Nor have the factors that influence evaluation of the motivations related to the decision of this type of trip have been much studied, which renders this field of study one of the underdeveloped areas in the tourism social sciences. The paper attempts to contribute where there is this lack of knowledge.

Details

Tourism Review, vol. 64 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 22 November 2011

D.H.P. Verbeek, A. Bargeman and J.T. Mommaas

The European Alpine region is an important tourism destination that at the same time faces environmental challenges. In aiming for a sustainable development of Alpine tourism…

3574

Abstract

Purpose

The European Alpine region is an important tourism destination that at the same time faces environmental challenges. In aiming for a sustainable development of Alpine tourism, tourism boards and municipalities of 22 villages cooperate in the Alpine Pearls (AP) association. The main goal of the AP association is to develop an integrated, continuous passage for sustainable tourism mobility, which improves the possibilities for environmentally friendly travel to, between, and in the Alpine Pearls villages. This paper aims to focus on whether and how this “passage” enables tourists to travel smoothly, problem‐free and environmentally friendly to and in the Alpine region.

Design/methodology/approach

To analyse the Alpine Pearls holiday, the authors use a theoretical framework based on the social practices approach (SPA), which offers a contextual approach to consumption behaviour. The dynamics between travellers and providers of sustainable tourism and travel services along the passage of the Alpine Pearls holiday are the main interest. Data have been gathered through participant observation and interviews with informants.

Findings

The research points, among other things, to the fact that the creation of a passage for environmental‐friendly Alpine holidays is complicated by the nationally organised railway infrastructures and the sectorially organised tourism industry.

Originality/value

Evaluating sustainable tourism mobility passages on the level of holiday practices is a new contextual approach that can be of value to both tourism scholars and the tourism industry.

Details

Tourism Review, vol. 66 no. 4
Type: Research Article
ISSN: 1660-5373

Keywords

Open Access
Article
Publication date: 8 November 2022

Claudia Cozzio, Oksana Tokarchuk and Oswin Maurer

The purpose of this study is to investigate tourist in-destination consumption patterns in the context of bundled holiday packages in different resort categories to identify…

1685

Abstract

Purpose

The purpose of this study is to investigate tourist in-destination consumption patterns in the context of bundled holiday packages in different resort categories to identify demand behavior that allows implementing profit-enhancing policies through attractive bundled offers for specific tourist segments.

Design/methodology/approach

This study relies on data gathered in a quasi-experiment to analyze differences in consumption patterns at resort bars over a two-year period (summer 2018 and 2019) before and after the introduction of an all-inclusive soft drinks package.

Findings

The findings inform on bundling strategies according to different degrees of price consciousness and resort category. In particular, guests in upscale resorts are more likely to under-consume items included in a pre-paid bundle and significantly engage in additional spending than economy resort guests.

Originality/value

The quasi-experiment provides the actual in-destination consumption patterns and offering managerial insights and tools to tailor the form and content of bundles according to resort category.

目的

本研究的目的是调查游客目的地消费模式在不同度假村类别的捆绑度假套餐的背景调查及研究。本研究旨通过深入了解市场需求, 来针对特定游客细分市场提供对其具有吸引力的捆绑优惠, 目的是让完善定价决策, 从而达到更优化利润。

设计/方法/途径

本研究依赖于通过准实验收集的数据, 该准实验侧重于分析度假村客人在两年期间(2018 年和 2019 年夏季)在推出全包无酒饮料套餐前后在度假村酒吧的消费模式的变化。

研究结果

研究结果为如何根据度假村类别相关的不同价格意识程度来运用捆绑策略。到达目的地后, 高档度假村的客人更有可能对预购捆绑包中包含的物品消费不足, 并且与入住经济型度假村的游客相比, 大幅增加额外支出。

独创性

我们的准实验审查了几乎没有被研究学习过的客人在目的地的实际消费模式。本研究对有用的管理工具的认识有更进一步的贡献:捆绑包的内容重点应由经济度假村的从业人员精心设计; 而在高档度假村, 应该以混合捆绑作为捆绑策略的一种形式。

Objetivo

El objetivo de este estudio es investigar los patrones de consumo de los turistas en destino en el contexto de los paquetes vacacionales combinados en diferentes categorías de complejos turísticos. Esta investigación persigue la adquisición de un conocimiento profundo del comportamiento de la demanda que permita la aplicación de políticas de precios que aumenten los beneficios mediante la orientación de ofertas con paquetes atractivos a segmentos específicos de turistas.

Diseño/metodología/enfoque

El estudio actual se basa en los datos recogidos a través de un cuasi-experimento centrado en el análisis de las diferencias en los patrones de consumo de los huéspedes del resort en los bares del mismo durante un período de dos años (temporadas de verano 2018 y 2019), antes y después de la introducción de un paquete de refrescos con todo incluido.

onclusiones

Los resultados del estudio informan sobre cómo aprovechar las estrategias de agrupación según los diferentes grados de conciencia de los precios asociados a la categoría del complejo turístico considerado. Una vez que llegan al destino, los huéspedes de los complejos turísticos de categoría superior son más propensos a no consumir los artículos incluidos en un paquete precomprado y a realizar un gasto adicional significativo en comparación con los turistas alojados en complejos turísticos económicos.

Originalidad

Nuestro cuasi-experimento examina empíricamente las pautas de consumo reales de los huéspedes en el destino, que apenas han sido examinadas. Este estudio contribuye además al reconocimiento de herramientas de gestión útiles: los profesionales de los complejos turísticos económicos deberían diseñar cuidadosamente el enfoque del paquete en términos de su contenido, mientras que el paquete mixto como forma de estrategia de agrupación debería favorecerse en los complejos turísticos de alto nivel.

Article
Publication date: 11 June 2018

Yuhanis Abdul Aziz, Siti Rahayu Hussin, Hossein Nezakati, Raja Nerina Raja Yusof and Haslinda Hashim

This paper aims to investigate the socio-demographic variables that affect the motivation of Muslim tourists in Malaysia, and to examine the travel characteristics factors that…

1749

Abstract

Purpose

This paper aims to investigate the socio-demographic variables that affect the motivation of Muslim tourists in Malaysia, and to examine the travel characteristics factors that affect the motivation in decision making of Muslim tourists travelling to Malaysia.

Design/methodology/approach

The study surveys questionnaires for data collection. Convenience sampling technique was used on the selected sample. The study was conducted in Malaysia, where the target respondents included Muslim family tourists with ages ranging from 18 to 64 years.

Findings

The findings show that motivation differs significantly among different levels of the socio-demographic characteristics except for gender and income. The result also reported that a majority of tourists’ travel behaviour was significantly different unless when it comes to seeking accommodation. Results also revealed a tendency for long holiday stays among Muslim tourists in Malaysia.

Research limitations/implications

In this study, the examination of motivation on the Muslim family tourists has provided significant influence in managing the family tourist experience. On the other hand, most previous studies have shown that motivation is positively guided by general “push and pull” factors. However, this research demonstrates that components such family financial income and age of respondents has an effect on Muslim family tourists’ motivation, thus justifying the experience effect.

Practical implications

It is crucial for the service provider and destination management organizations to differentiate their products and services so that the packages and experience will be more meaningful.

Social implications

Destination packages should be appropriately designed and positioned in the target markets to meet the needs and wants of different Muslim family groups. Communication should emphasize not only the most distinctive characteristics but also the most suitable holiday packages that the family tourist can afford to pay. This would assist the family in the decision-making process and choice processes and facilitate the family’s expectation.

Originality/value

This research paper related to Islamic tourism marketing which can be used to formulate appropriate marketing strategies, build a viable market segment and design practical marketing strategies to attract potential Muslims travellers.

Details

Journal of Islamic Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 10 November 2014

Sérgio Palma Brito

The purpose of this paper is address two questions: “Did the context of economic crisis affect the image of Portugal as a tourist destination? And What were the answers and…

Abstract

Purpose

The purpose of this paper is address two questions: “Did the context of economic crisis affect the image of Portugal as a tourist destination? And What were the answers and lessons learned?”.

Design/methodology/approach

The authors have no information to assess the effect of the crisis on the brand image of Portugal as a tourist destination. The paper limits itself to what is a first step in this assessment and assumes that periods of low demand for destination Portugal are linked in some way to the economic crisis. The paper examines the UK market demand for holiday travel to Portugal from 2009 to 2013 and additionally the revenue contribution from tourism to Portugal’s balance of payments. The data are analyzed in the context of two decisions relating to Portuguese tourism governance: the anti crisis measures of 2009 and the new model for tourism promotion of 2013.

Findings

The paper assumes that during the period 2009-2013 the demand for Portuguese tourism was not affected by the crisis and, if any damage has been done to the international brand image of destination Portugal, its consequences are not dramatic. In fact, the demand for destination Portugal in the UK market remained strong and is higher than the market as a whole. The same applies to destination Greece and the decline in demand for destination Turkey seems to be linked to social and political crisis in the country. Given this context, it is interesting to note that revenue from travel and tourism in Portugal achieved a growth rate that had not occurred before in the recent past.

Research limitations/implications

The scope for analyzing empirical data is limited to the statistical information for Tourism in Portugal. However, it is possible to identify patterns of demand behavior of demand that help provide clues to the variations in tourism flows.

Practical implications

In 2013, the index of overnight stays and income to the Portuguese hospitality industry exceeded that of 2009, but the index of average revenue per overnight stay at current prices was still lower than that of 2009. It would appear that the anti-crisis measures that the government took in 2009 had little or no impact nor do the changes to the tourism promotion Model in 2013 reveal why the Government considered 2013 to be “the best tourist year ever” or in 2014 “an historic year”.

Originality/value

The paper provides a bottom-up perspective, based on observation, measurement and analysis.

Details

Worldwide Hospitality and Tourism Themes, vol. 6 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 1 March 1996

Maria Manente, V. Minghetti and Paolo Costa

The purpose of this article is to describe the characteristics and the consumption behaviour of tourists coming from different countries and choosing different holiday typologies…

Abstract

The purpose of this article is to describe the characteristics and the consumption behaviour of tourists coming from different countries and choosing different holiday typologies (cultural, seaside, mountains, etc.), by evaluating their expenditure in terms of consumption functions and productive sectors. The analysis — which uses the results of the survey on tourist expenditure carried out in the Veneto region, with particular reference to international tourism, from May 1994 to April 1995 —, can be suitably extended over the local scale. A multisectoral‐biregional input output model (VERDITOUR) has been implemented to measure the economic role of each segment and the plot of interactions going from tourist expenditure habits to the tourism industry.

Details

The Tourist Review, vol. 51 no. 3
Type: Research Article
ISSN: 0251-3102

Keywords

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