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This study applies parasocial relationship theory to identify the role of broadcaster characteristics in the highly interactive business setting of live streaming commerce.

A total of 401 online questionnaires were distributed to individuals with live streaming showroom shopping experience, and SmartPLS software was used to analyse the data and test the hypotheses.

Broadcasters' characteristics are positively associated with viewers' parasocial relationships, thus further enhancing viewers' attitudinal and behavioural loyalty towards that broadcaster's streams. Parasocial relationships mediate the effects of most broadcaster characteristics (except for expertise) on attitudinal and behavioural loyalty. In addition, parasocial relationships have a stronger positive effect on viewer behaviours for hedonic products and under high match-up.

The broadcaster is a key indicator of the success of live streaming commerce. This study establishes a well-organized framework to understand how broadcaster characteristics influence viewer loyalty towards that broadcasters' streams based on parasocial relationship theory.

The purpose of this article is to investigate whether relationships with media figures can impact the psychological and sociocultural adjustment of educational tourists.

The article uses the qualitative method of autoethnography to provide a highly personalised account of the first author’s relationships with podcast hosts during his time as an educational tourist, in order to fulfil its previously mentioned purpose.

An analysis of the author’s narrative account demonstrates how he formed parasocial relationships (PSRs) with his favourite podcast hosts. These relationships increased self-efficacy, reduced stress and provided a sense of social support, which, in turn contributed to psychological and sociocultural adjustment.

By demonstrating how relationships with media figures can impact their psychological and sociocultural adjustment, this article argues that research on educational tourists should explore their PSRs, in addition to their other kinds of friendships which have already been examined.

The purpose of this study is to examine whether consumers are able to critically evaluate promotional content presented by a podcast host with whom they have a parasocial relationship, and how this interaction impacts the listeners’ behavioral intentions toward the advertised brand.

Using a blended theoretical foundation of Persuasion Knowledge Model and Parasocial Interaction theory, this between subjects’ experimental study examined the effects of a traditional advertisement versus a host-read promotional message for the same brand in a highly rated podcast among listeners who reported varying levels of a parasocial relationship (PSR) with the host.

Results from a moderated mediation analysis suggest that a PSR with the podcast host decreased evaluative persuasion knowledge about the promotional message presented, which indirectly enhanced respondents’ intention to seek more information about the promoted brand.

This study extends the limited research examining the effects of promotional messaging delivered by podcast hosts with whom audiences have a PSR, and how this interaction impacts the listeners’ behavioral intentions. Theoretical contributions and practical implications for podcast marketers are also discussed.

Intensive support teams (ISTs) are often poorly understood, despite reports of their effectiveness in managing behaviour that challenges for individuals with an intellectual disability. This paper aims to contribute to the understanding of ISTs through evaluating one IST’s process and their use of positive behaviour support (PBS) as an intervention.

Participants were obtained from the ISTs discharge database, and pre- and post-intervention data from these participants was used for analysis.

Three-paired sample t-tests found that there were significant differences between pre- and post-scores on the behaviour problem inventory, Health of the Nation Outcomes Scale for people with Learning Disabilities and periodic service reviews, which measure quality of targeted, individualised support. This indicates that challenging behaviour frequency and severity were lower post-intervention, quality of life improved post-intervention and staff teams implemented recommended strategies more consistently by the end of the intervention.

This service evaluation captured data over seven-year period, which helps to contribute to the understanding of the effectiveness of ISTs and the PBS framework.

A daily vlog is a new type of film tourism that has been underexplored in the literature. This study aims to explore the key elements of daily vlogs that trigger a followers’ travel intention within the framework of enduring involvement. The study will highlight the affect-inspiring role of para-social relationships (PSR), extending the scope of film tourism research.

In Study 1, the objective was to investigate the essential components of enduring involvement in destination-life scenarios. This was accomplished through the analysis of qualitative data, including interview data collected from 15 participants and more than 20,000 words extracted from online blogs, barrages and comments. Additionally, Study 2 used 376 questionnaires to test the proposed structural model.

Within daily vlog-induced tourism, PSR assumes a pivotal role as a catalyst for evoking emotions. This phenomenon is interwoven with enduring involvement and has a direct impact on the determination of travel intention. Within the contextual framework of enduring involvement, constituents such as destination-life self-disclosure, situational resonance and affective belonging converge synergistically. These elements collectively underpin the process through which followers harness PSR as a driving force for nurturing travel intentions within the realm of daily vlog-induced tourism.

This study proposes the concept of daily vlog-induced tourism and emphasizes the emotion-inspiring role of PSR, to extend film tourism research to include daily vlogs. The study then explores the influencing factors of daily vlog-induced tourism under the framework of enduring involvement, providing a new understanding of enduring involvement in daily vlog-induced tourism.

日常视频博客是一种新型的电影旅游, 但文献中对它的研究还不够。本研究旨在持久卷入的框架内探讨日常视频博客触发追随者旅游意向的关键因素。本研究将强调辅助准社会关系的情感激励作用, 从而扩展电影旅游研究的范围。

研究1的目的是调查目的地生活场景中持久参与的基本要素。为此, 研究人员分析了定性数据, 包括从15名参与者那里收集的访谈数据, 以及从在线博客、弹幕（即时更新的互动评论系统）和评论中提取的 20,000 多字的数据。此外, 研究2利用 376 份调查问卷对所提出的结构模型进行了检验。

在由日常博客引发的旅游中, 准社会关系作为唤起情感的催化剂发挥着举足轻重的作用。这一现象与持久参与交织在一起, 并对旅游意向的产生产生直接影响。在持久参与的情境框架内, 目的地生活的自我披露、情境共鸣和情感归属等要素协同作用。这些要素共同支撑着追随者利用准社会关系的过程, 准社会关系在日常视频博客引发的旅游领域中是培育旅游意愿的驱动力。

本研究提出了“日常视频博客诱导旅游” 的概念, 并强调了准社会关系的情感激励作用, 从而将电影旅游研究扩展至日常微博。随后, 研究在持久参与的框架下探讨了日常视频博客诱发旅游的影响因素, 为日常视频博客诱发旅游中的持久参与提供了新的理解。

Los “vlogs” diarios son un nuevo tipo de turismo cinematográfico poco explorado en la bibliografía. Este estudio pretende explorar los elementos clave de los vlogs diarios que desencadenan la intención de viaje de los seguidores en el marco de la implicación duradera. El estudio destacará el papel inspirador de afecto de las relaciones para-sociales (RPS), ampliando el alcance de la investigación sobre el turismo cinematográfico.

En el Estudio 1, el objetivo era investigar los componentes esenciales de la implicación duradera en escenarios de vida en destino. Para ello se analizaron datos cualitativos, incluidos datos de entrevistas realizadas a 15 participantes y más de 20.000 palabras extraídas de blogs, “barrages” (un sistema de comentarios interactivos actualizados al instante) y comentarios. Además, el Estudio 2 utilizó 376 cuestionarios para poner a prueba el modelo estructural propuesto.

Dentro del turismo cotidiano inducido por los “vlogs”, la RSP asume un papel fundamental como catalizador para evocar emociones. Este fenómeno se entrelaza con la implicación duradera y tiene un impacto directo en la determinación de la intención de viaje. En el marco contextual de la implicación duradera convergen sinérgicamente elementos como la autodivulgación de la vida en el destino (AD), la resonancia situacional y la pertenencia afectiva. Estos elementos apuntalan colectivamente el proceso a través del cual los seguidores aprovechan el PSR como fuerza motriz para alimentar las intenciones de viaje en el ámbito del turismo cotidiano inducido por los “vlogs”.

Este estudio propone el concepto de turismo diario inducido por “vlogs” y hace hincapié en el papel inspirador de emociones del PSR, para ampliar la investigación sobre el turismo cinematográfico e incluir los “vlogs” diarios. A continuación, el estudio explora los factores que influyen en el turismo diario inducido por “vlogs” bajo el marco de la implicación duradera, proporcionando una nueva comprensión de la implicación duradera en el turismo diario inducido por “vlogs”.

Based upon the broaden-and-build theory of positive emotions, this study aims to assess the role of perceived social responsibility (PSR) in mediating the relationship between gratitude and environmentally responsible behaviour (ERB) among teachers.

Data were collected, following a correlational design, from a total of 292 school teachers in Kerala state, India. In total, 256 data were taken for final analysis. Out of the total participants, 63.3% were female and the remaining 36.7% were male. Confirmatory factor analysis was carried out to verify the factor structure and discriminant as well as convergent validity of the study variables. The relationship between gratitude and ERB with mediating role of PSR was tested.

The mediation analysis output revealed that PSR fully mediates the effect of gratitude on ERB, and it is concluded from the findings of the study that ERB can be enhanced by humanizing the citizens to integrate social responsibility in their acts and promoting the significance of having positive emotions like gratitude to widen their thought–action repertoires.

In line with the broaden-and-build theory, a positive state of mental faculty can be a prime facilitator to increase concern for green environments as an outcome of an expanded thought–action repertoire. The findings imply the importance of inculcating enduring personal resources like the sense of gratefulness as it weighs the effect of producing altruistic acts like ERB along with many other benefits associated with having a positive emotion which is obviously considered to be a fair contribution to serve social resources in the community.

The study findings can be an inspiration for the formation of policies to encourage pro-environmental behaviour and to further expansion of policies like national education policy of India. As teachers being the facilitators of knowledge and wisdom, they are potential sources to inspire students to practice healthy behaviours, they can be better models by practicing ERB.

The authors have verified the application of broaden-and-build theory of positive emotion in the context of ERB along with identifying its relationship with gratitude and PSR.