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This paper seeks to compare different national PR histories in order to unfold the degree of abstract reflection in PR history writing. It aims to provide some suggestions for a future PR historiography, based on this comparison.

The paper compares British, German, and US American PR historiography. The study is based on a comparison of 36 PR histories. A triple matrix of theoretization is used in order to differentiate the histories.

Within the comparison American PR historiography accounts for 24 public relations history approaches, whereas Great Britain (1) and Germany (11) offer fewer histories. However, this richness in quantity does not lead to theoretical diversification. Owing to the paradigmatic obligation to a progressivist understanding, American PR historiography actually entails only one theoretic approach, while its German equivalent includes three different theoretic approaches and British PR historiography – being at its start – at least contains one explicitly non‐progressivist, methodologically well‐informed, fact‐oriented example. Paradoxically, the prevailing American PR historiography, on the one hand, conceptualizes PR as a modern phenomenon but, on the other hand, claims even ancient beginnings.

The corpus of analysis contains only studies that attempt to supply an encompassing overview of (national) PR history.

Public relations managers may use these findings to achieve a more nuanced critical understanding of the history of their occupation, and thereby reflect on its current state, which may lead to intensified ethical endeavours.

The paper presents a pioneer systematic comparison of the three national PR histories, which may lead to enhanced national and general PR historiography. Another value is the establishment of a theoretically informed comparative measuring instrument, which (in future) can also be applied in order to compare and improve other national PR historiographies.

The purpose of this paper is to explore how public relations (PR) professionals develop co-narratives with legal counsel when formulating crisis communication strategies. Understanding how PR practitioners work with their legal counterparts may help lead to more advanced and effective PR practice in the area of crisis communication and management. The authors attempt to do so in this study through interviews conducted with PR practitioners in two Asian countries – South Korea and Singapore.

In total, 11 semi-structured interviews with PR consultants, 6 in Korea and 5 in Singapore were conducted between May and August 2016. Data analyses revealed key points of interest for PR practice.

First, PR consultants in both countries reported increased collaboration with legal counsel in times of crisis. Second, PR consultants report that legal professionals have begun to realize the significance of winning in the court of public opinion. However, the process by which PR–legal collaboration takes place to develop co-narratives followed extremely different patterns in the two countries.

This exploratory study is not exempt from limitations. The findings from this study may not be applicable to other countries. As data collection in both countries relied on snowball sampling techniques, the participants in the interviews may not be representative of PR consultants in South Korea and Singapore. E-mail interviews had limitations due to their lack of richness and details compared to other forms of interviews (i.e. face-to-face or Skype interviews). However, computer-mediated interviews including e-mail interviews can still create good level of understandings about the phenomenon in question.

This study was an attempt to understand PR–legal collaboration particularly in times of crisis and contribute to the development of Asia-centric models of PR practice. There has been little research that explores how legal and PR counsels actually collaborate to devise optional crisis communication strategies for their clients (or organizations) in the times of crisis. Given that crisis communicative strategies have been shown to affect publics’ perceptions of an organization’s credibility and trustworthiness, it is important to understand how PR work with legal practitioners to develop co-narratives for optimal crisis management, and understand how their different professional perspectives, practices, and approaches affect the collaboration.

The time is right for renewed and updated attention to the relationship between public relations (PR) and human resources (HR) departments in the context of corporate social responsibility (CSR) and sustainability. For too long, conflict between the two practice areas has obscured opportunities for collaboration which benefits organizations and stakeholders. This chapter offers theoretical underpinnings for examining an interdepartmental, cross-unit working relationship between HR and PR – and advances a vision for why it is needed now.

Using the same checklist as that in the previous chapter, this chapter evaluates the current status of policy initiative on incorporating climate disaster risk aspects in local development planning in Costa Rica. The chapter identifies opportunities and challenges of this local initiative for reducing climate disaster risk. In addition, the study discusses the influence of national policy on local development planning.

The purpose of this paper is to study the re-entry to the workforce of fully retired persons (unretirement) and whether the decision to resume work depends primarily on social or economic reasons.

Using Swedish register data for already retired individuals older than 55, the incidence of unretirement is studied. Determinant factors behind the decision to re-enter the labor force is analyzed in a binary response logit model.

Unretirement varies between 6 and 14 percent under two different definitions. We find support for higher pension income to decrease the probability to unretire. Other determinants, such as marital status, largely support an interpretation that unretirement is a life-style decision rather than a response to an experienced negative economic situation post retirement.

Due to data limitations, the focus in this study is on the extensive margin (the event of returning to the labor force) and not on hours of work post re-entry.

If older persons that are physically able to work also want to work and succeed in finding work when they demand so, unretirement is welfare enhancing. However, if unretirement is an effect of unexpected realizations post retirement, any increase in the number of persons facing such unexpected shocks implies an increase in the uncertainty of life as retired.

Research on unretirement is scarce and has previously been performed exclusively on US survey data. Knowing the determinants of unretirement is important to know if and how incentives to unretire should be designed.

This paper brings together new and existing resource material to provide a detailed profile of the regulatory environments affecting the practice of public relations in the UK, Italy and South Africa. It is hoped that by contextualising the social, political and economic factors specific to each country, readers will be more acutely aware of similarities and differences between PR practices in each country. This approach aims to help drive PR policy development by providing a useful template for further national and continental PR regulatory environment mapping.

This paper seeks to clarify the various aspects of legitimacy in public relations in order to establish a better understanding of the limits of professionalization. Legitimacy has always been a central concept in public relations. In order to ensure a license to operate, the conduct of organizations needs to be perceived as legitimate by their stakeholders and the public in general. Public relations has since its conception as a modern profession been confronted with several issues concerning the profession's own legitimacy. The overall cause for these legitimacy problems is often ascribed to the immaturity of the profession and professionalization is generally regarded as an appropriate cure.

Through theorization of the connection between legitimacy, power and professionalization the paper points to two important challenges to the professionalization of public relations: the conflicts of legitimizing the potentially disputed role of public relations as an intermediary function between client and public interests; and the dilemma of legitimizing a profession that has legitimacy as its own object and therefore is dependent on discretion in order to be successful.

The paper identifies four axes of legitimacy in public relations, each constituting different relationships with specific and often conflicting legitimacy claims: client‐public, profession‐client, profession‐public, and profession‐academia.

As a consequence of these distinct legitimacy claims the paper stresses some important limits of the professionalization project in public relations.

Croatian universities are autonomous from the government, but the majority of universities are financially dependent on the state. Croatian universities function as public authorities and often ignore communication with relevant publics, which indicates insufficient integration of communication activities into the universities' development plans, i.e. a lack of strategic communication as an essential tool for achieving the organisation's goals. Heide et al. emphasised the importance of the human element in communication management as ‘a move from organizations based on hierarchies, rules and close supervision to organizations built on loosely structured networks’ (Heide et al., 2018, p. 453). This chapter examines the usage of strategic communication at Croatian universities in 2018 and 2020–2021 and compares communication in 2020–21 during the COVID-19 pandemic with communication during non-crisis 2018. This chapter uses Hallahan et al.'s approach to strategic communication, who defined it as ‘the purposeful use of communication by an organisation to fulfil its mission’ (2007, p. 3). This case study of strategic communication of Croatian universities used the following research methods: (1) content analysis of universities web pages, (2) in-depth interviews with communication specialists from universities and (3) comparison of their communication during 2018 and 2020–2021. Conclusion is that communication of Croatian universities is not strategic and can hardly serve as a management function. Reasons for this situation indicate a lack of the social impact of the universities, i.e. lack of the Triple Helix model of the Croatian universities. This chapter is the first research of the usage of strategic communication at Croatian universities.

This paper works at the intersections of affect control theory, expectation states theory, and social influence network theory. First, we introduce social influence network theory into affect control theory. We show how an influence network may emerge from the pattern of interpersonal sentiments in a group and how the fundamental sentiments that are at the core of affect control theory (dealing with the evaluation, potency, and activity of self and others) may be modified by interpersonal influences. Second, we bring affect control theory and social influence network theory to bear on expectation states theory. In a task-oriented group, where persons’ performance expectations may be a major basis of their interpersonal influence, we argue that persons’ fundamental sentiments may mediate effects of status characteristics on group members’ performance expectations. Based on the linkage of fundamental sentiments and interpersonal influence, we develop an account of the formation of influence networks in groups that is applicable to both status homogeneous and status heterogeneous groups of any size, whether or not they are completely connected, and that is not restricted in scope to task-oriented groups.

This study aims at exploring the choices of livelihood strategies amongst the rural youth and how these choices relate to food security and income poverty.

The study used data from the 2016/17 wave of Integrated Household Living Condition Survey, with a sample size of 1,050 rural youths. Statistical and econometrics methods including descriptive statistics and the Multinomial Endogenous Treatment Effect (METE) model were used to analyse the data.

Livelihood choices were grouped into five categories, namely agriculture, non-farm wage employment, agriculture plus non-farm wage, agriculture plus self-employment and agriculture plus non-farm wage plus self-employment. The estimates from METE indicate that the youths' choice of non-farm wage, agriculture plus non-farm wage and agriculture plus self-employment contributes substantially to household food security improvement and poverty reduction. These findings show that agriculture is necessary but not a sufficient livelihood strategy to sustain the rural youth's contribution to youth's household welfare. The rural youth will pursue agriculture as a reliable source of livelihood not only for food self-sufficiency, but also for ensuring adequate return to labour.

This paper extends single choice analysis to multiple choices impact analysis, which has the advantage of accounting for selection bias due to both observed and unobserved heterogeneity. This paper assesses the differential impact of the choice of single as well as multiple livelihood strategies.