Search results

The purpose of this paper is to understand the role played by emotional states in the relationship between entertainment and social interaction with salespeople and shopper satisfaction.

The proposed model was tested using a survey-based study, with a sample size of 318 mall shoppers.

The results indicate that pleasure and dominance are mediators in the relationship between entertainment and social interaction with salespeople and mall shopper satisfaction. Moreover, regarding the direct relations, entertainment directly influences satisfaction, while social interaction does not.

The results have practical implications for mall managers and mall developers. Specifically, entertainment can be used to attract shoppers and to enhance their satisfaction with the overall shopping experience. Practical suggestions to this end are offered.

This study’s contribution is twofold: first, this study adds to research by addressing the gap in research regarding shopper emotional states. Specifically, it addresses the mediating role played by emotional states of shoppers on the impact of entertainment and social interaction in satisfaction. Second, the study concentrates on the role of salespeople by focusing on the social aspects of the interaction.

The purpose of this paper is to explore the mediating role of emotions in processing scent information in consumer research, using event-related potential (ERP)-based neuroscience methods, while considering individual differences in sense of smell.

Prior research on olfaction and emotions in marketing has revealed mixed findings on the relationship between olfaction and emotion. The authors review earlier studies and present a neuroscience experiment demonstrating the benefits of ERP methods in studying the automatic processing of emotions.

Results demonstrate how emotional processes occurring within 1s of stimulus exposure differ across individuals with varying olfactory abilities. Findings reveal an automatic suppression mechanism for individuals sensitive to smell.

Scent-induced emotions demonstrated through the use of ERP-based methods provide insights for understanding automatic emotional processes and reactions to ambient scents by consumers in the marketplace.

Findings show an automatic suppression of emotions triggered by scent in individuals sensitive to smell. Marketers and retailers should consider such reactions when evaluating the use of olfactory stimuli in promotional and retail strategies.

The authors review past literature and provide an explanation for the disparate findings in the olfaction–emotion linkage, by studying individual differences in response to scent in the marketplace. This is one of the first papers in marketing to introduce the application of ERP in studying consumer-relevant behavior and provide technical and marketing-specific considerations for both academic and market researchers.

The purpose of this paper is to provide a broader typology and inventory of recreational facilities and activities in shopping malls. The paper then investigates the relation between the proposed entertainment types and shopper behavior both directly and indirectly by considering the mediation of shopper emotional states.

A survey-based study with a sample size of 484 mall shoppers is used to test the proposed model.

The results indicate that permanent entertainment predicts shopper satisfaction directly and indirectly when considering the emotional state of pleasure as a mediator. Moreover, findings indicate that permanent entertainment indirectly influences the desire to stay at the mall through pleasure and arousal. In addition, pleasure mediates the relation of temporary and special event entertainment with satisfaction and the desire to stay at the mall.

This study adds to a better understanding of the role of entertainment types in shopping malls. The study also reveals how each type of entertainment can enhance different emotions and behaviors. Practical suggestions to this end are offered.

There is a lack of studies taking into consideration the different types of entertainment in shopping malls. This study is among the first to examine the effects of each entertainment type on specific behavioral responses. Moreover, the study addresses the mediating role played by shoppers’ emotional states on the impact of entertainment types in satisfaction and desire to stay at the mall.

The purpose of this paper is to test whether separate tense and energetic forms of arousal impact consumer attitudes and provide a more complete understanding of the role of arousal in product evaluations. Past consumer research has treated arousal as a single dimension and found mixed results of the relation of arousal to consumer attitudes.

Study 1 was an online survey of consumers’ experiences with interactive products. The study tested whether the two hypothesized types of arousal were associated with different product features and related to attitudes in different (opposite) patterns. Study 2 was an experiment in which the type of arousal used to describe a vacation location was manipulated. The study tested the role of the two types of arousal in determining the effectiveness of the advertisements for people with different arousal-related orientations.

In Study 1, tense arousal mediated effects on the ergonomic qualities of the product on attitudes, whereas energetic arousal mediated effects on the hedonic qualities on attitudes. In Study 2, effects of advertisements were primarily driven by the tense arousal dimension for more telic-oriented (i.e. planning ahead) people and by the energetic arousal dimension for more paratelic-oriented (i.e. spontaneous) people. In both studies, treating arousal as a single dimension would have led to misleading conclusions.

This research demonstrates that separating arousal into a two- rather than one-dimensional construct can provide greater insights to the affective mechanisms underlying consumer attitudes.

The purpose of this paper is to explore uncertainty inherent in emotion recognition technologies and the consequences resulting from that phenomenon.

The paper is a general overview of the concept; however, it is based on a meta-analysis of multiple experimental and observational studies performed over the past couple of years.

The main finding of the paper might be summarized as follows: there is uncertainty inherent in emotion recognition technologies, and the phenomenon is not expressed enough, not addressed enough and unknown by the users of the technology.

Practical implications of the study are formulated as postulates for the developers, users and researchers dealing with the technologies of automatic emotion recognition.

As technologies that recognize emotions are becoming more and more common, and perhaps more decisions influencing people lives are to come in the next decades, the trustworthiness of the technology is important from a scientific, practical and ethical point of view.

Studying uncertainty of emotion recognition technologies is a novel approach and is not explored from such a broad perspective before.

The purpose of this paper was to construct lubrication model closer to the fact of thrust bearings and to calculate the bearings characteristics of lubrication for understanding how structures influence bearings performances and, importantly, what can be the most beneficial. Large-scale composite thrust bearings with Polytetrafluoroethylene (PTFE)-faced sector pad backed by steel base are used increasingly in equipment. But there are plenty of puzzled problems in design and application.

The authors established a 3D thermal elastohydrodynamic lubrication (TEHL) model. Oil film was formulated by Reynolds equation for pressure, and by energy equation for temperature varying through oil film thickness. Meanwhile, pad temperature was formulated by solid heat transfer equation. Elastic and thermal deformations of pad surface were calculated. Viscosity and density of oil were valued separately under different pressure and temperature. Load balance was considered as well as overturning moment balance. Finite difference method was applied to discrete these equations.

PTFE layer and steel base have either helpful or detrimental impact on contact strength and full film lubrication of thrust bearing depending on their relationship in thickness. Temperature lag between middle layer of steel base and pad surface depends on PTFE layer, but not on the steel base. PTFE layer thickness should be considered when alarming threshold value of the bearings temperature is chosen.

Three-dimensional TEHL model of large-scale composite thrust bearings was established, which included more factors close to the actual. Conclusions were drawn. These proposals are helpful to design the bearings.

The purpose of this paper is to deal with the tribological study on the brake pads developed using various purity-based graphitized graphite.

This paper deals with developing copper-free brake pads by using graphite as a key lubricant produced using a graphitization process with purity percentages (85, 90 and 95%). The brake pads were developed using traditional manufacturing processes and evaluated for their physical, chemical, thermal and mechanical properties as per industrial standards. Fade and recovery characteristics were analyzed using a full-scale inertia brake dynamometer as per JASO-C-406. The scanning electron microscope was used to analyze the worn surfaces of the brake pads.

The testing findings reveal that the brake pads with 95% graphitized graphite showed better shear strength with good adhesion levels and lesser density, hardness, acetone extract value, loss on ignition and higher porosity. Effectiveness studies of brake pads with graphite (95% graphitized) showed better results at higher pressure speed conditions than others because of better plateau formation and adequate lubrication.

This paper discusses graphitized graphite of different purity influences brake pad's tribological performance by modifying tribo-films and reducing friction undulations.

This paper aims to discuss the influence of graphite with varying purity on the tribological performance of brake pads.

Three distinct brake pads were created within the scope of this experiment by varying the graphite purity without affecting the other components. The brake pads were made using a traditional manufacturing procedure, and industry standards were used to test the chemical, physical and mechanical properties of the newly produced brake pad. A full-scale inertia brake dynamometer was used to determine the material’s tribological characteristics. The worn surfaces of the brake pads were examined using a scanning electron microscope.

The test results indicate that brake pads containing 99% pure graphite (artificial grade) displayed good physical, chemical and mechanical features, such as consistent friction and a reduced rate of wear because of the lower impurity level, which eliminates frictional undulations.

This paper discusses the influence of graphite purity on the tribological performance of brake pads by modifying tribofilms and reducing friction undulations.

This paper addresses the issues involved in the design of high‐density boards for high‐density chip scale packages. An analytical model is developed to calculate the number of I/Os accommodated by the printed wiring board. The model is placed under constraints of package area, package I/O pitch, number of lanes per channel, PWB device feature sizes (I/O, via pad, signal traces), number of routing layers on board and the partition of routing regions on each level. The model is utilized to study the precise impact of number of routing layers and device feature size on the I/O density of PCB. The scheme for optimally partitioning each layer to achieve maximum I/O density is discussed. Specific guidelines are provided pertaining to the usage of higher board layers and/or reduced device feature sizes to design high‐density boards for future electronic products.