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The study aimed to investigate how Israelis and Palestinians, Jews and others from around the world present their views on boycott, divestment and sanctions (BDS) and the Palestinian Academic and Cultural Boycott of Israel (PACBI). The quality of discourse was examined along with the implications of the rhetoric for social-justice and conflict resolution frameworks.

This qualitative study analyzed 257 texts (newspaper articles, opinion pieces, YouTube videos, emails. Facebook posts, Twitter tweets, campaigns and websites) for content and quality of discourse and for their implications for social-justice and conflict resolution work.

Most texts divided into those in favor of the boycott and those opposed. The content was also polarized − most pro-BDS texts saw Israel as a settler-colonial enterprise, and emphasized issues of social-justice, whereas opponents perceived Israel as a legitimate nation and were skeptical of the human rights angle. The main types of discourse discerned included: ethnocentric talk, attack and intellectual discussion, regardless of national/ethnic origin of the writer or stance toward the boycott.

Different types of texts were analyzed, which did not always fit easily into the discourse categories. Because this was the first study of its kind and looked at limited years, results should be approached with this in mind.

The rhetoric leaves little place for dialogue between those in favor and those opposed. Specific suggestions for combining social-justice work and conflict resolution work are offered.

BDS discourse in its present form hampers finding a solution to the conflict and abuse of Palestinian rights. A new approach is needed to try to resolve these issues.

Because there are few systematic studies on BDS, this article provides insight into how people discuss the strategy and how it connects to frameworks for resolving conflicts.

The purpose of this article is to offer a conceptual assessment of a contemporary consumer boycott of a global sports brand. A critical commentary is offered of the “Boycott PUMA” campaign with an examination of the positions and motivations of the different parties involved, specifically PUMA, the “Boycott PUMA” campaign, the Israeli Football Association and UEFA/FIFA.

This article is a position and conceptual paper, designed to generate a discussion on what is an emotive consumer boycott campaign. A distinction is made between political boycotts and consumer boycotts, whether it is possible to separate sport from politics, and if PUMA's claimed position of neutrality in this conflict can be achieved.

The focus here is on PUMA's corporate social responsibility statement in which they claim that sport and politics do not mix, with their response to Russia's invasion of Ukraine in 2022 undermining this claim. PUMA's commitment to social justice is being used by the “Boycott PUMA” activists to expose the disconnect between PUMA's stated vision and its actions.

PUMA's brand has been built on creating a particular type of brand image, with a positive image and brand awareness essential for this sports apparel company. If the company finds itself in a media spotlight their brand equity can become damaged.

With very little research available on the Israel/Palestine from a sport sponsorship and marketing perspective, this article offers an original and much needed assessment of a potentially significant campaign.

Scholarship on the contact hypothesis and peacebuilding suggests that contact with marginalized ethnic and racial groups may reduce prejudice and improve opportunities for conflict resolution. Through a study of dual-narrative tours to Israel/Palestine, the purpose of this paper is to address two areas of the debate surrounding this approach to social change. First, past research on the effectiveness of contact-based tourism as a method to change attitudes is inconclusive. Travel to a foreign country has been shown to both improve and worsen tourists’ perceptions of a host population. Second, few scholars have attempted to link contact-based changes in attitudes to activism.

Through an analysis of 218 post-tour surveys, this study examines the role of dual-narrative tours in sparking attitude change that may facilitate involvement in peace and justice activism. Surveys were collected from the leading “dual-narrative” tour company in the region, MEJDI. Dual-narrative tours uniquely expose mainstream tourists in Israel/Palestine to Palestinian perspectives that are typically absent from the majority of tours to the region. This case study of dual-narrative tours therefore provides a unique opportunity to address the self-selecting bias, as identified by contact hypothesis and tourism scholars, in order to understand the potential impacts of exposure to marginalized narratives.

The findings of this study suggest that while these tours tend to engender increased support for Palestinians over Israelis, their most salient function appears to be the cultivation of empathy for “both sides” of the conflict. Similarly, dual-narrative tours often prompt visitors to understand the conflict to be more complex than they previously thought. In terms of activism, tourists tend to prioritize education-based initiatives in their plans for post-tour political engagement. In addition, a large number of participants articulated commitments to support joint Israeli–Palestinian non-governmental organizations and to try to influence US foreign policy to be more equitable.

These findings complicate debates within the scholarship on peacebuilding as well as within movements for social justice in Israel/Palestine. While programs that equate Israeli and Palestinian perspectives are often criticized for reinforcing the status quo, dual-narrative tours appear to facilitate nuance and universalism while also shifting tourists toward greater identification with an oppressed population. Together, these findings shed light on the ability of tourism to facilitate positive attitude change about a previously stigmatized racial/ethnic group, as well as the power of contact and exposure to marginalized narratives to inspire peace and justice activism.