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Article
Publication date: 7 October 2014

Geraint Holliman and Jennifer Rowley

This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good…

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Abstract

Purpose

This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good practice and contributes to theoretical understanding of the role of digital content in marketing. B2B digital content marketing is an inbound marketing technique and hence offers a solution to the declining effectiveness of traditional interruptive marketing techniques.

Design/methodology/approach

Semi-structured interviews were conducted with 15 key informants involved in B2B content marketing in the USA, UK and France, in five industry sectors.

Findings

B2B digital content marketing is an inbound marketing technique, effected through web page, social media and value-add content, and is perceived to be a useful tool for achieving and sustaining trusted brand status. Creating content that is valuable to B2B audiences requires brands to take a “publishing” approach, which involves developing an understanding of the audience’s information needs, and their purchase consideration cycle. Valuable content is described as being useful, relevant, compelling and timely. Content marketing requires a cultural change from “selling” to “helping”, which in turn requires different marketing objectives, tactics, metrics and skills to those associated with more traditional marketing approaches. The article concludes with a theoretical discussion on the role of digital content in marketing, thereby contextualising the findings from this study within a broader exploration of the role of digital content in marketing and relational exchanges.

Originality/value

As the first research study to explore the use of digital content marketing in B2B contexts, this research positions digital content marketing with regard to prior theory, and provides both an agenda for further research, and suggestions for practice.

Details

Journal of Research in Interactive Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 7 November 2022

Buddhini Ginigaddara, Srinath Perera, Yingbin Feng, Payam Rahnamayiezekavat and Mike Kagioglou

Industry 4.0 is exacerbating the need for offsite construction (OSC) adoption, and this rapid transformation is pushing the boundaries of construction skills towards…

Abstract

Purpose

Industry 4.0 is exacerbating the need for offsite construction (OSC) adoption, and this rapid transformation is pushing the boundaries of construction skills towards extensive modernisation. The adoption of this modern production strategy by the construction industry would redefine the position of OSC. This study aims to examine whether the existing skills are capable of satisfying the needs of different OSC types.

Design/methodology/approach

A critical literature review evaluated the impact of transformative technology on OSC skills. An existing industry standard OSC skill classification was used as the basis to develop a master list that recognises emerging and diminishing OSC skills. The master list recognises 67 OSC skills under six skill categories: managers, professionals, technicians and trade workers, clerical and administrative workers, machinery operators and drivers and labourers. The skills data was extracted from a series of 13 case studies using document reviews and semi-structured interviews with project stakeholders.

Findings

The multiple case study evaluation recognised 13 redundant skills and 16 emerging OSC skills such as architects with building information modelling and design for manufacture and assembly knowledge, architects specialised in design and logistics integration, advanced OSC technical skills, factory operators, OSC estimators, technicians for three dimensional visualisation and computer numeric control operators. Interview findings assessed the current state and future directions for OSC skills development. Findings indicate that the prevailing skills are not adequate to readily relocate construction activities from onsite to offsite.

Originality/value

To the best of the authors’ knowledge, this research is one of the first studies that recognises the major differences in skill requirements for non-volumetric and volumetric OSC types.

Details

Construction Innovation , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1471-4175

Keywords

Book part
Publication date: 17 December 2003

Dong Chen

This paper considers firms’ incentive to preserve compatibility between product generations in a duopoly setting. A firm may or may not maintain backward compatibility…

Abstract

This paper considers firms’ incentive to preserve compatibility between product generations in a duopoly setting. A firm may or may not maintain backward compatibility depending on its first period market share. Firms’ compatibility choices consequently will affect their pricing behaviors. Specifically, it is shown that under certain conditions both firms will preserve compatibility and act as local monopolist in the second period. Hence, backward compatibility becomes a tool for firms to relax second period price competition.

Details

Organizing the New Industrial Economy
Type: Book
ISBN: 978-0-76231-081-4

Article
Publication date: 1 December 1997

Ioannis St Doltsinis

Addresses problems in mechanics and physics involving two or more coupled variables of different nature, or a number of distinct domains which interact. For these kinds of…

Abstract

Addresses problems in mechanics and physics involving two or more coupled variables of different nature, or a number of distinct domains which interact. For these kinds of problems, considers numerical solution by the coupling of operators appertaining to the individual participating phenomena, or defined in the domains. Reviews the co‐operation of distinct discretized operators in connection with the integration of temporal evolution processes, and the iterative treatment of stationary equations of state. The specification of subtasks complies with the demand for an independent treatment on different processing units arising in parallel computation. Physical subtasks refer to problems of different field variables interacting on the continuum level; their number is usually small. Fine granularity may be achieved by separating the problem region into subdomains which communicate via the boundaries. In multiphysics simulations operators are preferably combined such that subdomains are processed in parallel on different units, while physical phenomena are processed sequentially in the subdomain.

Details

Engineering Computations, vol. 14 no. 8
Type: Research Article
ISSN: 0264-4401

Keywords

Article
Publication date: 1 May 1988

John F. Gaski

The author sets out to achieve a better measurement of interorganisational power in distribution channels.

Abstract

The author sets out to achieve a better measurement of interorganisational power in distribution channels.

Details

International Journal of Physical Distribution & Materials Management, vol. 18 no. 5
Type: Research Article
ISSN: 0269-8218

Article
Publication date: 1 August 2016

M. Claudia tom Dieck, Timothy Jung and Dai-In Han

Recent advancements in wearable computing offer opportunities for art galleries to provide a unique experience. However, to ensure successful implementation of this new…

2036

Abstract

Purpose

Recent advancements in wearable computing offer opportunities for art galleries to provide a unique experience. However, to ensure successful implementation of this new technology in the visitor industry, it is essential to understand user requirements from a visitor’s point of view. Therefore, the aim of this paper is to investigate visitors’ requirements for the development of a wearable smart glasses augmented reality (AR) application in the museum and art gallery context.

Design/methodology/approach

Interviews with 28 art gallery visitors were conducted and an affinity diagram technique was used to analyze the interviews.

Findings

The findings reveal that wearable AR is in its infancy and that technical and design issues have to be overcome for a full adoption. It reveals that content requirement, functional requirement, comfort, experience and resistance are important when developing and implementing the wearable AR application in the museum and art gallery contexts.

Originality/value

Mapping user requirements in the wearable smart glasses AR context using an affinity diagram is a new approach and therefore contributes to the creation of knowledge in the tourism domain. Practically, the area of wearable technologies and AR within the tourism and visitor industry context is still relatively unexplored, and the present paper provides a first foundation for the implementation of wearable smart glasses AR applications in the museum and art gallery context.

Details

Journal of Hospitality and Tourism Technology, vol. 7 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 21 March 2020

Mohammad Asif Salam and Sami A. Khan

The purpose of this study is to draw lessons for logistics management in humanitarian disasters, using the earthquake in Haiti as a case study. In Haiti, there were…

1914

Abstract

Purpose

The purpose of this study is to draw lessons for logistics management in humanitarian disasters, using the earthquake in Haiti as a case study. In Haiti, there were problems with the logistical response. This study investigates the humanitarian logistics challenges faced by various stakeholders in Haiti during the disaster-relief operations.

Design/methodology/approach

In this exploratory case study, the central methodology used was data triangulation. Data triangulation involved interviews with respondents grouped into three categories, non-governmental organizations (NGOs), the military establishment and the governmental agencies. Prominence is given to the common themes expressed by each group. These common themes are then compared to the themes of other groups to identify opportunities and problems for future disaster relief operations.

Findings

The study indicates that there is a clear gap in terms of how the humanitarian efforts were coordinated between different actors. Lack of civil–military cooperation and coordination was one of the findings from the interviews, and many of the resources and initiatives were overlapping or redundant. Timeliness and efficiency need to be at the forefront of all planning and would result in more saved lives and reduced human suffering. The key goal of humanitarian logistics stipulates is to form connections and relationships, which was well illustrated through the informants' interviews. It was found that organizing different stakeholders/actors to work together by sharing processes and distribution channels demands a vision that goes beyond logistics management. Government agencies, the military establishment, NGOs, locals and victims need to collaborate to create a synergy in generating solutions that are tailored to the shock of the disaster in the first place.

Research limitations/implications

The current study relies on a single case study approach as disaster scenarios are unique in terms of their impact, magnitude, timing and location. Despite these limitations, this study provides a detailed account of the logistical challenges in dealing with the disaster that took place in Haiti. The logistics-related lessons learned from this case study should be carefully applied in other settings, taken into consideration contextual differences.

Practical implications

One important aspect of measuring efficiency for any commercial logistics system is key performance indicators (KPIs) that indicate how well the firm is doing in managing its inbound and outbound operations. From a practical standpoint, the Haiti case raised a challenging concern with regard to how to measure the performance of humanitarian disaster logistics. This is a starting point to understand the dynamics of disaster system efficiency and logistics interplay and offers a few lessons to improve the resource availability in the case of future emergencies.

Originality/value

This study lays the groundwork for future researchers to explore and debrief on the topic once disaster relief draws to a close and time has allowed logisticians and relief workers to analyze the response mechanisms used in disasters.

Details

Benchmarking: An International Journal, vol. 27 no. 4
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 1 January 2005

Chian‐Son Yu

This article aims to find a chain of causal relations affecting the operating effectiveness of the implemented enterprise resource planning (ERP) system instead of…

12159

Abstract

Purpose

This article aims to find a chain of causal relations affecting the operating effectiveness of the implemented enterprise resource planning (ERP) system instead of focusing on either the evaluation of software/vendors/consultants or critical successful factors (CSF) identification for ERP implementation, a course followed by the dominant ERP literature.

Design/methodology/approach

This article is a process‐oriented approach and aims to give a moving picture of how one step affects another step from pre‐implementation stage, to during‐implementation stage, and to post‐implementation stage.

Findings

A significant insight learned from this study is that end‐users across the organization must be educated from the onset of ERP implementation. Although education is a corner‐stone of ERP implementation, the user training is usually only emphasized and the courses are centered on computer/system operation rather than on understanding the ERP concept and spirit.

Originality/value

This article may be interesting to some academic researchers and practical managers, and hopefully can provide a link/step for advanced researches in exploring post‐implementation ERP.

Details

Industrial Management & Data Systems, vol. 105 no. 1
Type: Research Article
ISSN: 0263-5577

Keywords

Book part
Publication date: 16 August 2021

Claude-Hélène Mayer and Rudolf M. Oosthuizen

This chapter contributes to building empirical evidence in the field of positive intercultural management (PIM) of new technological changes and diversity in transnational…

Abstract

This chapter contributes to building empirical evidence in the field of positive intercultural management (PIM) of new technological changes and diversity in transnational organizational settings. Findings from a study conducted at a transnational engineering company are presented, showing how managers manage technological innovation in the organization through PIM and leadership. A Four-Stage I4.0 Management Model is proposed.

Open Access
Article
Publication date: 11 January 2022

Peter Tiernan and Jane O’Kelly

The purpose of this paper is to examine the attitudes and impressions of pre-service Further Education teachers towards enterprise education. It also looks at the…

Abstract

Purpose

The purpose of this paper is to examine the attitudes and impressions of pre-service Further Education teachers towards enterprise education. It also looks at the potential impact on their future teaching practices and aspirations. This study builds on the literature in this area by bringing a teacher education focus and by providing views from the underserved further education sector.

Design/methodology/approach

A qualitative research approach was used to evaluate pre-service further education teachers' understanding of and attitudes towards, enterprise education. Data were collected through semi-structured interviews with 15 students in their final year of an initial teacher education degree.

Findings

Findings emerged through constant comparative analysis of interview transcripts. These findings indicate that exposure to enterprise education greatly increased understanding of its importance and relevance, while also encouraging pre-service further education teachers to recognise the benefits of incorporating enterprise education into their classrooms of the future.

Originality/value

While there is an array of literature on entrepreneurship and enterprise education outside of business contents, very few studies exist, which examine enterprise education in an initial teacher education context. Fewer still examine enterprise education from the perspective of further education. This study provides a unique qualitative view of pre-service further education teachers' impressions of enterprise education and their aspirations for the future.

Details

Education + Training, vol. 64 no. 1
Type: Research Article
ISSN: 0040-0912

Keywords

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