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The marketing literature uses five different experience terms that are supposed to represent different streams of research. Many papers do not provide a definition, most of the used definitions are unclear, the different experience terms have similar dimensionality and are regularly used interchangeably or have the same meaning. In addition, the existing definitions are not adequately informed from other disciplines that have engaged with experience. This paper aims to build a comprehensive conceptual framework of experience in marketing informed by related disciplines aiming to provide a more holistic definition of the term.

This research follows previously established procedures by conducting a systematic literature review of experience. From the approximately 5,000 sources identified in three disciplines, 267 sources were selected, marketing (148), philosophy (90) and psychology (29). To address definitional issues the analysis focused on enlightening four premises.

This paper posits that the term brand experience can be used in all marketing-related experiences and proposes four premises that may resolve the vagaries associated with the term’s conceptualization. The four premises address the what, who, how and when of brand experience and aim to rectify conceptual issues. Brand experience is introduced as a multi-level phenomenon.

The suggested singular term, brand experience, captures all experiences in marketing. The identified additional elements of brand experience, such as the levels of experience and the revision of emotions within brand experience as a continuum, tempered by repetition, should be considered in future research.

The multi-level conceptualization may provide a greater scope for dynamic approaches to brand experience design thus providing greater opportunities for managers to create sustainable competitive advantages and differentiation from competitors.

This paper completes a systematic literature review of brand experience across marketing, philosophy and psychology which delineates and enlightens the conceptualization of brand experience and presents brand experience in a multi-level conceptualization, opening the possibility for further theoretical, methodological and interdisciplinary promise.

A description about the use of the chromatic methodology for monitoring an arc plasma jet utilised for heating micro particles for forming plasma sprayed coatings is given. It is shown that the behaviour of both the plasma and heated micro particles are distinguishable from their different coordinates on an H‐S polar map. Calibration with a standard ribbon lamp would appear feasible for tracking the temperature of the plasma heated micro particles.

We argue that voice – the sound that people produce when they speak – is an important resource for entrepreneurs, especially when they are pitching to potential investors. We integrate evidence from entrepreneurship, social psychology and linguistics to show that the voice can be regarded both as a tool for entrepreneurs to utilize and as a vital source of information allowing listeners to make judgements about the speaker and their message. To better understand how the voice may be used and interpreted in investment pitches, we develop a model of the relationship between the entrepreneurial voice and investor judgments. Voice depends on entrepreneurs’ characteristics including gender and communication goals but can be utilized to express emotions (purposefully or not) and signal qualities such as competence and trustworthiness. How potential investors interpret these displays depends on cultural expectations and stereotypes. Our review illustrates that female entrepreneurs may find it more difficult to persuade investors due to their naturally higher voice pitch and bias against speech patterns prevalent among young women. We highlight directions for future research exploring the voice as a unique cultural resource for entrepreneurs.

A system is described that uses a low‐cost off the shelf camera and computing components, along with software developed at the Centre for Intelligent Monitoring Systems (CIMS), to provide an economical solution to colour matching problems. It is aimed primarily at applications in which small differences between the colours of objects need to be identified. In a prototype system, tests have so far yielded favourable results in comparison with existing quality assurance, which relies on the judgement of a human expert. Colour differences between samples at the limit of human perception are repeatably detected.

April 18, 1972 Negligence — Contributory negligence — Damages — Apportionment — Plaintiffs minor contributory negligence — Whether to be disregarded — Law Reform (Contributory Negligence) Act, 1945 (8, 9 & 10 Geo. VI, c. 28) s. 1(1).

Increasing numbers of support staff are employed in schools to provide services for students identified as requiring extra support. The roles of these staff have changed as a result of a variety of factors, foremost the increased inclusion of students with disabilities in mainstream settings. Compounding this increase is a re-evaluation of roles of staff in schools, shortages of qualified special education teachers, an increasing requirement of teachers to complete large quantities of administrative tasks, including paperwork (Lee, 2003), and the use of support staff, particularly teacher assistants (TAs) to relieve some of the work of teachers (Webster et al., 2010). This chapter will examine these factors and explore the resulting changes in roles and considerations for teachers when working with support staff.