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Book part
Publication date: 12 October 2018

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Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

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Article
Publication date: 15 February 2021

Yanina Chevtchouk, Cleopatra Veloutsou and Robert A. Paton

The marketing literature uses five different experience terms that are supposed to represent different streams of research. Many papers do not provide a definition, most…

Abstract

Purpose

The marketing literature uses five different experience terms that are supposed to represent different streams of research. Many papers do not provide a definition, most of the used definitions are unclear, the different experience terms have similar dimensionality and are regularly used interchangeably or have the same meaning. In addition, the existing definitions are not adequately informed from other disciplines that have engaged with experience. This paper aims to build a comprehensive conceptual framework of experience in marketing informed by related disciplines aiming to provide a more holistic definition of the term.

Design/methodology/approach

This research follows previously established procedures by conducting a systematic literature review of experience. From the approximately 5,000 sources identified in three disciplines, 267 sources were selected, marketing (148), philosophy (90) and psychology (29). To address definitional issues the analysis focused on enlightening four premises.

Findings

This paper posits that the term brand experience can be used in all marketing-related experiences and proposes four premises that may resolve the vagaries associated with the term’s conceptualization. The four premises address the what, who, how and when of brand experience and aim to rectify conceptual issues. Brand experience is introduced as a multi-level phenomenon.

Research limitations/implications

The suggested singular term, brand experience, captures all experiences in marketing. The identified additional elements of brand experience, such as the levels of experience and the revision of emotions within brand experience as a continuum, tempered by repetition, should be considered in future research.

Practical implications

The multi-level conceptualization may provide a greater scope for dynamic approaches to brand experience design thus providing greater opportunities for managers to create sustainable competitive advantages and differentiation from competitors.

Originality/value

This paper completes a systematic literature review of brand experience across marketing, philosophy and psychology which delineates and enlightens the conceptualization of brand experience and presents brand experience in a multi-level conceptualization, opening the possibility for further theoretical, methodological and interdisciplinary promise.

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Article
Publication date: 1 March 2003

P.C. Russell, B.E. Djakov, R. Enikov, D.H. Oliver, Y. Wen and G.R. Jones

A description about the use of the chromatic methodology for monitoring an arc plasma jet utilised for heating micro particles for forming plasma sprayed coatings is…

Abstract

A description about the use of the chromatic methodology for monitoring an arc plasma jet utilised for heating micro particles for forming plasma sprayed coatings is given. It is shown that the behaviour of both the plasma and heated micro particles are distinguishable from their different coordinates on an HS polar map. Calibration with a standard ribbon lamp would appear feasible for tracking the temperature of the plasma heated micro particles.

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Sensor Review, vol. 23 no. 1
Type: Research Article
ISSN: 0260-2288

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Agricultural Markets
Type: Book
ISBN: 978-0-44482-481-3

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Article
Publication date: 1 March 2000

K.J. Brazier, P.C. Russell, G.R. Jones and I. Shankland

A system is described that uses a low‐cost off the shelf camera and computing components, along with software developed at the Centre for Intelligent Monitoring Systems…

Abstract

A system is described that uses a low‐cost off the shelf camera and computing components, along with software developed at the Centre for Intelligent Monitoring Systems (CIMS), to provide an economical solution to colour matching problems. It is aimed primarily at applications in which small differences between the colours of objects need to be identified. In a prototype system, tests have so far yielded favourable results in comparison with existing quality assurance, which relies on the judgement of a human expert. Colour differences between samples at the limit of human perception are repeatably detected.

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Sensor Review, vol. 20 no. 1
Type: Research Article
ISSN: 0260-2288

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Article
Publication date: 1 November 1972

L.J. Davies, L.J. Karminski and L.J. Stephenson

April 18, 1972 Negligence — Contributory negligence — Damages — Apportionment — Plaintiffs minor contributory negligence — Whether to be disregarded — Law Reform…

Abstract

April 18, 1972 Negligence — Contributory negligence — Damages — Apportionment — Plaintiffs minor contributory negligence — Whether to be disregarded — Law Reform (Contributory Negligence) Act, 1945 (8, 9 & 10 Geo. VI, c. 28) s. 1(1).

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Managerial Law, vol. 13 no. 2
Type: Research Article
ISSN: 0309-0558

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Book part
Publication date: 3 February 2015

Dianne Chambers

Increasing numbers of support staff are employed in schools to provide services for students identified as requiring extra support. The roles of these staff have changed…

Abstract

Increasing numbers of support staff are employed in schools to provide services for students identified as requiring extra support. The roles of these staff have changed as a result of a variety of factors, foremost the increased inclusion of students with disabilities in mainstream settings. Compounding this increase is a re-evaluation of roles of staff in schools, shortages of qualified special education teachers, an increasing requirement of teachers to complete large quantities of administrative tasks, including paperwork (Lee, 2003), and the use of support staff, particularly teacher assistants (TAs) to relieve some of the work of teachers (Webster et al., 2010). This chapter will examine these factors and explore the resulting changes in roles and considerations for teachers when working with support staff.

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Working with Teaching Assistants and Other Support Staff for Inclusive Education
Type: Book
ISBN: 978-1-78441-611-9

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Agricultural Markets
Type: Book
ISBN: 978-0-44482-481-3

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Book part
Publication date: 30 June 2020

Peter Williams

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Learning Disabilities and e-Information
Type: Book
ISBN: 978-1-78973-152-1

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