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The purpose of this paper is twofold: first, to clarify what specific behaviors are involved in consumers' partial switching in mobile application (app) usage, and, second, to explore the common and differential motivations of these behaviors.

This paper specified two behaviors in consumers' partial switching in mobile app usage, trialing and combining behaviors, and conceptualized them as different types of variety seeking behaviors. A theoretical model contrasting intrinsic motivations and extrinsic motivations on the two behaviors was developed and tested with a sample of 561 mobile app users in China.

The findings showed that both trialing and combining behaviors could be motivated by intrinsic individual-related and extrinsic technology-related factors. Besides, intrinsic individual-related factors were more effective in motivating trialing behavior, whereas extrinsic technology-related factors were more effective in motivating combining behavior. All these findings are applicable and consistent in both hedonic and utilitarian apps.

This study extends and advances the literature on information technology switching by investigating consumer use behaviors from a new perspective of partial switching and multiple competing apps usage. This study also contributes to variety seeking literature by extending the understanding of variety seeking to the context of mobile app usage. Finally, by investigating the associations and distinctions of trialing and combining behavior, this study not only helps to fully understand the partial switching but also enriches the understanding of different types of variety seeking behaviors.

Finite impulse response (FIR) digital filters are a general element in several digital signal processing (DSP) systems. In VLSI platform, FIR is a developing filter because the complexity of design grows with the length of the FIR filter and also it has less latency. Generally, the FIR filter is designed dominated by the multiplier and adder. The conventional FIR filters occupy more area because of several numbers of adders and multipliers for filter designs.

To overcome this issue, the Vedic Multiplier (VM) and Moore-based LoopBack Adder (MLBA) approach-based optimal FIR filter were designed in this research. Normally, the coefficient has been generated manually, which performs the FIR filter operation. So, the coefficient was generated from the MATLAB filter design and analysis tool. All pass coefficient was introduced in this research, which performs the processing element (PE). The VM approach was utilized in the PE to multiply the filter inputs and coefficients. This research employs the Moore-based LBA (MLBA) in the accumulator for the adding output of the PE. An MLBA approach is a significantly reduced area and increases speed by applying a looping transform function. Here, the proposed method is called a VM-MLBA-FIR filter. In this research, the FIR filter was done in Field Programmable Gate Array (FPGA) Xilinx by using Verilog code on various Virtex devices.

The experiment results showed that VM-MLBA-FIR filter reduced 26.88% of device utilization and 0.32 W of minimum power consumption compared to the existing PSA-FIR filter.

The experiment results showed that VM-MLBA-FIR filter reduced 26.88% of device utilization and 0.32 W of minimum power consumption compared to the existing PSA-FIR filter.

The purpose of this paper is to identify what job‐related, individual, and profession‐related variables cause the intention to quit teaching among the early career teachers, especially teachers of Ethiopia.

Quit intentions were measured adapting the scale developed by Mueller and Lawler, and 11 profession‐related and person‐related job variables were measured by author‐developed and literature‐derived scale items on a five‐point Likert scale, along with five status variables. Data were analyzed from a sample of 308 early career teachers belonging to secondary and preparatory schools of Addis Ababa, Ethiopia.

An alarming 53 per cent sample expressed high quit intention whereas only 13 per cent teachers showed low quit intentions. Choice satisfaction (accounting 44 per cent variance), availability of other job opportunities (23 per cent variance), perceived status (15 per cent variance), and self‐accountability (13 per cent variance) emerged as predictor variables. None of the five status variables emerged as significant predictors. Commitment to teaching profession was not a significant predictor, suggesting the two concepts independent of each other.

Providing freedom of choice at entry level to teaching profession coupled with enhancing rigour in pre‐service education was suggested as major steps required for decreasing high‐level quit intentions.

Education policy needs to be such that for preparation of teachers of secondary and preparatory level, pre‐service teacher education students should have attained maturity of adulthood with a minimum academic attainment of a post‐undergraduate level or a post‐graduate level. This is to enable early career teachers to handle adolescence‐level school students by being equipped with better skills learned during pre‐service teacher education.

The results are pertinent not only to Ethiopia but also to any less developed or a developing country, where “catch them early” policy is followed for pre‐service education and where less rigorous pre‐service education exists.

The case highlights a $1.4 billion fraud committed by the founder of a NYSE listed, Information Technology Services firm in India. In response to the crisis, the Indian government appointed an interim board to find a strategic investor in the company. The case traces the events leading to the fall of the company. Students are asked to analyze the governance and intermediation failures, assess the financial position of the company and to estimate the intrinsic value of the company from an acquirer's perspective.

In the present investigation, hydromagnetic boundary layer flow of Walters’-B fluid over a vertical porous surface implanted in a porous material under the action of a strong external applied magnetic field and rotation is presented. In several industrial applications, the external applied magnetic field is strong enough to produce Hall and ion-slip currents. Thus, the influence of Hall and ion-slip currents is also considered in this analysis. The flow through configuration is generated because of time varying motion of the free-stream and buoyancy action.

Regular perturbation scheme is used to obtain the solution of the system of coupled partial differential equations representing the mathematical model of the problem. Numerical computation has been performed to notice the change in flow behavior and the numerical results for velocity field, temperature field, species concentration, skin friction, rate of heat and mass transfer are presented through graphs and tables.

An important fact noticed that the exponential time varying motion of the free-stream induces reverse flow in the direction perpendicular to the main flow. Rising values of the strength of the applied magnetic field give increment in the fluid velocity in the neighbourhood of the vertical surface, this may cause because of the exponential motion of the free-stream. The behaviour of the Darcian drag force is similar as magnetic field on fluid flow.

In literature, very less research works are available on Walters’-B fluid where unsteadiness in the system occurs because of time varying motion of the free-stream. In this paper, the authors have made an attempt to study the action of Hall and ion-slip currents, rotation and external applied magnetic field on hydromagnetic boundary layer flow of Walters’-B fluid over a vertical surface implanted in a porous material.

The objective of this presentation is to correlate the flow properties of a semi and concentrated solution of resin to its critical concentration. Viscosity of resin solution in various solvents was determined by using Haake rotovisco Searl type rotational viscometer. Values of zero shear viscosity, n0 and infinate shear viscosity, na were calculated by computing the viscosity data in Cross equation. Critical concentration, Ccrit of alkyd resin in individual solvents was derived from the plots of these parameters as function of concentration or weight fraction. The Ccrit values of the resin are found to be of higher order in good solvents and vice versa. There is no effect of shear thinning on critical concentration of the resin in a solvent. the dependence of these parameters on solvency power of solvents for the resin has been used for estimating solubility parameter of alkyd.

Two major obstacles to tourism development in India have been identified as shortage of skilled manpower and dearth of rural tourism projects. Through the provisions under Section 135 of the new Companies Act 2013, the Indian government has initiated a reform process on how private companies, including leading hospitality businesses, should conduct their corporate social responsibility (CSR) activities. Recognizing this opportunity for action, this paper looks at the opportunity for tourism growth under the new CSR regime by reviewing the barriers for hospitality companies falling under the ambit of Section 135 to make CSR investments toward tourism development. Upon establishing these barriers, the argument reviews the current CSR trends and the absence of diversification in spending CSR funds. Finally, the paper discusses the need for enhancing the capacity of tourism NGOs in India and for developing strategic partnerships between these institutions and hospitality companies.

One of the sources for the increase in the carbon footprint on the earth is the manufacturing of cement, which causes a severer environmental impact. Abundant research is going on to diminish CO₂ content in the atmosphere by appropriate utilization of waste by-products of industries. Alkali-activated slag concrete (AASC) is an innovative green new concrete made by complete replacement of cement various supplementary cementitious raw materials. Concrete is a versatile material used in different fields of structures, so it is very important to study the durability in different exposures along with the strength. The purpose of this paper is to study the performance of AASC by incorporating quartz sand as fine aggregate under different exposure conditions.

The materials for this innovative AASC are selected based on preliminary studies and literature surveys. Based on numerous trials a better performance mix proportion of AASC with quartz sand is developed with 1:2:4 mix proportion, 0.8 alkali Binder ratio, 19 M of NaOH and 50% concentration of Na₂SiO₃. Subsequently, AASC cubes are prepared and exposed for 3, 7, 14, 28, 56, 90, 112, 180, 252 and 365 days in ambient, acid, alkaline, sulfate, chloride and seawater and tested for compressive strength. In addition, to study the microstructural characteristics, scanning electron microscope (SEM), energy dispersive X-ray analysis and X-ray diffraction analysis was also performed.

Long-term performance of AASC developed with quartz sand is very good in the ambient, alkaline environment of 5% NaOH and seawater with the highest compressive strength values of 51.8, 50.83 and 64.46, respectively. A decrease in compressive strengths was observed after the age of 14, 56 and 112 days for acid, chloride and sulfate exposure conditions, respectively. SEM image shows a denser microstructure of AASC matrix for ambient, alkaline of 5% NaOH and seawater.

The proposed AASC is prepared with a mix proportion of 1:2:4, so the other proportions of AASC need to verify. In general plain, AASC is not used in practice except in few applications, in this work the effect of reinforced AASC is not checked. The real environmental exposure in fields may not create for AASC, as it was tested in different exposure conditions in the laboratory.

The developed AASC is recommended in practical applications where early strength is required, where the climate is hot, where water is scarce for curing, offshore and onshore constructions exposed to the marine environment and alkaline environment industries like breweries, distilleries and sewage treatment plants. As AASC is recommended for ambient air and in other exposures, its implementation as a construction material will reduce the carbon footprint.

The developed AASC mix proportion 1:2:4 is an economical mix, because of low binder content, but it exhibits a higher early age compressive strength value of 45.6 MPa at the age of 3 days. The compressive strength increases linearly with age from 3 to 365 days when exposed to seawater and ambient air. The performance of AASC is very good in the ambient, alkaline environment and seawater compared to other exposure conditions.