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Article
Publication date: 3 August 2010

Candy Lange

This paper seeks to propose a methodological tool for arts marketing, arguing that traditional approaches are not as effective as the newly developed…

3096

Abstract

Purpose

This paper seeks to propose a methodological tool for arts marketing, arguing that traditional approaches are not as effective as the newly developed visibility/involvement model in assessing the quality of a cultural organization's marketing strategy.

Design/methodology/approach

The innovative model evaluates art galleries' promotion materials combining their local, visual, and textual dimensions of meaning, drawing on three different theoretical and methodological areas of thought: critical discourse analysis, systemic functional analysis, and mediated discourse analysis.

Findings

The visibility involvement model can be applied by cultural organizations to discern their key audience, and thus, their communicative focus. It is also the foundation of practical recommendations to enhance a gallery's marketing strategy to either deepen or broaden their audience.

Research limitations/implications

While the paper investigates the predominant meaning dimension of different groups of promotional materials, it does not investigate all relevant dimensions. Although, the proposed model provides insights into the quality of the art galleries' marketing activities, it only provides a rather vague distinction between the degrees of visibility and required involvement. This paper does also not account for the usability of the model for organizations outside the cultural sector.

Originality/value

The innovation of the newly developed model lies in the combination of these dimensions coming from three theoretical and methodological areas of thought: mediated discourse analysis, systemic functional analysis, and critical discourse analysis.

Details

Marketing Intelligence & Planning, vol. 28 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 5 November 2020

Felicita Almeida, B.J. Gireesha, P. Venkatesh and G.K. Ramesh

This study aims to investigate the flow behavior of aluminum oxide–water nanofluid with variable viscosity flowing through the microchannel parallel with the ground, with…

Abstract

Purpose

This study aims to investigate the flow behavior of aluminum oxide–water nanofluid with variable viscosity flowing through the microchannel parallel with the ground, with low aspect ratio. The study focuses on the first and second law analyses of Poiseuille flow using water as the base fluid with alumina nanoparticles suspended in it. Combined effects of thermal radiation, viscous dissipation, variable viscosity, nanoparticle shape factor and volume fraction on the thermal performance are studied and the in-built irreversibility in the process is examined.

Design/methodology/approach

The governing equations with dimensions are reduced to non-dimensional equations by using dimensionless quantities. Then, the Runge–Kutta–Fehlberg shooting scheme tackles the present non-linear equations.

Findings

The outcomes of the present analysis reveal that the activation energy parameter with its increase, depletes the exergetic effectiveness of the system, thus defending the fact to keep the activation energy parameter the lowest as possible for the system efficiency. In addition, thermal radiation and Biot number enhance the release of heat energy, thereby cooling the system. Bejan number graph exhibits the decreasing behavior for the increased nanoparticle shape factor, whereas the temperature enhances with the rise in nanoparticle shape factor.

Originality/value

The effects of nanoparticle shape factor in Poiseuille flow for alumina–water nanoliquid in low aspect ratio microchannel is inspected at the earliest. Exergetic effectiveness of the system is studied and heat transfer characteristics are explored for thermal radiation effect and activation energy parameter. Besides, BeηSphere>BeηBlades.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 31 no. 6
Type: Research Article
ISSN: 0961-5539

Keywords

Article
Publication date: 10 September 2019

Gary L. Hunter and Steven A. Taylor

This paper aims to investigate whether preferences for certain types of privacy predict the frequency and duration of social media usage as well as the moderating role of…

1989

Abstract

Purpose

This paper aims to investigate whether preferences for certain types of privacy predict the frequency and duration of social media usage as well as the moderating role of gender on these relationships.

Design/methodology/approach

An e-mail-based survey among the faculty, staff and students of a medium-sized mid-western university is used to gather data regarding preferences for privacy and social media usage. Using 530 respondents, structural equation modeling explores the relationship between the various privacy types, gender and social media usage.

Findings

Evidence supports a relationship between four types of privacy preferences and social media usage. A positive relationship exists between frequency of social media usage and a preference for not neighboring. Duration of social media usage shows a negative relationship with preferences for seclusion and reserve, and surprisingly, a positive relationship with a preference for anonymity. Gender moderates the relationship between preference for privacy and social media usage, offering evidence that intimacy, seclusion and reserve predict social media usage for males, while not neighboring and anonymity predict usage for females.

Originality/value

The study extends the privacy literature through investigating differential impacts of privacy preferences. The marketing literature examines privacy as a general concept, without allowing for differences in consumers' preferences for types of privacy. Additionally, the study shows that gender moderates the relationship between preferences for privacy and social media usage. A second contribution is investigating the relevance of a scale, developed in an age without social media, to an era permeated in social media.

Details

Journal of Consumer Marketing, vol. 37 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 1 November 1998

Sonny Nwankwo and Andrew Lindridge

The ethnic minority population in Britain is sizeable and represents a viable and untapped market segment. In today’s fragmented and increasingly turbulent markets, ethnic…

7238

Abstract

The ethnic minority population in Britain is sizeable and represents a viable and untapped market segment. In today’s fragmented and increasingly turbulent markets, ethnic marketing offers a new strategic focus for product/market development and, in many respects, companies which ignore this do so at their own competitive peril. Companies wishing to do business with ethnic minority groups will fundamentally have to review the basic premisses of their marketing plans to take account of the growing market pluralism and the multi‐ethnic reality of modern Britain. Accordingly, this paper provides a literature over‐view of the crucial issues which are likely to become the important determinants of success in developing ethnic marketing programmes. It is hoped that this paper will stimulate thought towards detailed examination of good practices, critical success factors and associated principles which might help to improve marketing practices aimed at the ethnic minority population.

Details

Journal of Marketing Practice: Applied Marketing Science, vol. 4 no. 7
Type: Research Article
ISSN: 1355-2538

Keywords

Book part
Publication date: 10 March 2010

Kathleen M. Blee and Tim Vining

Professional ethics require researchers to disclose all risks to participants in their studies. Changes in the legal climate in the United States and new modes of…

Abstract

Professional ethics require researchers to disclose all risks to participants in their studies. Changes in the legal climate in the United States and new modes of surveillance and communication call into question the effectiveness of measures used by researchers to protect participants from the risks they now face. This paper explores existing and newly enhanced risks to participants in social movement studies and examines problems with confidentiality agreements and informed consent procedures, two avenues that scholars traditionally use to protect research participants. The utility of Certificates of Confidentiality and researcher privilege also are examined as means to safeguard the privacy and security of research participants. The conclusion raises larger issues about the accountability of scholars to their research participants and the nature of risk in today's changing political climate. These include how to weigh potential risks and benefits to social movements and activists who are studied, the consequences for scholarship if scholars avoid studying movements and activists that pose risks, and the need for scholars to collaborate with research participants to tailor ethical research practices and to use institutional resources to challenge threats to the privacy and integrity of the people and groups they study.

Details

Research in Social Movements, Conflicts and Change
Type: Book
ISBN: 978-0-85724-036-1

Article
Publication date: 1 December 1999

Ed Chung and Eileen Fischer

Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which…

Abstract

Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which means that the society within which a person lives will influence their behaviour. Discusses intracultural differences and presents some research strategies for looking at the ethnic consumer.

Details

International Journal of Sociology and Social Policy, vol. 19 no. 12
Type: Research Article
ISSN: 0144-333X

Keywords

Article
Publication date: 11 October 2021

Siddharth Gaurav Majhi, Arindam Mukherjee and Ambuj Anand

Novel and emerging technologies such as cognitive analytics attract a lot of hype among academic researchers and practitioners. However, returns on investments in these…

Abstract

Purpose

Novel and emerging technologies such as cognitive analytics attract a lot of hype among academic researchers and practitioners. However, returns on investments in these technologies are often poor. So, identifying mechanisms through which cognitive analytics can add value to firms is a critical research gap. The purpose of this paper is to theorize how cognitive analytics technologies can enable the dynamic capabilities of sensing, seizing and reconfiguring for an organization.

Design/methodology/approach

This conceptual paper draws on the extant academic literature on cognitive analytics and related technologies, the business value of analytics and artificial intelligence and the dynamic capabilities perspective, to establish the role of cognitive analytics technologies in enabling the sensing, seizing and reconfiguring capabilities of an organization.

Findings

Through arguments grounded in existing conceptual and empirical academic literature, this paper develops propositions and a theoretical framework linking cognitive analytics technologies with organizations’ dynamic capabilities (sensing, seizing and reconfiguring).

Research limitations/implications

This paper has critical implications for both academic research and managerial practice. First, the authors develop a framework using the dynamic capabilities theoretical perspective to establish a novel pathway for the business value of cognitive analytics technology. Second, cognitive analytics is proposed as a novel antecedent of the dynamic organizational capabilities of sensing, seizing and reconfiguring.

Originality/value

To the best of the authors’ knowledge, this is the first paper to theorize how cognitive analytics technologies can enable dynamic organizational capabilities, and thus add business value to an organization.

Details

VINE Journal of Information and Knowledge Management Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5891

Keywords

Article
Publication date: 23 April 2020

Hanxiong Zhang and Andrew Urquhart

Motivated by the debate on the patterns and sources of commodity futures returns, this paper investigates the performance of three investment trading strategies, namely…

Abstract

Purpose

Motivated by the debate on the patterns and sources of commodity futures returns, this paper investigates the performance of three investment trading strategies, namely, the momentum strategy of Jegadeesh and Titman (1993), the 52-week high momentum strategy of George and Hwang (2004) and the pairs trading strategy of Gatev et al. (2006) in the commodity futures market.

Design/methodology/approach

The three strategies are those given by Jegadeesh and Titman (1993), George and Hwang (2004) and Gatev et al. (2006), respectively.

Findings

The authors find that there is no significant reversal profit across 189 formation-holding windows for all the three strategies. However, there are statistical and economically significant momentum profits, and the profitability increases with the rising of formation-holding periods. Momentum returns are quite sensitive to market conditions but the crash of momentum returns is partly predictable. Return seasonality, risk and herding also provide partial explanation of the momentum profits.

Originality/value

The authors are the first to compare the performances of the pairs trading strategy of Gatev et al. (2006), the conventional momentum of Jegadeesh and Titman (1993), and the 52-week high momentum of George and Hwang (2004) under 189 formation-holding windows. Also, the authors are the first to investigate the association between herding behaviour and momentum returns in the commodity futures market.

Details

Review of Behavioral Finance, vol. 12 no. 4
Type: Research Article
ISSN: 1940-5979

Keywords

Article
Publication date: 2 November 2015

Suresh Chandra Babu, Jikun Huang, P. Venkatesh and Yumei Zhang

There is growing interest from the global development community in the role of agricultural research and extension (AR & E) systems to achieve development targets…

5557

Abstract

Purpose

There is growing interest from the global development community in the role of agricultural research and extension (AR & E) systems to achieve development targets. Despite this interest, many smallholders in developing countries continue to lack access to updated agricultural information and reliable services. In an effort to increase the effectiveness, impact, and reach of AR & E programs, many governments have attempted to reform their national systems. The paper aims to discuss these issues.

Design/methodology/approach

This paper systematically compares the systems and reforms of AR & E in China and India in order to draw out lessons applicable to developing countries. This paper first reviews the existing literature on AR & E systems and their role in agricultural and economic development. The authors then provide a detailed review and comparative analysis of the reforms and approaches implemented in the AR & E systems of China and India. The authors apply this comparative analysis to draw out lessons that can be applied to inform the reformation of AR & E systems in developing countries.

Findings

The authors find that although both countries face similar agricultural development challenges, each took a different approach in the reformation of AR & E to address these challenges. Each country’s approaches had different impacts on the effectiveness of the system. Lessons from the reformation of the AR & E systems in China and India can be used to inform and improve the impact of AR & E in developing countries.

Originality/value

The paper examines two systems together using a set of common indicators and factors. The paper’s value comes from its usefulness in informing future AR & E reforms in other developing countries in order to increase the impact of these reforms on development outcomes.

Details

China Agricultural Economic Review, vol. 7 no. 4
Type: Research Article
ISSN: 1756-137X

Keywords

Book part
Publication date: 5 January 2016

Abstract

Details

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
ISBN: 978-1-78560-216-0

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