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Article

Adamantios Diamantopoulos

While the conceptualization and operationalization of export performance has been receiving increased attention in the literature, practically all multi‐item measures of…

Abstract

While the conceptualization and operationalization of export performance has been receiving increased attention in the literature, practically all multi‐item measures of export performance available are based on reflective (effect) indicators. Explores an alternative measurement approach based on formative (causal) indicators and examines the implications of constructing an index rather than a scale of export performance. The aim is to assist researchers in choosing the appropriate measurement model for their needs when conducting substantive export performance studies.

Details

International Marketing Review, vol. 16 no. 6
Type: Research Article
ISSN: 0265-1335

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Article

Andrea Kuiken, Robert Wentrup and Roger Schweizer

This paper aims to examine the de-internationalization process to determine how different forms of attitudinal commitment influence the de-internationalization process.

Abstract

Purpose

This paper aims to examine the de-internationalization process to determine how different forms of attitudinal commitment influence the de-internationalization process.

Design/methodology/approach

Because of the exploratory nature of the study, a case study design is used. Two cases of Swedish companies, which de-internationalize from the French market, are studied.

Findings

Different commitment profiles influence the de-internationalization process. In particular, a general commitment profile, in which affective, normative, instrumental and continuance commitment play a role, influences the timing of de-internationalization, while the effort directed toward the execution of de-internationalization is mainly influenced by normative commitment and the extent of de-internationalization mainly by instrumental commitment.

Research limitations/implications

By offering three propositions regarding the four types of commitment and the effects of these commitment types on the process of de-internationalization, the authors contribute to the literature on de-internationalization and the commitment literature.

Practical implications

The findings suggest that there is a risk that managers continue to commit resources to a market for a longer period without clear benefits because of affective and continuance commitment. As local employees persist in committing to the local market because of continuance commitment, offering viable alternatives reduces commitment to the foreign operations.

Originality/value

Distinguishing between different types of commitment, the paper builds on a more fine-grained typology of commitment than previous internationalization literature. Thereby, the paper opens up for new insights in the de-internationalization process.

Details

Multinational Business Review, vol. 28 no. 4
Type: Research Article
ISSN: 1525-383X

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Article

Soledad Etchebarne and Isabel Torres Zapata

The purpose of this paper is to describe and explain the export behaviour (EB) developed by the Chilean service sector exporter firms using longitudinal data, to…

Abstract

Purpose

The purpose of this paper is to describe and explain the export behaviour (EB) developed by the Chilean service sector exporter firms using longitudinal data, to contribute to the scarce literature in this field in emerging markets.

Design/methodology/approach

Chilean service sector exporter firms are studied through a longitudinal analysis (2006 to 2015) comparing EB (continual/discontinual exporters) with respect to market diversification (MD). Considering a quantitative hypothesis test, based on a t-test, comparing these two groups of firms, using STATA software.

Findings

According to this research, scarce MD promotes a discontinual export development process in Chilean service sector exporter firms.

Practical implications

It is important to define public policies focussed on maintaining exportation over time and also to support these firms in diversifying their markets.

Originality/value

This paper shows a means of analysis, using longitudinal data, to compare large groups of firms, describing the causes of the discontinual export development process. At the same time, it enhances the literature on service sector exporters.

Objetivo

El propósito de este trabajo es describir y explicar la conducta exportadora desarrollada por las empresas chilenas exportadoras del sector de servicios utilizando datos longitudinales, para contrinuir a la escasa literature en este campo, respecto de países en vías de desarrollo.

Metodología

Las empresas chilenas exportadoras del sector de servicios son analizadas a través de un estudio longitudinal entre los años 2006 y 2015, comparando la conducta exportadora (Exportadores continuos y exportadores discontinuos) respecto de su diversificación de mercados. Considerando un test de hipótesis cuantitativo, basado en T-test, comparando estos conjuntos de empresas hemos utilizando el software STATA.

Resultados

De acuerdo a esta investigación, una escasa diversificación de mercados promueve la exportación discontinua entre las empresas chilenas exportadoras del sector de servicios.

Implicaciones prácticas

Es importante definir políticas públicas enfocadas en mantener la exportación a través del tiempo y también apoyar la diversificación de sus mercados en las empresas chilenas exportadoras del sector de servicios.

Originalidad/valor

Este trabajo muestra un medio de análisis, utilizando datos longitudinales, para compara grupos grandes de empresas, describiendo las causas del desarrollo del proceso de de exportación discontinua. Al mismo tiempo que mejora la literatura acerca del sector exportador de servicios.

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Book part

Debora Atala Pires, Thelma Valéria Rocha, Felipe Mendes Borini and Dennys Eduardo Rossetto

The objective is to determine if there are groups of subsidiaries that are different in regard to the implementation of strategies, structures, and processes and the…

Abstract

Purpose

The objective is to determine if there are groups of subsidiaries that are different in regard to the implementation of strategies, structures, and processes and the transfer of marketing knowledge in emerging markets.

Methodology/approach

A survey with 101 largest foreign subsidiaries located in Brazil was conducted. The data collection process was conducted online and by telephone.

Findings

Three subsidiary groups based on the configuration of their international marketing activities were characterized: Cluster 1, called “Subsidiary with Knowledge Marketing Activities”; Cluster 2, called “Subsidiaries with Global Marketing Activities”; and Cluster 3, called “Subsidiaries with Local Marketing Activities.” Compared to the two other groups, Cluster 1 is the group with the minor number of companies, but it has a better strategic performance than other clusters.

Research limitations/implications

This study was developed in only one emerging country, Brazil, and with 101 subsidiaries from MNCs. This could be extended to other countries, such as China, Russia, India, and Turkey and with more subsidiaries. Related to the construct measurements, one limitation is the qualitative measure of performance.

Practical implications

Subsidiaries that work with global marketing should pool their efforts to create and transfer marketing knowledge to improve their performance. Subsidiaries with local marketing activities may even perform more satisfactorily in the short term, but they should concern to contribute to the overall competitive edge of the corporation.

Originality/value

The discussion about marketing in emerging markets and the way in which the transfer of marketing knowledge can be reflected in the performance.

Details

International Marketing in the Fast Changing World
Type: Book
ISBN: 978-1-78560-233-7

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Book part

Pieter Pauwels, Paul G. Patterson, Ko de Ruyter and Martin Wetzels

To investigate a firm's propensity to continue internationalization, the so-called Uppsala internationalization process model is a logical point of departure (Johanson &…

Abstract

To investigate a firm's propensity to continue internationalization, the so-called Uppsala internationalization process model is a logical point of departure (Johanson & Vahlne, 1977, 1990). Building upon a behavioral theory of the firm (Cyert & March, 1963) and Penrose's (1959) theory of the growth of the firm, the basic logic of the Uppsala or U-model is quite straightforward: The allocation of resources to foreign activities holds a certain risk yet induces experiential learning, which results in market-specific knowledge. The increasing stock of market-specific knowledge reduces this risk and stimulates additional allocation of resources (Eriksson, Johanson, Majkgård, & Sharma, 1997).

Details

New Challenges to International Marketing
Type: Book
ISBN: 978-1-84855-469-6

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Book part

Qun Tan and Carlos M. P. Sousa

Although research on foreign market entry and expansion behavior has attracted significant interest in the literature, there is a general lack of research (either…

Abstract

Although research on foreign market entry and expansion behavior has attracted significant interest in the literature, there is a general lack of research (either conceptual or empirical) on the exit behavior of international companies. To address this issue, the authors develop a conceptual framework to understand firms’ foreign exit behavior. The objective is to lay the conceptual foundation for subsequent empirical research in this area. A series of research propositions have been advanced that can guide hypothesis generation for future research.

Details

Entrepreneurship in International Marketing
Type: Book
ISBN: 978-1-78441-448-1

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Abstract

Details

Evolutionary Selection Processes
Type: Book
ISBN: 978-1-78769-685-3

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Book part

Romeo V. Turcan

This chapter introduces and discusses the concept of turning points from the ontological, epistemological and methodological perspectives, applying it to the…

Abstract

This chapter introduces and discusses the concept of turning points from the ontological, epistemological and methodological perspectives, applying it to the de-internationalization phenomenon to exemplify its deployment. As a concept that adds to the variance and complexity of the international business and management field, the turning point is seen as a valuable unit of analysis within the research field. It is expected that this chapter will encourage a dynamic scholarly conversation about the concept of turning point and how it can aid international business researchers in the development of a generalizable international business and management theory.

Details

Philosophy of Science and Meta-Knowledge in International Business and Management
Type: Book
ISBN: 978-1-78190-713-9

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Article

Colin Turner

The purpose of this paper is to examine deinternationalisation through the lens of coevolutionary theory. The intention is to offer a fuller understanding of the processes…

Abstract

Purpose

The purpose of this paper is to examine deinternationalisation through the lens of coevolutionary theory. The intention is to offer a fuller understanding of the processes and strategic challenges involved in this process and establish a path for future research in this area of internationalisation theory.

Design/methodology/approach

The paper draws links between emerging themes in organizational theory and internationalisation to aid the conceptual development and understanding of the process of deinternationalisation.

Findings

The exploration of links between organizational theory and internationalisation allows for the process of deinternationalisation to be more fully distinguished. The paper identifies processes of managed selection and retardation that will inform this process of organizational change.

Research limitations/implications

Whilst there are concerns over the applicability of concepts from natural sciences within the social sciences, the paper does offer a number of research propositions to guide future academic investigation within the field of deinternationalisation.

Originality/value

By linking research on coevolution to the study of internationalisation, the paper contributes to the understanding of the emergence of differing paths and trajectories involved in the process of international contraction and expansion. Furthermore, coevolutionary theory allows the process of deinternationalisation to be conceptualized as a means of generating and guiding future study on this under‐explored area of internationalization research.

Details

European Business Review, vol. 24 no. 2
Type: Research Article
ISSN: 0955-534X

Keywords

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Book part

Pieter Pauwels and Paul Matthyssens

Although built to explain an inherently dynamic process, current theories of internationalization are criticized for having limited dynamic qualities. To come to this…

Abstract

Although built to explain an inherently dynamic process, current theories of internationalization are criticized for having limited dynamic qualities. To come to this conclusion, we adopt international market withdrawal as an empirical extreme. We expect dynamic theories of internationalization to be able to accommodate and explain international market withdrawal within the scope of the internationalization process of the firm. An integrated global strategy framework is presented as a promising point of departure toward this aim. To assess this framework's dynamic qualities, we compare it with the ‘stages’ models of internationalization and the transaction-cost based international business theory. Although this integrated global strategy framework — and especially the resource-based part of it — seems to outperform these two established theories, the framework is not capable of fully explaining the dynamics in the internationalization process of the firm. Moreover, the integrated global strategy framework struggles with the paradigmatic incompatibilities among its fundamental explananda. Adopting the resource-based perspective as a pivotal point, we propose an (emergent) resource-based evolutionary theory of the firm as a dynamic framework that is capable of explaining international market withdrawal and the internationalization process of the firm.

Details

Reassesing the Internationalization of the Firm
Type: Book
ISBN: 978-1-84950-110-1

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