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The article aims to provide a discussion of societal norms concerning “attractiveness,” the existence of appearance discrimination in employment, the presence of “preferring the pretty”, and then the authors examine important civil rights laws that relate to such forms of discrimination. Finally, the authors apply ethical theories to determine whether such discrimination can be seen as moral or immoral.

It is a legal paper which covers all the laws related to discrimination based on look. Court cases and Americans laws related to this concept are reviewed and critically discussed.

The paper finds that appearance‐based discrimination is not illegal in the USA so long as it does not violate civil rights laws.

This research is limited to Federal and State laws in the USA and may not be relevant in other countries as the local laws might vary.

Managers and employees can protect themselves in the workplace from illegal discriminatory practices.

Employees know their rights and enhance their understanding of laws related to appearance, attractiveness, and why companies look to hire those who are considered “handsome”, “pretty” and “beautiful”.

This is an original and comprehensive paper by the authors.

In a world where companies create multiple brand and product features and use technology to continuously improve the appeal and delivery of their offering, a perception that high tech characteristics are sufficient to attract customers and build loyalty for the company is a common misconception. In reality, the emotional aspects of the customer–brand/product bond are critical and must be factored into strategic decisions. Holbrook and Batra (1987a) suggest that consumers seek emotional value and benefit from brand/product and that these emotional ties may exceed the value derived from technology. While research turns attention to investigate emotions within this brand/product relationship, questions arise regarding possible levers that can be engaged to trigger this emotional relationship. In an effort to understand this complex issue, a review of literature on emotions and strategy, framed, as value management will be discussed and the role that emotions play in the customer–brand/product bond will be addressed. In addition, this discussion moves to understand which design element can possibly meet this challenge. Is it possible that color and its established link to emotions could prove strong enough to be a strategic lever?

The purpose of this paper is to explore and analyze the differences in organizations that choose to have a sales executive versus a marketing executive on the leadership team.

Our study examined 315 marketing and sales executives across 246 US firms taken from the S & P 1500.

Our findings suggest that the company choice of marketing or sales executive positions is driven by its customer base, branding strategy, investment in product development, and industry. The choice of executive is also associated with its firm valuation and cash flow performance.

Further research might want to examine companies that include both a sales and marketing executive as part of the leadership team and explore industry characteristics and customer base surrounding that decision.

Research has looked at the relationship between the marketing and sales functions but has rarely taken into account the performance of companies that emphasize sales and/or marketing leadership in its executive team. This paper analyzes the differences in organizations that choose among marketing versus sales executives or an executive overseeing the dual sales and marketing function.

The purpose of this paper is to assess whether the dissemination systems that hospitals use to spread information about particular safety incidents can be enhanced using behavioural economics concepts.

The current service evaluation took place within eight wards in a single acute care hospital. It was conducted as a randomized controlled trial with two groups. In the control group nothing was altered. In the intervention group ward managers received additional support to disseminate information to their nurses. Nurses were randomly selected to be surveyed during their scheduled shifts. The surveys revealed how the nurses learned about particular safety incidents and how many they remembered.

Nurses in the intervention group were more likely to learn about particular safety incidents than nurses in the control group.

Enhancing common dissemination systems in hospitals can increase organizational learning about safety incidents. The current study presents some means by which dissemination systems can be enhanced.

The current service evaluation is a unique application of behavioural economics concepts to enhance organizational learning of particular adverse safety incidents in an NHS hospital.

The purpose of this paper is to describe the present status of implementing innovative radio frequency identification (RFID) technology in university libraries of Bangladesh. The main obstacles of implementing this technology among university libraries and ways to overcome the obstacles are also described.

This study uses both qualitative and quantitative approaches along with review of related literature. The present scenario of RFID implementation status of Bangladesh is shown by a survey with a structured questionnaire and reviewing related literature.

The findings show that RFID is being used in the university libraries to reduce staff stress, increase efficiency, track and locate items quickly, book drop support at any time, easier circulation, promote self-check-in check-out activities, etc. This study identifies the challenges in libraries of Bangladesh which are lack of adequate funding, unavailability of RFID accessories, lack of skilled manpower, unwillingness, erratic power supply, etc. Also, it suggests some suitable ways such as creating positive impression and attitudes, arrangement of proper training, appointment of skilled manpower and allocation of sufficient budget to overcome the existing challenges of RFID.

The study describes the benefits of RFID technology for libraries, and some recommendations are proposed for extensive use of this technology.

The purpose of this paper is to develop understanding of cross-cultural issues relating to the experience and implications of an elite grouping of Japanese CEOs customer value orientations (CVOs) within Japanese firms operating in India. The paper underlines that there is a propensity for East-West comparisons and in contrast the argument contributes to the under-examined area of research on East Asian/South Asian comparative studies.

Semi-structured interviews were employed to generate narratives that provided rich and novel insights into the lived experience of Japanese CEOs working in Indian contexts and in relation to CVO. An inductive framework was employed in order to develop a more in-depth understanding of Japanese CEO CVO in Indo-Japanese empirical settings.

The data analysis identified a number of shared themes that influence CVO practice in the Indo-Japanese context. The findings develop an awareness of cross-cultural management's (CCM) in relation to the under-explored area of the Indo-Japanese dyad.

The paper develops CCM perspectives towards a more in-depth conceptualization of Japanese CEO perceptions on CVO practice in India. This is also of potential relevance to wider foreign investors not only Japanese businesses. The sample respondents – Japanese CEOS working in India – constitute a small and elite group. The lead author, having experience as a CEO of a Japanese firm was able to use convenience sampling to access this difficult to access group. In addition, also stemming from the convenience aspect, all the respondents were in the manufacturing sector. The study was deliberately targeted and narrowly focussed for this reason and does not claim automatic wide generalizability to other employee strata or industry; however, other sectors and employees may recognize resonance. This identified gap provides space for future studies in varying regional, national and sector contexts.

The paper identifies implications for CCM training and Indo-Japanese business organization design.

Use and acceptance of the enhanced research paradigm could support diversity in research and knowledge production with implications for research, teaching and future policymakers.

The cross-cultural study is original in that it contributes to CCM literature by providing a rare Indo-Japanese (sic East Asian: South Asian) comparative study. It provides an uncommon granular appreciation of the interaction of these cultures in relation to CVO. In addition, it secures rare data from an elite Japanese CEOs of manufacturing sector businesses.

This paper aims to present 3D finite element (FE) simulations of impact loading on a construction safety helmet over a headform to improve the ventilation slots profile in helmet design.

Impact response on headforms in three different studies considering ventilation slots of varied profiles and dimensions in helmets with rectangular elliptical and circular slots is compared and analysed. Head injury criteria (HIC) and safety regulations from past literature have been considered to evaluate the impact responses.

Simulation results show that a helmet with rectangular ventilation slots achieves a lowest peak impact force of 5941.3 N for a slot area of 170 mm² as compared to elliptical and circular slots.

Ventilation slots of simple geometry (rectangular, elliptical and circular) have been considered in this work. Other/complex geometry slots can also be chosen to predict its effect during impact response on a helmet–headform model. Biofidelic head–neck FE model can be developed to achieve precise results.

The presented work gives a clear idea to design engineers for the selection of ventilation slot profiles to design a construction safety helmet.

Construction safety (CS) helmets are used to reduce injuries on heads of workers at construction sites in the event of free-falling objects. Rectangular ventilation slots in CS helmets as suggested in the work may reduce the risk of injury.

Results are found in good agreement with the past numerical simulation of impact response on a construction safety helmet over a validated biofidelic head FE model.

The purpose of this paper is to develop an automated phase segmentation model from complex microstructure. The mechanical and physical properties of metals and alloys are influenced by their microstructure, and therefore the investigation of microstructure is essential. Coexistence of random or sometimes patterned distribution of different microstructural features such as phase, grains and defects makes microstructure highly complex, and accordingly identification or recognition of individual phase, grains and defects within a microstructure is difficult.

In this perspective, computer vision and image processing techniques are effective to help in understanding and proper interpretation of microscopic image. Microstructure-based image processing mainly focuses on image segmentation, boundary detection and grain size approximation. In this paper, a new approach is presented for automated phase segmentation from 2D microstructure images. The benefit of the proposed work is to identify dominated phase from complex microstructure images. The proposed model is trained and tested with 373 different ultra-high carbon steel (UHCS) microscopic images.

In this paper, Sobel and Watershed transformation algorithms are used for identification of dominating phases, and deep learning model has been used for identification of phase class from microstructural images.

For the first time, the authors have implemented edge detection followed by watershed segmentation and deep learning (convolutional neural network) to identify phases of UHCS microstructure.

The purpose of this paper is to examine the relationships of service marketing mix (SMM) as service input and service output in terms of students’ performance, satisfaction and referral act in context to higher and technical education (HTE) through the application of structural equation modeling.

A quantitative research, conducted through a self-administered survey composed by a closed-ended structured questionnaire, was incorporated for the students who were enrolled in the technical educational institutions situated in the Khandesh region of India.

The findings of this study revealed that traditional SMM is statistically linked with the performance of students in terms of skill and knowledge enhancement, satisfaction and referral act of students, which are perceptible new emerging SMM; performance, pleasure and pointing out in terms of service output.

Integrating SMM as service input and service output are productive for HTE in enhancing growth (quantitatively) by the inclusivity of diversified students and development (qualitatively) by enhancing their performance for global standing, making them satisfied and motivating them for recommending their institution to others. This integration can be utilized as a yardstick by the institutions for staying ahead in students’ market with a distinctive competitive advantage.

Growth and development of HTE will raise a society’s quality of life and thereby increase a country’s socio-economic status.

The study has exhibited SMM as input and output of a service system that is useful for the growth and development of HTE. The measurement tool presented is effective in (re)framing policies on SMM as service input based on desired service output.