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Article
Publication date: 4 January 2021

Duran Cankul, Ozlem Peksen Ari and Bendegul Okumus

This study aims to analyze the current practices of food and beverage (F&B) photography and styling through the eyes of professionals involved in the food business.

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Abstract

Purpose

This study aims to analyze the current practices of food and beverage (F&B) photography and styling through the eyes of professionals involved in the food business.

Design/methodology/approach

A phenomenological research approach was used and empirical data were collected via a series of semi-structured interviews with professional food photographers. Purposive and snowballing sampling methods were used and the participants of this study consisted of 26 F&B photographers and stylists who were actively and professionally working in this field. Content analysis was applied to the empirical data.

Findings

The research findings reveal several key themes in F&B photography and styling: emotional appeal, key trends, career opportunities, required skills and abilities and interventions and ethical considerations. Three specific roles were identified in F&B photography and styling: food and beverage photographer, food and beverage stylist and prop stylist.

Research limitations/implications

This study offers discussions on the pros and cons of F&B photography beginners and professionals and the food business.

Originality/value

This is one of the first studies to offer empirical findings and discussions on the concept of F&B photography and styling.

论当前餐饮业中食物和酒水照相和摆盘的措施

研究目的

本论文探索分析当前餐饮业中F&B通过专业摄像来对食物照相和摆盘的措施。

研究设计/方法/途径

本论文采用现象学研究方法, 对专业食物摄像师进行半结构化访谈, 采集数据。通过目的性和滚雪球式采样方法, 共26位F&B专业摄影师和摆盘师接受了访谈。本论文采用文本分析法对数据进行分析。

研究结果

研究结果展示了多个F&B摄像和摆盘中的关键主题:(1)情感吸引(2)热门趋势(3)就业机会(4)所需技巧和能力(5)介入和道德考量。F&B摄像和摆盘的三个具体职位:(1)餐饮摄影师(2)餐饮摆盘师(3)料理造型师。

研究启示

本论文对F&B摄像业余和专业摄像师和餐饮企业的优劣势进行探讨。

研究原创性/价值

本论文是首篇对F&B摄像和造型的概念进行深入探讨并且提供实证调研的文章。

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