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The purpose of this chapter is to further flesh out the small business strategy insight presented in the previous chapter through focus on the finer micro detail of what is actually done and by who in small business strategic management practice. The authors build forward their previous chapter response to deficiencies of understanding within the strategy and small business literatures, through provision of rich, thick description of best small business strategic management process and practice. And shine a brighter light into what has to date been a ‘black box’ of haze with regard to the fine detail and minutia of managerial, organisational and work activities that make up strategy process and content.

As in the previous chapter, the research approach is underpinned and informed by personal construct theory which gives emphasis to the highly complex nature of the task of small business strategic control and highlights the need for a creative and innovative research methodology to facilitate close and detailed investigation of the phenomenon.

This chapter is of significant practical relevance: offering guiding lenses and informing frameworks with regard to best small business strategic management process – and making explicit the micro-level actions, activities and behaviours which make up that process. These guiding frames are already being used to support growth-seeking owner managers in the UK and Africa. The knowledge base embraces original, valuing-adding work which addresses a major void in the current strategic management and small business literatures and is currently being utilised to help address unemployment and facilitate poverty reduction in Africa and underpin entrepreneurship development worldwide.

Purpose – The purpose of this research is to identify the CSR dynamics through a social capital lens in a developing country's context.

Approach – The research design underpinning this study is qualitative. Semi-structured interviews have been conducted with SMEs owner-managers.

Findings – Adopting a pragmatic stance, the research highlighted the significant role of the social capital concept in enabling or hindering SMEs’ engagement in the CSR discourse in the Egyptian context.

Implications/limitations – A holistic understanding of the subject has been achieved by examining core issues at different levels. It is recommended that micro-individual (SME owner/manager), meso-organisational (SME context and industry), and macro-environmental (socio-economic and cultural environment) dynamics be explored by employing suitable research methods grounded in research paradigms that allow for qualitative exploration.

Practical implications – By giving prominence to SMEs as the research focus, the significance of these enterprises for sustainable development is highlighted at the policy level by developing tools and mechanisms that deal with effective implementation of CSR programmes in that sector.

Social implications – An in-depth understanding of the CSR practices of SMEs as embedded in their operational management will help policy makers in promoting sustainable practices by integrating social and environmental activities in the day-to-day operations of SMEs.

Originality/value – The chapter makes a contribution to academic theory in the area of CSR in SMEs by examining the phenomenon through a social capital lens using a multi-layered approach from a developing country's perspective.

This chapter presents the e-marketing practices followed by the micro, small and medium enterprises (MSMEs) in India. It explored the owner-managers perceptions of MSMEs regarding their average expenditures, budget allocations, management, policy, sources of information, return on investment and their desire for formal training on e-marketing activities in future. Data were collected from 253 MSME owner-managers through an e-questionnaire. The researchers found that the majority of the MSME owner-managers allocate a monthly budget for e-marketing initiatives, and they have increased it over the past few years. However, the total expenditure on e-marketing activities is between 1% and 10% of their total marketing budget. These businesses are partly or fully outsourcing search engine optimization (SEO), display advertising and referral marketing, whereas other e-marketing activities are managed in-house. Generally, these MSMEs are not measuring the success of their digital marketing efforts. If they do it, they are not doing it in a professional manner. MSMEs were found to be slow in posting content and engaging their followers on social media. Surprisingly, two-third of the MSMEs that participated in this study did not show any desire to pursue courses in digital marketing. In conclusion, this study puts forward key implications to practitioners as well as to the government agencies that are involved in the promotion of information technology among MSMEs.

Despite a large and growing literature on the subject, little is understood about the phenomenon of small business growth. Specifically, the small business growth literature has often emphasized “why” opposed to “how” firms grow. This chapter sheds light on this black box of growth by investigating the phases of planning and implementation processes separately to explore the choice of strategic expansion modes. It examines a much under-researched firm category: declining small firms. Employing a three-year longitudinal study using a multi-case study method, we find that while growth approaches are typically contextually (industry) derived, formalized planning greatly affects implementation. Further, resources are the key mediating variable between formal planning and implementation – firms with slack resources will typically implement their contextually influenced planned growth course, and firms with inadequate resources will typically implement through interactive learning, which causes them to downscale the growth plans or exit the market (merger or sale).

Purpose – This paper examines the effects that voluntary environmental reporting has on specific environmental practices in micro businesses. In particular, praxis discontinuities between disclosure and behaviour are contrasted between disclosing and non-disclosing micro businesses, ceteris paribus, in a rural region of North West England.

Approach – Six businesses were interviewed and findings were interpreted using a lens derived from the concept of moral proximity (the belief that small businesses are embedded in local communities and therefore are more morally accountable for their actions).

Findings – Findings suggest that environmental reporting is primarily driven by coercive/regulatory forces, whereas environmental practice is driven more by economic/strategic forces. The degree of discontinuity between disclosure and behaviour can be correlated to moral proximity, and this is found to vary significantly by industry sector.

Implications – The study concludes that an increased level of environmental reporting is no guarantee of improved environmental practice due to the dislocation between the drivers of the two elements of praxis.

Value – The study provides empirical evidence of the impact of different external interventions that can help inform future policy development on small business environmental responsibility.