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1 – 10 of 186The purpose of this study is to investigate through an empirical research the factors that would attract visitors to heritage and cultural sites as museums applied on the Grand…
Abstract
Purpose
The purpose of this study is to investigate through an empirical research the factors that would attract visitors to heritage and cultural sites as museums applied on the Grand Egyptian Museum (GEM). The paper aims to study the impact of the proposed attraction features learning/knowledge, museum facilities, fun/entertainment and socializing and accessibility/location on pre-visit destination image.
Design/methodology/approach
The author started by a thorough literature review to arrive to the suggested conceptual model, which is tested by adopting a quantitative approach where data were collected using a self-administered questionnaire from a convenient sample of 300 respondents with 90% response rate and used partial least squares – structure equation modelling using Smart PLS v.3.2.8.
Findings
The results show that three of the tested factors were accepted and one was rejected.
Practical implications
Management of GEM, which will be one of the biggest museums world-wide, can make use of the empirical results of this research to enhance their understanding of the factors that impact pre-visit destination image, and thus, most attract visitors to justify the budget set in this huge project and achieve highest visitation and revenue
Originality/value
This research deals with a new museum that has not opened its doors yet and will start functioning in late 2020, and thus, the pre-visit image of the museum is not based on previous experience of visitors but rather on secondary sources as messages sent to visitors based on attraction features, while most previous studies dealt with post-visit image of museums
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Natalie Claire Haynes and David Egan
The purpose of the paper is to explore how the effects of the COVID-19 pandemic will influence the development of revenue management practice in the visitor attractions sector.
Abstract
Purpose
The purpose of the paper is to explore how the effects of the COVID-19 pandemic will influence the development of revenue management practice in the visitor attractions sector.
Design/methodology/approach
This viewpoint paper builds on the argument that tracking previous patterns of behaviour and trends can be used to predict future actions and developments.
Findings
The paper identifies how historically the development of revenue management practice has been driven by major external trigger points often linked to sudden increases in competitive pressures, such as the deregulation of the airline industry, and expands on this to argue that the pandemic is one such trigger point that has fundamentally changed the approach to revenue management through a refocusing on key principles to manage demand and that this could potentially accelerate its development within the visitor attraction sector.
Originality/value
Pre-COVID, the practice of revenue management in the visitor attraction sector was underdeveloped, and the opportunities to develop revenue management had not been discussed in the academic literature. This paper suggests that the challenges of the pandemic that forced visitor attractions to focus on visitor demand management can now begin to be extended to incorporate the management of revenue and will consequently be of value for academics and practitioners.
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Abstract
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During the 2014 independence referendum in Scotland, there was much debate about the future broader political direction of the country but little discussion about its impact on…
Abstract
Purpose
During the 2014 independence referendum in Scotland, there was much debate about the future broader political direction of the country but little discussion about its impact on Scottish tourism. The purpose of this paper is to explore and discuss the impact of the different future political options from a tourism perspective.
Design/methodology/approach
From the literature, four main political drivers were identified, and using Scotland as a reference, they were used in discussions with six experts to explore how tourism could develop under different political options. The outcomes from these discussions were combined by the researcher to develop in conjunction with the experts an agreed discussion note. This discussion note formed the basis for the exploration of the impact on tourism under four different future political options.
Findings
Of the four political options (devolution limited, devolution plus, devolution max/fiscal autonomy/federation and full independence), it is clear that all options had different positive and negative impacts for tourism. The devolution max option, however, was perceived as most damaging to tourism, because tourism would not be considered a priority, relative to other policy issues. The study concludes with six key lessons that destination management organisations (DMOs) should contemplate when considering the impacts of different political futures.
Research limitations/implications
Being focussed on one country with a strong political party whose raison d'être is independence makes it difficult to extrapolate the results. Nevertheless, given the strong commonality of agreement of the impacts within the experts consulted, this study suggests that DMOs can and should engage in political debates about the future of tourism in their destination.
Originality/value
The 2014 independence referendum in Scotland failed to achieve its primary aim of independence for Scotland, but it did provide space for other political options to be explored. This paper provides a perspective on how tourism could develop under different political options, and so help raise its profile in any future debates, both in Scotland and other destinations.
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AKM Ahsan Ullah, Noor Azam Haji-Othman and Kathrina Mohd Daud
How prevalent is COVID-19 in Southeast Asia (SEA), and when will the region open its doors to foreign visitors? Following more than a year of global travel restrictions, these are…
Abstract
How prevalent is COVID-19 in Southeast Asia (SEA), and when will the region open its doors to foreign visitors? Following more than a year of global travel restrictions, these are the major concerns of potential visitors. The article examines border relations in SEA in the face of border restrictions during the COVID-19 pandemic. By 2020, the region had been successful in sustaining low COVID-19 rates. This began to change with the emergence of the delta strain, which forced numerous countries in the region to deal with large outbreaks. For this paper, we relied heavily on secondary data, including the most recent relevant literature and credible and reliable publications from reputable organizations, to ensure the data sources' validity, reliability, and quality.
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