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In its simplest form, community engagement is a process whereby an organization works with the groups and individuals it serves to transform a shared vision into actions that ultimately benefit them. This chapter presents a framework to assist library managers and administrators in reimagining their outreach efforts from a community engagement perspective where users actively shape their shared experiences with the library. Although there are resources that discuss how libraries can structure these initiatives through the ACRL Library Marketing and Outreach Interest Group, the Public Library Association, and publications such as Marketing Libraries Journal, some of the literature surrounding community-based work is not as directly tied to outreach. By reading this chapter, libraries will find information related to defining their role within their communities, outlining strategies for collaboration, conducting needs assessment, gap analysis, asset mapping, and identifying a variety of outreach activities and their accompanying assessment strategies.

In the decades since the founding of the Society of American Archivists (SAA) in 1938, the array of functions considered core to archival work have grown and evolved. In the early years of SAA, the profession was largely focused on issues of collection maintenance, heavily emphasizing preservation as the fundamental mission of the archivist. Yet, at this time, there were archivists calling on their colleagues to engage with audiences outside of the archival reading room. It was not until the social history movements in the 1970s, however, that discussions of outreach as a core function of the archivist's work took hold in the profession. From the 1970s and moving through to today, outreach and proactive engagement with external communities has moved from a peripheral activity of the archivist to one seen as essential to the overall success of an archival program. In this chapter, we examine the evolving discourse surrounding outreach and engagement activities by archivists, focusing on how outreach has been discussed in professional literature. We also explore ways in which this shift in professional perspective is reflected in the work done today by archivists at the University of North Carolina at Greensboro.

The aim of this paper is to measure the effects of universities' ethical management and positive impact on society affect the faculty engagement through the mediating effect of organizational legitimacy.

Engaged employees are characterized by better performance, increased productivity and by generating higher customer loyalty as well greater economic profit. The commitment to the organization they work for is affected by internal and external inputs. Among these, business ethics and corporate community outreach are key factors for improving employee engagement. The authors developed a survey that was distributed to professors of Spanish universities. To treat the data and test the proposed hypotheses, the authors applied structural equations through PLS-SEM.

This research contributes to the organizational management field literature and advises university administrators to adopt an ethical management style based on information transparency, accountability and faculty member involvement in the decision-making process in order to improve their engagement and, therefore, increasing student satisfaction, academic results and positive impact on the common good.

The novelty of the authors’ research stands in the inclusion of legitimacy as a mediation effect between business ethics and community outreach that affect employees' engagement and, specifically, faculty engagement.

本文旨在量度大學的倫理管理和大學對社會產生的積極影響、如何透過組織合法性的仲介效果影響全體教學人員的敬業忠誠度。

敬業的僱員的特徵是他們有較好的表現、有較高的生產率、及帶來更高的客戶忠誠度和更大的經濟利潤。僱員對其服務組織的忠誠度、是受內部和外部輸入所影響的。在這些輸入中，企業倫理和公司的社區外聯是改善僱員敬業程度的關鍵因素。我們設計了一個調查，並分發給西班牙各大學的教授。我們透過偏最小平方法－結構方程模型 (PLS-SEM) 、運用結構方程式來處理數據及測試提出的假設。

本研究在組織管理文獻方面作出了貢獻，並建議大學行政人員、應採用基於資訊透明、問責制和教學人員在決策過程中能夠參與的合乎道德的管理風格。這是為了改善大學教學人員的敬業忠誠度，並因此也能提昇學生的滿意程度、學業成績及為公眾利益發揮更大的積極影響。

本研究嶄新之處在於納入了合法性、以作為影響僱員敬業程度、特別是大學教學人員敬業程度的企業倫理及社區外聯之間的仲介效果。

Maladies afflicting the higher education system in developing countries are well represented by what is happening in India and have been discussed in detail by many researchers and educationists (Anandakrishnan, 2008; Balram, 2005, 2008). The Government of India has formulated different projects and programmes for improving the education scenario in the country. The successive education commissions from Radhakrishnan (1949) through Kothari commission (1966) discussed various issues related to the higher education system and suggested many steps to resolve them. Recently, the Committee to Advice on Renovation and Rejuvenation of Higher Education (2009) headed by Yash Pal discussed the challenges faced by the Indian higher education system and recommended complete revamping of the higher education system and evolving it as an Indian model. The National Knowledge Commission (NKC, 2006–2009) in 2007 while recommending several measures to keep up the pace of higher education with the developments of knowledge society and knowledge economy observed that ‘We recognize that a meaningful reform of the higher education system with a long-term perspective is both complex and difficult. Yet it is imperative.’ The view that the reforms cannot easily be carried out is more strengthened by the fact that the vision and recommendations of the Kothari Commission of 1966 (based on which the 1968 educational policy was formulated) are still valid and useful even now (Sam Pitroda, 2007).

The chapter seeks to address a current gap in the literature: envisioning and justifying community outreach projects and turning such insights into best practices for managing such projects. Drawing heavily on informational interviews, the article highlights the importance of defining shared missions and strategic plans, identifying partners, researching needs and expectations, building trust and partnerships, setting and fulfilling communication expectations, offering tangible benefits to the partner, and evaluating outcomes. While focused on health sciences librarians and their community partners, these practices are broadly applicable to many library outreach programs and can enhance credibility, approaches, and impact, while increasing funding opportunities and users while creating sustainable collaborations.

This paper presents a case study for the pilot of a peer-led service model that is centered on fostering student leadership, collaboration and advocacy. The authors, who serve as advisors to the program, discuss the Library's transition to this peer-led model for reference support, outreach, programming and campus engagement.

This case study examines the development and implementation of a new peer-led service at a mid-size public university aimed at centering student success, belonging and empowerment. Authors share practices, strategies and goals for training, onboarding and professional development with emphasis on student advocacy, leadership and retention in the program.

The authors found that developing the structures and opportunities to foster student-led initiatives and efforts for student success, belonging and engagement has helped the library better connect and engage with diverse student communities on campus.

Findings of this study may be limited at the time this case study is written due to it being a new and developing library student program for reference, outreach and programming.

The peer-led service model for reference and student engagement presented in this article serves as a case study that may be applicable for those who wish to imagine and develop a student-centered library program at their institution.

This case study may provide an alternative approach useful to those who wish to reimagine and innovate library student programs at their institutions.

Although there are many peer-led initiatives in academic libraries for outreach and programming, this program explores the approach of fostering student leadership and advocacy within library student roles to lead and facilitate library efforts for campus engagement with structured guidance and support from librarian advisors.

The purpose of this paper is to discuss how to use a web-based library game as an outreach tool at events. Games in higher education are a trend that libraries have used for information literacy but less frequently for outreach. Although there are relatively few examples of the use of games in academic library outreach events, games have the potential to be excellent outreach tools by engaging students and presenting them with the opportunity to change their perceptions of the library.

The University of North Dakota (UND) Libraries successfully connected with students at an outreach event by using a modified version of the Information Literacy Game originally developed by the University of North Carolina Greensboro (UNCG). UND Librarians created specific technical modifications and an event workflow, highlighted here, that other academic libraries can adapt for use at outreach events to attract both students who are and those who are not typically users of the library.

The information literacy game, with some specific technical changes, is customizable in relatively inexpensive ways that allow librarians from institutions of all sizes to engage students with a game at outreach events.

Games, especially Web-based games, have not previously been used in outreach events. The literature on the use of games in information literacy sessions but outreach is an even more logical fit for gaming. This paper presents a practical, value-oriented method for academic libraries to modify an information literacy game for use in outreach.

Adults in the United States have low health literacy skills which puts them at high risk for serious health consequences. Libraries have traditionally provided programming on a variety of topics for patrons but barriers such as technology and transportation access may prevent potential patrons from attending. Librarians can help increase the health literacy skills of community members by providing health outreach programming to the communities they serve. This chapter examines strategies and specific examples that library managers can implement to facilitate technology and health literacy skills through programming in communities.

In order to effectively serve diverse communities, an organization must first create an internal culture of empathy and acceptance. An organizational read can be an opportunity to create this culture as well as create times, spaces, and experiences to transfer knowledge and build community beyond an organization on a topic of importance that has an impact on the communities it serves. The University of Tennessee Libraries' 2019 organizational read program featured Robin DiAngelo's book White Fragility: Why It's So Hard for White People to Talk About Racism, which helped create diversity conversations to enable personal changes that facilitated more effective engagement. This chapter provides an overview of the Libraries' organizational read, including its structure and evaluation, and discusses the success of the program in building community engagement and outreach. Examples are shared regarding how the program has impacted the Libraries' outreach efforts to three new communities, as well as details for future iterations and plans for the program to continue to expand beyond the Libraries. Ideas are provided for adapting the program to other types of communities that want to build bridges for change.

Addressed to the audience of LIS educators at all levels, from full-time and adjunct faculty teaching in LIS programs, to librarians and library consultants delivering professional development training, to practitioners who work with readers in all types of libraries, this article makes a case for replacing the term “readers' advisory” with the term “Reading Experience (RE) librarianship” as a designator of the current professional practice.

Using historical and discursive analysis based on the extensive literature review, this article argues that a number of factors call for the change in terminology: changes in the human factor (i.e., changes in readers and reading behavior; and changes in relationships between readers and librarians) and changes in the library environment (the rise of “experience” in libraries; a greater commitment to outreach and community engagement; and the fact that librarians are already practicing RE librarianship without recognizing it as such). It also examines the role of LIS educators in fostering and supporting RE librarianship.

On the one hand, the new terminology will be more reflective of the work that reader service librarians currently do, thus doing justice to a wide range of activities and expanded roles of librarians; on the other hand, it will serve as an imperative and a motivator to further transform reader services from in-house interactions with and programs for avid readers into a true community engagement, with much broader goals, scope and reach.

The article stands to coin a new professional term for the transformed library practice, thus recording a radical change in longstanding professional activities and encouraging new community-oriented thinking about the expanded role of librarians in promoting reading in diverse social environments.