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Open Access
Article
Publication date: 12 January 2024

Patrik Jonsson, Johan Öhlin, Hafez Shurrab, Johan Bystedt, Azam Sheikh Muhammad and Vilhelm Verendel

This study aims to explore and empirically test variables influencing material delivery schedule inaccuracies?

Abstract

Purpose

This study aims to explore and empirically test variables influencing material delivery schedule inaccuracies?

Design/methodology/approach

A mixed-method case approach is applied. Explanatory variables are identified from the literature and explored in a qualitative analysis at an automotive original equipment manufacturer. Using logistic regression and random forest classification models, quantitative data (historical schedule transactions and internal data) enables the testing of the predictive difference of variables under various planning horizons and inaccuracy levels.

Findings

The effects on delivery schedule inaccuracies are contingent on a decoupling point, and a variable may have a combined amplifying (complexity generating) and stabilizing (complexity absorbing) moderating effect. Product complexity variables are significant regardless of the time horizon, and the item’s order life cycle is a significant variable with predictive differences that vary. Decoupling management is identified as a mechanism for generating complexity absorption capabilities contributing to delivery schedule accuracy.

Practical implications

The findings provide guidelines for exploring and finding patterns in specific variables to improve material delivery schedule inaccuracies and input into predictive forecasting models.

Originality/value

The findings contribute to explaining material delivery schedule variations, identifying potential root causes and moderators, empirically testing and validating effects and conceptualizing features that cause and moderate inaccuracies in relation to decoupling management and complexity theory literature?

Details

International Journal of Operations & Production Management, vol. 44 no. 13
Type: Research Article
ISSN: 0144-3577

Keywords

Open Access
Article
Publication date: 8 February 2024

Joseph F. Hair, Pratyush N. Sharma, Marko Sarstedt, Christian M. Ringle and Benjamin D. Liengaard

The purpose of this paper is to assess the appropriateness of equal weights estimation (sumscores) and the application of the composite equivalence index (CEI) vis-à-vis

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Abstract

Purpose

The purpose of this paper is to assess the appropriateness of equal weights estimation (sumscores) and the application of the composite equivalence index (CEI) vis-à-vis differentiated indicator weights produced by partial least squares structural equation modeling (PLS-SEM).

Design/methodology/approach

The authors rely on prior literature as well as empirical illustrations and a simulation study to assess the efficacy of equal weights estimation and the CEI.

Findings

The results show that the CEI lacks discriminatory power, and its use can lead to major differences in structural model estimates, conceals measurement model issues and almost always leads to inferior out-of-sample predictive accuracy compared to differentiated weights produced by PLS-SEM.

Research limitations/implications

In light of its manifold conceptual and empirical limitations, the authors advise against the use of the CEI. Its adoption and the routine use of equal weights estimation could adversely affect the validity of measurement and structural model results and understate structural model predictive accuracy. Although this study shows that the CEI is an unsuitable metric to decide between equal weights and differentiated weights, it does not propose another means for such a comparison.

Practical implications

The results suggest that researchers and practitioners should prefer differentiated indicator weights such as those produced by PLS-SEM over equal weights.

Originality/value

To the best of the authors’ knowledge, this study is the first to provide a comprehensive assessment of the CEI’s usefulness. The results provide guidance for researchers considering using equal indicator weights instead of PLS-SEM-based weighted indicators.

Details

European Journal of Marketing, vol. 58 no. 13
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 26 February 2024

Zaifeng Wang, Tiancai Xing and Xiao Wang

We aim to clarify the effect of economic uncertainty on Chinese stock market fluctuations. We extend the understanding of the asymmetric connectedness between economic uncertainty…

Abstract

Purpose

We aim to clarify the effect of economic uncertainty on Chinese stock market fluctuations. We extend the understanding of the asymmetric connectedness between economic uncertainty and stock market risk and provide different characteristics of spillovers from economic uncertainty to both upside and downside risk. Furthermore, we aim to provide the different impact patterns of stock market volatility following several exogenous shocks.

Design/methodology/approach

We construct a Chinese economic uncertainty index using a Factor-Augmented Variable Auto-Regressive Stochastic Volatility (FAVAR-SV) model for high-dimensional data. We then examine the asymmetric impact of realized volatility and economic uncertainty on the long-term volatility components of the stock market through the asymmetric Generalized Autoregressive Conditional Heteroskedasticity-Mixed Data Sampling (GARCH-MIDAS) model.

Findings

Negative news, including negative return-related volatility and higher economic uncertainty, has a greater impact on the long-term volatility components than positive news. During the financial crisis of 2008, economic uncertainty and realized volatility had a significant impact on long-term volatility components but did not constitute long-term volatility components during the 2015 A-share stock market crash and the 2020 COVID-19 pandemic. The two-factor asymmetric GARCH-MIDAS model outperformed the other two models in terms of explanatory power, fitting ability and out-of-sample forecasting ability for the long-term volatility component.

Research limitations/implications

Many GARCH series models can also combine the GARCH series model with the MIDAS method, including but not limited to Exponential GARCH (EGARCH) and Threshold GARCH (TGARCH). These diverse models may exhibit distinct reactions to economic uncertainty. Consequently, further research should be undertaken to juxtapose alternative models for assessing the stock market response.

Practical implications

Our conclusions have important implications for stakeholders, including policymakers, market regulators and investors, to promote market stability. Understanding the asymmetric shock arising from economic uncertainty on volatility enables market participants to assess the potential repercussions of negative news, engage in timely and effective volatility prediction, implement risk management strategies and offer a reference for financial regulators to preemptively address and mitigate systemic financial risks.

Social implications

First, in the face of domestic and international uncertainties and challenges, policymakers must increase communication with the market and improve policy transparency to effectively guide market expectations. Second, stock market authorities should improve the basic regulatory system of the capital market and optimize investor structure. Third, investors should gradually shift to long-term value investment concepts and jointly promote market stability.

Originality/value

This study offers a novel perspective on incorporating a Chinese economic uncertainty index constructed by a high-dimensional FAVAR-SV model into the asymmetric GARCH-MIDAS model.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 27 September 2023

Misty Sabol, Joe Hair, Gabriel Cepeda, José L. Roldán and Alain Yee Loong Chong

Expanded awareness and application of recent PLS-SEM reporting practices were again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to analyze and…

Abstract

Purpose

Expanded awareness and application of recent PLS-SEM reporting practices were again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to analyze and extend the application of PLS-SEM in Industrial Management and Data Systems (IMDS) to focus on trends emerging in the more recent 2016–2022 period.

Design/methodology/approach

A review of PLS-SEM applications in information systems studies published in IMDS and MISQ for the period 2012–2022 identifies and comments on a total of 135 articles. Selected emerging advanced analytical PLS-SEM applications are also highlighted to expand awareness of their value in more rigorously evaluating model results.

Findings

There is a continually increasing maturity of the information systems field in applying PLS-SEM, particularly for IMDS authors. Model complexity and improved prediction assessment as well as other advanced analytical options are increasingly identified as reasons for applying PLS-SEM.

Research limitations/implications

Findings demonstrate the continued use and acceptance of PLS-SEM as a useful alternative research methodology within IS. PLS-SEM is the preferred SEM method in many research settings, but particularly when the research objective is prediction to the population, mediation and mediated moderation, formative constructs are specified, constructs must be modeled as higher-order and for competing model comparisons.

Practical implications

This update on PLS-SEM applications and recent methodological developments will help authors to better understand and apply the method, as well as publish their work. Researchers are encouraged to engage in more complete analyses and include enhanced reporting procedures.

Originality/value

Applications of PLS-SEM for prediction, theory testing and confirmation are increasing. Information systems scholars should continue to exercise sound practice by reporting reasons for using PLS-SEM and recognizing its wider applicability for both exploratory and confirmatory research.

Details

Industrial Management & Data Systems, vol. 123 no. 12
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 15 February 2024

Xin Huang, Ting Tang, Yu Ning Luo and Ren Wang

This study aims to examine the impact of board characteristics on firm performance while also exploring the influential mechanisms that help Chinese listed companies establish…

Abstract

Purpose

This study aims to examine the impact of board characteristics on firm performance while also exploring the influential mechanisms that help Chinese listed companies establish effective boards of directors and strengthen their corporate governance mechanisms.

Design/methodology/approach

This paper uses machine learning methods to investigate the predictive ability of the board of directors' characteristics on firm performance based on the data from Chinese A-share listed companies on the Shanghai and Shenzhen stock exchanges in China during 2008–2021. This study further analyzes board characteristics with relatively strong predictive ability and their predictive models on firm performance.

Findings

The results show that nonlinear machine learning methods are more effective than traditional linear models in analyzing the impact of board characteristics on Chinese firm performance. Among the series characteristics of the board of directors, the contribution ratio in prediction from directors compensation, director shareholding ratio, the average age of directors and directors' educational level are significant, and these characteristics have a roughly nonlinear correlation to the prediction of firm performance; the improvement of the predictive ability of board characteristics on firm performance in state-owned enterprises in China performs better than that in private enterprises.

Practical implications

The findings of this study provide valuable suggestions for enriching the theory of board governance, strengthening board construction and optimizing the effectiveness of board governance. Furthermore, these impacts can serve as a valuable reference for board construction and selection, aiding in the rational selection of boards to establish an efficient and high-performing board of directors.

Originality/value

The study findings unequivocally demonstrate the superiority of nonlinear machine learning approaches over traditional linear models in examining the relationship between board characteristics and firm performance in China. Within the suite of board characteristics, director compensation, shareholding ratio, average age and educational level are particularly noteworthy, consistently demonstrating strong, nonlinear associations with firm performance. Within the suite of board characteristics, director compensation, shareholding ratio, average age and educational level are particularly noteworthy, consistently demonstrating strong, nonlinear associations with firm performance. The study reveals that the predictive performance of board attributes is generally more robust for state-owned enterprises in China in comparison to their counterparts in the private sector.

Details

Chinese Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-614X

Keywords

Open Access
Article
Publication date: 21 August 2023

Michele Bufalo and Giuseppe Orlando

This study aims to predict overnight stays in Italy at tourist accommodation facilities through a nonlinear, single factor, stochastic model called CIR#. The contribution of this…

Abstract

Purpose

This study aims to predict overnight stays in Italy at tourist accommodation facilities through a nonlinear, single factor, stochastic model called CIR#. The contribution of this study is twofold: in terms of forecast accuracy and in terms of parsimony (both from the perspective of the data and the complexity of the modeling), especially when a regular pattern in the time series is disrupted. This study shows that the CIR# not only performs better than the considered baseline models but also has a much lower error than other additional models or approaches reported in the literature.

Design/methodology/approach

Typically, tourism demand tends to follow regular trends, such as low and high seasons on a quarterly/monthly level and weekends and holidays on a daily level. The data set consists of nights spent in Italy at tourist accommodation establishments as collected on a monthly basis by Eurostat before and during the COVID-19 pandemic breaking regular patterns.

Findings

Traditional tourism demand forecasting models may face challenges when massive amounts of search intensity indices are adopted as tourism demand indicators. In addition, given the importance of accurate forecasts, many studies have proposed novel hybrid models or used various combinations of methods. Thus, although there are clear benefits in adopting more complex approaches, the risk is that of dealing with unwieldy models. To demonstrate how this approach can be fruitfully extended to tourism, the accuracy of the CIR# is tested by using standard metrics such as root mean squared errors, mean absolute errors, mean absolute percentage error or average relative mean squared error.

Research limitations/implications

The CIR# model is notably simpler than other models found in literature and does not rely on black box techniques such as those used in neural network (NN) or data science-based models. The carried analysis suggests that the CIR# model outperforms other reference predictions in terms of statistical significance of the error.

Practical implications

The proposed model stands out for being a viable option to the Holt–Winters (HW) model, particularly when dealing with irregular data.

Social implications

The proposed model has demonstrated superiority even when compared to other models in the literature, and it can be especially useful for tourism stakeholders when making decisions in the presence of disruptions in data patterns.

Originality/value

The novelty lies in the fact that the proposed model is a valid alternative to the HW, especially when the data are not regular. In addition, compared to many existing models in the literature, the CIR# model is notably simpler and more transparent, avoiding the “black box” nature of NN and data science-based models.

设计/方法/方法

一般来说, 旅游需求往往遵循规律的趋势, 例如季度/月的淡季和旺季, 以及日常的周末和假期。该数据集包括欧盟统计局在打破常规模式的2019冠状病毒病大流行之前和期间每月收集的在意大利旅游住宿设施度过的夜晚。

目的

本研究旨在通过一个名为cir#的非线性单因素随机模型来预测意大利游客住宿设施的过夜住宿情况。这项研究的贡献是双重的:在预测准确性方面和在简洁方面(从数据和建模复杂性的角度来看), 特别是当时间序列中的规则模式被打乱时。我们表明, cir#不仅比考虑的基线模型表现更好, 而且比文献中报告的其他模型或方法具有更低的误差。

研究结果

当大量搜索强度指标被作为旅游需求指标时, 传统的旅游需求预测模型将面临挑战。此外, 鉴于准确预测的重要性, 许多研究提出了新的混合模型或使用各种方法的组合。因此, 尽管采用更复杂的方法有明显的好处, 但风险在于处理难使用的模型。为了证明这种方法能有效地扩展到旅游业, 使用RMSE、MAE、MAPE或AvgReIMSE等标准指标来测试cir#的准确性。

研究局限/启示

cir#模型明显比文献中发现的其他模型简单, 并且不依赖于黑盒技术, 例如在神经网络或基于数据科学的模型中使用的技术。所进行的分析表明, cir#模型在误差的统计显著性方面优于其他参考预测。

实际意义

这个模型作为Holt-Winters模型的一个拟议模型, 特别是在处理不规则数据时。

社会影响

即使与文献中的其他模型相比, 所提出的模型也显示出优越性, 并且在数据模式中断时对旅游利益相关者做出决策特别有用。

创意/价值

创新之处在于所提出的模型是Holt-Winters模型的有效替代方案, 特别是当数据不规律时。此外, 与文献中的许多现有模型相比, cir#模型明显更简单、更透明, 避免了神经网络和基于数据科学的模型的“黑箱”性质。

Diseño/metodología/enfoque

Normalmente, la demanda turística tiende a seguir tendencias regulares, como temporadas altas y bajas a nivel trimestral/mensual y fines de semana y festivos a nivel diario. El conjunto de datos consiste en las pernoctaciones en Italia en establecimientos de alojamiento turístico recogidas mensualmente por Eurostat antes y durante la pandemia de COVID-19, rompiendo los patrones regulares.

Objetivo

El presente estudio pretende predecir las pernoctaciones en Italia en establecimientos de alojamiento turístico mediante un modelo estocástico no lineal de un solo factor denominado CIR#. La contribución de este estudio es doble: en términos de precisión de la predicción y en términos de parsimonia (tanto desde la perspectiva de los datos como de la complejidad de la modelización), especialmente cuando un patrón regular en la serie temporal se ve interrumpido. Demostramos que el CIR# no sólo aplica mejor que los modelos de referencia considerados, sino que también tiene un error mucho menor que otros modelos o enfoques adicionales de los que se informa en la literatura.

Resultados

Los modelos tradicionales de previsión de la demanda turística pueden enfrentarse a desafíos cuando se adoptan cantidades masivas de índices de intensidad de búsqueda como indicadores de la demanda turística. Además, dada la importancia de unas previsiones precisas, muchos estudios han propuesto modelos híbridos novedosos o han utilizado diversas combinaciones de métodos. Así pues, aunque la adopción de enfoques más complejos presenta ventajas evidentes, el riesgo es el de enfrentarse a modelos poco manejables. Para demostrar cómo este enfoque puede extenderse de forma fructífera al turismo, se comprueba la precisión del CIR# utilizando métricas estándar como RMSE, MAE, MAPE o AvgReIMSE.

Limitaciones/implicaciones de la investigación

El modelo CIR# es notablemente más sencillo que otros modelos encontrados en la literatura y no se basa en técnicas de caja negra como las utilizadas en los modelos basados en redes neuronales o en la ciencia de datos. El análisis realizado sugiere que el modelo CIR# supera a otras predicciones de referencia en términos de significación estadística del error.

Implicaciones prácticas

El modelo propuesto destaca por ser una opción viable al modelo Holt-Winters, sobre todo cuando se trata de datos irregulares.

Implicaciones sociales

El modelo propuesto ha demostrado su superioridad incluso cuando se compara con otros modelos de la bibliografía, y puede ser especialmente útil para los agentes del sector turístico a la hora de tomar decisiones cuando se producen alteraciones en los patrones de datos.

Originalidad/valor

La novedad radica en que el modelo propuesto es una alternativa válida al Holt-Winters especialmente cuando los datos no son regulares. Además, en comparación con muchos modelos existentes en la literatura, el modelo CIR# es notablemente más sencillo y transparente, evitando la naturaleza de “caja negra” de los modelos basados en redes neuronales y en ciencia de datos.

Article
Publication date: 31 October 2023

Xin Liao and Wen Li

Considering the frequency of extreme events, enhancing the global financial system's stability has become crucial. This study aims to investigate the contagion effects of extreme…

Abstract

Purpose

Considering the frequency of extreme events, enhancing the global financial system's stability has become crucial. This study aims to investigate the contagion effects of extreme risk events in the international commodity market on China's financial industry. It highlights the significance of comprehending the origins, severity and potential impacts of extreme risks within China's financial market.

Design/methodology/approach

This study uses the tail-event driven network risk (TENET) model to construct a tail risk spillover network between China's financial market and the international commodity market. Combining with the characteristics of the network, this study employs an autoregressive distributed lag (ARDL) model to examine the factors influencing systemic risks in China's financial market and to explore the early identification of indicators for systemic risks in China's financial market.

Findings

The research reveals a strong tail risk contagion effect between China's financial market and the international commodity market, with a more pronounced impact from the latter to the former. Industrial raw materials, food, metals, oils, livestock and textiles notably influence China's currency market. The systemic risk in China's financial market is driven by systemic risks in the international commodity market and network centrality and can be accurately predicted with the ARDL-error correction model (ECM) model. Based on these, Chinese regulatory authorities can establish a monitoring and early warning mechanism to promptly identify contagion signs, issue timely warnings and adjust regulatory measures.

Originality/value

This study provides new insights into predicting systemic risk in China's financial market by revealing the tail risk spillover network structure between China's financial and international commodity markets.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 6 September 2022

Abdullahi B. Saka, Daniel W.M. Chan and Saheed O. Ajayi

Although there has been a surge in the adoption of building information modelling (BIM) in the construction industry, the small and medium-sized enterprises (SMEs) are still…

Abstract

Purpose

Although there has been a surge in the adoption of building information modelling (BIM) in the construction industry, the small and medium-sized enterprises (SMEs) are still struggling and perceive its adoption as risky. The SMEs in developing economies are especially on the disadvantaged side of the digital divide. Extant studies have focused on large firms and there are scanty studies on the influence of the external environments on BIM adoption in SMEs. Thus, this study espouses institutional theory (INT) to examine the influence of coercive, mimetic, and normative pressures on BIM awareness and adoption in SMEs.

Design/methodology/approach

A quantitative approach was employed, and data were collected from the Nigerian construction SMEs via an empirical questionnaire survey using a sequential stratified and convenient sampling method. Hypothesized relationships between the coercive, mimetic, and normative pressure and BIM in SMEs were empirically tested using the partial least squares structural equation modelling (PLS-SEM) technique and the model was validated with the “PLSpredict” procedure.

Findings

The results revealed that coercive and mimetic pressures significantly influence BIM adoption in SMEs while normative pressures have the strongest influence on BIM in SMEs. Also, BIM awareness is an important predictor of BIM adoption. The findings also shed light on the influence of firmographics on BIM awareness and adoption in Nigerian SMEs.

Originality/value

The study empirically validates the applicability of INT and highlights that BIM adoption is not only influenced by internal responses to the need for efficiency but also by external pressures. It implies a clear need for intentional isomorphic pressures in driving BIM adoption in SMEs. The study employs the INT to explain a phenomenon that has not been theoretically explored in the context of SMEs in developing economies. Lastly, the study provided valuable insights into driving BIM adoption, together with the effective practical implications for implementation and potential research areas for further studies.

Details

Engineering, Construction and Architectural Management, vol. 31 no. 1
Type: Research Article
ISSN: 0969-9988

Keywords

Open Access
Article
Publication date: 26 July 2023

Puja Khatri, Sumedha Dutta, Preeti Kumari, Harshleen Kaur Duggal, Asha Thomas, Ilaria Cristillo and Silvio Nobis

Intrapreneurial ability (IA) of employees strengthens an organization's internal as well as external growth. Employees' IA makes innovation a continuous practice and augments…

Abstract

Purpose

Intrapreneurial ability (IA) of employees strengthens an organization's internal as well as external growth. Employees' IA makes innovation a continuous practice and augments organization's intellectual capital (IC). This intellectual capital-based intrapreneurial ability (ICIA) helps professionals to effectively handle changes in the business ecosystem by creating innovative solutions. The onus of assessing and inculcating ICIA is a joint responsibility of both academia and industry. In academia, teacher as a servant leader (TASL) contributes towards building ICIA of working professionals (WP) by enhancing their self-efficacy (SE). The paper aims to strengthen the industry–academia interface by analyzing the role of TASL and SE in influencing the ICIA of WP.

Design/methodology/approach

Using a stratified sampling technique, data from 387 WP is analyzed on SmartPLS-4 to study the interrelationship between the stated constructs and the role of SE as a mediator between TASL and ICIA. PLSpredict is used to study the predictive relevance of the proposed model.

Findings

High R2 = 0.654 shows that 65% of ICIA is determined by SE and TASL; reflecting model's robustness. SE partially mediates the relationship between TASL and ICIA. Results reported a higher ICIA of male WP than their female counterpart. The results indicate the low predictive accuracy of the model.

Practical implications

The proposed model of industry–academia partnership allows assessment of ICIA for enhancing corporate value in the present gig economy. The study also highlights the relevance of ICIA, particularly, for developing economies. In knowledge-driven economy, exploring the new ICIA will help organizations to draft a more robust performance measurement system.

Originality/value

This unique industry–academia partnership studies the role of TASL towards enhancing SE and ICIA of WP. The novelty of ICIA would enrich and provide a new perspective in IA literature. Additionally, the study also examines the role of gender in the ICIA of WP.

Article
Publication date: 15 July 2022

Hongming Gao, Hongwei Liu, Weizhen Lin and Chunfeng Chen

Purchase conversion prediction aims to improve user experience and convert visitors into real buyers to drive sales of firms; however, the total conversion rate is low, especially…

Abstract

Purpose

Purchase conversion prediction aims to improve user experience and convert visitors into real buyers to drive sales of firms; however, the total conversion rate is low, especially for e-retailers. To date, little is known about how e-retailers can scientifically detect users' intents within a purchase conversion funnel during their ongoing sessions and strategically optimize real-time marketing tactics corresponding to dynamic intent states. This study mainly aims to detect a real-time state of the conversion funnel based on graph theory, which refers to a five-class classification problem in the overt real-time choice decisions (RTCDs)—click, tag-to-wishlist, add-to-cart, remove-from-cart and purchase—during an ongoing session.

Design/methodology/approach

The authors propose a novel graph-theoretic framework to detect different states of the conversion funnel by identifying a user's unobserved mindset revealed from their navigation process graph, namely clickstream graph. First, the raw clickstream data are identified into individual sessions based on a 30-min time-out heuristic approach. Then, the authors convert each session into a sequence of temporal item-level clickstream graphs and conduct a temporal graph feature engineering according to the basic, single-, dyadic- and triadic-node and global characteristics. Furthermore, the synthetic minority oversampling technique is adopted to address with the problem of classifying imbalanced data. Finally, the authors train and test the proposed approach with several popular artificial intelligence algorithms.

Findings

The graph-theoretic approach validates that users' latent intent states within the conversion funnel can be interpreted as time-varying natures of their online graph footprints. In particular, the experimental results indicate that the graph-theoretic feature-oriented models achieve a substantial improvement of over 27% in line with the macro-average and micro-average area under the precision-recall curve, as compared to the conventional ones. In addition, the top five informative graph features for RTCDs are found to be Transitivity, Edge, Node, Degree and Reciprocity. In view of interpretability, the basic, single-, dyadic- and triadic-node and global characteristics of clickstream graphs have their specific advantages.

Practical implications

The findings suggest that the temporal graph-theoretic approach can form an efficient and powerful AI-based real-time intent detecting decision-support system. Different levels of graph features have their specific interpretability on RTCDs from the perspectives of consumer behavior and psychology, which provides a theoretical basis for the design of computer information systems and the optimization of the ongoing session intervention or recommendation in e-commerce.

Originality/value

To the best of the authors' knowledge, this is the first study to apply clickstream graphs and real-time decision choices in conversion prediction and detection. Most studies have only meditated on a binary classification problem, while this study applies a graph-theoretic approach in a five-class classification problem. In addition, this study constructs temporal item-level graphs to represent the original structure of clickstream session data based on graph theory. The time-varying characteristics of the proposed approach enhance the performance of purchase conversion detection during an ongoing session.

Details

Kybernetes, vol. 52 no. 11
Type: Research Article
ISSN: 0368-492X

Keywords

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