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Article
Publication date: 14 August 2019

Louise Grimmer and Oskaras Vorobjovas-Pinta

The visitor economy is increasingly being recognised by local authorities, governments and destination marketing managers as having a significant effect on local retail…

Abstract

Purpose

The visitor economy is increasingly being recognised by local authorities, governments and destination marketing managers as having a significant effect on local retail precincts. This research note proposes that there is a link between the rise of the sharing economy (notably Airbnb) and the growing awareness and appreciation of the impact of the visitor economy. The purpose of this paper is to provide an example of the marketing efforts of a specific retail precinct to attract visitors engaged in the sharing economy.

Design/methodology/approach

The approach taken involves a review of the literature pertaining to the sharing and visitor economies. Using an example from an Australian tourist city – Hobart, Tasmania, this research reviews a collaborative marketing campaign undertaken by retailers in a city precinct designed to appeal to stakeholders in the visitor economy.

Findings

Shopping at local stores and retail precincts form an integral part of the travel experience. This research note offers an overview of the nexus between the sharing and visitor economies. In particular, it presents the potential implications of collaborative marketing efforts to attract visitors to a retail precinct. It is suggested that the development of new marketing and branding strategies, specifically retailer-led collaborative efforts, are a positive approach to attract stakeholders involved in the sharing and visitor economies.

Originality/value

This research note is one of the first to recognise the relationship between the rise of the sharing economy and the subsequent conceptualisation of a visitor economy. This note recognises the particular importance of the nexus between the sharing and visitor economies for retail precincts.

Details

International Journal of Tourism Cities, vol. 6 no. 1
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 17 May 2018

Oskaras Vorobjovas-Pinta and Isaac Jonathan Dalla-Fontana

The purpose of this paper is to report novel information about the use of gay apps by the patrons of an exclusively gay resort in Queensland, Australia. This novel…

Abstract

Purpose

The purpose of this paper is to report novel information about the use of gay apps by the patrons of an exclusively gay resort in Queensland, Australia. This novel research environment facilitates an understanding of the embeddedness of gay dating apps within contemporary gay culture and community and the spatial reorientation that comes alongside the juxtaposition of physical and digital geographies.

Design/methodology/approach

An ethnographic study was conducted at the resort, and qualitative data presented here are drawn from semi-structured interviews with 27 gay-identifying male patrons of the resort. Critical ethnography provided beneficial access to situated perspectives and realities.

Findings

These data indicate that gay apps remain a pervasive way of making connections, even in an environment where common homosexuality is a reasonable expectation and where open self-expression is permitted and even encouraged. This complicates assumptions that gay apps’ emergence was in response to a need for privacy or anonymity for lesbian, gay, bisexual and transgender (LGBT) people in wider, straight society.

Originality/value

This paper reports the results of an ethnographic survey conducted in a highly novel research environment and particularly seeks to address divergent experiences of social and cultural change by LGBT people, including generational divides. It has value in demonstrating clear differences, ambiguities and mixed implications of gay apps and their relationship with changing LGBT spaces.

Details

Tourism Review, vol. 74 no. 5
Type: Research Article
ISSN: 1660-5373

Keywords

Content available
Article
Publication date: 1 November 2019

Jaeyeon Choe and Cristopher Livecchi

298

Abstract

Details

Tourism Review, vol. 74 no. 5
Type: Research Article
ISSN: 1660-5373

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