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This study seeks to investigate how managerial assumptions shape international market orientation (IMO) and how IMO, in turn, affects the performance of small and medium-sized enterprises (SMEs), drawing from cognitive theory and the resource-based view (RBV) to provide the theoretical framework.

The study focuses on the relatively unexplored domain of small and medium-sized enterprises (SMEs) in Japan. A survey was developed and tested using data from 303 Japanese SMEs. The study model was subsequently analyzed using the partial least squares (PLS) technique.

The study reveals a nuanced relationship between managerial frames of reference (FoRs) and IMOs. The results confirmed notable congruence between interfunctional market orientation and managers who exhibit a political FoR. They also revealed a positive correlation between professional FoR managers and customer market orientation. Additionally, the findings showed that entrepreneurial FoR managers displayed a significant association with competitive market orientation and Bureaucratic FoR matched with the three types of IMO. Finally, the results indicate that all three forms of IMO have a substantial impact on performance, albeit to varying degrees.

The applicability of our results to multinational corporations (MNCs) has not been evaluated. Since the primary focus was to identify the types of associations among FoR and IMO, the causal pathways and explanatory factors that underpinned these observed relationships were not examined in this study. Additionally, due to the geographical concentration of our sample in Japan, we were unable to conduct tests on the suggested model in other countries to validate and potentially generalize the research findings.

By developing an implicit understanding of the market orientation fit within the organization’s FoR, managers can enhance their understanding of competitors' activities and enable them to respond with greater efficiency.

To the authors’ knowledge, this is one of the rare papers that inspect the relationship between International market orientations and managerial assumptions as well as their effect on performance.

This study aims to investigate the effects of individual entrepreneurial orientation (IEO), entrepreneurial self-efficacy (ESE) and entrepreneurial managerial skills (EMS) on project performance at both the individual and team levels using a holistic framework.

Data were collected from 308 university students involved in two different types of projects (entrepreneurship and nonentrepreneurship) in Qatar.

The confirmatory factor analysis and structural equation modeling showed that both IEO and EMS positively and almost equally influenced project performance. However, ESE’s impact on project performance was significantly mediated by both IEO and EMS and, in practice, it should be considered a motivational factor for increasing the impact of IEO and EMS on project performance.

Project managers should recognize the value of the management and leadership skills examined in this study and their implications for project outcomes.

This study provides novel insights into the role these factors play in effective project management, thus allowing organizations to make effective decisions to reinforce these factors and gain a competitive advantage.